Thursday, September 3rd, 2009

Cynopsis: DIGITAL


Good morning, it’s Thursday, September 3, 2009, and this is your first early morning digital briefing.
YouTube has slowly been adding professional themed content, and has carved a path to the movie studios by offering its leader board as an effective promotional tool for new releases. The video sharing giant would like to take the relationship a step further and is now in talks to begin offering rentals of Hollywood movies, according to the WSJ. YouTube already offers some older titles on an ad supported basis, but the rental service would include streaming of new releases for a change, in the neighborhood of the $3.99 that iTunes currently charges for feature rentals. Studios involved in the talks including Lionsgate, Sony and Warner Bros. are asking for $3/title minimum fees in case YouTube wants to offer pricing specials or other promotions.


Twilight movie series producer Summit Entertainment struck a deal with teen-targeted virtual world Habbo to create a Twilight-themed environment for kids to promote the release of the next film in the series on Nov. 20, The Twilight Saga: New Moon. The virtual playground will launch across Habbo worlds in 31 countries, featuring Twilight-related virtual items, activities and interactive features.
launched a new version of its home page yesterday after soliciting input from its users. Navigation is now accomplished through a pull down menu at the top amid the major categories of Music, Shows, News and Movies. Content, both from MTV and contributors, are pushed to users through a new “Daily Fresh” module. Music videos, UGC uploads, and videos from across the MTV spectrum will be rotated out several times a day. Also look for more social network integrations in the coming weeks.
Major League Baseball is experimenting with an a la carte model on the iPhone. Live streaming video of single out-of-market MLB games can now be purchased for 99 cents/each throughout the remainder of the season.


Online music start-up Vevo is in talks with CBS and NBC to license and develop entertainment shows for the web, reports Reuters. The planned music video portal, a joint venture between Universal Music Group and YouTube, has already signed a content and equity deal with Sony Music Entertainment and is currently in talks with the other two major music labels, Warner Music and EMI. The shows would be music themed and could potentially air on linear TV as well. The site is expected to launch in December.
Yahoo is choosing dogs rather than birds to characterize Meme, its new microblogging service that launched initially in Spanish and Portuguese last month and is now available in English. Comparisons with Twitter are inevitable, but it also has elements of Tumblr or the now defunct Pownce. The service allows users to type in short snippets of text along with photos, video and audio clips.
Ashton Kutcher’s Katalyst Media announced the premiere of season 2 of KatalystHQ, the self-reverential animated series about life about life in the corporate headquarters of the new media studio. The show will again be distributed via Slide‘s FunSpace platform on Facebook. Nestles’ Hot Pockets will sponsor the 16-episode run.


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The display ad business has gotten more social. Social media sites represented 21.1% of all U.S. internet display ads in June, according to ComScore, with MySpace and Facebook accounting for more than 80% of the sector. AT&T Inc, Experian Interactive and IAC’s Ask Network were the top three advertisers on social networking sites in July.
Top Online Display Ad Publishers in Social Networking Category – June 2009
                            Total Display            Share of         Ad Exposed
                      Ad Impressions (MM)   Display Ads     Uniques (000)
Total Internet        326,899                    100.0             188,589
Social Networking    68,927                      21.1             129,620
MySpace Sites         30,004                       9.2              64,472          26,813                      8.2              67,389              1,940                        0.6               7,422            496                       0.2                1,067                        461                       0.1               3,459
Bebo                           435                       0.1                6,350 Sites    400                      0.1                9,181          345                        0.1              2,084           258                       0.1               1,859            204                        0.1              3,681
Source: ComScore Ad Metrix


The Blu-ray Disc Association announced plans to incorporate 3D technology into the Blu-ray Disc format, a huge shot in the arm for the at home 3D marketplace. The BDA, comprised of major motion picture studios, IT and consumer electronics companies, is working on a uniform specification and backward compatibility for both discs and players.
On demand movie download service Vudu completed an integration deal with South Korean’s LG Electronics. Vudu’s HD movies are now accessible on several LG broadband-connected Plasma TVs.
Opening up a path to the home television set, DivX has acquired internet television streaming platform Any Source Media for $15 million in cash – $7.5 to be paid upfront and the remainder to be paid upon certain milestones being met. AnySource’s Internet Video Navigator software enables HDTV users to access music, photos and internet videos directly from their broadband-connected sets.
Edgeware announced a partnership with U.S. based Entone to offer a fully integrated IPTV solution. The latter’s IP video gateways and media hubs are fully integrated with Edgeware’s video-on-demand (VOD) servers, enabling easy-to-deploy advanced services including time-shifted TV, VOD, whole-home DVR and online media services.


