Thursday, September 7th, 2006


Cyn opsis: Kids!


Good morning. It’s Thursday, September 7, 2006 and this is your first early morning Kids! briefing.  

Time Warner Cable (TWC) and Common Sense Media, a non-partisan group, have entered into a new partnership to offer parents Common Sense Media’s independent recommendations to help them make informed decisions about what their kids/families are watching/reading/playing.  Beginning next week, TWC plans to launch a co-branded area on its website (, and on Road Runner, its high speed online service, that will feature Common Sense Media’s ratings, reviews and media advice for parents about TV shows, movies, music, books, websites and video games, into its cable TV and high speed data services.  Common Sense is producing televised reviews and media information spots for TWC’s free VOD service.  Additionally, the companies will explore ways to make Common Sense’s ratings/recommendations available via TWC’s interactive program guide and TV listings search.  TWC launched its Family Choice programming tier in December 2005.

Vivendi and its Universal Music Group (UMG) have inked a deal to acquire BMG Music Publishing Group from Bertelsmann to purchase for a price tag of approximately US $2.1 billion, “in enterprise value.”  The transaction has been approved by both the Management and Supervisory Boards of Vivendi, and following regulatory approvals in the relevant countries, BMG Music Publishing will be integrated within UMG.  UMG is fully owned by Vivendi.


Warner Bros. upcoming movie Happy Feet will be 2-dimensionally happy when it is released this November 17, 2006 in Imax theaters, and simultaneously in traditional movie theaters.  Warner Bros. and Imax had expected to release Happy Feet in 3D, but have now announced that due to time constraints the movie won’t be delivered with enough time for Imax to make the conversion to 3D in time for the opening.  The companies are still looking into a possible 3D release for the movie at a later date.


The N will launch new seasons of Degrassi: The Next Generation and its original series South of Nowhere on Friday, September 29, 2006 with 1hr specials of both shows at 8p and 9p respectively. 

  • Season six of Degrassi: The Next Generation, which is comprised of 19 x 30 min new episodes.  In support of the new season The N will run Degrassi’s 40 Most Go There-est Moments, four 30 min specials, featuring commentary from cast members, scheduled to debut weekly beginning this Friday at 8p. The fourth special will air at 730p as lead-in to the season premiere. The new episodes will follow the stories of returning students, a new student as well as several kids who graduated from Degrassi, and will address topics including drag racing, roommate issues, life in a wheelchair, school rivalry and of course, romances and relationships.  Produced by Epitome Pictures, Degrassi will air regularly Fridays at 8p.
  • The second season of South of Nowhere includes thirteen 30 min new episodes.  The new season of the teen drama will address ex-boyfriends, acceptance of differences, injury, pain killers, birth parents, step-siblings, infatuations, new relationships, death and inheritances.  I am so there!


Hard though it may be to believe, Tickle Me Elmo was introduced 10 years ago.  To celebrate the anniversary Fisher-Price Friends will launch its new T.M.X. Elmo plush (the “X” is for extreme) at retailers in the US at 9a on September 19, and the following day in the rest of the world.  There aren’t a whole lot of folks out there that have actually seen T.M.X. Elmo save for a select group of Fisher-Price’s senior management and marketing team.  T.M.X. Elmo will retail for about $39.99 and will be available at retailers including Wal-Mart, Toys “R” Us, Target, Kmart and KB Toys.

Shutterfly, a social expression/personal publishing Internet-based service, has entered into a licensing deal with Scholastic Media to develop and distribute a line of customizable Photo Books featuring Clifford The Big Red Dog.  Available exclusively at Shutterfly (, the Clifford Photo Books will be come in two drag and drop formats, retailing from $34.99 for the Story Book and $59.99 for the Memory Book.  This is the first time Shutterfly has incorporated licensed characters into its product line. 

Midway Games Inc. is developing a new adventure/fighting video game based on Cartoon Network’s series The Grim Adventures of Billy & Mandy for the Nintendo Wii.  The title will let gamers play as one of 15 characters from one of the network’s shows in the game, which is also scheduled to be available for the PlayStation 2, GameCube and Game Boy Advance in time for holiday 2006.  The Grim Adventures of Billy & Mandy title will include content-specific game-play features available only on the Wii platform, but we’ll have to wait to find out what those will actually be.

