Thursday, October 9th, 2008


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Good morning. It’s Thursday, October 9, 2008, and this is your first early morning briefing.  
Tonight’s Premieres:
NBC: Kath & Kim at 830p
CBS: CSI at 9p; Eleventh Hour at 10p
ABC: Life on Mars at 10p
TLC: LA Ink at 10p
FX: Testees at 1030p

Tonight’s Finale:
Bravo: Tabitha’s Salon Takeover at 10p

Tomorrow … Wife Begins Again.  Debra Messing Returns as THE STARTER WIFE.


Nielsen reports the total estimated viewers for the second live Presidential Debate between candidates Senators Barack Obama and John McCain Tuesday night from 9-1030p reached 63.2 million total viewers. Nielsen’s combined total viewer number includes 11 networks: ABC, CBS, FOX, NBC, Telemundo, Univision, BBC-America, CNBC, CNN, FOX News Channel and MSNBC. ABC did the best again with 13.2 million viewers, followed by NBC at 10.8 million, CBS 9.4 million, CNN 9.2 million, FOX News Channel 8.7 million and MSNBC 3.7 million. PBS/NewsHour also estimates 2.8 million viewers watched its live coverage of the town hall-style Presidential Debate between 9-11p. In addition, Nielsen released household ratings for Tuesday’s Presidential Debate based on 55 out of 56 local markets containing electronic TV meters. Overall, the combined local market HH rating was a 42.1.

A&E Network hits the streets with new police officers as new series Rookies premieres October 21 at 10p with two back-to-back 30m episodes. Shot on location in Jefferson Parish, Louisiana and Tampa, cameras will go along with rookie officers in squad cars as each patrol their beat for the first time. The series is produced for A&E by Tiger Aspect and The Greif Company.

On Tuesday, the Board of Governors of the Academy of Motion Pictures Arts and Sciences voted to lift the ban on movie commercials during the Oscar telecast. This ban on movie ads has existed since the early 1950s when the award event first began on TV. For the 81st annual Academy Awards airing February 22 on ABC, the board will now allow a limited number of ads to run promoting movies opening the last week of April at the earliest. The board also stipulates distributors will have one spot promoting only one movie while each commercial break will only contain one movie spot. 

GM revamped its $2 billion account with Publicis’ Starcom MediaVest Group, citing a need to manage costs and decrease expenses, writes MediaBuyerPlanner. GM also took away planning/buying functions for local dealers, giving them to Martin Retail Group, a division of Publicis and Velocity, part of Campbell-Ewald. As a result, Starcom MediaVest Group will lay off approximately 100 staffers working on the local dealer side and 50 more focused on the GM account, comprising an employee reduction of 5-10%.


The Emmy® Award Winning Hit of 2007
Returns as a New Original Series

Series Premieres Tomorrow 9/8c
Only on USA Network


An original drama pilot, with an option to go to series, about the Irish Mob in Boston was ordered by Spike TV from MGM Television Entertainment. Production will begin later this fall in Boston on the yet-to-be-named two-hour pilot, written by Chris Bertolini, directed by Walter Hill and executive produced by Dana White, president of Ultimate Fighting Championship and Tom Lynch of the Tom Lynch Company. The project is about what happens when the mob boss suddenly leaves his position and rivals spring forth to fight for control of Boston’s streets.

ABC Family announced orders for two new pilots, with both going into production this fall and filmed in Los Angeles:

  • Ruby and The Rockits – 30m multi-camera comedy series about Patrick Callahan a husband and father and former teen idol who takes in band mate, David and his teenage daughter, Ruby. David wants to continue to tour and enlists Patrick’s help in raising Ruby. Former teen idol Shaun Cassidy writes the pilot with Ed Yeager; Cassidy also executive produces with Marsh McCall. The pilot stars Alexa Vega, Austin Butler, Patrick Cassidy and 1970s teen idol David Cassidy. ABC Studios produces.
  • 10 Things I Hate About You – a 30m single-camera project based on the movie of the same name about the Stratford sisters, who are as different as night and day starting at a new high school together. Carter Covington will executive produce and write the pilot script. From Prodco, Inc. 

