Cynopsis: Kids!

09/04/08

Good morning. It’s Thursday, September 4, 2008, and this is your first early morning Kids briefing.

4Kids Entertainment has unwrapped the lineups for its two 2008-9 Saturday morning broadcast TV programming blocks, 4KidsTV block Fox and TheCW4Kids block on The CW, both of which bow Saturday, September 13.  4Kids Entertainment also supports their on-air efforts with corresponding interactive websites for both blocks at www.cw4kids.com and www.4kids.tv that include series episodes on demand, show/character information, branded show areas, a range of activities, and games.

• The premiere season of TheCW4Kids block (Saturdays 7a-12p) kicks off with a preview of the block on Friday, September 12 (4:30-5p) with The CW4Kids Brand Spankin’ New Spectacular Saturday Sneak Peek Party!  The special looks at the fall lineup, which includes the premiere of several new series Teenage Mutant Ninja Turtles: Back to the Sewer and Yu-Gi-Oh! 5D’s, and the new Russian animated series Gogoriki (slated for September 27).  Also slated to join TheCW4Kids later this season are Rollbots and Huntik (launch dates TBA).

• TheCW4Kids (The CW) fall lineup  from September 13, 2008:

  7a        Will & Dewitt

  7:30a   Magi Nation

  8a        Skunk Fu!

  8:30a   Viva Pinata

  9a        The Spectacular Spider-Man

  9:30a   Teenage Mutant Ninja Turtles: Back to the Sewer

  10a      Dinosaur King

  10:30a Yu-Gi-Oh! 5D’s

  11a      Chaotic

  11:30a Chaotic

  TheCW4Kids (The CW) lineup  from September 27, 2008, the block alters only in its 7:30-8:30a slots, with the rest of the shows and times remaining in tact from the schedule above:

  7:30a   Skunk Fu!

  8a        Viva Pinata

  8:30a   Gogoriki

  Basically, Skunk Fu and Viva Pinata each move up a half-hour, as Magi Nation drops off the lineup, to make room for Gorgoriki.

  The 4KidsTV block (8a-12p), the seventh season for the block on Fox, includes the newest chapter in the Chaotic series, Chaotic: M’arrillian Invasion.

  4KidsTV (Fox) fall lineup  from September 13, 2008:

  8a        Di-Gata Defenders

  8:30a   Biker Mice From Mars

  9a        Sonic X

  9:30a   Sonic X

  10a      Chaotic: M’arrillian Invasion

  10:30a Teenage Mutant Ninja Turtles: Fast Forward

  11a      Kirby Right Back at Ya

  11:30a Winx Club

  NEW PRODUCTION & DEVELOPMENT

  DreamWorks Studios and Scholastic Media have signed Jeff Nathanson (Catch Me If You Can, The Terminal, Rush Hour 2 and 3 among others) to pen the screenplay for the first movie chapter of The 39 Clues.  Earlier this summer DreamWorks Studios picked up the feature film rights to Scholastic’s book series The 39 Clues, in which each book, written by different noted authors, features additional clues to solve the mystery of the Cahill family.  The multi-platform adventure debuts next Tuesday, September 9, 2008, with the publishing of the first book in the series, The Maze of Bones, by author Rick Riordan, releases in the US, UK, Australia, New Zealand, and Canada, in conjunction with the 39 Clues online game at www.the39clues.com and the release of the audiobook.

  DHX Media Ltd. announces Mahalia (working title), its new family-targeted TV drama commissioned by Vision TV, has been granted broadcast rights for Canada.  Produced by DHX Media’s subsidiary Halifax Film, Mahalia (6×60) revolves around Mahalia Brown, a gifted young gospel singer who lives with her family in a troubled city neighborhood as she takes off on her way to pop stardom.

  Warner Bros. and producer Jerry Weintraub are currently in talks with Stephen Sommers (writer/director The Mummy movies among others) to direct the feature film adaptation of Tarzan, which he will co-write with Stuart Beattie (all of the Pirates of the Caribbean movies to name a few), according to Variety.  Author Edgar Rice Burroughs created the character in his book Tarzan of the Apes, published in 1912.

