Tuesday, April 21st, 2009



Find them on HISTORY.


MORE MEN than Spike, Discovery, Sci-Fi, Nat Geo

 Source: Nielsen, M25-54, All Ad Supp Cable
Prime, Mon-Sun 8-11pm, 12/29/08-3/29/09 vs. 12/31/07-3/30/08



Good morning. It’s Tuesday, April 21, 2009, and this is your first early morning briefing.  

Tonight’s Premieres:
Science Channel: Build It Bigger at 9p
Sundance Channel: Eco Trip: The Real Cost of Living at 9; Carbon Cops at 930p
History:  Life After People: The Series at 10p
MTV: The Phone at 10p




Find him on HISTORY.

The Consumers You Crave.

Learn more, play every day and WIN BIG DAILY.




Sundance Channel will premiere the first of eight episodes of Eco Trip: The Real Cost of Living tonight at 9p, as part of THE GREEN, Sundance’s destination for environmental programming.  Hosted by eco-adventurer David de Rothschild, the series follows the lifecycle, from production to disposal of everyday items including a cotton t-shirt, paper napkins, cellphones and chocolate.  Each episode reveals the environmental, social and health effects of each product and inspire us to do better. 

Debuting tonight at 10p on History is Life After People: The Series. This is the  follow=up to the special that aired in 2008 and delivered History’s largest audience to date with 5.4 million viewers. The story begins with the question, what would happen to Planet Earth if the humans all disappeared, and the series then takes that question further by exploring a post-human future in vivid detail over the span of 10 episodes.

Two new series coming to E! Entertainment:

  • Kourtney and Khloe in Miami (working title) debuts August 2009 – if those first names sound familiar, here’s a little boost: their last name is Kardashian.  The girls are looking for a fresh start and head to Miami where they will open a new Dash boutique. Upon arriving in Miami, they are immediately faced with important business decisions and loads of work as they design and build the new boutique, all while trying to manage a new staff.  But the beautiful sandy beaches and fabulous Miami nightlife are quite distracting and staying focused on business proves to be a challenge.  Kourtney and Khloe in Miami is produced by Ryan Seacrest Productions and Bunim-Murray Productions.
  • The Lamas Family (working title) is scheduled to debut this fall.  In  this case, if the last name sounds familiar … let me help you with the first name.  Lorenzo!   Lorenzo and his ex-wife Michele Smith are heavily involved in their three children’s lives, and as television viewers, so are we.  Shayne was a contestant on The Bachelor: London Calling and was proposed to in front of millions by bachelor Matt Grant.  That romance fell thru and Shayne is back on the dating scene and working on her personal social schedule as well as her burgeoning acting career.  Son AJ, a notorious ladies man, had once landed a role on As the World Turns, but his career has cooled a bit since them and he’s working hard to get it running again.  Half sister Dakota wants to be in the music business and she strongly believes she will soon score a recording contract.  Lorenzo oversees the kids and mentors them, tho his relationship with AJ is difficult.  Mom Michele is a self-proclaimed drama queen who is forever mixing it up in her kids’ lives. The Lamas Family is produced by Mike Fleiss’ Next Entertainment in association with Warner Horizon Television

SOAPnet will debut Southern Belles: Louisville on Thursday, May 21 at 10p.  This series is a real-life Sex and the City, with five belles showcased.  All five are at critical crossroads in their lives – be it a biological clock, still looking for Mr. Right or trying to find the right career, while one is in the midst of preparing for her wedding.  Southern Belles: Louisville is produced by Endemol, USA in association with ABC Media Productions.

USA‘s season premiere of Law & Order: CI and In Plain Sight on Sunday night delivered increases over last season’s average ratings.  L&O:CI averaged 1.9 million A8-49 and 4.6 million total viewers; up by 10% in the demo over last year’s season premiere.  In Plain Sight debuted its second season premiere to 5.1 million total viewers, and 2.3 million A18-49, marking a 25% increase in the demo, over last season’s average.

Heads up! Coming out at approx 10am this morning and every Tuesday, our newest launch – Cynopsis:  Classifieds Advantage!  Check it out!  Let us know what you think.


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Dish Network will distribute ION Television as part of its Classic Bronze 100 programming package starting this month, thereby expanding ION’s distribution to the majority of Dish’s nearly 14 million subscribers. 


Sci Fi Channel is moving forward with a back door pilot project called Unfinished Business, produced by Overbrook Entertainment and Universal Cable Productions.  It is the story of an ex-cop who after a brain injury finds himself suddenly burdened with flashback memories of those who are recently deceased.  And naturally, those memories compel him to help resolve their unfinished business.


