A CYNOPSIS MESSAGE FROM LITTLE AIRPLANE

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Cynopsis: Kids!

08/11/09

Good morning. It’s Tuesday, August 11, 2009, and this is your first early morning Kids briefing.

Nickelodeon launches its new live-action preschool series, The Fresh Beat Band (20×30), with back-to-back episodes on August 24 at 12p.  Starring the new preschool-aimed music group, also titled The Fresh Beat Band, the series revolves around four music school friends and features a range of original music and is based on a music curriculum that encourages preschoolers to express themselves through music and learn about music appreciation, comprehension and terminology.  For two weeks following the premiere of The Fresh Beat Band, Nickelodeon will debut new episodes at 12p, with each Friday of those weeks (August 28 and September 4) featuring a repeat of the Monday premiere.  Additionally, the back-to-back premiere episodes will also air on Noggin, Sunday, August 30 and Sunday, September 6 at 7p.  Nickelodeon will support The Fresh Beat Band premiere week online and via wireless with dedicated playlists from this week including themed clips, music videos and a sneak peek of The Fresh Beat Band on Nick Jr. Video.  NickJr.com will offer activities to complement the series premiere (e.g. music-themed printables, crafts).

MORE KIDS STUFF

Disney Channel is set to premiere the a short-form preschool series, Where is Warehouse Mouse?, with four episodes bowing on Monday August 24, (8:25a, 8:55a, 9:25 and 9:55a).  Featuring the Warehouse Mouse from the preschool series Imagination Movers, the series follows Warehouse Mouse as he uses creativity to solve everyday problems.

PBS is gearing up for fall and back-to-school for preschoolers, elementary school kids and parents and educators:

• PBS Kids will launch The Jim Henson Company’s new CGI-animated series, Dinosaur Train, on Labor Day, Monday, September 7 (check local listings).  Additionally, PBS Kids grows its science-centric programming with: a new season of It’s A Big Big World, which features new live-action Snook on the Road segments and a new character, Riona the baby sloth; a new Barney & Friends rainforest-themed special; a week of new weather-themed episodes of Sid the Science Kid from September 14; The 40th season of Sesame Street (November 10), which will also focus on green themes.  This fall will also see new seasons of Super Why, Between the Lions, Martha Speaks, WordWorld, and Curious George, as well as the hour-long special Thomas & Friends: Hero of the Rails.  Additionally, 50 new PBS Kids preschool segments will debut this fall, featuring Miss Rosa, Hooper and new music videos starring SteveSongs.  Throughout the fall PBS Kids will also feature the top 26 episodes of Mister Rogers’ Neighborhood, as selected by PBS and Family Communications, which will also be available at PBSKids.org/rogers.
• For elementary school kids, PBS Kids Go! launches a new season of The Electric Company on September 7.  A new two-part episode of Arthur (every day the week of Monday, October 19) deals with the difficult subject of cancer treatment, in an age appropriate way, with the help of special guest Lance Armstrong.  PBS Kids Go! will also debut a seasons of Fetch! With Ruff Ruffman, and new episodes of Cyberchase and a special Halloween episode of WordGirl.  Meanwhile, PBSKidsGo .org launches Lifeboat to Mars, a science education game that challenges kids to learn key biology concepts to rebuild a virtual ecosystem.
• In other news, PBS Parents is offering parents and teachers support online with: Getting Ready for School (mid-August) topics include first day jitters, what to look for in a quality classroom, and what kids learn grade by grade; Settling into School (early September) – focuses on the social aspects of going to school such as making and managing friends and dealing with bullies; Expert Q&A (September 1-15) with Aviva Goldfarb, founder The Six O’Clock Scramble, on making various quick decisions for their kids as school gets underway; PBS Teachers, will host a special Dinosaur Train-centric webinar for educators in September with additional webinars to follow.

Elmo and his new Danish pal, Signe, will host Sesamgade (80×30), a new Sesame Street programming block in Denmark.  The half-hour Sesamgade block will be featured on TV 2‘s kid’s weekend preschool block Bavian, and will include original Danish material as well as the series Play with Me Sesame and Elmo’s World.  Signe is a young woman who has known Elmo since he was a baby, and together they will sing songs, learn letters, tell stories and explore with the kids at home.  Copenhagen-based production company Metronome Productions A/S is producing the original Danish content and packaging included in the show.

