Tuesday, August 11th, 2009



In addition to her HUGE New York ratings, Wendy has shown significant growth across all female demos in her first three weeks in Atlanta.
W18-34 +33%        W18-49 +42%        W25-54 +51%

Contact Debmar-Mercury for more information.
Source: NSI WRAP Overnights, Live, % inc.=week of 7/13 vs 7/27/09, Shr to tenths.



Good morning. It’s Tuesday, August 11, 2009, and this is this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Premiere:
MTV: Daddy’s Girls at 10p

Tonight’s Finale:
Bravo: NYC Prep at 9p


HGTV Design Star
Back, Brighter and More Upscale Than Ever

#1 A25-54   #1 A18-49   #1 W25-54   #1 W18-49

HGTV Design Star. Sundays at 10p/9c

Source: Nielsen Company, NPower, Live(000), 8/2/09, 10-11p. Ranks vs. all ad-supported cable nets, Upscale=HHI $100K+. Qualifications upon request. For more, visit ScrippsNetworksAdSales.com .


MTV, Sean “Diddy” Combs and producer Mark Burnett are partnering on the new reality competition series, P. Diddy’s StarMaker, in search of the next big music star. The ten-episode, 60m series debuts with a special 90-minute premiere August 16 at 10p. In each week’s episode, Diddy’s personally-chosen music industry leaders will test, coach and mold the next music superstar from among 14 contestants. The final winner will receive an exclusive recording deal with Bad Boy Records and a career launch managed by Diddy. Kimberly Caldwell hosts the series.

FOX set the series finale of King of the Hill for September 13 at 8p. The one-hour special episode marks the end of the series featuring the animated Hill family that has been a primetime fixture on FOX for 13 seasons. King of the Hill is a production of 20th Century Fox Television Production in association with Deedle-Dee Productions, Judgemental Films and 3 Arts Entertainment.

TNT renewed its medical drama Hawthorne for a second season. Starring Jada Pinkett Smith and created by John Masius, the series received a 10-episode order for 2010. Hawthorne is produced by Sony Pictures Television in association with Pinkett Smith’s 100% Womon Productions, John Masius Productions and FanFare Productions.

CBS Corporation is selling four of its owned radio stations located in Portland, OR to Alpha Broadcasting for $40 million cash. The stations involved are: KINK-FM, KUPL-FM, KUFO-FM and KCMD-AM. The deal is subject to typical regulatory conditions and other approvals.

Primetime Emmy® Awards Note: The next installment of the Cynopsis presents: Emmy® Awards 2009 special edition series will focus on Reality and Non-Fiction series. Upcoming in this series are … 

  • 8/12 Special Edition:  Outstanding Reality-Competition Program, Outstanding Reality Program; Outstanding Non-Fiction Series; Outstanding Non-Fiction Special
  • 8/19 Special Edition:  Outstanding Lead Actor in a Drama Series, Outstanding Lead Actor in a Comedy Series
  • 8/24 Special Edition:  Outstanding Lead Actress in a Drama Series, Outstanding Lead Actress in a Comedy Series

If you’re among the nominees … congratulations!!  And if you’d like to send us a description or brief bio of the nominated series/director/actor/writer (maximum of 150 words – emailed 48 hours prior to publication date), we will include it in our special edition.   Please send the description to me at


ION Television … Watch Us Add More Viewers!

Season to date, ION Television has shown growth for
three consecutive quarters in the following demos:

A25-54         W25-54        A18-49        W18-49
+ 46%         +31%         +47%         +37%

ION Television. Positively Entertaining.
Source: Nielsen Galaxy Explorer; 9/29/08-8/2/09 vs.year ago comparable period (10/1/07-8/3/08), M-Sun 8-11p; Live+SD, Strict Daypart, subject to qualifications


Ovation TV picked up the broadcast premiere rights to new episodes of Later … with Jools Holland. The UK music series will air Thursdays on Ovation TV starting September 10 at 8p. Prior to the US premiere date, the network will air a marathon of Later … with Jools Holland over Labor Day Weekend on September 5 through September 7.

South Asian entertainment network Zee TV was added to Charter Communications’ digital lineup in New England, serving customers in Massachusetts and Connecticut.

Hearst Television’s WPBF/West Palm Beach-Ft. Pierce and Liberman Broadcasting, Inc. (LBI Media) made a new affiliate deal to launch LBI Media’s Hispanic network Estrella TV on the station’s digital channel 25.2 later this month.


