Tuesday, April 7th, 2009


ABC Family’s Best Year Ever!

Top 5 Network
T12-17, W12-17, W12-24, A12-34, W12-34, W18-34, A18-49, W18-49

8 million average monthly video impressions

Source: Nielsen Media Research. Click here for the full source data.



Good morning. It’s Tuesday, April 7, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Premieres:
The Style Network: Outlaw In-Laws at 9p
FX: Rescue Me at 10p
Spike TV: Deadliest Warrior at 10p
WE tv: Women Behind Bars at 10p

Tonight’s Finale:
TNT: Trust Me at 10p


The Weather Channel = MOMENTUM
New programming is generating powerful results!
#1 in REACH: 127+ million unduplicated audience.* #1 among cable news brands!
INCREDIBLE GROWTH: +51% in A25-54, Total Day!**

We look forward to sharing our MOMENTUM with you.
Powerful Connections. Powerful Results. www.twcmediakit.com

*Source:The Nielsen Company TV/Internet Fusion Data. **Source: Nielsen Media Research via StarTrak. Click here for the full source data.


On April 13 at 1030p, MTV will present College Life, a new series documenting the freshman college year of a group of kids attending a Big Ten University in Madison, Wisconsin.  The students tell their own stories by putting cameras in the students hand, and capturing their daily lives, their academic successes and failures, and personal interactions with roommates, etc.  Additionally, mtvU, the MTV 24-hour college network, will launch a College Life contest, challenging students to produce and submit their versions of college life.  Finalists’ content will be showcased on collegelife.mtv.com and bestfilmoncampus.com, where fans will be able to vote for their favorite video.

The YES Network season premiere of the Joe Girardi Show Saturday afternoon delivered 143,000 Total Viewers, representing the most-watched telecast of that series.  The previous high watermark came last May 25th which delivered 133,000 Total viewers.

The CW will launch two original series this summer –

  • Hitched or Ditched, debuting Tuesday, May 26 at 9p, is a docu-series focusing on couples in long-term relationships who have not taken that final leap of faith into marriage.  Each couple has been nominated by a friend who thinks it’s time they fish or cut bait.  The couple has the option of accepting the proposition of marriage and set a date for one week hence … and at any time during the week either the groom or the bride can call the whole thing off.  The series is hosted by Tanya McQueen, and is produced by RDF USA in association with Next Entertainment.
  • Blonde Charity Mafia is a docu-series set in Washington DC and following the lives of that city’s most influential 20-something “Alpha Girls” who run the DC social circuit from charity functions to society parties.  The series is from Capital Hills Prods. 


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As of April 2, the Africa Channel has launched in Chicago on Comcast Digital Cable Channel 133.  The channel is part of Comcast’s Digital Classic tier of service, comprising more than 70 channels. 


SCI FI‘s original series Sanctuary, ordered for a second season, has begun production in Vancouver.  The show is slated to return to the schedule this fall with 13 original episodes of the one hour drama.  Added to the cast in the upcoming season is Agam Darshi as Kate Freelander, a swindler, con artist and thief who finds herself in an uneasy alliance with Dr. Magnus after her business relationship with the Cabal goes sour.

Fox Reality Channel is set to begin production and casting for its newest original series, The Cindy Margolis Dating Project (wt).  You may recall Cindy Margolis was the internet’s most downloaded woman, and was also a 2008 Playboy celebrity cover model.  The show’s 8 one-hour episodes, produced by Glassman Media, is scheduled to begin production in June.  The show follows Margolis as she meets a variety of men, hoping to find Mr. Right.  And that takes us to our first casting call for the day …

Casting CallGlassman Media is looking for single men, 18+, with strong, magnetic personalities to participate in the new dating series, The Cindy Margolis Dating Project (wt).  Casting will take place from April 6- 30 in Los Angeles. All potential cast members are asked to send bios, contact information, two photographs, and a brief explanation of why they want to date Cindy Margolis to

Casting CallFox is looking for participants for its new competition/reality series, More to Love.  The show begins with one husky bachelor with a big heart, looking for love among a sea of confident and secure plus-size bachelorettes.  The show is currently casting for both the bachelor and the bachelorettes, with numerous auditions being held around the country. To find out how to apply, where auditions will be held or to apply online, women should go to moretolovecasting .com; and guys please check out https://kasstinginc.com/applications/moretolove.php


