A CYNOPSIS MESSAGE FROM NETWORKS OF NBC UNIVERSAL

Cyn opsis: Classified Advantage

08.25.09

Good morning – it’s Tuesday, August 25, 2009, and this is your weekly issue of Cyn opsis: Classified Advantage!  This edition includes the top job listings in the Television, Media and Ad Agency markets, professional development advice from national experts, your Q & A’s with our experts, and a summary of executive moves among top companies.

Networking remains an essential tool for job-seekers, but in a time where online profiles, Facebook walls, and Tweets have replaced old-fashioned, face-to-face meetings, it’s easy to see how job hunters can be confused about the most effective way to make meaningful business connections.

It’s not groundbreaking news that companies will use the Internet to research prospective new employees, and while it’s been repeated ad nauseam by career counselors and employment advice columns alike, it bears repeating here: your Facebook account will never get you hired, these accounts are used as part of the elimination process. If your account is public and contains unprofessional material, you will be passed over.

Websites geared toward professional networking and career advancement, like LinkedIn can be very effective tools in expanding your professional contacts, if you know how to use them properly. LinkedIn is not an automatic personal reference generator, and you’d be hard-pressed to find a person willing to recommend an applicant based on nothing other than a pseudo-connection on the website. In fact, in an informal survey of 75 of my own contacts, 74 said that a relationship on a career networking website is not enough basis to form an educated opinion much less a recommendation.

Some columnists suggest that career sites like LinkedIn can help you get hired by having a connection within the company. This leads to false expectations. The inference that you will have a buddy on the inside pulling for you is simply not true. While many people are willing to give you information about a company or its culture that may prove helpful, few will be willing to stake their reputation on a person they know only through a website. Your resume and cover letter still need to be top notch, your Facebook account should be made private, and your interview skills must be sharp and impressive.

People who are unemployed or looking to improve their current employment situation should look through the connections of others within their networks. Are there people who work for companies that interest you or are they in the position you hope to attain. Once you find these people, ask the person in common for an introduction. Once the introduction is made, write to them explaining your shared affinity. Hopefully they will respond and you will obtain the insights to the company or position of interest.  Do this with the understanding that these relationships take months to develop. Sites like LinkedIn are not the answer, but they are a good tool in the ever-complex task of getting a job.

Next week: Another look at he economy

Cyn opsis: Classified Advantage is a work in progress, designed with our readers in mind. We welcome your feedback and will try to incorporate any suggestions into our weekly coverage.  And if you have any specific questions or topics of particular interest you’d like our Experts to address, please let me know!  You can reach me – John Cox – directly at [email protected].

We are always on the look out for more Experts to advise our readers – if you’re a headhunter, job coach, career advisor, etc., and may be interested in contributing to this edition from time to time, please contact me at [email protected].

A CYNOPSIS MESSAGE FROM TV GUIDE NETWORK™

Why Employers Are Hiring And What You Should Do About It
By Michael Pollack

There are three significant factors driving companies to hire in this market.   

1. They are choosing now to innovate, expanding their capabilities and  resources.   

2. They are in turnaround and are looking for people to effect change.  

3. They are taking the opportunity to upgrade their talent pool, snapping up  better people who have become available.  

These ideas were expressed to me by Allison Hemmings, founder of The Hired Guns, an agency that represents marketing, creative, media and technology people.

Asked which job seekers are finding success in this tough environment, Hemmings Google kids to the C-suite,” and says, “if you have a strong digital portfolio, then  people are definitely hiring.”  

So what does this mean for you?   First you should look at the company you are  applying to and figure out:  do they want to turn things around, or do they want to  innovate, or do they want better people than they currently have?   

Then look at your own experience, capabilities and track record and see how you  can best position yourself to meet their needs. This is a time when simple  replacement hiring is rarely happening – there is almost always some forward-looking, larger agenda attached to each new salary budgeted.   (A senior manager,  complaining to me about some of her staff who are under-performing, said, “I would  fire them like a shot, but I won’t be allowed to replace them.  So I keep them  anyway.”)   

