Thursday, September 24th, 2009



10 days of back to school themed programming

#1 with Women 12-17, 12-34, 18-34

Double-digit growth vs. prior year

Source: The Nielsen Company. Click here for full source data.



Good morning. It’s Thursday, September 24, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Premieres:
ABC: FlashForward at 8p; Grey’s Anatomy at 9p
CBS: CSI at 9p; The Mentalist at 10p


Cynopsis Media – CTAM Summit 2009 Luncheon
October 26th 12:45 – 2:30pm

Advanced Advertising and Interactive TV
A Panel Discussion: What’s Real – What’s Not!
How Do MSOs, Networks and Brands Make Money with ITV Today!
Learn how Operators and Networks are delivering real engagement, revenue and tune-in.
Receive exclusive research on the state of Advanced Advertising and ITV at the event!

Sponsored by WE tv, Wedding Central, Comcast Spotlight, and Ensequence
CLICK HERE For Luncheon Registration & Information.


Discovery Channel goes in search of ghosts led by two Texas brothers in the new series Ghost Lab, premiering October 6 at 10p. In each of the 13 episodes, Brad and Barry Klinge, founders of Everyday Paranormal, investigate the most haunted locations in America, traveling in a high-tech mobile “ghost lab.” The duo’s 24-foot car hauler is outfitted with sophisticated video and photo analysis equipment and video surveillance cameras and more to research supposed paranormal “hot spots.” The series is produced by Go Go Lucky Entertainment.

Program Call: If your company is attending MIPCOM or MIP JR in early October with programming to sell, Cynopsis Media is producing our annual MIPCOM Shopping Guide available to all Cynopsis and Cynopsis Kids subscribers on Thursday, October 1. To have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.). To be included in this free and highly-viewed special edition, please send details to
by Friday, September 25, 2009.


Learn from the Branding Experts
at the Kellogg School of Management
Capture Audience with the Power of Brand

*** Branding in Media and Entertainment ***
October 19-21, 2009 in New York City (executive education)
Limited seats available.  Sign up toda y!

Previous participants of Branding in Media and Entertainment include professionals from Time Warner, Disney, Google, MTV, ESPN and other top companies.


The CW has ordered a new midseason reality docu-series called Fly Girls. The eight 30m episodes will follow a group of female flight attendants working for new airline company Virgin America. The five attractive flight attendants, who share a home in Los Angeles, will jet-set from such destinations as Las Vegas, South Beach and New York City as they juggle demanding jobs and their personal lives. Collins Avenue Productions produces the series with executive producers Jeff Collins and Colin Nash along with co-executive producers Larry Bond and Porter Gale.

FOX handed a presentation order to J.J. Abrams’ company Bad Robot Productions and Warner Bros. Television for a 30m project, described early-on as a medical-themed comedy. The untitled show will have Mike Markowitz (CBS’ Becker) writing the script and executive produce; Abrams and Bad Robot’s Bryan Burk will also executive produce. FOX’s drama Fringe is also produced by Bad Robot Productions and WBTV.

Showtime and Steven Spielberg’s DreamWorks TV are prepping for a new scripted series about putting on a Broadway musical. The untitled project, still in an early development phase, will document what it takes to mount an original show on Broadway from the creative concept through opening night. Following the TV show, the two companies then want to open the show for real on Broadway. Producers Craig Zadan and Neil Meron, who are both experienced with adapting musicals to film and TV, are in talks to be involved along with songwriters Marc Shaiman and Scott Wittman. DreamWorks TV heads Justin Falvey and Darryl Frank are also participating with the project alongside Spielberg.

NBC will likely approve a two-hour movie/backdoor pilot titled The Mountain from Canadian-based Muse Entertainment, cites THR. Production on The Mountain begins October 21 in Montreal and Quebec about a single mom of three who inherits property from a deceased uncle. While visiting the place, the family discovers it is chock full of history. Michael Prupas and Jeff Grant are executive producing; Joel Rice and Irene Litensky will produce while Doug Barr is set to direct. Recently Muse Entertainment produced two action/adventure miniseries The Last Templar and Impact which aired earlier this year on NBC and ABC respectively in addition to the upcoming miniseries Ben-Hur for ABC.