FOX gave a nod to a pilot called Ridealong from Shawn Ryan (The Shield). Ridealong is a cop drama set in Chicago focusing on three groups of officers. Ryan will pen the script and executive produce with production taking place in Chicago, a major focal point of the drama. 20th Century Fox TV and Ryan’s Midd Kid company will produce.

CBS tagged Mike Vogel for one of the lead characters in the new medical drama Miami Trauma, reports THR. The series, produced by Warner Bros. TV and producer Jerry Bruckheimer is about a team of trauma surgeons in Miami and Vogel will play one of the doctors whose personality is competitive and egotistical yet charming. Vogel will star in the upcoming feature film She’s Out of My League.

Casting Notice:  TLC is looking for people to nominate wardrobe-challenged friends to appear on its series What Not To Wear. Robert Mazza Casting is looking for the “Worst Dressed American” to be part of the series’ 250th Anniversary Special. You and your friend could appear on the show, if selected. To apply, visit http://tlc.discovery.com/fansites/whatnottowear/worst-dressed-american/worst-dressed-american.html .


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  Facebook made a rare acquisition yesterday acquiring Mountain View, CA-based social media aggregator FriendFeed, a service that culls together users’ updates from a number of sites in real time including Twitter, Yelp, Netflix, Blogger and Flickr in a single stream. Apparently Facebook can afford it – the 250 million member social network says 83 of the top 100 advertising spenders in the U.S. now use the site to advertise including Johnson & Johnson, Nike and AT&T, per FT. Facebook CEO Mark Zuckerberg has predicted a 70% revenue gain for the site this year and expects that the company will be cash-flow positive by next year. FriendFeed will continue to operate normally “for the time being,” says founder Bret Taylor in a blog post.    Full edition: CYN DIGITAL.    

CYNOPSIS KIDS – TODAY’S TOP STORY:  Nickelodeon launches its new live-action preschool series, The Fresh Beat Band (20×30), with back-to-back episodes on August 24 at 12p.  Starring the new preschool-aimed music group, also titled The Fresh Beat Band, the series revolves around four music school friends and features a range of original music and is based on a music curriculum that encourages preschoolers to express themselves through music and learn about music appreciation, comprehension and terminology.  For two weeks following the premiere of The Fresh Beat Band, Nickelodeon will debut new episodes at 12p, with each Friday of those weeks (August 28 and September 4) featuring a repeat of the Monday premiere.  Additionally, the back-to-back premiere episodes will also air on Noggin, Sunday, August 30 and Sunday, September 6 at 7p.  Nickelodeon will support The Fresh Beat Band premiere week online and via wireless with dedicated playlists from this week including themed clips, music videos and a sneak peek of The Fresh Beat Band on Nick Jr. Video.  NickJr.com will offer activities to complement the series premiere (e.g. music-themed printables, crafts).  Full edition: CYN KIDS.    


A groundbreaking documentary that reflects history as it happened
on Sept. 11, 2001 …

For Your Emmy® Consideration: Outstanding Nonfiction Special

From the first plane that hit the World Trade Center to the collapse of the second tower,
this special weaves together footage and sound taken by over 100 eyewitnesses, presented with no narration and no commercial interruption. Preserved for this generation, and for the future.



Friday A18-49 Analysis: A re-do from the previous week, UNIV came in first Friday night by posting a 1.3/5 with A18-49, according to final national ratings from Nielsen Media Research. UNIV won the 8p hour with En Nombre Del Amor at 1.3/5 followed by CBS’ Ghost Whisperer repeat at 1.1/5. UNIV held firmly at #1 through 9p with Manana Es Para Siempre at 1.7/6 while NBC’s Dateline came next at 1.2/5. Then at 10p, NBC’s second half of Dateline topped with 1.5/5 over UNIV’s La Rosa De Guadalupe at 1.0/3.

Live + Same Day Household Ratings: Friday, August 7, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 3.2/6        Southland [r] 2.0/4, Dateline 3.8/7

CBS: 2.9/6          Ghost Whisperer [r] 2.9/6, Flashpoint [r] 2.9/5, Numb3rs [r] 3.1/6

FOX: 2.4/5          Are You Smarter Than A 5th Grader? 2.7/6, Mental 2.1/4

MNT: 1.9/4          WWE Friday Night Smackdown 1.9/4

ABC: 1.7/3          Surviving Suburbia 1.8/4, The Goode Family 1.1/2, According to Jim [r] 1.2/2, The Goode Family 0.9/2, 20/20 2.6/5

UNIV: 1.7/3         En Nombre Del Amor 1.7/3, Manana Es Para Siempre 2.1/4, La Rosa De Guadalupe 1.2/2