You must view yourself as the best in the world at your specific thing and tell your  story in such a way as to convince an employer that you – and you alone – will fulfill  their requirements, brilliantly able to do the job they need done and meeting their  larger agenda as well. 

Hemmings reminded me that about 80% of jobs are found through networking.   That does leave some room for headhunters, and Hemmings recommends  interviewing several recruiting firms to find a good match and someone who will be  your partner in the search. She suggests using one of the big firms and  supplementing it with one or two boutique headhunters who specialize in just the  niche and company type you are interested in.

Michael Pollock is President of Pollock Spark ( www.pollockspark.com). He is an Executive Coach and Consultant to Creative and Media professionals.  He works with people in film, TV, advertising, design, marketing, music and the Internet, bringing them the experience, techniques and inspiration to take their businesses and careers to new levels of success.  © 2009 Pollock Spark 

If you have any specific questions you’d like our Experts to address, please email them to me, John Cox at [email protected].

1) Is it really important to put professional advancement or interests on your resume?   If so, should it be detailed or brief so you can talk to it in the interview?
 
The purpose of your resume is to get you the interview, so if your professional advancement activities are of good quality and relevant to the position, then you should absolutely include them.  The knowledge that you are keen enough to improve your skills is a plus to a discriminating hirer and can set you apart.  It demonstrates that you are engaged with your own development and the development of her industry. 
 
As for your interests  insofar as they add breadth and color to the picture you are painting of yourself these can be helpful in separating you from the pack of similarly qualified candidates.  But your interests must be consistent with the image of yourself that you want to convey.  If you are positioned as an effective team leader for example you will not want to mention your macrame or your stamp collection!  On the other hand if you are the captain of a racing yacht that could add a very strong credential.   
 
Detailed or brief, you ask.  “Brevity is the soul of wit,” they say. Don’t bog it down in too much detail; it’s not your autobiography. It’s the trailer that you are carefully designing to get you the interview. 

2) I see some resume’s with objectives, what is your take on including them or not in a resume? thank you so much for your help.
 
A brief opening statement on your resume is most important  but please do not frame it in terms of your objectives.  The hirer is not interested in your objectives nearly as much as he is interested in his own. Your resume must persuade him that you are the perfect solution to his problem, not so much that he is the solution to yours.  
 
Express in two or three sentences how you are exactly the right person to fill his position, and let him know of the unique value you will bring to his company.  If your opening salvo hits the nail on the head, he will be enticed to read on to the supporting evidence. 

But remember, he is not approaching your resume with an interest in meeting your objectives  he is completely focused on his own.

Michael Pollock is President of Pollock Spark ( www.pollockspark.com ).

Have a question for our experts? Send it to [email protected]

A CYNOPSIS MESSAGE WESTDOC

JOB OF THE WEEK …

OTHER INDUSTRY JOBS OF INTEREST …

drive, manage, motivate, and grow our sales organization
VP, Sales/Business Development
Media Net
NYC or Seattle WS
http://www.mndigital.com/about-us/jobs.html (on the site, scroll down for this specific job listing)

manage the digital advertising strategy from conception to completion
Account Manager
News Distribution Network, Inc
NYC, NY
http://www.newsinc.com/jobs.html

manage established accounts as the NDN primary point of contact responsible for the day-to-day management and optimization of the accounts
Business Development Manager, East Coast
News Distribution Network, Inc
NYC, NY
http://www.newsinc.com/jobs.html

distributing video content to media sites in the online newspaper, radio and magazine markets throughout the East coast
Director of Business Development, East Coast
News Distribution Network, Inc
NYC or Washington DC
http://www.newsinc.com/jobs.html