RC2 Corporation has inked a new multi-year licensing deal with Nickelodeon & Viacom Consumer Products.  Under the agreement RC2 will feature the network’s shows and characters on die-cast toy vehicles and playsets including: Dora the Explorer; Go, Diego, Go; The Backyardigans; Blue’s Clues, and SpongeBob SquarePants.  The products will be marketed under RC2’s Johnny Lightning and Take Along by Learning Curve brands.  Initial shipments under the Johnny Lightning brand are scheduled to roll out beginning in late 2006, with the Take Along by Learning Curve product line slated to ship in the second half of 2007.

Singer/songwriter/designer Gwen Stefani has partnered up with Huckleberry Toys to release a limited edition series of eight dolls called Love. Angel. Music. Baby.  Stemming from Stefani’s newest album, tour and music videos the dolls will feature costumes reflecting her distinct sense of style including those from her Hollaback Girl to the Harajuku Girls of Tokyo.  Set to be launch this fall, each of the eight dolls in the line comes with interchangeable outfits, exclusive collectibles like posters, pocket mirrors, trading cards and other accessories.  Huckleberry Toys is a newly-formed company that aims to develop imagination and creative toys for kids and adults.


In advance of the release of BarbieT in the 12 Dancing Princess, the sixth Barbie direct-to-DVD title, special free screenings of the full-length movie will be held in 47 cities across the country this Saturday, September 9, 2006.  The events will begin at 9a where kids and families are invited to meet Barbie in movie theater lobbies, followed by a screening of BarbieT in the 12 Dancing Princess at 10:30-11:50a.  The screenings are open to the public and theater locations can be found at


Rachelle Zoffer has been named as Director/Interactive TV, Verizon’s FiOS TV.  Zoffer will be responsible for acquiring interactive programming for Verizon’s FiOS TV service.  Zoffer has served in management roles at Softel-USA, ShadowTV and Disney, where she managed early interactive-TV advertising experiments.

Amy Pascal has been promoted to Co-Chairman of Sony Pictures Entertainment and re-upped her deal with the movie studio through 2011.  She will serve as Co-Chairman to Michael Lynton’s role as Chairman and CEO of Sony Pictures Entertainment.  Pascal will also maintain her previous title as Chairman of Sony’s Motion Picture Group and will co-report with Lynton to Sir Howard Stringer CEO, Sony Corporation.  Lynton will continue to serve as Chairman and CEO, Sony Pictures Entertainment.


The premiere of Fantastic Four animated series on Cartoon Network this past Saturday, September 2 at 8p, during its Toonami programming block, earned the network gains with K6-11 up by +18% in delivery vs. the same time period last year.

Answer to Yesterday’s Trivia Question:
The Hole-in-the-Wall-Gang was Lead by Butch Cavendish and was responsible for ambushing six Texas Rangers at Bryant’s Gap. On what show did this happen?   THE LONE RANGER Kudos to: Jeffrey Grant-Cartoon Network/NY; John R Molish-Brighter Minds Media/Worthington, OH; Fred Petrosino-HAI/NY; Jim Salicrup-Papercutz/NY; Calvin Brown Jr.-Just Jordan/N. Hollywood

Today’s Trivia Question: Before going “national” for a network in 1995, I was first seen in a cartoon in 1955 popping out of a box, held by a construction worker. Who am I?( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynthia Turner’s Cynopsis Kids!

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Cyn opsis CLASSIFIEDS – For more classifieds, visit the classifieds page here

JOB OPENING: PROGRAMMING COORDINATOR/COMCAST/PA: Responsible for creating and maintaining monthly Video-On-Demand program planners and operational work orders. To apply visit and reference requisition #35940BR (9/14)

JOB OPENING: COORDINATOR, CELEBRITY TALENT/MTV/NYC: MUST HAVE 2 YEARS CELEBRITY BOOKING EXP (non-music), Strg contacts w/studios, agents, publicists, Strng knwldg of pop culture EOE/M/F/D/AAP. Apply (9/14)

JOB OPENING: SR WRITER/PRODUCER ONAIR PROMOS/VH1/NYC: 5+yrs t exp in onair promos/ad campaigns, Strng writing & concept skills, Strng production skills, Exp as copywriter or director A+, EOE/M/F/D/AAP. Apply (9/14)

JOB OPENING: DIRECTOR, PROGRAM SCHEDULING/Comedy Central/NYC: 5+yrs TV prog sked exp in Cable/Broadcast, Strg time mgmt/org skills, Strng interprsnal skills & Knwldg pop culture & comedy EOE/M/F/D/AAP. Apply (9/14)