CW: 0.6/1           Smallville [r] 0.6/1, Everybody Hates Chris [r] 0.5/1, The Game [r] 0.6/1

ION: 0.5/1           Friday 7PM Movie: Wyatt Earp [r] 0.4/1

TELE: 0.5/1         Mas Sabe El Diablo 0.4/1, Ninos Ricos 0.4/1, Victorinos 0.5/1

A18-49: UNIV 1.3/5, NBC 1.1/4, CBS 1.0/4, FOX 1.0/4, MNT 1.0/4, ABC 0.6/2, TELE 0.4/2, CW 0.3/1, ION 0.2/1


BET Networks added Karen Saunders to its BET News team as Senior Producer of new series, BET News In-Depth as well as Jason Samuels to BET News as Senior Series Producer of Heart of the City. Both report to Keith Brown, SVP/BET News and Public Affairs.

Adrienne LoRay was promoted to SVP/Human Resources with the Fox Television Stations (FTS). Effective immediately, Adrienne will oversee all HR and personnel duties on behalf of the 27 Fox O&Os, Fox Stations Sales, Twentieth Television and MyNetworkTV. Adrienne will report directly to Jack Abernethy, CEO, FTS.

Starting September 1, Anna Gecan will relocate to HGTV’s New York office as VP/Original Programming. For the past four years, Anna was VP/Content, HGTV Canada, working on such popular shows in both Canada and the US as Property Virgins, The Unsellables, Income Property and more. In her new stateside capacity, Anna will provide daily management of HGTV’s Knoxville and New York program production groups. She will report to Freddy James, SVP/Program Development and Productions.

National Geographic Digital Media (NGDM) appointed Robert Michael Murray as VP/Social Media. Robert will put strategies in place involving social media sites to connect NationalGeographic.com users and to display stories and the company’s mission across various digital platforms. He reports to John Caldwell, President, NGDM.

Triple 7 Public Relations added Nicole Pope as Director/Publicity and Tanya Taylor as Account Executive. Pope and Taylor will report directly to Carrie Simons, President, and will be based in Nashville, Tennessee.


Listen.  Learn.  Network.  Pitch.  Triumph.
WESTDOC: The West Coast Documentary and Reality Conference
September 14th – 16th , 2009   Doubletree Suites Hotel – Santa Monica, Ca.

Meet Program Buyers, Network with Producers, Attend Pitchfest.
Speakers from: A&E, ABC, Animal Planet, Discovery, E!, MTV, Nat Geo,  PBS, Spike, Sundance Channel,  TLC, Tru Tv, and more

For Registration, Schedule and Speaker Information visit:
ONLY $499.00 for Cynopsis readers until August 14th, 2009.  Use code CYN499

This day in History:  1984 – U.S. President Ronald Reagan was preparing for his weekly radio broadcast when, during testing of the microphone, the President said of the Soviet Union, “My fellow Americans, I am pleased to tell you that I just signed legislation that would outlaw Russia forever. We begin bombing in five minutes.”

Answer to Yesterday’s Trivia Question: This is the opening narration for what TV series?  “On a mountaintop high above a large city stands the headquarters of a man devoted to the cause of freedom and justice, a war hero who has never stopped fighting against his country’s enemies, a private citizen who is dedicating his life to the struggle against evil men everywhere.”  CAPTAIN MIDNIGHT  Kudos to: Andy Lassner-The Ellen DeGeneres Show/NY; Chris Day-The Weather Channel/Atlanta; Michael O’Gara/NYC; Kate Markesky-Digitas/Atlanta; Jack Hodgson-Oklahoma State University/Stillwater; Michelle Sullivan-Violet Planet Productions/Los Angeles; Phillip B. Gittelman-Personal Management/LA; TJ Szymczak-YPM, Inc./Irvine; Michael Lopez-Solid Ground US/San Francisco; Alistair Fairclough-TAPE Consultancy/London; Bernard Bourret-Besa Entertainment Inc./Toronto

Today’s Trivia Question:   Where did Jack Arnold work before leaving to open his own furniture business on the Wonder Years?      (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Learn from the Branding Experts
at the Kellogg School of Management
Capture Audience with the Power of Brand

*** Branding in Media and Entertainment ***
October 19-21, 2009 in New York City (executive education)
Limited seats available.  Sign up today!

Previous participants of Branding in Media and Entertainment include professionals from Time Warner, Disney, Google, MTV, ESPN and other top companies.

Later — Cyn

Cynopsis Media Facebook Page here – all of our Job Listings and Top Stories reported here first!