The US National Ambassador for Young People’s Literature and author Jon Scieszka (The Stinky Cheese Man and Other Fairly Stupid Tale, Time Warp Trio, among others), is the first of what will be a number of noted authors to write a serial adventure story for publication by the Library of Congress‘ new read.gov website.  Co-sponsored by the Library’s Center for the Book and the National Children’s Book and Literacy Alliance, The Exquisite Corpse Adventure is a free online serial targeted to kids and families.  The initial installment will launch at the Library of Congress’ National Book Festival, on Saturday, September 26, 2009.  Other authors and illustrators that will contribute to The Exquisite Corpse Adventure include M.T. Anderson, Natalie Babbitt, Calef Brown, Susan Cooper, Kate Di Camillo, Nikki Grimes, Shannon Hale, Daniel Handler (aka Lemony Snicket), Steven Kellogg, Gregory Maguire, Megan McDonald, Patricia and Fredrick McKissack, Linda Sue Park, Katherine Paterson, James Ransome and Chris Van Dusen.

Correction: Sascha Paladino is the head writer on Ni Hao, Kai-lan, and not as misspelled here yesterday.

MARKETING/LICENSING

The Jim Henson Company and Lionsgate ink a multi-year home entertainment distribution pact.  As part of the deal, Lionsgate acquires the North American distribution rights to 350+ hours of content in The Jim Henson Company’s film and TV (e.g. series, specials, DVD, VOD) titles.  The first new titles scheduled for release are Fraggle Rock: The Complete Final Season (Season 4) and Fraggle Rock: A Merry Fraggle Holiday in November 2009. 

Disney Studios Home Entertainment will release Disney/Pixar’s movie Up on Blu-ray and DVD on November 10, 2009.  Up will be available in a four-disc Blu-ray Combo Pack, and a two-disc DVD, which both include DisneyFile, a digital copy of the movie that can be viewed on various devices, as well as a wide range of bonus features.

Big Idea has partnered with Personalized Products to release the first VeggieTales iPhone and iPod Touch app, VeggieTales Just For Me.  Using the new app kids can personalize their device (it has a library of 3,5000 names), spin Bob the Tomato and Larry the Cucumber in/out of costumes, select from a range of VeggieTales backgrounds and play the Tuba Game.

EXECUTIVE MOVES

Astral Television Networks appoints Michael Goldsmith as Director/Original Programming, Family Channel and Playhouse Disney Canada.  Goldsmith, who takes on the new position effective August 24, 2009, will manage Family Channel and Playhouse Disney Canada’s original programming slate including development, production and launch.  Most recently, Goldsmith served as Director/Original Programming for Teletoon.  The upcoming series production schedule for the two networks, includes the tween-targeted series Overruled!, Connor Undercover and Angel on Campus and kid’s series such as Justin Time and Stella and Sam.

RATINGS

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, August 7, 2009, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1381; K6-11 1067; TWEENS 9-14 867
NICKELODEON:          K2-11 1146; K6-11   640; TWEENS 9-14 473
CARTOON NETWORK: K2-11   514; K6-11   364; TWEENS 9-14 269
DISNEY XD:               K2-11   225; K6-11   186; TWEENS 9-14 138
Source: MTVN Research from Nielsen Media Research Data

A CYNOPSIS MESSAGE

Answer to Yesterday’s Trivia Question:  “Zoltar Speaks.”  Sound familiar?  What is this from?   From the movie BIG – Zoltar Speaks was the machine that granted the wish  Kudos to: Juli Lennett-Toys, The NPD Group/Port Washington; Dennis Nance-Turner Broadcasting, Inc.-Atlanta; Howard Rosenstein-Meredith Video Solutions/New York; Sarah Wallendjack-Out of the Blue/New York; Heather Floore-KDAF/Dallas; Sarah Traficanto-Cartoon Network/Chicago; Glenn Dangerio-Walt Disney Records/Bentonville, AR; Kevin Weist-Mevio/San Francisco; Brook Chalmers-Cartoon Network/Burbank; Arika Spector-NATPE/LA; Chip Beaman-Soundelux Design Music Group/Hollywood; Felicity Clive-Turner International Australia/Sydney; Stephen Kelley-SSK Communications/Toronto

Today’s Trivia Question:  In the cartoon series AAAHH!!! Real Monsters, three teenage monsters attended Monster Academy to learn the cool techniques to scare humans.  What was the character’s name that carried his eyes in his hands? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!
08.11.09

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