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  You know you’ve got a great show on your hands when people take the time to program it into their Tivos. In fact Emmy Award winning programs tend to be the most time shifted shows on the dial, according to Tivo‘s Stop||Watch ratings service. Audience viewing data depicted heavy levels of season-long timeshifted viewing for nearly all of the 2009 Emmy Award winning programs, compared with other nominated shows within their respective genres. Don’t tell advertisers, but Emmy winners also registered the lowest levels of commercial retention. For example, AMC’s Mad Men saw 83% of its timeshifted audience fast-forward through its commercials, compared to a genre benchmark of 73%. Comedy Central’s South Park showed similar fast-forwarding of 66%, compared to genre average of 55%.    Full edition: CYN DIGITAL.    

CYNOPSIS KIDS – TODAY’S TOP STORY: Finn Arnesen SVP and GM Original Series and International Development for Turner Broadcasting, which includes Cartoon Network, is set to leave the company.  Arnesen, who has been with Turner for 15+ years, will attend Mipcom for the company before his departure.  Arnesen has not announced his future plans other than to rest and spend more time with his kids – though the rumor mill is already churning that he could be a candidate to head BBC Children’s, currently held by Richard Deverell who exits the position in November to become COO, BBC North.  Likewise, Turner has not unveiled plans to replace Arnesen.   Full edition: CYN KIDS.    


Top 10 M-F Syndicated Strip Series for the week of 9/7-9/11/09 ranked by HH Rtg
Wheel of Fortune (CTD)                                   5.5 AA
Two and a Half Men (WB)                                 4.4 AA / 5.7 GAA
Jeopardy (CTD)                                               4.4 AA
Oprah Winfrey Show (CTD)                               4.4 AA / 4.5 GAA
Family Guy (2/T)                                             3.7 AA / 4.4 GAA
Judge Judy (CTD)                                            3.7 AA / 5.7 GAA
Entertainment Tonight (CTD)                             3.6 AA / 3.6 GAA
Seinfeld (SPT)                                                 3.1 AA / 3.5 GAA
Inside Edition (CTD)                                         2.7 AA / 2.8 GAA
Everybody Loves Raymond (CTD)                       2.7 AA / 3.5 GAA
Dr. Phil Show (CTD)                                         2.7 AA / 2.7 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 9/7-9/11/09 ranked by A18-49 Rtg
Family Guy (2/T)                                            2.8 AA / 3.3 GAA
Two and a Half Men (WB)                                2.3 AA / 3.0 GAA
Seinfeld (SPT)                                                2.0 AA / 2.2 GAA
Friends (WB)                                                  1.6 AA / 1.8 GAA
Everybody Loves Raymond (CTD)                      1.5 AA / 1.9 GAA
King of the Hill (2/T)                                       1.5 AA / 1.8 GAA
King of Queens (SPT)                                      1.5 AA / 1.7 GAA
Oprah Winfrey Show (CTD)                              1.4 AA / 1.4 GAA
Wheel of Fortune (CTD)                                   1.3 AA
Judge Judy (CTD)                                            1.2 AA / 1.7 GAA
George Lopez (WB)                                          1.2 AA / 1.6 GAA
TMZ (WB)                                                      1.2 AA / 1.2 GAA
Source: NSS Galaxy Explorer, Live+SD

Tuesday  A18-49 Analysis: CBS, surrounded by premieres, won Tuesday and the A18-49 demo with a 4.1/11, according to final national ratings from Nielsen Media Research. CBS was the clear winner throughout primetime beginning with the season premiere of NCIS at 8p with a 4.8/14 while ABC’s Dancing with the Stars and FOX’s Hell’s Kitchen tied for second at 3.2/9 each. During 9p, CBS’ new series debut of NCIS: Los Angeles did best at 4.4/11 with ABC’s second half of Dancing with the Stars at #2 with a 3.9/10. During 10p, CBS’ new series The Good Wife topped with a 3.1/8 followed by ABC’s launch of The Forgotten at 2.6/7 with NBC’s The Jay Leno Show in a close third position at 2.5/7.