FOX News Channel re-upped with Sean Hannity to keep the co-host of Hannity & Colmes with the network through 2012. Hannity also hosts the Sunday show Hannity’s America on FOX News and just inked a new $20 million deal for his syndicated radio show that is heard in 500 markets.

With only a few legal dramas currently on TV, David E. Kelley is sticking with this genre, writing a new legal drama spec script for Warner Bros. TV, reports THR. Kelley, who moved to Warner Bros. last May after having been with 20th Television for twenty years, is taking this 60m project to the broadcast networks this week and perhaps will snag a commitment. At this time, Kelley’s legal dramedy Boston Legal on ABC is completing production on 13 episodes.

Marvel Animation started production on a new animated series The Avengers: Earth’s Mightiest Heroes. Twenty-six total episodes are in the works by Film Roman (The Simpsons, King of the Hill) for a planned broadcast debut in 2011 to coincide with Marvel Studios’ live-action movies releases The First Avenger: Captain America and The Avengers. Ciro Nieli will produce the television series with Christopher Yost as story editor. Marvel Animation is the cartoon division of Marvel Entertainment.

Discovery Channel signed former NFL and FOX Sports broadcaster, Ron Pitts as host of Destroyed in Seconds. In the half-hour series, Ron will present courageous stories about people who have had to make quick life and death decisions on land, sea and air. Destroyed in Seconds airs on Thursdays at 9p.


See go head-to-head with the competition at .

As the U.S. financial crisis spreads to foreign lands media giants are realizing that users both here and abroad are seeking news with a more global outlook. Beginning next spring and (International Herald Tribune) will combine forces to form a unified co-branded site giving both domestic and international readers the choice between a US or Global edition. An internal memo obtained by Cynopsis Digital explains that the Herald Tribune will maintain its own editorial staffs in Paris and Hong Kong but that “some hard decisions” will have to be made regarding job cuts. Since the has been available around the world users have found somewhat superfluous. While traffic at has increased steadily over the past year, more than doubling to 19.4 million uniques in August per ComScore, has struggled reaching just 2.5 million visitors during the same month. Meanwhile is working on an overhaul for next summer that will include a U.S. version of the homepage tailored to American readers. The BBC will also begin providing local PBS affiliate sites with text and video clips from BBC World News next month, confirmed Richard Porter, Head of News at for the program. BBC World News is a twice-daily 30 minute news show KCET began distributing to PBS stations last week. Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORYPortman Film & Television, a unit of Digital Rights Group, has formed Little Portman, a new division that will be home to the company’s newly acquired kid’s programming.  Anke Stoll will serve as Head/ Co-Productions and Acquisitions for Little Portman. Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY:  The details are out about Orange/France Telecom‘s 5 new channels launching in France on November 13.  The five will be part of the Orange cinema series at 12 euros/month on TV and PC and 6/euros/month on mobiles.  The company partnered up with the following for content: Warner Bros, Metro Goldwyn Mayer, HBO, Gaumont, BAC Films, Wild Side Films and Fidelite Film.  All programs shown will be accessible on-demand for 30 days after the first broadcast with others movies and series also available on VOD. Full edition: CYN INTERNATIONAL.


Top 10 M-F Syndicated Strip Series for the week of 9/22-9/28/08 ranked by HH Rtg
Wheel of Fortune (CTD)                                   6.6 AA
Jeopardy (CTD)                                               5.6 AA
Oprah Winfrey Show (CTD)                              5.0 AA / 5.1 GAA
Two and a Half Men (WB)                                 4.7 AA / 6.1 GAA
Judge Judy (CTD)                                            4.3 AA / 6.6 GAA
Entertainment Tonight (CTD)                            4.2 AA / 4.3 GAA
Family Guy (2/T)                                             3.9 AA / 4.6 GAA
Dr. Phil Show (CTD)                                         3.4 AA / 3.5 GAA
Seinfeld (SPT)                                                 3.4 AA / 3.9 GAA
George Lopez (WB)                                          2.8 AA / 3.9 GAA
Inside Edition (CTD)                                         2.8 AA / 2.8 GAA
King of Queens (SPT)                                       2.8 AA / 3.9 GAA
Source: NSS Galaxy Explorer, Live+SD