g enerate income through the sale of advertising into GOTHAM under existing accounts and by prospecting new accounts
Gotham Account Executive
Niche Media
NYC, NY
http://hr.nichemediallc.com/asp/careers.asp

defining and overseeing the delivery of the new products and feature enhancements
Director – Product Development
BBC America
NYC, NY
https://www5.recruitingcenter.net/Clients/BBC/PublicJobs/controller.cfm

representing MMC’s diverse content and event properties with the ultimate goal of generating revenue for the company
Senior Account Executive
MMC
NYC, NY
http://corp.mail.com/careers/career/12

oversee the development and growth of online subscriptions
Senior online Marketing Manager
HFM US
NYC, NY
http://www.hfmus.com/hfmus/who_we_are/hfm_u_s/careers/job_openings

create integrated marketing programs for corporate accounts that utilize multiple titles and HFM U.S. properties and partnerships
Marketing Manager
HFM US
NYC, NY
http://www.hfmus.com/hfmus/who_we_are/hfm_u_s/careers/job_openings

r esponsible for all stages of strategic development and creative execution of revenue generating, integrated marketing solutions for Syfy and Syfy.com
Director Strategic Marketing Syfy Channel   1065520
NBC Universal
NYC, NY
http://www.nbcunicareers.com

c reate Proposals, Presentations, & Insertion Orders for current and new advertisers
Sales Planner   1079931
NBC Universal
NYC, NY
http://www.nbcunicareers.com

responsible for selling all NBC Local Media video, sponsorship, and static ad products to ad agencies and large brands
Account Executive   1079960
NBC Universal
NYC, NY
http://www.nbcunicareers.com

negotiating and marketing commercial airtime for WNJU the Telemundo station in New York
Lead Account Executive   1072939
NBC Universal
NYC, NY
http://www.nbcunicareers.com

conceptualize, develop and animate broadcast design projects and oversee them from beginning to end
Broadcast Senior Designer, Brand Design, Oxygen   1076202
NBC Universal
NYC, NY
http://www.nbcunicareers.com

help establish and implement all marketing activities for the network
VP, Strategic Marketing, MSNBC   1080922
NBC Universal
NYC, NY
http://www.nbcunicareers.com

development and implementation of integrated ad sales marketing strategies for Health & Green is Universal customers across all platforms – including on-air, online, new media, etc
Vice President, Integrated Sales Marketing Health/Green   1072970
NBC Universal
NYC, NY
http://www.nbcunicareers.com

creative lead in off-air advertising, promotion and marketing, from concept to development, of NBC Universal projects
Design Manager   1063613
NBC Universal
NYC, NY
http://www.nbcunicareers.com

u nderstand client objectives, consumer target, program needs, and executional requirements
Vice President/Sr Director Advertising Integration
MTV Networks
NYC, NY
https://jobhuntweb.viacom.com/jobhunt/main/jobhome.asp

m aintain and Track yearly budget for various Kids and Family on-air production groups which includes monthly and quarterly projections
Production Manager
Nickelodeon
NYC, NY
https://jobhuntweb.viacom.com/jobhunt/main/jobhome.asp

a nalyze daily, weekly, monthly, quarterly Nielsen Ratings
Director Ad Sales Research
Kids & Family
NYC, NY
https://jobhuntweb.viacom.com/jobhunt/main/jobhome.asp

help lead and oversee the execution of our various product development and creative projects
Vice President of Digital Production
MTV Networks
NYC, NY
https://jobhuntweb.viacom.com/jobhunt/main/jobhome.asp

meet client objectives and exceed sales goals
Vice President Ad Sales
VH1
NYC, NY
https://jobhuntweb.viacom.com/jobhunt/main/jobhome.asp

create a robust business growth plan and to lead the implementation and execution of the plan to achieve sales results
Digital Account Executive
BBC America
Toronto
https://www5.recruitingcenter.net/Clients/BBC/PublicJobs/controller.cfm