Live + Same Day Household Ratings: Tuesday, September 22, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 10.9/17        NCIS [p] 12.4/20, NCIS: Los Angeles [p] 11.3/17, The Good Wife [p] 9.2/16

ABC: 8.8/14           Dancing with the Stars 10.1/16, The Forgotten [p] 6.3/11

NBC: 4.7/8            The Biggest Loser 4.8/7, The Jay Leno Show 4.6/8

FOX: 4.0/6             Hell’s Kitchen 3.9/6, Hell’s Kitchen 4.1/6

UNIV: 2.3/4           En Nombre Del Amor 2.1/3, Manana Es Para Siempre 2.9/4, Aqui y Ahora 1.8/3

CW: 1.2/2             90210 1.5/2, Melrose Place 1.0/2

MNT: 0.8/1            Street Patrol [r] 0.7/1, Street Patrol 2 [r] 0.8/1, Street Patrol [r] 0.9/1, Street Patrol [r] 0.8/1

TELE: 0.6/1         Mas Sabe El Diablo 0.6/1, Ninos Ricos 0.5/1, Victorinos 0.6/1

ION: 0.5/1           Ghost Whisperer [r] 0.3/0, Criminal Minds 0.5/1, Criminal Minds 0.6/1

A18-49: CBS 4.1/11, FOX 3.3/9, ABC 3.2/9, NBC 2.9/8, UNIV 1.8/5, CW 0.9/2, TELE 0.5/1, MNT 0.4/1, ION 0.2/1


Sundance Channel welcomes Shari Weisenberg as SVP/Marketing, effective immediately. Shari comes to Sundance Channel from SyFy where she served as VP/Strategic Marketing. In her new role, Shari will supervise all strategic marketing efforts for Sundance Channel in addition to its online and on-demand components. Shari will also create and execute brand messaging for different target audiences including consumers, affiliates and sponsors. She will report to Sarah Barnett, EVP/GM.

AmercianLife Network (ALN) hired three new executives: Ed Frazier as Managing Director/Network Operations; John Goldhamer as EVP/Production; and Jon Lunsford as EVP/Business Affairs. All three will work directly with Chris Wyatt, CEO at the company headquarters in Dallas, to expand the network in various directions following its acquisition by Wyatt and Dr. Robert A. Schuller’s ComStar Media in May.

Joe Lagani is making a move from Glam Media to iVillage Networks as the new SVP/Ad Sales, effective October 1. Joe will head all sales activity for iVillage Networks, reporting jointly to Jodi Kahn, EVP, iVillage and Peter Naylor, SVP, NBC Universal Digital Ad Sales.

Barry Chamberlain advanced to EVP/Sales with CBS Studios International where he will continue to manage the sales offices in Latin America, Asia and Australia, working to develop and execute sales strategies in these regions. Barry will also provide oversight for the company’s format business that licenses rights and coordinates the production of localized content based on CBS-owned programming. Barry reports to Armando Nunez, President, CBS Studios International.

This day in History:  1963 – The U.S. Senate ratified a treaty that limited nuclear testing. The treaty was between the U.S., Britain, and the Soviet Union.

Answer to Yesterday’s Trivia Question:  This feature film was seen on television for the first time in November 1976 and at the time delivered one of the highest ratings ever in the history of television.  NBC reportedly paid $5 million for the rights to a single broadcast.  What was the film?   GONE WITH THE WIND  Kudos to: Jeannette Hektoen-JH Media & Marketing/New York; Joanne Milano-RJ Palmer/New York; Terry Ewert-Big Ten Network/Short Hills; Rory Rosegarten-The Conversation Company, Ltd./Roslyn; Ron Salcedo-Zimmerman/Nashville; Tom Chapman- WKRG-TV/Mobile; Renee Rochman-Vision Media Sales/Anthem AZ; Julie Syers-Briggs & Caldwell/Houston; Al Ovadia-Al Ovadia & Associates/Hidden Hills; Miriam Aardahl-OMD/LA; Greg Stewart-Evolution Media/Burbank; Alex Petrilli, Jr.-TIVO/LA; Stephen Kelley=SSK Communications/Toronto; Keith MacKechnie-The Actors’ Network/Vancouver