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  In a move clearly aimed at threatening aggregation services like Google, the Associated Press announced a new strategy to take legal action against online outlets that use its articles without permission. “We can no longer stand by and watch others walk off with our work under misguided legal theories,” AP Chairman Dean Singleton said at the AP annual meeting in San Diego. As part of the initiative, the AP will develop a system to track content distributed online to determine if it is being legally used. New search pages will also point users to sources of breaking news that pay the AP’s license fees. The AP, under pressure to reinvent itself as its print clients face unprecedented revenue shortfalls, also announced commitment adjustments and further rate reductions of $35 million for 2009 – on top of the $20-$30 million in reductions granted last year. Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY:  Brilliant Films teams with Mike Newell (Prince of Persia, Harry Potter & The Goblet of Fire) to direct its new feature film The Box of Delights.  The movie is based on John Masefield’s 1935 kid’s novel of the same name.  Frank Cottrell Boyce (Millions, Hilary and Jackie) joins the team to adapt the screenplay from the original book.  Brilliant Films’ great Joe Abrams and Rory Gilmartin will executive produce along with Newell.  The story revolves around an old man who asks Kay (12) to protect The Box of Delights, a device that allows him to change size and travel through time.  However, Kay is in danger, but when he asks for help  no one believes him.  The BBC produced a mixed live-action/animated six-part series based on the book in 1984.  Full edition: CYN KIDS.


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Business Strategy in the Digital Age
June 8-10, 2009 – New York City
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Join world-class faculty, and media and entertainment industry experts, as they guide you through actual industry cases in this 3-day intensive program.

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Friday – A18-49 Analysis:  Univision led the broadcast networks on Friday night among A18-49, with an average of 1.8/6 according to fast national ratings from Nielsen.  At 8p Cuidada con el Angel delivered a 2.0/7, winning the hour over #2 CBS’ Ghost Whisperer with a 1.6/6.  At 9p Univision owned that hour as well, earning a 2.2/7 for Manana es para Siempre, again beating CBS who was #2 for the hour with Flashpoint scoring a 1.8/6. At 10p ABC was in front with 20/20 earning a 1.8/6; Dateline and Numb3rs tied at 1.5/5 each.

Live + Same Day Household Ratings: Friday, April 3, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD

CBS     4.9/9    Ghost Whisperer [r] 4.6/9, Flashpoint 5.3/9, Numb3rs  4.6/8

ABC     3.5/6    Wife Swap 2.9/5, Supernanny 3.0/5, 20/20  4.5/8

NBC     2.6/5    Howie Do It 2.1/4, Howie Do It [r] 2.1/4, Friday Night Lights 2.3/4, Dateline  3.3/6

UNIV    2.3/4    Cuidado con el Angel 2.4/4, Manana es para Siempre 2.6/5, Rosa de Guadalupe  1.8/3

FOX     2.2/4    Terminator: Sarah Connor Chronicles 2.2/4, Dollhouse 2.2/4

MNT     1.8/3    WWE Friday Night Smackdown 1.8/3

CW      1.1/2    Everybody Hates Chris 1.1/2, The Game 1.1/2, America’s Next Top Model [r] 1.0/2

TELE    0.6/1    Dona Barbara 0.7/1, El Rostro de Analia 0.6/1, Sin Senos No Hay Paraiso 0.6/1, El Cartel  0.6/1

ION     0.4/1    Movie: Jane Doe – How to Fire Your Boss (630p) 0.3/1; Movie: Wild West Mystery  0.4/1

A18-49: UNIV 1.8/6, CBS 1.7/6, ABC 1.6/5, FOX 1.4/5, NBC 1.2/4, MNT 1.1/4, CW 0.7/2, TELE 0.5/2, ION 0.1/0


Gaude Lydia Paez has joined Fox Broadcasting Company as VP/Corporate Communications, reporting to Shannon Ryan, SVP/Publicity & Corporate Communications. She will serve as a liaison between the network and the press on corporate matters including ratings performance, senior executive initiatives and industry-wide developments. In addition, she will act as a spokesperson for FBC on behalf of senior management and will participate in strategic planning for the FOX brand.

Tammi Weed, Director/Music Industry Development for Gospel Music Channel has added Program Acquisitions to her responsibilities, and she will continue to execute strategy on original music projects for the network, working with record labels, artists and their management, producers, writers and publishers on their GMC initiatives. She will continue to be based in GMC’s Nashville offices.

ABC Television Network named Anthony Cole VP/West Coast Broadcasting Operations & Engineering. Anthony reports to Preston Davis, President/Broadcast Operations & Engineering, and he will be responsible for directing the Network’s BO&E team on the West Coast and helping to set strategic direction for overall broadcast television operations there.

