EA’s BioWare and Lucasfilm go old school with the world premiere of the new ‘Betrayed’ cinematic trailer this past week, offering fans a peek at the prequel story for the upcoming expansion Star Wars: The Old Republic – Knights of the Eternal Throne. The new digital expansion will be available for download on Dec. 2, with players having the power to make their mark on the Galaxy based on their light and dark side choices.
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The Pharma Ad Ban and the Future of CTV
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear...Let’s Make a (Bundle) Deal
Companies are getting inventive in the converged TV space, finding new ways to bridge linear...Restoring the Balance Between Platforms and Publishers
The manufactured complexity of CTV Is rigging the game against publishers, contends Scott Ryan, founder...