Thursday, September 24th, 2009

Cynopsis: DIGITAL

09/24/09

Good morning, it’s Thursday, September 24, 2009, and this is your first early morning digital briefing.

You know you’ve got a great show on your hands when people take the time to program it into their Tivos. In fact Emmy Award winning programs tend to be the most time shifted shows on the dial, according to Tivo‘s Stop||Watch ratings service. Audience viewing data depicted heavy levels of season-long timeshifted viewing for nearly all of the 2009 Emmy Award winning programs, compared with other nominated shows within their respective genres. Don’t tell advertisers, but Emmy winners also registered the lowest levels of commercial retention. For example, AMC’s Mad Men saw 83% of its timeshifted audience fast-forward through its commercials, compared to a genre benchmark of 73%. Comedy Central’s South Park showed similar fast-forwarding of 66%, compared to genre average of 55%.

A CYNOPSIS MESSAGE FROM CYNOPSIS MEDIA EVENTS

Cynopsis Media – CTAM Summit 2009 Luncheon
October 26th 12:45 – 2:30pm

Advanced Advertising and Interactive TV
A Panel Discussion: What’s Real – What’s Not!
How Do MSOs, Networks and Brands Make Money with ITV Today!
Learn how Operators and Networks are delivering real engagement, revenue and tune-in.
Receive exclusive research on the state of Advanced Advertising and ITV at the event!

Sponsored by WE tv, Wedding Central, Comcast Spotlight, and Ensequence
CLICK HERE For Luncheon Registration & Information.


~ MULTIPLATFORM CONTENT NEWS ~

 
The cast and crew of Aaron Sorkin’s feature film “the Social Network” about the founding of Facebook, currently in pre-production from Columbia Pictures, is coming together, per Variety. David Fincher has agreed to direct; Jesse Eisenberg will play Mark Zuckerberg and Justin Timberlake has signed on to plan Sean Parker, co-founder of Napster and Facebook’s first president. Scott Rudin, Michael De Luca, Dana Brunetti and Cean Chaffin will co-produce while Kevin Spacey is serving as executive producer for the project. The feature begins shooting next month.
 
Google Books has added a treasure trove of Life back issues from 1936-1972 to its digital archive, scanning more than 1,860 full issues including decades of classic covers. The agreement follows a previous partnership struck between Google and Life Inc. in Nov. 2008, which made more than 10 million Life images available through Google Image Search.
 
Starz Digital Media announced that titles from its Overture Films, Anchor Bay Films, Anchor Bay Entertainment and Manga Entertainment divisions are now available on the iTunes store, ranging from recent hits (“Sunshine Cleaning”) to genre classics (“The Hills Have Eyes.”)
 
CBS College Sports has signed an interactive partnership with IMG College to host and produce the University of Michigan’s official athletic website, MGoBlue.com.
 

~ INNOVATORS & START-UPS ~

 
Digital publishing solutions provider Aptara is teaming up with iPhone app developer ScrollMotion to create a streamlined system to transform book content into interactive e-book material for the iPhone. ScrollMotion is the creator of the popular Iceberg Reader e-book reader app for the iPhone, which features touch navigation and animated graphics overlays.
 

~ DIGITAL ADVERTISING ~

 
WPP
and Google announced they are accepting a second round of submissions for grants into research to determines how online media influences consumer behavior, attitudes and decision making. The $4.6 million program, launched last year, is designed to address challenging media issues and provide insight on measuring advertising performance. The deadline for submitting proposals is Oct. 30, 2009.
 

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

 
Cable and broadband technology vendor Arris is acquiring Paul Allen’s long-troubled next generation set-box firm Digeo for about $20 million in cash. Arris, which also recently acquired encoding systems specialist EG Technology (EGT,) plans to construct a platform with which to roll out end-to-end, IP-based consumer video products and services. Arris will continue to develop and market the current line of Digeo DVRs, including the Moxi Cable DVR and consumer HD DVR.
 
Plaintiffs of the lawsuit filed to block Google‘s book scanning plan including The Authors Guild, the Association of American Publishers have requested a postponement of a scheduled fairness hearing until Nov. 9. The hearing was originally slated for Oct. 7.
 