PorchLight Entertainment appointed Courtney Colman as CFO and Don Mirisch as SVP.  The announcement was made by Bruce D. Johnson, President & CEO of PorchLight. Courtney will be responsible for overseeing PorchLight’s Finance, Accounting, Human Resources and IT departments. Don will oversee the company’s business and legal affairs.

Julie Shapiro and Tina Perry have each been named VP/Business and Legal Affairs for OWN: Oprah Winfrey Network, reporting to Alan Saxe, SVP/Business and Legal Affairs. Julie and Tina are charged with negotiating and drafting all deal items, talent, production, new media, licensing, affiliate, ad sales deals, and all other network related agreements.

Bradley Soroca is upped to the newly-created post of SVP/Marketing for the NBC Local Media Group, reporting to John Wallace, President, NBC Local Media. Bradley is responsible for establishing the overall brand strategy for the division and maximizing the value of integrated and customized marketing programs for advertisers across the traditional TV, digital media and out-of-home marketplaces.

Brandissimo! elevated two executives to better oversee the company’s continued growth in its online games and virtual worlds business. EVP/GM Andy Babb was upped to President; and VP Josh Fisher is now Executive Producer and SVP/Content.


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This day in History:  1963 – At the age of 23, Jack Nicklaus became the youngest golfer to win the Green Jacket at the Masters Tournament.

Answer to Yesterday’s Trivia Question:    Who is the prolific composer of the theme songs for Dynasty, The Colbys, Falcon Crest, Cagney & Lacey, and The Lifestyles of The Rich And Famous? BILL CONTI  Kudos to: Jorge Vazquez-FOX Sports Florida/Orlando; Bob Von Kohorn-INVISION Inc./New York; Kate Markesky-Digitas/Atlanta; Susan Bautista-WE tv/New York; Bob Sieber/Birmingham, Al; Kathy Alexander-SpotPlus/Dallas; Chuck Gordon-Charter Media/Birmingham, AL; Don Tapani-KDFW/Dallas; Cheddy Hart/Studio City; Greg Carroll-IMG Big Fish/Santa Barbara; Jane Shayne-Jane Shayne Enterprises/LA; Javier Willis-Cuervo Entertainment/Encino

Today’s Trivia Question:  Everyone remembers the variety show The Smothers Brothers Show, but do you remember the title of the sitcom starring these two where Tom was lost at sea and returns as a probationary Angel, seeking Dick’s advice to get him out of various jams?   (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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JOB OPENING: EXP’D SHOWRUNNER with strong writing credits to oversee all creative aspects for a multi-episode doc series. Must be able to relocate for 6-8 month assignment.

JOB OPENING: TV VIDEO PRODUCER/WRITER/Good Housekeeping Magazine/NY: 5+ yrs exp. Will be producer & head writer in charge of scripting & creative development. Send reel, writing samples & salary req to:

JOB OPENING: GRAPHIC ARTIST/BRDCST DESIGNER/NY1 News/NYC: Design/animate on-air graphics pckgs. Create logos, build graphics Photoshop; animate After Effects. Tight deadlines. Demo reel. www.timewarnercable.com/careers 111821BR (4/10)

JOB OPENING: WEB ANALYTICS/LA : (contract) need 1-2 yrs. Exp. w/Omniture + othr srch tools. Will provide analysis on EOnline.com, MyStyle.com, G4tv.com and FEARnet.com sites. Resumes to:

JOB OPENING: BRAND RESEARCH MANAGER/ DIY NETWORK/ Knoxville, TN: Develops, analyzes, & interprets research. 5 yrs exp in market research at a TV network/ studio. Nielsen exp required. www.scrippsnetworks.com , #388 (4/8)


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SUMMER INTERNSHIP CREDITS ONLY: TV AD SALES/ Katz Media, a leading rep firm, is seeking go-getter interns for 8 week NYC summer program. Learn TV Ad Sales working with Sales Assistants and Account Execs. Please contact

SUMMER INTERNSHIP CREDITS ONLY: TV SALES RSRCH/ Katz Media, a leading rep firm, is seeking go-getter interns for 8 wk NYC summer program.Analyze & interpret TV sales research, create rsrch materials.  contact 

SUMMER INTERNSHIP/CREDITS ONLY: COMEDY TALENT MANAGEMENT INTERN/LA: Assist w/ office duties, covering shows, helping run live monthly show. For more info/submit resume, email

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SITUATION WANTED: CREATIVE SCRIPT DOCTOR with 16 yrs as Broadcast Exec/Network Story Editor can consult/edit/polish your TV or film pitch/bible/screenplay. Credits include DeGrassi, DaVinci & Dragon Boys.