  MORE KIDS STUFF

  Disney Channel hosts Camp Rock Freestyle Jam, a dance-along version of its original movie Camp Rock, on Saturday September 20, 8-10p.  The Freestyle Jam also includes new interstitials featuring two of the stars from the movie, Alyson Stoner (Caitlyn) and Roshon Fegan (Sander) who will offer a breakdown of the dance moves from two numbers in the movie.  Dance step illustrations will be downloadable at www.disneychannel.com/camprock from September 12.  Leading into the Freestyle Jam, the network will run Rockin’ Saturday (12n-8p), a marathon of music-themed episodes of the network’s shows.  Camp Rock premiered on Disney Channel US on June 20, and begins debuting later this month in India, Southeast Asia, Australia and Europe, as well as in the UK with a special London premiere and concert featuring Jonas Brothers and Demi Lovato.

  Freestyle Releasing and Fathom Studios will release the CGI animated fantasy/action/adventure movie Delgo, on December 12, 2008.  The movie, which is rated PG, revolves around a teenager’s endeavor to bring two warring nations together.  The movie’s voice-over cast is a veritable who’s who including Anne Bancroft (who passed away in 2005), Freddie Prinze, Jr., Jennifer Love Hewitt, Val Kilmer, Chris Kattan, Malcolm McDowell, Lou Gossett, Jr., Eric Idle, Michael Clarke Duncan, Burt Reynolds among others.  The movie’s website offers lots of information www.delgo.com/flash_site.html.

  Dive Olly Dive!, the preschool 3D CGI animated series from Taffy Entertainment, expands to five days a week (Monday-Friday, 10:30a) on PBS Kids Sprout during the Sunny Side Up Show beginning this week.  The series previously ran on Saturdays and Sundays.  Created by Andrew and Ian Ross, the series is a co-production of Mike Young Productions Ltd, Flying Bark Productions, KI.KA, ARD, Telegael and GDC, with support from the Media Plus Program of the European Community.

  As Teen Kids News (www.teenkidsnews.com) starts its sixth season on 200 TV stations, the series has also been renewed on American Forces Network.   Hosted by kids, the half-hour weekly series is available to 91% of US households, with a special ‘in the classroom’ feed seen weekly by 5 million kids.

  MARKETING/LICENSING

  FitzRoy Media inks a development deal with cartoonist Peter Gallagher for Heathcliff.  Gallagher writes and draws the Heathcliff comic strip created by his uncle, George Gately in 1973.  Under the deal FitzRoy will develop animated feature films, direct to DVD titles and location-based entertainment projects as well as growing the licensing and merchandising opportunities for the street-smart mischievous orange and black cat.

  Produce for Kids, an organization that promotes the benefits of healthy eating and kid causes and PBS Kids, are teaming for a second year to raise awareness in kids, parents (www.pbsparents.org) and teachers (www.pbsteachers.org) of the importance of fresh fruit and vegetables in a healthy diet.  The partnership supports PBS Kids’ long-term educational kid’s health initiative, Eat Smart for a Great Start.  Also continuing under the deal are in-store promotions and PBS member station’s local community events, as well as monetary donations for every fresh produce item purchased from September 4 through October 31, 2008.  Funds from the promotion will go to support PBS’ effort to provide educational content, resources and outreach materials for families and educators that support healthy lifestyle choices for kids.

  RATINGS

  Monthly, August 2008 Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 7/28-8/31/08:
  Total Day     (000)   Primetime      (000)
  NICK~:           1262    DSNY*:            1361
  DSNY*:            907    CARTOON:         813
  CARTOON:        688    NAN**:             448
  NOGGIN:          250    NOGGIN:           288
  NAN**:            305    TOON DIS:         143
  ADSM**:          225    DISCOVERY:      113
  TOON DIS.:      137    NICKTOONS:      111
  NICKTOONS:      95    BET:                    83
  DISCOVERY:       66    ESPN:                 74
  MTV:                  48    TLC:                   70
  Source: Disney Research from Nielsen Media Research Data Live + SD Data
  *Disney Channel is not an ad supported cable network, unlike the others in this listing.
  **Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
  ~Nickelodeon Total Day 6a-11p