Cynopsis Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 /

Classifieds – Trish Pihonak- 203-926-9878 /

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Cynopsis Presents A 5-Part Weekly Series:
The Primetime Emmy® Awards 2009 Special Issue Series

Dedicated to Primetime Emmy® Nominated Programming & Talent
Comedy, Drama, Reality & Non-Fiction Programming, Actor, Actress, Directing, Writing

This Wednesday’s Special Edition: Outstanding Reality-Competition Program, Outstanding Reality Program, Outstanding Non-Fiction Series, Outstanding Non-Fiction Special

Reach Primetime Emmy® voters and industry influencers with your ad message! 
Contact Chuck Bolkcom –
– 646-468-6180

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: WEB ANALYST/E! (LA): Min 1-2 yrs. exp. pref. Anlyst for web property pref. w/OMNITURE site catalyst. Strong PC & analytical skills, BA degree req. Apply at:

JOB OPENING: RESEARCH ANALYST/E! (LA): 1-2yrs Media/Primary Rich exp. Into Rich/data amyls. Passion for Rich & interested, in competitive set for CEG Nets. Apply at:

JOB OPENING: SR MGR, DIG PROJECTS/WE tv/NY: Mng content & interactive features on digital plats. Solid PM exp (3-5 yrs mng web design & dvlpmnt) familiar w/ both Digital & Prod worlds. Res: www.cablevision.jobs ref# 9206BR (8/18)

JOB OPENING: DIR, DISTR MKTG/Rainbow Media/NY: Mng Dist. mktg initiatives on all platforms for ntwrk prgrmg. 5+ yrs mktg exp cable affil mktg & VOD exp pref. Strong strategic & interpersonal skills. Res: www.cablevision.jobs ref#9215BR (8/18)

JOB OPENING: DIR, PRGRMNG/KSBI/OKC: Mng all areas of prgrmng. Prgrmng acquisition, plan’g, Nielsen overnight. Strong knwlg of news media & brdcst sports. BA & 3+yrs exp TV prgmng &/or mktg req’d.
or fax 405-631-7367 (8/15)

JOB OPENING: VP, PROGRAM RESEARCH/NBC UNIVERSAL/NY: NBC Universal is hiring for a VP, Bravo Program Research. Please visit www.nbcunicareers.com for more information. Job# is 1076904 (8/15)

JOB OPENING: VICE PRESIDENT – CONTENT DISTRIBUTION/NYC: 7+ yrs affiliate sales & mktg exp. Manage accounts, dev strat, optimize revenue. Strong deal-negotiating/analytical/written & oral comm. skills. EOE/M/F/D/AAP. Apply www.mtvncareers.com (8/15)

JOB OPENING: COMMERCIAL OPS SPECIALIST CMT/NYC: 1+ yr sked commercials exp. Strong multi-tasking, org and communication skill. Exp with Gabriel or similar sys. Prof in MS Office. EOE/M/F/D/AAP. Apply www.mtvncareers.com (8/15)

JOB OPENING: INVENTORY ANALYST/Metro Traffic: Help maximize rev generated by MetroNetworks. Strong analytic, strategic problem-solving & decision-making skills. 2+ yrs relevant exp. Cvr, res & sal req:

JOB OPENING: AFFILIATE RELATIONS MANAGER/Beanstalk Marketing Group/LA: For CPA division. Must have 2+ yrs. experience in Ad Sales and Mgmt. Must live in the LA area. Resumes to:

JOB OPENING: PRODUCTION ASSISTANT (permalance)/NY: Cable television network looking for PA with network experience. Candidate should aspire to write and produce promos. Apply:

JOB OPENING: SR RESEARCH ANALYST/ABC Burbank: Min 2 yrs exp in TV/digital research, apt at Nielsen, strong written, PC & analytical skills, college degree req. Apply at: www.disneyabcjobs.com (8/12)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIPS CREDITS ONLY: Sesame Workshop/NYC seeks INTERNS for Sesame Street& Inter Prod, MKTG/PR , Educ& Rsrch dept. for various projects. Knwlg of MS Word/Excel. STIPEND Resume:

FALL INTERNSHIPS CREDITS ONLY: PR/SOCIAL MEDIA/MKTG INTERN/NY: NYC based marketing/pr agency. Familiarity with online media, focused on consumer goods & media accounts. Email cover letter and resume to: Nat Thomson

FALL INTERNSHIP CREDITS ONLY: PUBLICIST INTERN: needed for Manhattan based PR firm in the Music Industry. Interns will be working directly with media, artist mngmnt, & publicists. Email cover letter and resume to:

FALL INTERNSHIP CREDITS ONLY: FINANCE INTERN – Working w/Theatrical & TV ultimates in asst. budgets/forecasts, & long range plans.  Excel (macros, pivot tables & V lookups) & Access. Email:
RE: UCTC/#113855BR (8/14)

FALL INTERNSHIP CREDITS ONLY: Bravo Network/Oxygen Media/ iVillage.com –seeking Fall 09 interns in NYC. Positions available for ALL DEPARTMENTS. Digital, Design, PR, Marketing, OnAir Promos, Developmt, Programming.