Out-of-home digital advertising company TargetCast Networks acquired retail-based digital ad network Ripple TV for an undisclosed amount. Ripple operates a content delivery network throughout Southern California-area stores and coffee shops. TargetCast’s combined network now totals nearly 3,500 screens nationwide, reaching a Nielsen-measured 3.9 million weekly viewers.
 

~ TRENDS, RESEARCH, ETC.  ~

 
The case for free content vs. paid content on mobile platforms strengthens considerable if we begin to see real ad revenue generated on the platform. With the proliferation of affordable smartphones continuing to ramp up, mobile ad spending (including messaging-based formats) will reach $416 million in 2009 and increase to a stellar $1.56 billion by 2013, according to eMarketer. Much of the growth is expected to come from search and display ads, which in 2008 only contributed 18% and 22% of overall mobile ad spending in the U.S., respectively.
 
U.S. Mobile Ad Spending, 2008-2013
Year    Total Spending (millions)
2008    $320
2009    $416
2010    $593
2011    $830
2012    $1.140
2013    $1,560
source: eMarketer
 
U.S Mobile Ad Spending Share by Format 2008-2013 (% of total)
Format        2008   2009   2010   2011   2012   2013
Messaging     60%   55%   48%   41%    34%    28%
Display         22%   25%   28%   31%     33%   37%
Search          18%   20%   24%   28%     33%   37%  
source: eMarketer
 

~ GADGETS & APPS ~

 
As the mythical Apple tablet continues to get all the press, Microsoft seems to be close to releasing its own portable tablet device. The multi-touch “Courier” opens up like a book to reveal two 7″ opposing screens. Open windows and objects can be moved from one screen to another and a stylus pen can be used to jot down notes or manipulate applications. Gizmodo has got an exclusive look at the prototype here
 
Meanwhile Razorfish, the digital ad agency that Microsoft just sold, unveiled its Window-based Touch Framework software, which can be utilized for touchscreen displays on retail kiosks, window displays and mobile devices. The software is designed to serve as an interchangeable platform for interactive applications and advertising, per ClickZ.
 
A new iPhone app called Yappler.com Sync is a recommendation tool for what else?, discovering new iPhone apps. Its core function is to create a list of apps you actively use and automatically keep it updated when new ones are downloaded or deleted. Users can then share the list on social networks like Twitter, Facebook and MySpace or embed the list on third party sites.
 

~ EXECUTIVE MOVES ~

 
Former Nokia interactive ad executive David Kohl has been appointed EVP/Customer Sales and Operations for VEVO, the new premium music video and entertainment service created by Universal Music Group in partnership with Sony Music Entertainment and powered by YouTube. David will report to Rio Caraeff, President and CEO.
 
Sundance Channel named Shari Weisenberg to the position of SVP/Marketing, replacing Sarah Barnett who was tapped in the Spring to lead the network. Shari joins Sundance from SyFy where she was VP/Strategic Marketing. 
 
Former Glam Media executive Joe Lagani has been named the SVP/Ad Sales for iVillage, effective Oct 1. Joe will lead all of iVillage Networks’ sales efforts, with oversight of display, sponsorship and content integration revenue. He will report to Jodi Kahn, EVP, iVillage, and Peter Naylor, SVP, NBC Universal Digital Ad Sales.
 
Online advertising start-up Lotame has opened a dedicated Los Angeles office and has hired another former Glam Media Entertainment Director Jody Salamirad as Director of West Coast Sales, a newly created position.

 


A CYNOPSIS MESSAGE FROM THE WALTER KAITZ FOUNDATION


“Champions are made from something they have deep inside them  a desire, a dream, a vision.”

Those words from Muhammad Ali capture the sense of purpose that has made diversity part of the business DNA for the 2009 Walter Kaitz Foundation Diversity Champions. Congratulations to Comcast Corp. and Turner Broadcasting System. Please join us at cable’s pre-eminent fundraising event to honor them, and to unite behind our industry’s commitment to diversity. With your support, we’re all champions.

MAKE A STATEMENT. MAKE A DIFFERENCE.