Today’s Trivia Question:  Who was the first primetime character (not the actor, but the character) to get a facelift?     (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


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Later — Cyn

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Chuck Bolkcom, Pres/COO – 646-468-6180 /

Classifieds – Trish Pihonak- 203-926-9878 /

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING:  RESRCH ANALYST/DIRECTV Latin America/LA: Monitor DTV branded channels and provide insight in the dev of business strategies. Analytical skills. Contractor w/ growth opps. Resume:

JOB OPENING;  SCHEDULING & ACQUISITIONS/Qubo Children’s Channel/ION/NY: Manages scheduling and oversees all program acquisitions for 24/7 Qubo kids channel.Must have Kids TV experience.EOE.
.  (10/1)

JOB OPENING:  VP, STRATEGIC MARKETING (Syfy)/NBCU/NY: Lead team to strategically expand Syfy client & rev base. BS, 10 yrs sales marktng or business to business marktng exp. Entertainment industry exp. job#1085368. (10/1)

JOB OPENING: DIR, PRGRMNG/KSBI/OKC: Mng all areas of prgrmng. Prgrmng acquisition, plan’g, Nielsen overnight. Strong knwlg of news media & brdcst sports. BA & 3+yrs exp TV prgmng &/or mktg req’d.
or fax 405-631-7367 (9/30)

JOB OPENING: RESEARCH ANALYST/NFL/NY: Resourceful, self-starter needed to support league-wide reach (Mktg, Media/Sales, & Broadcast); Strong analytical/data interpretation/writing sk. 2-3 yrs exp. Apply @ (9/30)

JOB OPENING: SALES MKTG/DAILYMOTION/NYC: Create sales/mktg materials, proposals & responses to RFPs. Dynamic start up envir. 3-5+ yrs relevant experience at a digital publisher or agency a must. Res/cover:

JOB OPENING: AD SALES TRAFFICKER/DAILYMOTION/NYC: Help monetize the strong growth in the US for world’s largest ind. video site. Must have 3-5 years relevant experience at a digital publisher. Res/cover:

JOB OPENING: ACCOUNT EXECUTIVE/Oakland NJ: Seeks AE for local ad sales.3-5 yrs ad sales exp. pref cable TV, radio, e-media adv. Valid NJ DL. See full posting and apply to req 9446BR (9/30)

JOB OPENING: ACCOUNT MANAGER/SNL Kagan/NY or CA: Conduct onsite/online training, grow the client base and provide best-in-class customer service. Strong comm skills, BA pref plus exp in media industry. Full posting EOE (9/30)

JOB OPENING: EXP’D POST PROD: (exclnt creative creds) to lead editors & GFX artists for a multi-ep doc series. Must relocate to Knoxville for 6-7 month assignment. Res:

JOB OPENING: COMMERCIAL OPS SPECIALIST CMT/NYC: 1+ yr sked commercials exp. Strong multi-tasking, org and communication skill. Exp with Gabriel or similar sys. Prof in MS Office. EOE/M/F/D/AAP. Apply (9/26)

JOB OPENING: SHOWRUNNER/Boston television Production Company: Must have network credit as showrunner. Live in Boston area or willing to relocate. Apply to
and put “SHOWRUNNER” in the subject field (9/26)

JOB OPENING: AD SALES TRAFFIC COPY COORD/ TV One/NY: BA Pref’d and/or 3 yrs exp in TV Ops. & Traffic. Wrk w/external agencies, planners + Ad Sales mgmt to secure commercial copy for network. More info: (9/26)

JOB OPENING: SR RESEARCH ANALYST/ABC Burbank: Min 2 yrs exp in TV/digital research, apt at Nielsen, strong written, PC & analytical skills, college degree req. Apply at: (9/25)

