A CYNOPSIS MESSAGE WESTDOC

Cynopsis: Kids!

09/10/09

Good morning. It’s Thursday, September 10, 2009, and this is your first early morning Kids briefing.

Warner Bros. Entertainment Inc. (WBEI) reorganizes DC Comics and renaming it DC Entertainment Inc. (DCE), which will operate as a division of WBEI.  As part of the restructuring, Paul Levitz will step down as President and Publisher, DC Comics.  Diane Nelson has been named President, DC Entertainment, reporting to Jeff Robinov, President/Warner Bros. Pictures Group.  Nelson, who had been President/Warner Premiere, will continue to oversee the franchise management of the Harry Potter property, as she has since 2000, as well as representing the studio’s interests with Potter author J.K. Rowling.  Levitz, who has been with DC Comics for 30+ years, will now serve as a writer and become a contributing editor and overall consultant for DCE.  Levitz has held many positions of the years at the company, including as a writer on Batman, Wonder Woman and the Superman newspaper strip.  DC Comics will celebrate its 75th anniversary in 2010.

Endemol unveils plans to grow its distribution operation with the integration of Endemol International and Southern Star International to create Endemol Worldwide Distribution.  The new global distribution arm, which will officially launch at Mipcom next month, incorporates 20,000 hours of content across various genres including kids programming, animation, game shows, drama, entertainment, comedy and reality series.  Heading Endemol Worldwide Distribution is CEO Cathy Payne, formerly CEO/Southern Star International.  Reporting to Payne will be Matt Creasey, Exec. Sales Director/America, Asia, Australia/New Zealand and Veronique Verges, Exec. Sales Director/Europe, both based in the London office and leading their own teams.  The new division will work out of existing Endemol distribution offices in London, Sydney and Hong Kong, with plans to open new offices this year in Paris, Madrid and Rome, followed in 2010 with new outposts in LA and Miami.

MORE KIDS STUFF

Nickelodeon launches its new original comedy/sci-fi series, The Troop (26×30), on Friday, September 18 at 8p with three back-to-back episodes.  The mixed live-action and CG animated series follows the adventures of three high school kids who are members of a secret society that must help manage their town’s paranormal population.  A companion website, TroopGrid, which exists both in the series and online, goes live on September 14. Produced by The Tom Lynch Company, The Troop will air regularly on Fridays at 8p. The series was created by writers Greg Coolidge (Employee of the Month), Chris Morgan (The Fast & the Furious: Tokyo Drift), Max Burnett (7th Heaven, Herbie franchise) and Jay Kogen (The Simpsons, George Lopez, Malcolm in the Middle), all of who will serve as executive producers with Lynch.

Sprout will debut the new season of its nighttime programming block, The Good Night Show (nightly 6-9p), as well as the new animated series Rubbadubbers on Monday, September 21, 2009.  That day Sprout will also launch its new on-air look, including new graphics and on-air promos.  Additionally, SproutOnline.com will launch an updated microsite for The Good Night Show, featuring new craft activities and games form the new season.  Rubbadubbers is from Hit Entertainment.

Disney Channel will premiere the one-hour special episode of The Suite Life on Deck, Lost At Sea, on Friday, October 2 at 8p.  Throughout the week the network will air episodes of the series including exotic locations featured on the series beginning Monday, September 28 at 7:30p.

Canada’s YTV Network acquires 4Kids Entertainment‘s animated series Yu-Gi-Oh! 5Ds (52×30) and Gogoriki (35×30) for its 2009-10 season programming lineup.  The deal includes the first season of Yu-Gi-Oh 5Ds, which is the ninth season of the Yu-Gi-Oh! saga.

Beyond Distribution will offer a host of new and existing programming across various genres at Mipcom this fall.  Among the titles Beyond is offering for kids on its slate are:

• Kid Detectives (52×15 or 26×30) – in the live-action series kids use hands-on forensic skills to solve mysteries at home.  Produced by Beyond Productions, Kid Detectives is based on the Dorling Kindersley book Crime Scene Detective.
• Numberjacks (season 2, 20×15 HD) – the CGI animated series for preschoolers is produced by Open Mind Productions.
• Milly, Molly (season 2, 26×15 or 13×30) – aimed at K4-8, the animated series is produced by Pacific & Beyond and Scrawl Studios.
• Jump! (1×85) – a documentary (not specifically targeted to kids) about the sport of competitive jump rope.  The doc follows five teams around the US as they compete and push themselves physically and psychologically for the top prize.  Produced by Nutshell Productions.

Program Call: If your company is attending MIPCOM or MIP JR in early October with programming to sell, Cynopsis Media is producing our annual MIPCOM Shopping Guide available to all Cynopsis and Cynopsis Kids subscribers on Thursday, October 1. To have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.). To be included in this free and highly-viewed special edition, please send details to [email protected] by Friday, September 25, 2009.

MARKETING/LICENSING

Butterfield Animation names Dimensional Branding Group (DBG) to serve as its licensing agent.  Under the exclusive deal, DBG will begin by representing Lincoln Butterfield’s animated property N.I.T.: Neighborhood Investigation Team for development into consumer products, including categories such as toys, games and apparel.  Additional projects are to be announced.  N.I.T. revolves around three friends who work as a team “solving the unsolvable, achieving the unachievable and undoing the doable.”  Lincoln Butterfield, which retains all rights to TV, film, internet and motion comics, and the first right of refusal on graphic novels, comics and other books, based on N.I.T.: Neighborhood Investigation Team, will showcase the property at Mipcom.