s ell and manage local advertising with an emphasis on developing new business while growing existing accounts
Boston Common Account Executive
Niche Media
Boston MA
http://hr.nichemediallc.com/asp/careers.asp

develop, create, and implement creative marketing programs and drive cross-platform opportunities
Senior Vice President, Marketing
WWE
Stamford CT
http://www.wwe-careers.com/wwe/jobboard/JobDetails.aspx?__ID=*F494FC7C154A4868

de velop and manage integrated marketing programs, proposals, and sales materials to support sales teams
VP, Sales Marketing and Solutions
WWE
Stamford CT
http://www.wwe-careers.com/wwe/jobboard/JobDetails.aspx?__ID=*4D2BD9FF79DDD21D

l iaison among stakeholders to elicit, analyze, communicate, and validate requirements for changes to business processes
Business Analyst
WWE
Stamford CT
http://www.wwe-careers.com/wwe/jobboard/JobDetails.aspx?__ID=*E3391572EA9B55E2

d evelop and implement overall marketing campaigns for assigned live events in a timely, cost-effective manner in an effort to fill each arena with as large a paying audience as possible
Live Event Marketing Rep
WWE
Can be based anywhere in US
http://www.wwe-careers.com/wwe/jobboard/JobDetails.aspx?__ID=*480ED727B4C99AC4

deliver creative/strategic solutions for clients/agencies/partners
Manager, Interactive marketing and Sponsorships
WWE
Stamford CT
http://www.wwe-careers.com/wwe/jobboard/JobDetails.aspx?__ID=*90D46461B46F6988

s ell and manage local advertising with an emphasis on developing new business while growing existing accounts
Account Executive Capitol File
Niche Media
Washington DC
http://hr.nichemediallc.com/asp/careers.asp

overall editorial content for one or more of the content platforms produced by WRC
Platform Manager   1080765
NBC Universal
Washington DC
http://www.nbcunicareers.com

responsible for developing business for NBC4 through contact with local and regional ad agencies and clients
Account Executive   1080007
NBC Universal
Washington DC
http://www.nbcunicareers.com

oversee the daily activities and priorities of either/or the incoming production process or the daily video editing process
Senior Media Producer, Media Operations   113992
Time Warner
Atlanta GA
http://www.timewarner.com/corp/careers/

assist the CEO in NDN business endeavors by providing high-level support including accompanying the CEO to meetings, project management and implementation, fulfilling information requests, research & analysis, and creating presentations
Senior Business Analyst
News Distribution Network, Inc
Atlanta GA
http://www.newsinc.com/jobs.html

manage established accounts as the NDN primary point of contact responsible for the day-to-day management and optimization of the accounts
Business Development Manager
News Distribution Network, Inc
Atlanta GA
http://www.newsinc.com/jobs.html

s ell advertising with a primary emphasis on growing local sales for Michigan Avenue
Michigan Avenue Account Executive
Niche Media
Chicago IL
http://hr.nichemediallc.com/asp/careers.asp

planning and managing the pricing and inventory utilization component of the station’s sales operating plan
Manager, Pricing & Planning   1079199
NBC Universal
Fort Worth TX
http://www.nbcunicareers.com

manage established accounts as the NDN primary point of contact responsible for the day-to-day management and optimization of the accounts
Business Development Manager, West Coast
News Distribution Network, Inc
Los Angeles CA
http://www.newsinc.com/jobs.html

distributing video content to media sites in the online newspaper, radio and magazine markets throughout the East coast
Director of Business Development, West Coast
News Distribution Network, Inc
Los Angeles CA
http://www.newsinc.com/jobs.html

enthusiastic sales professional with proven success selling integrated marketing programs
Senior Account Executive
WWE
Los Angeles CA
http://www.wwe-careers.com/wwe/jobboard/JobDetails.aspx?__ID=*7780B8FB8A0C2E61

representing MMC’s diverse content and event properties with the ultimate goal of generating revenue for the company
Senior Account Executive
MMC
Los Angeles CA
http://corp.mail.com/careers/career/12

responsible for analysis, forecasting, research and budget areas within the department
Analyst, Affiliate Marketing   FNG16672
FOX Cable Networks
Los Angeles CA
http://www.foxcareers.com/jobSearch.html

o verall responsibility for NBC Bay Area news gathering, production, news programming and presentation on air and online
VP of News   1080583
NBC Universal
San Jose CA
http://www.nbcunicareers.com