JOB OPENING: DIR PRICING & PLAN’G/TWC/NY: Resp for strategic dvlpmnt/operational mngmnt of TWC Cable Ad Sales pricing & plan’g group. 3+ yrs Sr mngmnt + cable pricing & plan’g exp. Resume: (9/25)

JOB OPENING: ASSISTANT /Endemol USA/LA: Detail-oriented professional for Head of Non-Scripted Development. 1 year exp on busy entertainment industry desk required. Salary/benefits/401k. Resume to:

JOB OPENING: ACCT EXEC DIR RESPONSE/ION/NY: Req’d 5 yrs TV ad sales & DR Sales, strong oral/written skills vital, duties pricing, creative selling & promo ideas. EOE full ad (9/25)

JOB OPENING: DIR DEVL & PROD SHORT FORM /DISNEY CHANNEL/LA: Oversee devlpmnt and execution of short form content for Disney Channel & Disney XD.  Min 5 yrs devlpmt exp; multiplatform a plus. Apply Req #206058 (9/25)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

F ALL INTERNSHIP CREDITS ONLY: Boutique TV Syndication Co. needs diligent undergrad to assist in daily operations. Duties include creation of mktg/promo materials,contracts, etc. MS Office & strong comm skill required. Email

F ALL INTERNSHIP CREDITS ONLY:Electric Artists ONLINE MKTG INTERN:Research, analytical reporting, admin tasks. Excel, PPT & Twitter-savvy. Undergrad,2 days per week. Reply: geoffreyc@electricartists w/ res/cover (9/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: WRITER’S ASSISTANT/PA in LA: Recent college grad seeks entry-level position at a studio, network, or production co. Exp in writing, production, and internships. Willing to learn. Contact:

SITUATION WANTED: Job seeker with 14 years experience in Television and Web production. My skills are: producing, editing, writing, and creating TV programming and writing, editing, and producing websites. Please contact at:

SITUATION WANTED: JR COPYWRITER/JR WRITER: entry level. Previous reputable internships. Humorous Writer, creative thinker, happy go lucky. Skilled in the adobe suite. Contact me at

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email:

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project.

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:

SITUATION WANTED: MARKETING MGR/NYC: 5+ yrs exp, seeking FT/PT position. Clients: Oprah Magazine, NASCAR, Stoli. Enthusiastic team leader & player; exp in mkg strategy, PR, social media, web project mgt, events.

SITUATION WANTED: STORY ART, DESIGN & ILLUSTRATION (NYC)20 years experience working concept through completion. Portfolio: Email:

SITUATION WANTED: WRITER/PRODUCER/SUPR PROD/FIELD PROD-DIR: 18 yrs exp: 200+ credits w/E!, TV Guide Net, GSN, Food Net.. Hard news bg. Xcptnl storyteller and interviewer. Contact:

SITUATION WANTED: PRODUCER : 5+ yrs exp. Entert & Music TV shows for MTV & others. Creative writer & Field Prod. Strong Mng, people skills, ethics. Direct talent, artists & celebs intvs. Bi-lingual Spanish. FCP, Photshop, Mini DV Cam.
. (9/25)

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


ABC:  FlashForward [p ], Grey’s Anatomy [p ]
AZTECA: Laura de Todos, Lo Que Callamos Las Mujeres Edicion Especial, Al Extremo
CBS:  Survivor: Samoa, CSI [p ], The Mentalist [p ]
CW:  Vampire Diaries, Supernatural
FOX: Bones, Fringe
ION:  Ghost Whisperer, NCIS, NCIS
MNT: My Thursday Movie: Lake City
NBC:  SNL Weekend Update, Parks and Recreation, The Office, Community, Jay Leno Show
PBS:  This Old House, PBS Special Report on Health Care Reform, Great Lodges of the National Parks
TELE: Mas Sabe el Diablo, Ninos Ricos Padres Pobres, Victorinos
UNIV:  El Nombre del Amor, Manana es para Siempre, Rosa de Guadalupe

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