Big Tent Entertainment brings the Domo t-shirt licensing effort under one house in naming Fifth Sun as master t-shirt licensee for the property.  Under the long-term deal, Fifth Sun will produce and market an initial line for Domo including screen-printed and embellished tops (e.g. tees, tanks tops, thermals, fleece) for juniors, girls, young men and boys.  The line will be available in the US and Canada in January 2010.  The deal furthers Big Tent’s relationship with Fifth Sun, which includes an apparel line based on the motocross brand the Crusty Demons.

EXECUTIVE MOVES

Spin Master appoints Harold Chizick as its VP/Global Communications and Promotions.  The move marks Chizick’s return to Spin Master, where he headed the company’s PR and promotional effort for eight years.  Most recently he toiled for two years at Mega Brands as VP/Marketing.

RATINGS

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 8/31-9/6/09 :
Total Day       (000)   Primetime       (000)
NICK°:             1017    DSNY*:             1309
DSNY*:              833    CARTOON:           694
CARTOON:          487    NAN**:               582
NAN**:              364    NOGGIN:             398
NOGGIN:            295    NICKTOONS:        123
ADSM**:            193    DXD:                   143
DXD:                  120    ESPN:                  143
NICKTOONS:         83    BET:                     83
ESPN:                   52    DISCOVERY:          77
ANIMAL PLANET:    41    ANIMAL PLANET:    69
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 8/31-9/6/09 :
Total Day        (000) Primetime       (000)
DSNY*:              579   DSNY*:            1041
NICK°:               544   CARTOON:         515
CARTOON:          342   NAN**:             445
NAN**:               271   DXD:                  97
ADSM**:             124   ESPN:                89
DXD:                    82   NICKTOONS:       75
NICKTOONS:         53   NOGGIN:            64
NOGGIN:              46   BET:                   57
ESPN:                   31   DISCOVERY:       55
THE N:                 28   THE N:                48
                                  ANIMAL PLANET:  48
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 8/31-9/6/09 :
Total Day  (000)   Primetime      (000)
DSNY*:        489     DSNY*:             851
NICK°:         409     NAN**:             581
NAN**:        409     CARTOON:         426
CARTOON:    279     ESPN:               112
ADSM**:      171     THE N:                93
DXD:              60     DISCOVERY:        84
MTV:              55     BET:                   83
THE N:           51     DXD:                  77
ESPN:             42     MTV:                   77
BET:               43     COMEDY:            68
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, September 2, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 929; K6-11 423; TWEENS 9-14 341
DISNEY CHANNEL:     K2-11 899; K6-11 574; TWEENS 9-14 429
CARTOON NETWORK: K2-11 428; K6-11 297; TWEENS 9-14 234
DISNEY XD:               K2-11 162; K6-11 113; TWEENS 9-14   72
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, September 3, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 885; K6-11 423; TWEENS 9-14 297
DISNEY CHANNEL:     K2-11 860; K6-11 586; TWEENS 9-14 487
CARTOON NETWORK: K2-11 488; K6-11 339; TWEENS 9-14 277
DISNEY XD:               K2-11 156; K6-11 103; TWEENS 9-14 74
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, September 4, 2009, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:    K2-11 1012; K6-11 713; TWEENS 9-14 577
NICKELODEON:         K2-11   783; K6-11 392; TWEENS 9-14 276
CARTOON NETWORK: K2-11   424; K6-11 296; TWEENS 9-14 249
DISNEY XD:               K2-11   118; K6-11   77; TWEENS 9-14 56
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, September 5, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1386; K6-11 916; TWEENS 9-14 689
DISNEY CHANNEL:     K2-11   967; K6-11 633; TWEENS 9-14 509
CARTOON NETWORK: K2-11   532; K6-11 402; TWEENS 9-14 299
DISNEY XD:               K2-11   162; K6-11 109; TWEENS 9-14   87
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, September 6, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1027; K6-11 658; TWEENS 9-14 539
DISNEY CHANNEL:     K2-11 1013; K6-11 676; TWEENS 9-14 564
CARTOON NETWORK: K2-11   588; K6-11 426; TWEENS 9-14 344
DISNEY XD:               K2-11   127; K6-11   81; TWEENS 9-14   59
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:  What was the name of He-man’s legless wizard friend?  ORCO  Kudos to: Nancy Lombardi-anbmedia/NY; Tim Power-Telerep/NY; Bruce Edwards-MTV Networks/NY; Rich Thomas-Disney Publishing/NY; Michael Hook-WNAB/Nashville; Christopher Betts-Dish Network/Englewood; Ken Van Fossen-Mattel, Inc/El Segundo; Christopher Swiszcz-Playhouse Disney/Burbank; Betsy Bozdech-Common Sense Media/San Francisco; Brook Chalmers-Cartoon Network/Burbank

Today’s Trivia Question:  If you saw a segment of “Mathnet,” what show were you watching?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!
09.10.09

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