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  Oracle Corp. agreed to purchase Sun Microsystems for $7.4 billion stock in a blockbuster deal, just two weeks after Sun concluded merger talks with IBM. Oracle will pay $9.50/share for the company – a 42% premium on Sun’s April 17 closing price. The deal gives Larry Ellison-led Oracle – the world’s second largest software company – an important foothold in the server and storage market as well as ownership of Sun’s Java programming language and Solaris operating system. Sun’s Java technology enables developers to write programs that work across operating systems and on a variety of devices. Sun says the software has been installed on some 800 million desktop computers and that it powers a total of 2.1 billion mobile devices.  Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY: India-based animation studio DQ Entertainment (DQE) enters into a co-production deal for the 3D CGI animated TV series The Little Prince, which is based on author/illustrator/aviator Antoine de Saint-Exupery’s book Le Petit Prince (The Little Prince).  DQE is co-producing the series with Method Animation, and co-production partners France 3, LLPTV (France), WDR (Germany), Sony BMG and RAI (Italy).  The series has production budget of some US$23.5 million, and DQE will receive direct co-production service cash of US$9.3 million to produce special CGI animated work.  DQE will also hold additional worldwide backend rights to The Little Prince series.  Full edition: CYN KIDS.



NBC Universal is going green for Earth Week. Through our Green is Universal initiative,
viewers get access to an exciting roster of environmentally themed programming all week long.

Click here to learn how you can take action by integrating earth-friendly practices
into your everyday routine.

green is universal
Green lives here.


Friday – A18-49 Analysis:   Univision led the night on Friday with an overall 1.7/6 A18-49 rating according to national numbers from Nielsen.  Three networks were in quick succession immediately after Univision: ABC 1.6/5, NBC 1.5/5 and CBS 1.4/5.  At 8p ABC’s Wife Swap narrowly led the hour with a 1.7/7, a share point ahead of Univision’s Cuidada con el Angel with a 1.7/6. At 9p Univision won the hour handily with a 2.1/7 for Manana es para Siempre, while ABC’s Supernanny was #2 with a 1.6/5.  And at 10p the final hour of a two-hour Dateline was in front with a 2/0/7, besting #2 Numb3rs on CBS with a 1.6/5.

Live + Same Day Household Ratings: Friday, April 17, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD

CBS     4.4/8    Ghost Whisperer [r] 4.5/9, Flashpoint [r] 4.2/7, Numb3rs [r]  4.5/8

NBC     3.9/7    Howie Do It 2.0/4, Howie Do It 1.9/4, Dateline  4.8/9

ABC     3.4/6    Wife Swap 3.6/7, Supernanny 3.1/6, 20/20   3.5/6

UNIV    2.1/4    Cuidado con el Angel 2.1/4, Manana es para Siempre 2.4/4, Rosa de Guadalupe 1.7/3

MNT     2.0/4    WWE Friday Night Smackdown 2.0/4

FOX     1.9/4    Prison Break [r] 1.8/3, Prison Break 2.1/4

CW      0.9/2    Everybody Hates Chris [r] 0.9/2, The Game [r] 0.8/1, America’s Next Top Model [r] 0.9/2

TELE    0.6/1    Dona Barbara 0.6/1, El Rostro de Analia 0.6/1, Sin Senos No Hay Paraiso 0.7/1, El Cartel 0.6/1

ION     0.3/1    M*A*S*H 0.3/1, Movie: Keeping the Faith 0.3/1

A18-49:  UNIV 1.7/6, ABC 1.6/5, NBC 1.5/5, CBS 1.4/5, MNT 1.2/4, FOX 1.0/4, CW 0.5/2, TELE 0.5/2, ION 0.1/0


Robin Schwartz has resigned as President, OWN Television, effective immediately.  The news was made official by CEO Christina Norman, who said in a statement:  “As a result of her resignation, I’ve decided to streamline executive reporting and will not be replacing the position.”   Nina Wass, SVP/Creative Affairs and Maria Grasso, SVP/Programming, will now report directly to Christina.  Robin joined OWN in June 2008 from Regency Television, where she served as President of the joint venture between New Regency Films and News Corporation’s Fox Television Studios.

Discovery Communications upped Deborah Adler Myers to General Manager/Science Channel and EVP/Discovery Emerging Networks, reporting to Clark Bunting, President & GM/Discovery Emerging Networks.  In this newly created position, Deborah will lead the development, production, scheduling, research, marketing and communications efforts for Science Channel, with direct responsibility for driving the revenue and ratings for the brand.  In addition, she will continue to oversee all programming and development for Investigation Discovery, Military Channel and HD Theater.