Total Free On Demand viewing soared to a record 476 million transactions in July, according to Rentrak‘s OnDemand Essentials service. Music-related content leads the category with 146 million transactions or 31% of all Free On Demand transactions. Yet viewing increased across several categories:

  • The TV Entertainment category had its strongest month of the year with an 18% increase
  • Free On Demand Music transactions increased by 17%
  • Free on Demand Kids transactions were up by 10%
  • Overall Subscription On Demand offerings saw a 10% increase in total transactions



unveiled a line of new cell phones at the Nokia World conference in Stuttgart, Germany that feature more advanced music and GPS-powered social functionality for the Facebook generation. A new app called “Lifecasting with Ovi,” debuting on the Nokia N97 and the new N97 mini, will allow users to publish their location and status updates directly to their Facebook account from the home screen of a mobile device.

  • The N97 mini will feature a 3.2″ touch display, a QWETY keyboard and a customizable home-screen
  • The new Nokia X6 is geared toward music and photo lovers, capable of 35 hours of continual music playback with a 16:9 widescreen display
  • The Nokia X3 is also music-themed, shipping with stereo speakers, a built-in FM radio, and a 3.2 megapixel camera
  • Nokia also unveiled a new netbook, the Booklet 3G, with GPS capabilities and built-in access the Ovi store, a 10-inch screen and an Intel Atom 1.6 ghz processor



Let’s Get the Conversation Started!

Join us on October 28 at The Hyatt Regency Denver at Colorado Convention Center for The Walter Kaitz Foundation Annual Fundraising Dinner, part of Cable Connection  Fall. You’ll socialize with industry leaders while supporting organizations that make diversity their central mission: The Emma L. Bowen Foundation, The National Association for Multi-Ethnicity in Communications, and Women in Cable Telecommunications.

Visit us here for details about tables, tickets and sponsorships. And make your plans now to join us in Denver, Colorado on October 28!



This one is for the technically curious. To celebrate the 40th anniversary of the internet BoingBoing, a smart, eclectic tech blog that describes itself as a “directory of wonderful things,” posted a video yesterday explaining what actually happened 40 years ago. The first packet-switched computer network was established between two IMPs (Interface Message Processors if that helps) – one in Leonard Kleinrock’s UCLA lab, the other in Douglass Engelbart’s lab at the SRI facility in Northern California, then a part of Stanford. Some maintain that the actual “birthday” of the net was October 29, 1969 – when Kleinrock sent the first message between the two nodes. The message was simply the two letters: “LO.” It was supposed to be “LOGIN,” but the system crashed before the professor could finish the message. So, we can safely say that browser crashes have been around for as long as the internet has.


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 Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING:  Cynopsis Media /Ad Sales Account Exec/Summit, NJ. Consultative sales exec needed with 5+ years of ad sales/TV industry exp & record of budget beating sales success-send cover ltr/Resume to [email protected]  (9/10)

JOB OPENING: RSRCH MGR/Entertainment Rsrch Co/LA: Mng custom/synd. rsrch. Prepare proposals, questionnaires, banner & tab specs, sample, analysis & reports. Knwldg of ent ind. + (9/10)

JOB OPENING: MKTG MGR/SOAPNet/ABC DAYTIME/LA: Help build digital mktg strategy, lead exec of digital mktg plans, devlp content for social media space; 4+ yrs exp corp/ agency digital media mktg, BA/BS. Req # 204809 (9/8)

JOB OPENING: TRAFFIC COORDINATOR/NYC: 1 yr exp applying copy/isci codes req’d. Familiar with log scheduling, programming updates, recon. Resumes to: [email protected] (9/8)

JOB OPENING: FREELANCE, MGR DIGITAL MKTG/AETN/NY: Ensure all dig. efforts (trad’l, social media, viral, etc) are ahead of curve & support net strategies. 3+ yrs dig. mktg exp; mngng media buys/creative dev. (9/8)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/Hoboken, NJ: Seeks AE for local ad sales.3+ yrs ad sales exp. pref cable TV, radio, internet adv. Valid NJ DL. See full posting and apply to req 9453BR (9/8)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/Oakland, NJ: Seeks AE for local ad sales.3+ yrs ad sales exp. pref cable TV, radio, internet adv. Valid NJ DL. See full posting and apply to req 9446BR (9/8)