NEW M-F Syndicated Strip Series ratings for HH (9/22-9/28/08):
House of Payne (2/T)                                       2.0 AA / 2.4 GAA
Deal or No Deal (NBU)                                     1.7 AA / 2.0 GAA
Doctors (CTD)                                                 1.2 AA
Bonnie Hunt Show (WB)                                   0.8 AA / 0.8 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 9/22-9/28/08 ranked by A18-49 Rtg
Family Guy (2/T)                                            2.6 AA / 2.9 GAA
Two and a Half Men (WB)                                2.5 AA / 3.2 GAA
Seinfeld (SPT)                                                2.1 AA / 2.4 GAA
King of Queens (SPT)                                     1.8 AA / 2.5 GAA
Oprah Winfrey Show (CTD)                             1.7 AA / 1.7 GAA
Wheel of Fortune (CTD)                                  1.6 AA
Everybody Loves Raymond (CTD)                    1.6 AA / 1.8 GAA
Friends (WB)                                                 1.6 AA / 1.9 GAA
Entertainment Tonight (CTD)                          1.5 AA / 1.6 GAA
George Lopez (WB)                                        1.4 AA / 1.8 GAA
Source: NSS Galaxy Explorer, Live+SD

NEW M-F Syndicated Strip Series ratings for A18-49 (9/15-9/21/08):
House of Payne (2/T)                                       1.2 AA / 1.4 GAA
Deal or No Deal (NBU)                                     0.7 AA / 0.9 GAA
Doctors (CTD)                                                 0.4 AA
Bonnie Hunt Show (WB)                                   0.3 AA / 0.3 GAA
Source: NSS Galaxy Explorer, Live+SD

Tuesday – A18-49 Analysis: ABC tipped the scale to win Tuesday night with 3.4/9 A18-49 according to final national ratings from Nielsen Media Research. During 8p, CBS’ NCIS won by a skosh at 3.7/10 over ABC’s Dancing with the Stars Results at 3.6/10. From 9p-1030p most networks aired the second live presidential debate and ratings data was not available. Then at 1030p, ABC and NBC tied for first place with their post-debate analysis at 2.9/7 each while CBS’ analysis posted a 2.3/6.

Live + Same Day Household Ratings: Tuesday, October 7, 2008 time period averages. Source: NTI Galaxy, as dated. Live+SD.

ABC: 9.0/14          Dancing with the Stars Results 10.0/15, Live Presidential Debate #2 [no ratings data available], Vote 2008: Debate Analysis 6.5/10

CBS: 8.6/13           NCIS 10.1/15, Live Presidential Debate #2 [no ratings data available], Campaign 2008: Debate Analysis 5.1/8

NBC: 4.8/7             The Biggest Loser 4.6/7, Live Presidential Debate #2 [no ratings data available], Decision 2008: Debate Analysis 5.4/9

FOX: 3.9/6             House [r] 4.1/6, Live Presidential Debate #2 [no ratings data available]

UNIV: 2.3/4            Cuidado con El Angel 2.3/3, Fuego en la Sangre 2.7/4, Aqui y Ahora 2.0/3

CW: 1.9/3              90210 2.2/3, Privileged 1.6/2

MNT: 1.1/2            Street Patrol 1.1/2, Street Patrol 2 [r] 1.0/2, Jail 1.2/2, Jail 2 1.2/2

TELE: 0.4/1            El Juramento 0.4/1, Live Presidential Debate #2 [no ratings data available], Debate Analysis 0.5/1

A18-49: ABC 3.4/9, CBS 3.3/9, NBC 3.0/8, FOX 2.5/7, UNIV 2.0/5, CW 1.4/3, MNT 0.7/2, TELE 0.3/1


Laura Galietta moves up to SVP/Ad Sales Marketing with Scripps Networks where she will head a sales team responsible for creating new revenue increasing programs for clients. Laura has been with Scripps since 2006 as VP/Ad Sales Marketing for Food Network and Fine Living. She will now manage ad sales marketing functions for HGTV, Food Network, DIY Network, Fine Living and Great American Country.