A CYNOPSIS MESSAGE THE WALTER KAITZ FOUNDATION

Join us on October 28 at The Hyatt Regency Denver at Colorado Convention Center for The Walter Kaitz Foundation Annual Fundraising Dinner, part of Cable Connection  Fall. You’ll socialize with industry leaders while supporting organizations that make diversity their central mission: The Emma L. Bowen Foundation, The National Association for Multi-Ethnicity in Communications, and Women in Cable Telecommunications.

Visit us here for details about tables, tickets and sponsorships. And make your plans now to join us in Denver, Colorado on October 28!

Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here – also check out our Facebook page where our classifieds are listed the night before the editions are published!

JOB OPENING:  OFFICE MANAGER/Cinetic Media & Sloss Eckhouse Brennan Law Co/NYC: Responsible for all admin & financial functs of both cos. 3-5 yrs exp in ent industry and/or legal exp a +.  Cover letter & Resumes to [email protected] (8/29)

JOB OPENING:  SR DESIGNER OFF CHANNEL CREATIVE/ Nickelodeon/NYC. 3+yrs graphic design exp. in Ent/Adv/CP, Strng Type/Layout/Color & Aesthetic, Strng knwldge NICK brand/style, EOE/M/F/D/AAP. Apply www.mtvncareers.com (8/29)

JOB OPENING:  ONAIR PROMOTIONS PRODUCER/Nickelodeon Int’l/NYC: 2+yrs writ/prod exp. OnAir Promos/TV/Adv, Strng concept abilities & aesthetic jdgment, Editing skills, Knwldge of NICK brand EOE/M/F/D/AAP. Apply www.mtvncareers.com (8/29)

JOB OPENING:  DIR AD SALES RESEARCH/MTVN/Kids&Family/NY: BA + 7 yrs media/cable exp.  Strong communic sk.  Proven record creating estimates; str analy sk.  Proficient w/Nielsen and related svcs. Apply www.mtvncareers.com EOE (8/28)

JOB OPENING:  MANAGER, PRODUCTION MGMT/NICKELODEON/NYC: Min8yrs exp. in prod mgmnt,budgeting,execute prod plans. EOE/M/F/D/AAP  Apply: www.mtvncareers.com (8/28)

JOB OPENING:  DIR PRICING & PLANNING/CNS/NY: Knowledge of rate cards/stewardship/sales/inventory & sports. 5+ years’ sales admin experience plus DealMaker/VCI/MSA. Apply: www.ecentralmetrics.com/url/?u=8880172701– 230 EOE (8/27)

JOB OPENING:  VP DIGITAL MEDIA/ABC FAMILY/LA: Manage bus strat, production, & ops for tv based digt’l content for ABC Fam ntwks & platforms. BA/BS req. Min 8 yrs exec lvl, leading hi-vol websites. Apply at: www.disneyabcjobs.com (8/27)

JOB OPENING:  CNBC RESEARCH ANALYST/NBCU/NJ: Provide reporting and strategic insights for CNBC’s digital media & television properties. BA &1 yr web analytics, media/ad/marketing research req. www.nbcjobs.com , job#1062313 (8/27)

JOB OPENING:  SALES ASST/BBC/NY: Coord sls/Ops of consumer prods. Dev presentations, mkt & retailer analyses, rsrch sls opp to grow accts. Comm w/partners, licensing, retailers & staff. www.bbcamerica.com/employment.jsp (8/26)