  Monthly, August 2008 Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 7/28-8/31/08:
  Total Day       (000)  Primetime     (000)
  NICK~:              742    DSNY*:           1091
  DSNY*:             666    CARTOON:        571
  CARTOON:         456    NAN**:            332
  NAN**:             237    DISCOVERY:       85
  ADSM**:           173    TOON DIS:         78
  TOON DIS.:         80    NICKTOONS:      69
  NICKTOONS:       63    BET:                   56
  DISCOVERY:        51    TLC:                   51
  NOGGIN:             50    NOGGIN:            48
  MTV:                   34    ESPN:                 46
  Source: Disney Research from Nielsen Media Research Data Live + SD Data
  *Disney Channel is not an ad supported cable network, unlike the others in this listing.
  **Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
  ~Nickelodeon Total Day 6a-11p

  Monthly, August 2008 Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 7/28-8/31/08:
  Total Day   (000)  Primetime      (000)
  DSNY*:        556     DSNY*:            902
  NICK~:         537     CARTOON:       438
  NAN**:        332     NAN**:            421
  CARTOON:    327     DISCOVERY:     121
  ADSM**:      222     MTV:                100
  MTV:              85     BET:                  80
  DISCOVERY:   77     COMEDY:           75
  TOON DIS:     48     ESPN:                65
  BET:              46     TLC:                   60
  COMEDY:       44     THE N:                56
  Source: Disney Research from Nielsen Media Research Data Live + SD Data
  *Disney Channel is not an ad supported cable network, unlike the others in this listing.
  **Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
  ~Nickelodeon Total Day 6a-11p

  Summer Year-to-Year Comparison: Top Ten Total Day Rankings among K6-11 (000) 5/26-8/31/08 vs. 5/28-8/26/07, Cable Networks Only:
  Network:          2008 (000)   %diff
  NICK~:                         771       -4%
  DSNY:                          785       -16%
  CARTOON**:                479       -6%
  NAN*:                          247        Flat
  ADSM**:                      211       -25%
  TOON DIS.:                     89       -15%
  DISCOVERY:                    63       -30%
  NICKTOONS:                   50       +22%
  MTV:                               46       -26%
  ANIMAL PLANET:              32       Flat
  ~Nickelodeon Total Day 6a-11p
  *NAN Total Day 9p-6a
  **Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 11p-6a
  The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
  Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing

  Correction: The actual ratings 4KidsTV (Fox) Final K6-11 Ratings for Saturday, August 23, 2008 (Live + SD Data):
  Source: Disney Research from Nielsen Media Research Data
  FOX (4Kids TV) 1.3/6 Avg. (8a-12n)
  Di-Gata Defenders 0.6/4; Biker Mice from Mars 1.1/6; Teenage Mutant Ninja Turtles 1.2/6; Teenage Mutant Ninja Turtles 1.6/7; Sonic X 1.9/8; Dinosaur King 1.6/7; Kirby 1.4/7; Winx Club 1.0/5

  ---

  
  Answer to Yesterday’s Trivia Question: What was the name of the robotic maid on The Jetsons? ROSIE Kudos to: Rick G.-Marvel Entertainment/NY; Amie Lozanski-Hasbro, Inc./Rumford, RI; Andrew B. Knopf-Channel One Network/NY; Wendy Stone-The Golf Channel/Orlando; Sarah Stafford-Cartoon Network/Chicago; Jennifer Pondel-Learning Curve Brands, Inc./Chicago; Rosemary Cunningham-MMT/Chicago; Barb Throm-Enrollment Sciences, Inc./St. Louis; Robert Ramirez-Oddbot Studios/LA; Eric Covert-Disney ABC Networks Group/Burbank; Michael Peikoff-20th Century Fox/Century City, CA; Sandy Dibble-ICON Media Direct/Van Nuys, CA; Lee Williams-Boomstone Animation Inc./Ottawa; Kristen McGregor- Kids’ CBC/Toronto

  Today’s Trivia Question: What was the name of the vehicle the gang drove around in on Scooby Doo? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

  Later — Gwen
   Gwen Billings for Cynopsis Kids!
  09.04.08

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