Eloda Corporation tapped John M. Gee as EVP/Sales, U.S., effective immediately. John joins from Navic Systems where he served as VP/Sales.


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Contact Allan Infeld, SVP of Fuse Ad Sales at 646-273-3701

This day in History:  1701
– The Collegiate School of Connecticut was chartered in New Haven. The name was later changed to Yale.

Answer to Yesterday’s Trivia Question, Sponsored By Fuse. Ignite Your Brand.: Jared Leto from 90s phenomenon, My So-Called Life is the lead-singer for what rock band?  30 SECONDS TO MARS  Kudos to:  Jason Bernstein-ESPN/Bristol, CT; Anne-Lamar Meeker-The Nielsen Company/Richmond, VA; Anthony Mendez/NY; Gene LeFevre-TeleRep/NY; Sandra Fabbri-SpotPlus/Dallas; Dan McDonald-Comcast Spotlight/Nashville; Mary Brannen-Merriam-Webster Inc. / Encyclopaedia Britannica Inc./Chicago; Sarah Antosh-Katz Radio Group/Minneapolis; Eric Alonso-Family Court With Judge Penny/LA; Stan Justice-WorldNow/Hermosa Beach, CA; Jeff Garber-Effective Media Services/LA; Chad DeMers-Traveling Light Media/Burbank;Jack Krayson-SCTV/Toronto

Today’s Trivia Question: On the classic sitcom Green Acres, Mr. Haney had a Bassett Hound who had a crush on Arnold the Pig. What was this dog’s name?  (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: ACCOUNT EXECUTIVE/WTIC/WTXX/Hartford: Seeking AE 3+ years sales/media experience  multi-media experience preferred; excellent negotiation skills; strong work ethic; desire to win. Resume:

JOB OPENING: FREELANCE, SR MGR, INT’L DIGITAL MEDIA/AETN/NY: Manage intl digital distribution deals for broadband, VOD & mobile. Estab program strategies. Mrktg & digital biz dev req’d. Apply:

JOB OPENING: DIGITAL LIFE EDITOR/Common Sense Media/SF: Assign/edit reviews, expert Internet, mobile & videogames. Strong knwldg of dig. mkt trends, exp/tech background. Interest kids/media issues. Apply:

 JOB OPENING: SVP MEDIA BUYING/Starcom MediaVest Group/ NY: Mng negotiations for GM’s nat. BC & cable sports media investments. 15 yrs ind. exp. incl. at least 5 yrs in mgmt. role at media agency or sales org. (10/17)

JOB OPENING: BUSINESS DEVELOPMENT SPECIALIST/NY-Based Entertainment Ad Agency: Seasoned biz dev person, experience in film and TV advertising a must. Emphasis on print. Send resume and salary requirements to

JOB OPENING: FREELANCE PROJ MGR, PRINT/BRAVO TV/NY: Mng print & Digital advrtsng & promo projects. Mng workflow, creative team. Strong comm./org skills. Previous Ntwrk exp req’d. Resume:

JOB OPENING: DIR MKTG & PROMO/Wang Theatre/Boston: Dev & execute strategic tix sales, mktg/promo for concerts/shows. Pitch new biz & negotiate agreements. 8 yrs mktg exp w/ music/venues/ent. Rez:
. “DMPB” in sub (10/16)

JOB OPENING: MGR,DIGITAL PRICING & INVENTORY/AETN, NY: Maximize digital ad sls revenue thru inv mgmt, pricing & optimization.Min 2 yrs exp in digital ad sls. Strong analytical skills..Apply: (10/16)

JOB OPENING: SALES DIRECTOR/PITCHFORK MEDIA(Chicago, IL):4-7 yrs exp in online sales. Mgmt exp also req’d. Responsible for mngng & developing sales dept. of growing internet publication Res/Cov to:

JOB OPENING: VP/NON-FICTION DEVELOPMENT/NYC: Seasoned non-fiction development exec w/7+ yrs exp on both network and production company sides. Writing, creating, pitching, managing: soup to nuts. NY-based prod co.

