https://youtu.be/f5uik5fgIaI
Nintendo gave fans its first look at the Nintendo Switch, the new gaming console formerly known as Nintendo NX. The device will serve as a console for both at home gaming as well as on the road, with the machine transforming when not being used in its original docking station. In the launch video, the company seemed to imply that the device would play a big role in the company’s upcoming eSports plans, showcasing sets of players preparing to faceoff in an arena.
Related Stories
The Upfronts: Day 2
A CYNOPSIS MESSAGE FROM DIRECTV ADVERTISING Tuesday May 12, 2026 Special Upfronts Edition Presented by DIRECTV From legacy broadcasters to streaming powerhouses and digital-first platforms, this year’s Upfronts are defined by flexibility, data and measurable results. Across the industry, companies are rolling out new ad-tech partnerships, enhanced audience targeting and cross-platform measurement tools […]
Cynopsis 05/12/26: ABC Orders “The Rookie” Spinoff
A CYNOPSIS MESSAGE FROM PREMION Tuesday May 12, 2026 IN THE NEWS Marketers are shifting budget strategies toward premium live event CTV, according to a survey from JamLoop that reveals 73% of responding marketers plan to increase their upfront spending allocations in 2026. Additional insights include: · 67% cite […]
The Upfronts: Day 1
A CYNOPSIS MESSAGE FROM DIRECTV ADVERTISING Monday May 11, 2026 Special Upfronts Edition Presented by DIRECTV The 2026 Upfronts are here, and the media business has a lot on its mind — buyers want receipts, sellers are doubling down on live sports and prestige TV, and AI has firmly planted itself in the […]
05/11/26: Cynopsis Media Tech Update
A Cynopsis Message From ITN Monday May 11, 2026 TOP MEDIA TECH NEWS Paramount Skydance, Disney and Warner Bros. Discovery (WBD) all unveiled their earnings reports for the first quarter of 2026 last week. Their priorities are centered on engagement, programmatic and sports. The common denominator is the pursuit of subscriber retention […]
The Upfronts Are A Week-Long Metaphor for DIRECTV In New Ad Campaign
The Upfronts Are A Week-Long Metaphor for DIRECTV In New Ad Campaign DIRECTV Advertising makes a creative case for its converged TV platform with help from TBWA\Chiat\Day LA and Starcom US NEW YORK, May 11, 2026 — As the TV and advertising industries descend on New York City for Upfront Week, DIRECTV Advertising is […]
CynCity
Cynsiders
Outcomes Over Inventory: Disney Advertising’s 2026 Upfront View
The Upfront is changing — and few people have a better view of that shift...Built for This Moment: Telemundo’s 2026 Upfront Play
As the 2026 Upfront season heats up, Telemundo arrives with momentum — and a clear...Driving Growth Through Scale, Culture, and Proven Performance
This Upfront season, advertisers aren’t just asking where audiences are — they’re asking whether their...