JOB OPENING: PUBLICIST /OLN/STAMFORD, CT & NYC: Generate local and nat’l consumer press around OLN’s prgrmng initiatives. 3-5 yrs cable net PR and/or sports exper req’d. Apply: EEO/AA/Drug free (9/14)

JOB OPENING: CROSS MEDIA PROJ MGR/USA NETWORK/NBC UNIVERSAL/NYC: Manages all mktg deliverables across depts & areas. BA/BS, 4+ yrs. proj mgmt exp in TV or Adv, plus post-prod knwlg req’d. job # 545151.(9/14)

JOB OPENING:SALES PLANNER/Food Network & Fine Living/NY: Work closely with AE’s to create proposals,maintain accounts and internal reports. Min3-5yrsrelevant exp req.Email: [email protected] EOE  (9/14)

JOB OPENING: MEDIA PLANNER & SUPERVISOR/CHICAGO:  Ad agency looking for planner & supervisor.  1-2 years exp; skill set for media planning/math. Salary comp, will pay for relocation costs.  Email [email protected] (9/14)

JOB OPENING: AFFIL. SALES/Sorpresa!/DFW & New York City: Help grow distribution of Hispanic kids net while ma n a g i ng current affils w/promotions & training programs. 3+yrs Hispanic mrkt experience req’d. Apply [email protected] (9/14)

JOB OPENING: GENERAL SALES MANAGER/Sorpresa!/Dallas Fort Worth & New York City: Hispanic kids network searching for seasoned manager to build sales division. 5+yrs Hispanic market experience required. Apply [email protected] (9/14)

JOB OPENING: DIRECTOR OF PROGRAMMING/Sorpresa!/Dallas Fort Worth & New York City: Hispanic kids network seeking seasoned programming manager. 5+yrs Hispanic market experience required. Apply [email protected] (9/14)

JOB OPENING: RESEARCH ANALYST/SALES ASST/Program Partners/Venice CA: Great opportunity! 1+yrs Research & Nielsen Ratings exp a must. Excel/Word/Outlook/PP critical. Work closely with sales team. [email protected] (9/14)


JOB OPENING: 2 SALES ASSISTANTS/Superstation WGN NY: Requires detail-oriented team player w/excellent communication skills & proficiency in Excel to support cable sales AE’s. Resume to [email protected]  (9/14)

JOB OPENING: DIRECTOR PROGRAMMING RESEARCH/NYC: Provide high level ratings support. Know adv Nielsen systems. Strong analytical skills/detail oriented/writing skills a must.8+ yrs exp. Resume to: [email protected] (9/14)

JOB OPENING: SALES: EVENT/MEDIA PRODUCTION, NYC: Strong prospecting, communication and analytical skills a must. Event-based MarCom experience a plus. Send resume thru: [email protected]  (9/13)

JOB OPENING: MKTG MGR, AD SALES/Oxygen/NY: Manage mktg efforts directed at ad sales trade incl. events, collateral, pres., adv., promos, dm/email campaigns. Info Res to: [email protected] ref job title in Subj Line (9/13)

JOB OPENING: ACCT EXEC/TURNER(TBS/TNT/COURT)/CHICAGO: Mandatory: Min. 5 yrs. ad sales exp.; college degree; client service, negotiation, networking & leadership skills. TV ad sales exp. preferred. Email [email protected] (9/20)

JOB OPENING: SALES PLANNER /TURNER(TBS/TNT/COURT)/CHICAGO: Mandatory: media buying/sales exp.; college degree; skill set for proposal creation & stewardship. Cable ad sales preferred. Email [email protected] (9/20)

JOB OPENING: EXEC ADM ASST/TURNER(TBS/TNT/COURT)/CHICAGO: College degree mandatory. Desired skills: organization, attention to detail, written/verbal communication, initiative. Please email resume to [email protected] (9/20)

JOB OPENING: WRITER/PRODUCER/Discovery Nets, Silver Spring, MD: 3-5 yrs TV on-air promo exp, great writing & org skills, field prod, creative vision. Apply: ; Job Req#4424. Mail demo reel – MD headquarters. (9/13)

JOB OPENING: MGR, VOD PRODUCT/Playboy/LA: Will execute on tactical VOD issues w/ internal depts & external partners; 2yrs + VOD work exp in cable TV bus. w/ a Ntwrk Prgrmr, MSO or VOD transport req’d. Res: [email protected].EOE (9/12)

