Tuesday, April 14th, 2009


Cynopsis: Kids!


Good morning. It’s Tuesday, April 14, 2009, and this is your first early morning Kids briefing.

Production has begun on Next X, a new reality sports series developed by Disney XD in association with ESPN.  The eight-part short-form series features five top professional action sports athletes mentoring amateurs, all kids 9-12, to develop the technical skills and know-how to be an action sports star athlete.  Set to debut Monday, June 8 at 7:05p on Disney XD, DisneyXD.com and DisneyXD mobile platforms, the series culminates in August with 1×30 TV and online special showcasing their experience at X Games 15.  Produced by Evolution Media, Next X will feature pro athletes Chris Cole (skateboard), Scotty Cranmer (BMX), Billy Marks (skateboard), Lincoln Ueda (skateboard) and Van Homan (BMX).

Actor Michael Sheen joins the cast of Summit Entertainment‘s Twilight movie sequel, The Twilight Saga: New Moon, according the DailyMail.co.uk.  Sheen has taken on the role of Aro, the head vampire of the Italian Volturi vampire clan.  Sheen is best known for his roles as David Frost in the movie Frost/Nixon and Tony Blair in the movie The Queen and in a TV series and upcoming movie, and in the three Underworld movies.  Production began in Vancouver last month on The Twilight Saga: New Moon, which is set for release on November 20, 2009.


The Fairly OddParents: Wishology, a three-part TV movie series (3×60) is set to premiere on Nickelodeon every Friday for three weeks beginning May 1, 2009 at 8p.  Featuring celebrity voice-overs including Gene Simmons and Paul Stanley, Brendan Fraser and Patrick Warburton, the movie trilogy parodies movies such as The Matrix, Lord of the Rings and Star Wars among others.  The three Wishology movie installments are separately titled The Big Beginning, The Exciting Middle Part and The Final Ending.

Matthew Broderick guest stars as the voice of Max in a special Father’s Day episode of the animated series Cyberchase, which premieres June 19 on PBS Kids Go! (check local listings).  Following the debut of the Father’s Day episode on TV, it will be available for streaming in full at Cyberchase online ( www.pbskidsgo.org/cyberchase) and on the PBS Kids Go! video player.  Additionally, kids will also be able to print Cyberchase Father’s Day cards and take part in other activities at Cyberchase Online.

Chicago’s Field Museum of Natural History has launched a new educational coral reef virtual world entitled WhyReef at Whyville .net. Targeted to kids/teens 8-16 and funded by the John D. and Catherine T. MacArthur Foundation, the WhyReef project aims to teach about the diversity of life on coral reefs using virtual world simulation technology and engaging users in various activities, including assessing coral reef biodiversity to effecting change in an unhealthy reef.  Since the site went live ten days ago, WhyReef has received 40,000+ visits.

About six months ago I went to buy a baby gift for a friend and wanted to include the classic picture book Blueberries for Sal (Viking, 1948) by author Robert McCloskey (best known for his books Make Way For Ducklings and Homer Price) as part of the gift … but … I couldn’t find it at anywhere.  Now I know why.  Penguin Group, which owns Viking, and McCloskey’s estate have been negotiating a deal for some time concerning ongoing publication of the title.  They have finally reached an agreement, per PublishersWeekly.com.  Viking is set to print 50,000 copies of Blueberries for Sal, expected to be available in May or June.  So Sal, her tin pail in hand, and her mother will soon go again to Blueberry Hill to pick blueberries again.


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LeapFrog Enterprises launches its Number Rumble math game at the Apple App Store for iPhone and iPod touch.  The first of several planned LeapFrog iPhone learning games; Number Rumble is aimed at K6-10.

E1 Music is set to release The Wiggles newest CD The Wiggles Go Bananas! on July 14th, 2009.  The CD also features performances Kylie Minogue, who singes Monkey Man!, the fabulous John Waters as Rusty The Cowboy, and Ireland’s Morgan Crowley who performs The unicorn.


Porchlight Entertainment ups Shea Fontana to VP/Children’s Programming.  Fontana, who had been Manager of the department, expands her responsibilities to include the development, production and acquisition of all genres of kid’s programming for the company.

Craig Edelman joins The Singing Machine Company as Managing Director/Marketing and Business Development.  Edelman will help the company build its portfolio of brands and products, as well as explore new avenues to bring new products available to the market, including an on-line portal via www.singingmachine.com where consumers can download karaoke music and then convert the downloads onto a CD for any karaoke system.


Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, April 10, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1256; K6-11 654; TWEENS 9-14 413
DISNEY CHANNEL:     K2-11 1172; K6-11 778; TWEENS 9-14 586
CARTOON NETWORK: K2-11   723; K6-11 504; TWEENS 9-14 359
DISNEY XD:               K2-11   221; K6-11 151; TWEENS 9-14 101
Source: MTVN Research from Nielsen Media Research Data

Correction: The Saturday, April 4, 2009 K6-11 morning block ratings averages for ABC and The CW (TheCW4Kids) should have been as follows:

  • ABC
  • 1.2/6 Avg. (9a-1p)

  • CW (TheCW4Kids)
  • 0.7/3 Avg. (7a-12p)

Answer to Yesterday’s Trivia Question:
Herbie the Love Bug was #53 … what – or who? – was the #53 originally referencing?  LA DODGERS’ DON DRYSDALE Kudos to: John Mazur-KCET PBS/LA; David McDermott-Venice, CA; Claire Wilmut-Boomstone Animation/Ottawa

Today’s Trivia Question: On Lancelot Link, what does A.P.E. stand for?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: SALES SUPPORT MGR/The Hotel Networks/NYC: Immediate opening for a College Grad w/ 5+yrs Direct Response sales exp. Detail oriented, w/Microsoft Office software knowledge a must. Apply: [email protected] (4/21)

JOB OPENING: MGR INNOVATIONS/Initiative/LA: Dvlp mktg/digital breakthroughs to navigate emerging media, translate trends into opportunities for bus. growth:3+ yrs exp in digital media, creative thinker.Res to: [email protected] (4/21)

JOB OPENING: DIR, BUS AFFAIRS/ABC Daytime/SOAPNet/LA: Structure, negotiate, oversee wide variety of deals/prods; top analytic skills. JD+ min 5yrs exp in TV. Netwk/cable strongly pref’d. Apply www.disneycareers.com , Req ID# 188120 (4/18)

JOB OPENING: AD SALES ASST/Hallmark Channel/NY: Work w/ AE’s & Plan’rs to srvc/maintain agencies & clients daily. Entry level. Good for college grad. Full posting & apply: http://www.hallmarkchannel.com/publish/consumer/home/jobs.html (4/18)

JOB OPENING: SR MGR PRICING & PLAN’G/AT&T Advanced Ad Solutions Nat’l Sales/NY: Dvlpmnt of IPTV advrtsng inv definition & pricing plan.Create process to interact w/ trafficking to fulfill orders & dvlp rate card. Res to: [email protected]   (4/18)

JOB OPENING: AE-DIRECT RESPONSE/Hallmark Channel/NY: Min 3 yrs sales. See full posting and apply at www.hallmarkchannel.com (4/16)

JOB OPENING: MGR, SPON PLAN & ON AIR/IFC/NY: Temp role 3-5 yr (2-3 supr) traff/sched/media plan’g w/ cable net.dev promo plan’g & strat, fulfill sponsorship obligations& improve brand awareness. res: www.cablevision.jobs ref #8199BR (4/16)

JOB OPENING: SPECIALIST/ON DEMAND CONTENT/BETHPAGE NY: Mng data & publishing systems that enable daily op of Cablevision’s On Demand srvcs. 5yrs exp field of process/proj/database mngmnt req’d. Resume to: [email protected] (4/15)

JOB OPENING: MGR TALENT BUS. AFFAIRS/Discovery/LA: Neg. talent agreements, voice over deals etc. Liaise w/internal bus. units i.e. networks. Ex. writing/interpersonal skills. Knwlg of union/guild. Apply: www.discovery.com #8860 (4/15)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: RESEARCH DIRECTOR 20+ yrs Media, Nielsen, Hispanic, & Sales experience. National and Local. Email: [email protected] (4/21)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (4/21)

SITUATION WANTED: Seeking asst work to a prod or exec in Scripted TV/Film Prod Co/Studio. Prior agency exp, exec assistant, & set PA work for major players/companies in LA & NY.Contact Jennifer @ [email protected] 323-496-1976 (4/17)

SITUATION WANTED: Local spot TV/RADIO buyer (NYC) Reliable experienced individual seeking FT or Freelance position at an advertising agency or buying service: immediate start. Please contact [email protected] (4/17)

SITUATION WANTED: Recent Harvard grad and FREELANCE WRITER will do pretty much anything involving words and writing them. Currently writing for a Gawker blog. Hard worker, strong writer, great bargain. (NYC) [email protected] (4/17)

SITUATION WANTED: AD SALES MKTG CONSULTANT: 20 yrs exp CBS, A&E, History, Comcast. Copywriter, producer, concept guy, strategist. Agency Skills/Ad Sales Expertise. All jobs considered. Reasonable rates. [email protected] (4/17)

SITUATION WANTED: FREELANCE POST-PRODUCTION PRODUCER/NY. Years of experience with Broadcast Promos and Agency Commercials. Available for Editorial and Graphic Design projects. For resume & references email [email protected] (4/16)

SITUATION WANTED: PROJ/OPS MGR/NYC: Seeking the opp to work in on-air promos again, but open to other opps as well. Sev yrs cable on-air promo/new media & adops exp. Mang day-to-day ops of projs & campgs. [email protected] (4/16)

SITUATION WANTED: FREELANCE VIDEO EDITING (LA) Valley artist with 5 years web video experience, has MAC with Final Cut Suite. For resume and more information, email Steve Porus at [email protected] (8/15)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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