~ WEBSITE OF THE DAY ~

 
It’s not television, it’s digital media. HBO Imagine is a new Flash-based interactive storytelling site developed with BBDO New York and The Barbarian Group, delivering video content in a three-dimensional cube that reveals scenes from 4 distinct points of view. Click on the play button to start the “Affair” video about a husband who comes home before he’s expected. Click the right or left hand arrow buttons to rotate the cube to get the full visual story of what’s going on. (Hitchcock, who constantly explored the voyeuristic relationship between the viewer and the image, would have loved this.) The scene is just one of 41 pieces of content including short and long-form video, audio files, news stories, letters and images users can keep track of via an interconnected grid. (Click on “zoom out” to view connected bits or click on the “chart your progress” logo to see the big picture.) HBO Imagine is being presented across multiple platforms, including outdoor installations of “The Cube” to introduce the format to the residents of New York (on display in the meatpacking district from last week), Philadelphia (Oct. 1-3) and Washington D.C. (Oct. 8-10.) It’s a wonderful out-of-the-box way to utilize a medium that is too often confined to linear storytelling. 
 
Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital
09.24.09

Cynopsis Media Facebook Page here – all of our Job Listings and Top Stories reported here first!

Cynopsis Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here    .


JOB OPENING:  RESRCH ANALYST/DIRECTV Latin America/LA: Monitor DTV branded channels and provide insight in the dev of business strategies. Analytical skills. Contractor w/ growth opps. Resume: [email protected] (10/1)

JOB OPENING;  SCHEDULING & ACQUISITIONS/Qubo Children’s Channel/ION/NY: Manages scheduling and oversees all program acquisitions for 24/7 Qubo kids channel.Must have Kids TV experience.EOE. [email protected].  (10/1)

JOB OPENING:  VP, STRATEGIC MARKETING (Syfy)/NBCU/NY: Lead team to strategically expand Syfy client & rev base. BS, 10 yrs sales marktng or business to business marktng exp. Entertainment industry exp. www.nbcjobs.com job#1085368. (10/1)

JOB OPENING: DIR, PRGRMNG/KSBI/OKC: Mng all areas of prgrmng. Prgrmng acquisition, plan’g, Nielsen overnight. Strong knwlg of news media & brdcst sports. BA & 3+yrs exp TV prgmng &/or mktg req’d. [email protected] or fax 405-631-7367 (9/30)

JOB OPENING: RESEARCH ANALYST/NFL/NY: Resourceful, self-starter needed to support league-wide reach (Mktg, Media/Sales, & Broadcast); Strong analytical/data interpretation/writing sk. 2-3 yrs exp. Apply @ www.nfl.apply2jobs.com (9/30)

JOB OPENING: SALES MKTG/DAILYMOTION/NYC: Create sales/mktg materials, proposals & responses to RFPs. Dynamic start up envir. 3-5+ yrs relevant experience at a digital publisher or agency a must. Res/cover: [email protected] (9/30)

JOB OPENING: AD SALES TRAFFICKER/DAILYMOTION/NYC: Help monetize the strong growth in the US for world’s largest ind. video site. Must have 3-5 years relevant experience at a digital publisher. Res/cover: [email protected] (9/30)

JOB OPENING: ACCOUNT EXECUTIVE/Oakland NJ: Seeks AE for local ad sales.3-5 yrs ad sales exp. pref cable TV, radio, e-media adv. Valid NJ DL. See full posting and apply to www.cablevision.jobs req 9446BR (9/30)

JOB OPENING: ACCOUNT MANAGER/SNL Kagan/NY or CA: Conduct onsite/online training, grow the client base and provide best-in-class customer service. Strong comm skills, BA pref plus exp in media industry. Full posting www.snl.com EOE (9/30)

JOB OPENING: EXP’D POST PROD: (exclnt creative creds) to lead editors & GFX artists for a multi-ep doc series. Must relocate to Knoxville for 6-7 month assignment. Res: [email protected] (9/29)

JOB OPENING: COMMERCIAL OPS SPECIALIST CMT/NYC: 1+ yr sked commercials exp. Strong multi-tasking, org and communication skill. Exp with Gabriel or similar sys. Prof in MS Office. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (9/26)

JOB OPENING: SHOWRUNNER/Boston television Production Company: Must have network credit as showrunner. Live in Boston area or willing to relocate. Apply to [email protected] and put “SHOWRUNNER” in the subject field (9/26)