JOB OPENING: DIR,CUSTOMER & MRKT RESEARCH/Playboy/LA: Initiating & developing specialized mrkt res., competitive analysis & consumer ent product evaluation. 8yr+ exp. Send resumes to [email protected].EOE (9/12)

JOB OPENING: DIR, VOD OPS & TRAFFIC/Playboy/LA: oversee all aspects of VOD content preparation, transport planning, content propagation and related reporting. Min 5 yrs cable VOD exp req’d. Send resumes to [email protected].EOE  (9/12)

JOB OPENING: DIR PRGM & MKT RESEARCH/A&E TV NETS/NY: Provide qualitative & quantitative res that supports prgmg/mktg decisions across all nets. Min 7yrs exp in TV res. w/ 3yrs in cable tv. Apply: & click on careers tab (9/12)

JOB OPENING:  MGR AD SALES/A&E TV NETS/NY: Asst in development of strategies/ presentations to best position AETN nets in mrktplace.Min 5yrs exp in TV res w/knwldg of Nielsen Data & Systems.Apply: & click on careers tab (9/12)

JOB OPENING:  MEDIA ADVISOR/Multicultural /NY: Carat USA seeks media planning professional at the Account Director level with expertise in the Hispanic market. Send resume to: [email protected] (9/12)

JOB OPENING: MANAGER SALES PLANNING/TV10s/NY: 2+ yrs media experience. Proficiency in Power Point and Excel required. Attention to detail essential. Resume to: [email protected](9/12)

JOB OPENING: SENIOR PUBLICIST/PGP/NY: PR professional with 5+ years TV/movie exp. needed for 4-5 month freelance position starting ASAP. Send resume and salary req to: [email protected]     (9/12)

JOB OPENING: MGR, MARKETING/DISNEY/North Hollywood, CA: Support Sr. Mgr Mktg, execute biz & mrktg plans to foster growth of new online gaming products. MUST HAVE: 5 yrs exp. TO APPLY: search JOB ID: 33773  (9/12)

JOB OPENING:  DIR OF STRATEGIC MRKTNG/Syracuse: To mrkt brand across mult platforms. BA Mrktng & TV/ Web promo exp pref/Solid mgmt skills req. Mail resumes/non-returnable reels: GM WSYR-TV, 5904 Bridge Street, E. Syracuse NY 13057 (9/12)

JOB OPENING: REGIONAL ACCT DIR/SCREENVISION/DALLAS: Dev’p, present & sell integrated media prgrms to regn’l clients. 3-5yrs+ selling media advrts’g exp. w/ proven success track record. Travel req’d. Res: [email protected]      (9/12)

JOB OPENING: DIRECTOR OF AFFILIATE SALES/BLOOMBERG TV/NY/LA/SF: 4 yrs exp min at Director or VP level. Details:, choose “Job Search” then “News” Select “Dir,  Affil. Sales Bloomberg TV – NY/LA/SF” (9/12)

JOB OPENING: MKTG COORD/BBC AMRCA/NY: Sppt mktg team, trfc ads & mtrls, trck & archive cnsmr & ad trade campgns, coord initiatvs w/affill. sales. Req: collg dgree & prior mktg exp. Re: [email protected]  (9/12)

JOB OPENING: ADMIN ASST/Hallmark Channel/LA: Support VP and Corporate PR.  2 yrs.min exp. See full posting & apply at ( 9/9)

 JOB OPENING: ASSOC. RESEARCH ANALYST/Comcast Spotlight/Hartford CT: If you are a detail-oriented PowerPoint wizard who gets charged up working w/ numbers, apply on-line at Ref# 34914BR Equal Opportunity Employer (9/9)

JOB OPENING: CORP. COM  MGR/Comedy Central/Century City, CA:  5-7 yrs exp. in ent. publicity.  Must have strong contacts & relations w/print & electronic media on a national, regional & local basis.  Apply, Comedy Central EOE (9/9)

JOB OPENING: FORMAT PROD/INT’L/AETN/NY(Freelance/PT): Screen, prep and research to take HD materials into edit to format IDM.  Exp in HD and/or non-linear formatting a must. For more info and to Apply: (9/8)

JOB OPENING: MGR, AD SALES INTEGRATED SOLUTIONS RESEARCH/TVLAND/NY: Cre8 innov ad sales resrch, resrch tools applic, position ntwrks to incr rev, strng wrtng/cre8tve skls,media resrch exp. EOE/M/F/D/AAP. Apply (9/8)