FALL INTERNSHIP CREDITS ONLY: Trylon SMR ( www.trylonSMR.com), a NYC PR agency, is seeking a Fallintern that has familiarity with the media industry and tech sector, and strong internet skills.

FALL INTERNSHIP CREDITS ONLY: Boutique Los Angeles PR Firm has an opening for an INTERN this fall. School credit only. Writing, pitching, client contact. Email writing sample, letter and resume to
   www.amylevypr.com (8/13)

FALL INTERNSHIP CREDITS ONLY: TV AD SALES/Katz Media/NY: a leading rep firm, is seeking go-getter interns for13 week NYC fall program. Learn TV Ad Sales working with Sales Assistants and Account Execs. Please contact

FALL INTERNSHIP CREDITS ONLY: TV SALES RSRCH/Katz Media/NY: a leading rep firm, is seeking go-getter interns for13 wk NYC fall program. Analyze & interpret TV sales research, create rsrch materials. contact

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: ENTERTAINMENT REPORTER with 11+ yrs exp breaking news & doing celebrity interviews – online, in print and on video. Covering TV a specialty, well-connected in industry. Seeking FT work/NYC. Contact

SITUATION WANTED: BROADCAST TRAFFIC MGR/NY: Many years of experience, Legal Clearance, Material Distribution, Scheduling, Ad-ID. Full Time, Freelance or Project work, available immediately.

SITUATION WANTED: EMMY winning EP. SAG-AFTRA talent w/ record studio.20+ yrs exp. Seeks opp. to produce, VO, host, promos/programs. Net Exec: Launches/Brand Mgmt/on-air Marketing (TV, web, Radio) LA/DC/NY Email:

SITUATION WANTED: Award-Winning Entertainment MARKETING STRATEGIST; 4+ years experience Television and Theatre; seeking FT opportunity in NYC; Passion for Arts and all Media contact

SITUATION WANTED: TV/FILM EDITOR: 10 yrs+ exp, Emmy-nominated, clients incl’d HBO, NBC, MTV, FOX, SONY, MGM. Seeking F/T or Freelance scripted/non projects in NY.  Avid & FCP reel at www.InnunedoInc.com Pls contact

SITUATION WANTED: BROADCAST BUYER/SUPERVISOR with 10+ yrs of exp seeks full time, part time or freelance position in NY area. I specialize in the entertainment category & have excellent references. contact

SITUATION WANTED: SENIOR COPYWRITER/NY: Package goods writer with over 25 years experience.Testimonial advertising a specialty. View my reel! http://www.youtube.com/watch?v=3PC3iZW8o48 … &can produce own work!

SITUATION WANTED: Professional poised for transition to Producer. Int’l Prog/Proj Mng exp, creative, organized, strong work ethic, self-starter.

SITUATION WANTED: Experienced Freelance REPORTER/PHOTOG looking for work in newspaper/internet/magazines. Email

SITUATION WANTED: NY-based, seasoned,special sales pro, (background in children’s books) seeks opp with media company. Proprietary sales, content licensing, brand management, new biz development.

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


ABC: Who Wants to be a Millionaire, Better Off Ted, Better Off Ted, PrimeTime: The Outsiders
AZTECA: Los Que Callamos Las Mujeres Edicion Especial, Los 25 Mas, Al Extremo
CBS: NCIS [r], Big Brother, Medium [r]
CW: 90210 [r], 90210 [r]
FOX: Hell’s Kitchen, More to Love
ION: Boston Legal, Boston Legal, Boston Legal
MNT: Street Patrol [r], Street Patrol [r], Jail [r], Jail [r]
NBC: America’s Got Talent [r], America’s Got Talent
PBS: Nova, Nova: scienceNow, P.O.V.
TELE: Mas Sabe el Diablo; Ninos Ricos, Padres Pobres; Victorinos
UNIV: En Nombre del Amor, Manana es para Siempre, Aqui y Ahora

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