JOB OPENING: AD SALES TRAFFIC COPY COORD/ TV One/NY: BA Pref’d and/or 3 yrs exp in TV Ops. & Traffic. Wrk w/external agencies, planners + Ad Sales mgmt to secure commercial copy for network. More info: tvoneonline.com (9/26)

JOB OPENING: SR RESEARCH ANALYST/ABC Burbank: Min 2 yrs exp in TV/digital research, apt at Nielsen, strong written, PC & analytical skills, college degree req. Apply at: www.disneyabcjobs.com (9/25)

JOB OPENING: DIR PRICING & PLAN’G/TWC/NY: Resp for strategic dvlpmnt/operational mngmnt of TWC Cable Ad Sales pricing & plan’g group. 3+ yrs Sr mngmnt + cable pricing & plan’g exp. Resume: [email protected]    weather.com (9/25)

JOB OPENING: ASSISTANT /Endemol USA/LA: Detail-oriented professional for Head of Non-Scripted Development. 1 year exp on busy entertainment industry desk required. Salary/benefits/401k. Resume to: [email protected] (9/25)

JOB OPENING: ACCT EXEC DIR RESPONSE/ION/NY: Req’d 5 yrs TV ad sales & DR Sales, strong oral/written skills vital, duties pricing, creative selling & promo ideas. EOE full ad http://www.ionmedia.tv/careers/employment.cfm?id=1158 (9/25)

JOB OPENING: DIR DEVL & PROD SHORT FORM /DISNEY CHANNEL/LA: Oversee devlpmnt and execution of short form content for Disney Channel & Disney XD.  Min 5 yrs devlpmt exp; multiplatform a plus. Apply www.disneycareers.com Req #206058 (9/25)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

F ALL INTERNSHIP CREDITS ONLY: Boutique TV Syndication Co. needs diligent undergrad to assist in daily operations. Duties include creation of mktg/promo materials,contracts, etc. MS Office & strong comm skill required. Email [email protected] (9/26)

F ALL INTERNSHIP CREDITS ONLY:Electric Artists ONLINE MKTG INTERN:Research, analytical reporting, admin tasks. Excel, PPT & Twitter-savvy. Undergrad,2 days per week. Reply: geoffreyc@electricartists w/ res/cover (9/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: WRITER’S ASSISTANT/PA in LA: Recent college grad seeks entry-level position at a studio, network, or production co. Exp in writing, production, and internships. Willing to learn. Contact: [email protected] (9/30)

SITUATION WANTED: Job seeker with 14 years experience in Television and Web production. My skills are: producing, editing, writing, and creating TV programming and writing, editing, and producing websites. Please contact at: [email protected] (9/30)

SITUATION WANTED: JR COPYWRITER/JR WRITER: entry level. Previous reputable internships. Humorous Writer, creative thinker, happy go lucky. Skilled in the adobe suite. www.SmackersLikesCrackers.com. Contact me at [email protected] (9/30)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (9/26)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. [email protected] (9/26)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: [email protected] (9/26)

SITUATION WANTED: MARKETING MGR/NYC: 5+ yrs exp, seeking FT/PT position. Clients: Oprah Magazine, NASCAR, Stoli. Enthusiastic team leader & player; exp in mkg strategy, PR, social media, web project mgt, events. [email protected] (9/26)

SITUATION WANTED: STORY ART, DESIGN & ILLUSTRATION (NYC)20 years experience working concept through completion. Portfolio: www.baerdavis.com Email: [email protected] (9/26)

SITUATION WANTED: WRITER/PRODUCER/SUPR PROD/FIELD PROD-DIR: 18 yrs exp: 200+ credits w/E!, TV Guide Net, GSN, Food Net.. Hard news bg. Xcptnl storyteller and interviewer. Contact: [email protected] (9/25)

SITUATION WANTED: PRODUCER : 5+ yrs exp. Entert & Music TV shows for MTV & others. Creative writer & Field Prod. Strong Mng, people skills, ethics. Direct talent, artists & celebs intvs. Bi-lingual Spanish. FCP, Photshop, Mini DV Cam. [email protected]. (9/25)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484
203.926.9878

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