Darrell E. Walker has been elevated to EVP and General Counsel for BET Networks, up from EVP/Business Affairs.  Darrell reports to Scott Mills, President/COO for BET Networks, and will be based at BET headquarters in Washington, D.C.  He will manage all corporate legal matters, including business affairs, content management, compliance matters, contract negotiation and administration, and will oversee all legal and support staff as well as outside legal counsel.

Madeline Agopian named VP/Marketing for Sony Pictures Television (SPT). Madeline oversees all creative and administrative marketing related projects for several of SPT’s original network and cable primetime series, in addition to first-run syndicated series. Her responsibilities include supervising the creation and production of sales tapes, sales binders, trade ads, consumer ads, out-of-home ads, on-air launch promos and radio spots. 




Find Out More and WIN BIG DAILY



This day in History:  1986 – Geraldo Rivera opened a vault that belonged to Al Capone at the Lexington Hotel in Chicago. It was empty.

Answer to Yesterday’s Trivia Question:    Bing Crosby was first offered this role, but turned it down.  The TV character – based on a Broadway show with Thomas Mitchell as our guy – began legendary and reruns are still on television today. Who is this TV character?  COLUMBO  Kudos to:  Andrew Goldman-HBO/New York; Dan Robins-MLB Network/Secaucus; Anthony Salerno-MAXUS/NYC; Tom Mitchell/Atlanta; Larry Glazer-WTTW/Chicago; Melissa White-SpotPlus/Dallas; Rich Koz-WCIU/Chicago; David Scott Jones-Marleigh Entertainment/Los Angeles; Alex Petrilli, Jr.-TiVo; Richard MacDonald-Playground Media Group/Los Angeles; Rob Chatlin-FX Network/Los Angeles

Today’s Trivia Question:   He was once Dixie Carter’s personal assistant. Now he’s the acclaimed creator of a hit ABC show.  Who is he?   (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Scripps Networks. Brands (for Life).
Quality + Relevance + Stability + Value = Trust

Transforming Loyal Viewers Into Lifelong Consumers
With Programming that Motivates Purchase…

Fine Living Network #1    Food Network #2    HGTV #3    DIY Network #6    GAC #10

Source: Simmons Multimedia Engagement Study 2008 W5-8. Women 25-54 w/HHI $75K+ ranking among 80 ad-supported networks. For source details and marketing opportunities, visit ScrippsNetworksAdSales.com.

Later — Cyn

Cynopsis Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 /

Classifieds – Trish Pihonak- 203-926-9878 /

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: DIRECTOR, DIST MKTG/LA: Dvlp-exec mktg strats/campaigns/promo/materials. Work w/ nat’l accts, aff sales/ad sales/proj mgmt/Exp aff mktg. https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=507&JobDetail=54196 (4/28)

JOB OPENING: DIRECTOR, STANDRD PRACTICES/DISNEY/BURBANK: Manage Kids S&P team. Revw orgnl and acquired program, ovrsee edit, revw online content, update policy. Knwldg kids prog & S&P needed. www.disneycareers.com REQ 193526  (4/25)

JOB OPENING: NON-FICTION DEVEL EXEC/Greenwich CT: 2 yrs prior exp at non-fiction net or prod co. Cover Letter, CV and 2 related writing samples to
. No calls pls. (4/25)

JOB OPENING: RESEARCH ANALYST/BET Ad Sales NY: Support busy Res. Dept. Strong analytical/comm/computer/presentation skills, PPT & Excel. Knwldg Nielsen NPower, Marketbreaks, AdViews, MRI/Simmons a+  Email:

JOB OPENING: SR MGR, MKTG/ABC Daytime/SOAPNet/LA: Mng/execute mktg strategy initiatives; lead devl of digital mktg/social netwk strat; 4+yrs enter /consumer mktg exp. Apply www.disneycareers.com Req ID# 191605 (4/22)

JOB OPENING: SALES ASSISTANT/BET/NY: Detailed-oriented, organized, multi-tasker, exc comm & math skills.Prof w/excel, Bachelors degree req. Email resume:

JOB OPENING: SALES PLAN’R/BET/NY: Prepare Sales Plans, Mng mult Accts, 2 yrs exp in Cable Sales or buying a must.Detailed-oriented, org’d, multitasker, exc comm & math skills, BA req. Email resume:


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The More You Play, The Better Your Chances!
Play Every Day Through May 8th! 