JOB OPENING: SR. COUNSEL, LEGAL AFFAIRS, AMC /NY:Structure/negotiate complex contracts and transactions & handle diverse legal issues for network. Must have JD, 6+ yrs relevant inhouse and/or law firm experience. Apply: [email protected] (9/5)

JOB OPENING: DIR PR-MSG MEDIA & ENT (2) NYC: 5-7 yr exp. in media. or ent. PR or with agency. Dev PR Campgns. Resp for Trade & Consumer Press. Strong media relationships needed. Rez to: [email protected] “DIRPR” in subj. (9/5)

JOB OPENING: LINE PRODUCER/ReelzChannel TV About Movies/ABQ : Help launch a daily primetime show about movies and entertainment.Creative approach a must. Resume to: [email protected] or fax 505-212-8772. EOE (9/5)

JOB OPENING: ASSOC WRIT/PROD ON AIR PROMOS/Nickelodeon-TeenNick/NYC: 3+yrs writ/prod exp. OnAirPromos/TV/Adv, Strng concept abilities & aesth jdgment, Editing A+, Knwldge of NICK brand EOE/M/F/D/AAP. Apply (9/5)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: Superb Entertainment, production company at NBC U looking for FILM and TV DEVELOPMENT intern for 2 – 4 days a week. Please e-mail resume to [email protected] (9/10)

INTERNSHIP CREDITS ONLY: COMMUNICATIONS INTERN/NYC PBS station: Assist in PR/marketing of programs to media. Grassroots promotion, research, web updates, proofing. MS Office, strong writing & comm skills required. Resumes: [email protected] (9/9)

FALL INTERNSHIP CREDITS ONLY: MARKETING INTERN/Norwalk CT: Leading global integrated media co. seeking intern to assist mktg dept. Good communication & computer skills a must. Send resume to: [email protected] (9/9)

FALL INTERNSHIP CREDITS ONLY:  MKTG/ON-AIR : Fox Reality Channel, LA. Fall intern-mktg & on-air promo depts. 3 days,15-20 hrs/wk. Majors: Mktg, Adv, PR/Comm, TV/Film. Skills: Writing & computer; On-Air Pro/Avid a plus. [email protected] (9/8)

FALL INTERNSHIP CREDITS ONLY: AD SALES MARKETING INTERN/NYC: Assist in execution of mktg collateral & promotional projects. MS Office & strong comm skills required. (Requisition #981) (9/5)

FALL INTERNSHIP CREDIT ONLY: Coburn Communication is a mid-sized PR firm in NYC, specializing in Beauty, Media, Retail & Food/Beverage clients. Interns will work between 2-3 days/week 9AM-5PM. Please e-mail resume to [email protected] (9/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MKTG DIRECTOR/NEW MEDIA/PROJ. MGT/LON/NYC: Seeking Freelance opps/6 yrs Print/Online Media Exp/Dev. mktg strategy, sales mats, BIG ideas, media plans/Execute nat’l mktg prog, advertiser campaigns
/ [email protected] (9/10)

SITUATION WANTED: DOCUMENTARY PROD, DIR., WRITER in L.A. Credits: truTV, Discovery, History, A&E, Food Network and HGTV. Strengths include field producing and re-enactment directing. Contact email: [email protected] (9/9)

SITUATION WANTED: CONTRACTS MANAGER/NY: 20+ yrs. film/TV distribution & production agreements, international rights management.Cost effective solution for busy legal/business affairs dept. [email protected] (9/9)

SITUATION WANTED:MEDIA BUYING/SALES/NY:5+ years experience media buying/mrkng Familiar with brdcst media and multimedia platforms. Results oriented, persistent. Seeking position in buying or network sales. [email protected] (9/9)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: immediate start. Please contact [email protected] (9/9)

SITUATION WANTED: 9 time Emmy winning CREATIVE PRODUCER-based in Atlanta seeking freelance jobs. Great with clients. 15yrs experience in promotional / creative TV. [email protected] / website: (9/8)

SITUATION WANTED: FILM/TV/ENT PR/NYC: Seeking F/T or Freelance opps. Write press releases/pitch to targeted print/online & brdcst media, track news clips, editorial calendar opps, build press lists w/Cision [email protected] (9/8)

SITUATION WANTED: RESEARCH DIR/STRATEGIST: 20+ yrs media, Nielsen, Hisp, research, sales, presentation experience. How can I help you? Email: [email protected] (9/5)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. [email protected] (9/5)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] t (9/5)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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