Cynopsis: Kids!
08/04/09
Good morning. It’s Tuesday, August 4, 2009, and this is your first early morning Kids briefing.
Hasbro appoints Stephen J. Davis to the newly created position of President, Hasbro Studios. The new LA-based studio will produce TV series based on Hasbro’s brands, new branded content and produce programs from third party content creators. Davis will take up his new position in September. Many of the shows will run on the new yet to be named TV network created under a joint venture between Hasbro and Discovery Communications, which is slated to launch in fall 2010, as well as on channels in international markets. Most recently, Davis was CEO, Family Entertainment Group. He also managed a development and production venture between Southern Star and World Wrestling Entertainment (WWE), and previously served as President/Mobile and Online Media, InfoSpace, and prior to that he was President, Granada America. Davis is also a member of the Board of Directors and Executive Committee of NATPE and also serves on other boards. Additionally, Davis also serves as a producer on Young Buc’s, a teen-centric scripted pirates series in development at ABC Family, among other projects.
NEW PRODUCTION & DEVELOPMENT
Nick Jr. UK commissions the animated preschool interstitial series Alphabet Romp from Purple Frog Media, per C21 Media. Each of the 26 interstitials will feature a different letter in poems and raps and the like. Foolhardy Films will produce the animation for the series, which is slated to debut later this year. Purple Frog retains all ancillary rights to the property.
MORE KIDS STUFF
PBS launches season 9 of Between the Lions on PBS Kids on Monday, September 21 (check local listings). The 9th season of Between the Lions includes 10 new episodes that will focus on topics including jobs and construction vehicles, wind and weather as well as seasons and celebrations. In addition to an animated special, other new elements of the new season include several new characters such as The Beetles, who offer a rendition of the book Beetle Bop, and the rap duo Hip-Hoppopotamus and Rhymosaurus, and a new band, Phlounder, Also joining the regular cast are dinos Velociraptor and Brachiosaurus, who demonstrate several strategies to help kids read difficult words.
The Teen Choice Awards 2009, hosted by the Jonas Brothers, will air Monday, August 10, 8-10p on Fox. In addition to handing out the Teen Choice surfboard awards in a range of categories, the broadcast will feature Miley Cyrus performing her new single, Party in the U.S.A., as well as the casts of the Twilight Saga movies, the new Fox series Glee and a host of other celebrity appearances.
The Zula Patrol gets a new DVD and adds new games and activities to its virtual world ZulaWorld.com this month. Distributed by Well Go USA, The Zula Patrol: Moons Mayhem DVD will be available from August 25 and contains six episodes of the series as well as a peek at ZulaWorld.com and 200 Zlinkles (the equivalent of US$10) to spend on the site. New features on ZulaWorld.com include: Planet Mars adventures; Global Community Missions to search for missing grogs; a multiplayer Bumper Ship game; an online journal; open chat option, protected by Crisp NetModerator software (and yes, there is an opt out option).
Every Baby Company expands its eebee’s adventures book series with new photographed board books Make it Happen and From Here to There. Published by Sterling Publishing, the eebee’s adventures books are targeted to kids 6 months and older and will be available from September. In addition, this September, eebee and a Big Book version of eebee’s adventures All About Me and You! will be featured as a story time event in Barnes & Noble stores nationwide.
A CYNOPSIS MESSAGE LITTLE AIRPLANE
“HOW TO MAKE A GREAT PRESCHOOL SERIES”
August 15 through August 17
Little Airplane Productions is offering limited enrollment in a unique workshop taught by accomplished preschool TV veterans on every step of creating a hit preschool series. Classes include Pitching, Writing, Research, Design, Music, Directing, Producing, Legal, Licensing and a panel of notable kids TV executives.