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for
free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at


SUMMER INTERNSHIP CREDIT ONLY: MEDIA RSRCH /NY: Opp to work with media rsrch team. This professional opp will provide you w/ the hands-on exp, entail active assignments, & learn from the colleagues. Strong MS Office Skills req’d. Res:

SUMMER INTERNSHIP CREDIT ONLY: EMMY AWARD WINNING INT’L. LANGUAGE DUBBING/SUBTITLING CO. seeking students interested in languages, int’l. business. Language skills a plus. Contact 

SUMMER INTERNSHIP CREDIT ONLY: NEW BUSINESS DEVELOP/CREW CREATIVE, LEADING LA AD FIRM seeking go-getter business/MBA intern. Research/organize/pursue new biz opportunities & be proactive. Contact

SUMMER INTERNSHIP CREDIT ONLY: INFO WEB ARCHITECT/CREW CREATIVE LEADING AD FIRM LA seeking IA/UI intern. Creating wireframes for web projects, navigate websites, User Interface. Contact

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: PA/DIGITAL EDITOR/CONTENT PRODUCER Nonfiction media, project mgmt. BU grad. Fresh ideas. Corporate grooming.
, http://screencast.com/users/MJRizocki . Will relocate at own expense (4/28)

SITUATION WANTED: College Student/NJ/NY/CT: Seeking an educational, hands-on summer internship. Business Management major at Sacred Heart University. Dedicated and strong work ethic.

SITUATION WANTED: CONTRACT ADMINISTRATOR: 10 yrs exp.in Contract/Sales Admin, reporting, etc., looking to work out of home office, or locally in Rochester, NY. Contact e-mail:

SITUATION WANTED: Recent Harvard grad and FREELANCE WRITER will do pretty much anything involving words and writing them. Currently writing for a Gawker blog. Hard worker, strong writer, great bargain. (NYC) 

SITUATION WANTED: ASSOCIATE PRODUCER (LA) produced over 175 on air interview’s, conducted the look & story. Seeking employment with prod company or network. For resume & more information please contact Melody King:

SITUATION WANTED: OPERATIONS/PROGRAMMING 20 yrs experience in network/syndication/cable operations, sales, programming, marketing & promotion. Will Travel. Contact
917-664-2576 (4/23)

SITUATION WANTED: COLLEGE STUDENT/NYC/DC: Seeking exciting summer internship (paid or unpaid). Drama & Psyc major at Vassar College, particularly interested in film and TV. Enthusiastic and hardworking.

SITUATION WANTED: NASHVILLE WRITER/PRODUCER/FIELD DIRECTOR: MTV, CMT, TLC. 20 yrs exp all budgets, genres and still fun to work with!

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable finance/accounting. Seeking FT, PT or Temporary position: immediate start. Please contact

SITUATION WANTED: SR MEDIA BUYER with 13 yrs experience with local & national campaigns utilizing TV, radio, online & outdoor ads. Contact me at

SITUATION WANTED: REALITY PRODUCER/WRITER/DIR; NBC, TLC, CMT, CNN, E!, Discovery, pilots, sales tapes, internet; I’ll write your reality show treatment and develop your ideas. LA Based; travels well;

SITUATION WANTED: ASST PRODUCER/COORD/MGR/PA (NY) Prod experience: ABC, NBC, CBS, BBC, MTV, Food Network, History Channel, Sesame Street, NY1. Seeks FT, PT, freelance. Resume: TinyURL.com/Charles-Goon Email:

SITUATION WANTED: PRODUCER, WRITER, EDITOR, PACKAGER(NYC): Seasoned pro available to: 1.)Tackle your next promotion or sales presentation; and 2.) Relieve his boredom.

SITUATION WANTED: NYC: Enthusiastic, hard-working SALES & MKTG PROF. 15+ yrs TV exp, 10 yrs on THE Sports & Family Affil team. Need results-driven/strategic/creative? You need me!
   www.linkedin.com/in/davidwmsweeney (4/22)

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


ABC: According to Jim, According to Jim, Dancing with the Stars, The Unusuals
AZTECA: Los Que Callamos Las Mujeres Edicion Especial, Los 25 Mas, Al Extremo
CBS: The Big Bang Theory [r], Two and a Half Men [r], NCIS [r], The Mentalist [r]
CW: Reaper, 90210
FOX: American Idol, Fringe
ION: Boston Legal, Boston Legal, Boston Legal
MNT: Street Patrol [r], Street Patrol [r], Jail [r], Jail [r]
NBC: Biggest Loser: Couples, L&O: SVU [r]
PBS: Nova, Frontline
TELE: Dona Barbara, El Rostro de Analia, Sin Senos No Hay Paraiso, El Cartel
UNIV: Cuidado con el Angel, Manana es para Siempre, Aqui y Ahora

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