JOB OPENING:  AFFILIATE OPS REP/ iN DEMAND/NYC:  Provide internal/external customer support in collection/entry/maintenance of affiliate info.  Degree +1-2 yrs in cable.  Apply to:  [email protected] (8/26)

JOB OPENING:  ASSOCIATE PRODUCER/NYC:   Cable network seeks experienced AP. Must have background in writing and producing promos and other video materials for on-air promotions. Reel required. [email protected]  (8/26)

JOB OPENING: DVLPMNT EXEC/TWO CATS TV/NY: Notable prod. Co. seeks creative, self-starter to oversee reality & non-fiction dvlpmnt. Solid contacts, exceptional ideas & ntwrk selling exp a must. Res/Cvr Ltr: [email protected] (8/25)

JOB OPENING MGR, DIGITAL AD SALES RESEARCH/NYC: Work w/ sales on research, campaign analysis, reports & sales materials. 5+ yrs in digi agency & research exp. Prof in research tools. EOE/M/F/D/AAP. Apply www.mtvncareers.com (8/25)

A CYNOPSIS MESSAGE

Bright House Networks appointed Kimberly Maki as VP/Corporate Communications. Kimberly will lead the company’s entire communications efforts at all levels as well as a team of communications executives placed throughout the company’s six divisions. Kimberly reports to Kevin Hyman, EVP/Cable Operations.

Former Ogilvy, San Francisco executive Mark Yesayian was tapped by Mediaedge:cia (MEC) to spearhead the firm’s West Coast digital operations. Mark is charged with increasing and developing MEC Interaction’s digital practice on the West Coast. He will be based in Seattle, reporting to Patrick Cartmel, Managing Director, MEC Interaction.

Jennifer Barendrecht advanced to VP/Western Region with Turner Sports Ad Sales. In her new capacity, Jennifer will continue to develop client relationships with prominent West Coast movie studios. She will remain based in Los Angeles, reporting to Mark Marshall, VP/NSM, Turner Sports Ad Sales.

Lisa Leingang was hired by Comedy Central to become SVP/Original Programming and Development, East Coast. Lisa will manage development and production of all the network’s original pilots and series emanating from the East Coast. Lisa will report to Lauren Corrao, President/Original Programming and Development.

Sara Kozak was named VP/Production for Discovery Emerging Networks. In her new position, Sara will oversee production of original programming for Discovery Emerging Networks encompassing Science Channel, Investigation Discovery and the Military Channel. Sara will also manage a team of executive producers and senior producers for all three networks in addition to supervising editorial of various outside production companies. Sara will report to Deborah Adler Myers, GM/Science Channel and EVP/Programming, Discovery Emerging Networks.

CBS Television Distribution recruited Kimberly Philo from Walt Disney Parks and Resorts as VP/Media Advertising and Promotion. In her new role, Kimberly will implement media planning and strategy on behalf of the division’s eleven first-run and off-network shows.

CBS Consumer Products (CCP) elevated Veronica Hart to the position of VP/Licensing and John Van Citters to VP/Product Development. In her new role based in New York, Veronica will supervise a roster of licensing categories including toys and gifts, video games, slot machines, live events, exhibits and attractions as well as food and beverage. She will work with these product categories on behalf of several properties including Star Trek, current TV shows like CSI, NCIS and 90210 and classic TV programs like Twilight Zone, Brady Bunch and Cheers among others. John, based in Los Angeles, will be in charge of all product development and approval for the Star Trek franchise which also includes products for the recent theatrical release in addition to Star Trek partners, talent and fans.

Ken Ripley joins Current Media as EVP/Advertising Sales where he will work closely with major worldwide brands and agencies. Ken will also spearhead the creation of next generation advertising products. Ken will be based at Current Media’s New York office.