Please contact Melinda Richards at 212-965-8999 melinda@littleairplane.com or visit http://www.littleairplane.com/academy
MARKETING/LICENSING
This month marks MGA Entertainment launch of its new tween-targeted Moxie Girlz doll line, which features the motto “Be True! Be You!” Designed to encourage girls to achieve their goals, the line also stresses that girls be individuals via self-expression, friends and how they dress. The Moxie Girlz line is comprised of four characters, Lexa, Avery, Sasha and Sophina, each with their own storyline and style and a range of accessories. The Moxie Girlz doll line will be available nationwide (dolls $10.99-$29.99) from August 15, the dolls are currently available at select retailers in some areas. Additional information about the line and each doll, as well as games and accessories and hidden content (which you need a code to unlock) can be found at www.moxiegirlz.com .
Wildbrain teams with Jack in the Box to launch a Yo Gabba Gabba! and Jack’s Kid’s Meal promotion. Beginning this week Jack in the Box restaurants will offer one of five Yo Gabba Gabba finger puppets with the purchase of one of its Jack’s Kid’s Meals. In addition, Jack in the Box customers can go to www.jackskidstoys.com to receive free Yo Gabba Gabba! downloads and discounts on series related merchandise at Ty’s Toy Box.
Paramount and Burger King partner for a new G.I. Joe: The Rise of Cobra movie and BK Kids Meal promotion. This marks the third movie promotion under their ongoing marketing partnership. The Burger King promotion, which coincides with the August 7th release of the movie, will offer kids one of eight G.I. Joe: The Rise of Cobra toys based on the movie in each BK Kids Meal. The promotion will be supported via in-restaurant merchandising, content in the Burger King Adventures Newsletter for kids, and national TV ads.
Nickelodeon and Viacom Consumer Products (NVCP) extends a multi-territory deal with Germany’s Topstar, under which the company continue to produce its SpongeBob SquarePants branded swivel chair for K5-13. The chair is available throughout Austria, Belgium, Luxembourg, the Netherlands, Spain and Switzerland.
RATINGS
Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, July 31, 2009, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 1263; K6-11 971; TWEENS 9-14 797
NICKELODEON: K2-11 1242; K6-11 701; TWEENS 9-14 540
CARTOON NETWORK: K2-11 755; K6-11 522; TWEENS 9-14 372
DISNEY XD: K2-11 212; K6-11 149; TWEENS 9-14 115
Source: MTVN Research from Nielsen Media Research Data
Answer to Yesterday’s Trivia Question: This family lived outside of Mayberry and consisted of the chatty dad who did all the talking, and four adult sons who never spoke, but they could play a mean guitar, bass and banjo. What is the name of this backwoods family? THE DARLINGS Kudos to: Howard Rosenstein-Meredith Video Solutions/NY; Barry Solomon-Retailability Inc./New York; Tim Eckhart-Reebok/Canton, MA; Michael Ratliffe-TV One/Silver Spring; Tom Boyd-WGN/Chicago; Squirrel Rippley-Dark Horse Media/Tucson; Brian Swanson-Monterey International/Monteray; Brett Ashy-The Ashy Agency/LA
Today’s Trivia Question: Whose catch phrase is “Let the cartoons being!”? (Email Cynthia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
A CYNOPSIS MESSAGE
The Primetime Emmy® Awards 2009 Special Issue Series
Dedicated to Primetime Emmy® Nominated Programming & Talent
This Wednesday’s Special Edition: Outstanding Drama Series, Directing & Writing for a Drama Series
Reach Primetime Emmy® voters and industry influencers with your ad message!
Contact Chuck Bolkcom – chuck@cynopsis.com – 646-468-6180
Exclusive Breakfast Sponsor of the 61st Primetime Emmy® Nominee Announcements
Later — Gwen
Gwen Billings for Cynopsis Kids!
08.04.09
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A CYNOPSIS MESSAGE FROM IFC
Chris Kattan stars in
Bollywood Hero
A 3 Night Comedy Musical Mini-Series Event
August 6th , 7th and 8th at 10pm on IFC
www.ifc.com/bollywood-hero
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