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable FINANCE/ACCOUNTING. Seeking FT, PT or Temporary position: immediate start. Please contact:

SITUATION WANTED: PRODUCER with A-list ent. ind. relations, offering consulting services to prod., PR, Ad agencies, writrs, & dirs, seeking Hwd connections, proj. superv & expertise on selling/pkgng. 310-994-3258

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SITUATION WANTED: VP/DIRECTOR SALES: Unprecedented SUCCESS building Sales force/Revenue/Value Creation/Content/Operations/Infrastructure. Motivational, solutions based TEAM builder, Let’s Talk!

SITUATION WANTED: SR RSCH ANALYST who worked w/ Natl Cable Comm forlast5 years and Telerep for3 years.Critical role on corporate research and industry driven projects, specialist for all LPM Analyses. Contact:

SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email:

SITUATION WANTED: FILM & VIDEO EDITOR & PROD. (PREDITOR)/ NY looking for work. I have been working in Film and Video for approx. 15 yrs. Own equipment/office & a website with my reel & work exp listed at: www.giantedit.com

SITUATION WANTED: FILM & TV EDITOR (LA)  Major TV network editor would like to fill her hiatus by working on your pilot or small film/tv project. For pay only. Avid & Final Cut. Available. April 20  June 26. email:

SITUATION WANTED: MARKETING ANALYST (Dallas): 8+ years experience in marketing & research. Have worked with Nielsen, Scarborough, TNS and other systems, analyzing & interpreting data. For resume & more information:

SITUATION WANTED: SALES MANAGER/BUSINESS DEVELOPMENT (Chicago). 24 yrs experience w/broadcast & cable seeks digital, OOH, emerging opportunities. Great communicator, solid relationships. Innovative & creative!

SITUATION WANTED: MUSIC LICENSING (LA) 10+ Experience in Music Licensing. Clearance, Song Selection, Contracts. Resume on IMDb. Email Sean Fernald at:

SITUATION WANTED: MARKETING/PROMOTIONS/Boston: Marketing/promotions professional seeks television, web marketing, social networking focused position. Experienced in international markets. Creative + will travel.

SITUATION WANTED: Fun, energetic, and media-savvy, licensed wellness/lifestyle coach looking for recurring expert spot or hosting job. View bio, reel, photos at www.jennifertumayoung.com Contact Jennifer:

SITUATION WANTED: PROMOTIONS/COORDINATOR/ASST: Music & Ent. Industry exp. in radio & video promo at major labels. Searching for asst. position in ent.Ind.. Contact:

SITUATION WANTED: FREELANCE VJ: Video journalist, Creative Dir., & Preditor. New Show Development, Editing (FCP), Online Multimedia Promotions, Segment Prod, Host, Brand Mktg, Videographer. 5+ Yrs. Contact:

SITUATION WANTED: FILM & TV EDITOR (LA): Major TV network editor would like to fill her hiatus by working on your pilot or small film/tv project. For pay only. Avid & Final Cut. Available. April 20  June 26. email:

SITUATION WANTED: MARKETING ANALYST (Dallas) 8+ years experience in marketing & research. Have worked with Nielsen, Scarborough, TNS and other systems, analyzing & interpreting data. For resume & more information:

SITUATION WANTED: Save my relationship! Writer with lots of TV & ad experience. But my girlfriend is acting in a Paul Rudd movie. I’m not as cute as he is. Need lit rep to take career to next level, thwart Rudd.

SITUATION WANTED: STORY/FIELD PRODUCER: non-fiction magician. Reality, Docusoap, Unscripted; Docs.; Ent., Talk; 3 Emmy Noms; 12+years; LA based; will travel.

SITUATION WANTED: EXPERIENCED ASSOCIATE PRODUCER most recently with PBS seeks work at production company or network. Full-time or Freelance.

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or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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ABC: It’s the Easter Beagle, Charlie Brown!, Dancing with the Stars, Cupid
AZTECA: Los Que Callamos Las Mujeres Edicion Especial, Los 25 Mas, Al Extremo
CBS: NCIS, The Mentalist, Without a Trace
CW: Reaper, 90210
FOX: American Idol, Fringe
ION: Boston Legal, Boston Legal, Boston Legal
MNT: Street Patrol [r], Street Patrol [r], Jail [r], Jail [r]
NBC: Biggest Loser: Couples, L&O: SVU
PBS: Nova, Frontline, Independent Lens
TELE: Dona Barbara, El Rostro de Analia, Sin Senos No Hay Paraiso, El Cartel
UNIV: Cuidado con el Angel, Manana es para Siempre, Aqui y Ahora

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