NHL hired John O’Neill as NHL Network Director/Advertising Sales. Prior to this appointment, John worked for Sports iNDEMAND where he served as VP/GM. In his new position with the NHL, John will report to Keith Wachtel, SVP/Sales.

Eclipse Marketing Services, Inc. named Andy Hunn as VP/Strategic Partnerships to manage the marketing campaign collaboration between movie studios, cable operators and programming networks.

Robert B. Clasen, Chairman/CEO of Starz, LLC announced his retirement at the end of 2009. In 2003, Robert started with Starz Entertainment and was promoted to CEO of Starz, LLC in 2006. Liberty Media will begin a search to replace Robert and he will remain with the company through that process.

Sony Pictures Television (SPT) upgraded Irving Plonskier to SVP/GM, Advertising Sales, Latin America. Irving will manage all advertising sales in Latin America for SPT’s networks SET, AXN and Animax as well as the networks A&E, BIO, Casa Club, E!, MGM, The History Channel, HBO Brazil and Cinemax Brazil. Irving will also oversee SPT’s advertising sales offices in Brazil, Mexico, Panama and US for Latin American sales. Irving reports to T.C. Schultz, EVP/Networks, Latin America, SPT.

Meredith Corporation appointed Kirk Black as VP/GM of WGCL/Atlanta, a CBS affiliate. Kirk begins his new position next Monday, joining from Meredith’s CBS and MyNetworkTV duopoly, KCTV-KSMO in Kansas City. Kirk will also continue to be SVP of Meredith’s Local Media Group where he provides supervision of the company’s National Sales activities in Chicago and Los Angeles and in Atlanta.

ABC News appointed Jeff Winn and John D’Incecco as Senior Directors. Jeff will supervise the DGA staff and work with production crews in the 66th Street facility and the Washington News Bureau where World News, Nightline, America This Morning, World News Now and Weekend News and This Week are produced. Jeff will continue to direct Nightline. John will manage the DGA staff and work with production crews at the Times Square Studios where Good Morning America and Good Morning America Weekend are produced. He will continue to direct Good Morning America.

WNET.ORG, parent company of New York’s public television stations, THIRTEEN, WLIW and Creative News Group, announced two executive appointments:

• Gillian Rose is the new Head/Distribution where she will oversee the company’s domestic and international sales, distribution and co-production agreements. Gillian will continue to acquire nationally broadcast programs used for PBS stations’ membership drives. She will report to Josh Nathan, VP/Business Affairs and Strategic Initiatives, WNET.ORG.
• Robert A. Feinberg was promoted to General Counsel up from Deputy General Council. Robert will have supervision of rights and clearances; government relations, contracts, corporate records and more.

Full-service media investment management company, GroupM has restructured and consolidated its print operations into two separate teams for its various companies in the US. The new reorganization will involve all consumer magazine and national newspaper planning and execution for Maxus, MediaCom, Mediaedge:cia and Mindshare. Print planning and buying experts, Scott Kruse and George Janson will each head a print team based in New York, reporting to Jeanne Tassaro, COO GroupM Implementation. Previously, Scott was Director/Print Investments at MediaCom and George led print communications at Mediaedge:cia.

Joe Higgins joins WFN: World Fishing Network as Director/Sales, World Fishing Network to develop television and online opportunities for the company’s clients through WFN, WFN HD and WFN.TV. Joe will be based in WFN’s South Florida office. Prior to this appointment, Joe was Founder/Publisher of Florida Fishing Weekly, a regional sportfishing newspaper that ended its run, because of the changing media landscape, with the July 31, 2009 issue.

Birmingham-based digital services company Dirextion Inc. hired Karen Braxton as an Advertising Sales Partner where she will engage and manage local, regional and national advertising clients for the company. Previously, Karen served as GSM for Charter Media in Birmingham.

Later — John
   John Cox for Cynopsis: Classified Advantage
[email protected]
08.25.09

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