JOB OPENING: CLIENT SUPPORT COORD/NIELSEN MEDIA RESEARCH/Dallas & LA: Train/install sftwr.Travel req’d. Exc presen/writing skills, some tech req’d.College degree & Media exp A+. Apply [email protected] (9/8)

JOB OPENING: STORY PRODUCER/BETTER HALF/NYC: Post-producing eps. of new competitive reality series to air on Bravo. Post exp. (paper cuts, collaborating w/editors) on unscripted TV a must. Send resume: [email protected] (9/8)

JOB OPENING: CONTENT & SCHEDULING ADMINISTRATOR/ INT’L/AETN/NY:Create/maintain monthly schedules, content catalog,spec proj’ s. Network sched exp, strong comp/database, comm, org, multi-task. Apply: (9/8)

JOB OPENING: SR ACCT MGR/ATL-based Promotions Agency: A+ client mgmt skills & 4-6+ yrs exp.creating promotions for cable nets/MSOs, tech-based programs a plus. FT pos. for detailed All-Star.Email res/cover: [email protected]  (9/8)

FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis. com.

FALL INTERNSHIP CREDITS ONLY: PR INTERN: Boutique PR firm is in need of an intern to assist in publicity efforts and office admin. Must be reliable and eager to learn, exp with MS Word, Excel, and Outlook strongly desired. [email protected] (9/13)

FALL INTERNSHIP CREDITS ONLY: INTERN /OlympuSAT: Digital ntwrks seeks a NY/Long Island intern for Fall 06 Good communicator who can do sales/mrktng support work such as updating databases, analyzing channel line-ups, etc.Please call631-474-5846 (9/13)

FALL INTERNSHIP CREDITS ONLY: LA PR firm seeks interns with excellent writing and phone skills 2 days per week. Junior/Senior level students. Unpaid/Credit only. Send 2 writing samples, cover letter & resume by September 20th: [email protected] (9/13)

FALL INTERNSHIP CREDITS ONLY: APT has two unpaid COMMUNICATIONS openings in Boston. Students must be available 15 hours per week per semester. APT is a leading distributor of television programming. Send resume: [email protected]. (9/12)

FALL INTERNSHIP CREDITS ONLY:  Fuse TV (NYC)/ Production/Development: Seeks fall intern. Must be motivated,and willing to work 2-3 full days per week! Submit resumes to [email protected]   (9/8)

FALL INTERNSHIP CREDITS ONLY: Interested in children’s books? Scholastic Inc./NYC: Is looking for fall 2006 and/or spring 2007 PUBLICITY DEPARTMENT INTERNS.Please email your resume and cover letter to [email protected] (9/8)

FALL INTERNSHIP CREDITS ONLY: RADIO DISNEY NY needs internship applicants in all departments.  If you have an interest in working with the most recognized name in family entertainment email: [email protected] or fax 212-615-3268 (9/8)


SITUATION WANTED: RECENT GRAD SEEKING A SALES JOB:  I am a detail oriented individual who has excellent written, verbal and communication skills.  For more information on my credentials feel free to email me at [email protected] (9/13)

SITUATION WANTED: Looking for location work in the LA area. Over 4 years permitting experience with City of LA as well as numerous reality series, commercial work and music video shoots. NON-UNION. Contact: [email protected] (9/13)

SITUATION WANTED: TELEVISION/NEW MEDIA: Recent grad seeking F/T media position.  BA and MA in Film and TV, great writer, experience in production, content selection and management, and publishing. [email protected] (9/13)

SITUATION WANTED: OUT of the box thinking ACTRESS /LA Film/Theatre(MFA) background seeks co-star &guest star role(s) for episodic presently airing &Breakdown Services for demo. Thanx. [email protected] (9/13)

SITUATION WANTED: Enthusiastic, sharp MFA FILM (w/ BA in English) seeks position in NYC Entertainment Industry. Solid office skills and experience within industry. References available.  Contact [email protected] (9/9)

SITUATION WANTED:  MEDIA/ENTERTAINMENT: College grad seeking F/T pos.  Exp. in sports. Graduated w/B.S. in Mass Comm. and Bus. Admin. Cum Laude. Looking for NYC area. (9/8)  [email protected]  (9/8)

E-mail Trish Pihonak for rates and specs for Job Openings.

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