JOB OPENING: SR DIGITAL RESCH ANALYST/MTV NETWORKS/NY:BS 3-5 yrs online web analytics. Web tracking (Omniture, Webtrends, HBX, DbleClick); Exp w/synd sources: comScore Media Metrix, NetRatings. EOE/M/F/D/AAP. (10/16)

JOB OPENING: DIRECTOR, ACCOUNTING/Harmonix/NY: Resp. for monthly accting close, including sales reporting, deferred revenue. CPA a plus w/ prior public accting experience. Apply: EOE (10/15)

JOB OPENING: BBC/NYC/ DIR AUDIENCE DEV: Drive exposure of; mng synd relationships; dev bbc news communities; & rel w/ soc ntwrks. Increase traffic to website & audience base & 3rd party linking to (10/15)

JOB OPENING: BBC/NYC/ DIR PRODUCT DEV: Drive product strategy for conduct mkt analysis, watch consumer trends, do comp analysis & benchmarking, est strategic partner & supplier relationships. (10/15)

JOB OPENING: BBC/NYC/ SR MGR, DIGITAL SYNDICATION: Mng client relationships & ongoing prgrm supply to digital media syndication partners Work w/ partners to max exposure of BBC prgrmng & brands. (10/15)

JOB OPENING: BBC/NYC/ SR WRITER/PRODUCER: Conceive/write/produce/edit creative solutions for promo material for BBC America. 5+ yrs exp as network writer/producer. Knowledge of production process. (10/15)

JOB OPENING: INTERACTIVE MARKETING ANALYST/MEDIA PLANNER/LA – Los Angeles Times Interactive: Pull/analyze data ComScore, HitWise, MRI; Develop sales collateral/decks, update media kits; Send resumes to

JOB OPENING: DIRECTOR,TURNER AD SALES RESEARCH/CNN/NY: Resp for research-based strategic direction of CNN. BA. Min5 yrs exp in sales research at ntwrk.Must have primary research experience. Apply: 

JOB OPENING: FREELANCE PROJ MGR, PRINT/BRAVO TV/NY: Mng print & Digital advrtsng & promo projects. Mng work flow, creative team. Strong comm./org skills. Previous Ntwrk exp req’d. Resume: 

JOB OPENING: DIR MKTG & PROMO/Wang Theatre/Boston:  Dev & execute strategic tix sales, mktg/promo for concerts/shows. Pitch new biz & negotiate agreements. 8 yrs mktg exp w/ music/venues/ent. Rez: 
. “DMPB” in sub   (10/11)

JOB OPENING: MANAGER, DEVELOPMENT & PRODUCTION/NATIONAL GEOGRAPHIC ENTERTAINMENT/Washington, DC: 5 yrs exp in film dvlpmnt/prod; giant screen film industry a +. EOE. Apply to JOB ID 3651 at (10/11)

JOB OPENING: SR RSRCH ANLYST-ASST/Lifetime / NY: Analyze & prdce reprts, suppt Ad Sales & Finance, daily & compet rtgs reprt; incl lght admin wrk. Exp TV Rsrch/data anlyst/StarTrak/Galax Expl; (10/10)

JOB OPENING: RESEARCH DIRECTOR/Lifetime/NY: Support Digital, VOD & Ad Sales plus perform Primary Rsrch;Primary contact for all Digital Ad Sales request. Trck wkly/mntly data for VOD, Apply: (10/10)

JOB OPENING: ANALYST DIGITAL NETWORK MEDIA/Sony Pictures/CA: Assist in sales activities involved in developing proposals & supporting AE sales activities for RFPs. Media exp required. Apply: Req# 700795 (10/10)

JOB OPENING: MGR PARTNERSHIPS/Lifetime/NY: Dev integrated ad sales proposals for advertisers int in partnering w/ Lifetime brand on TV, online, VOD & wireless. Bckgd in media, prod & mktg a plus: (10/10)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDITS ONLY: PROGRAMMING & DESIGN INTERN: Collaborative Public Opinion. Assist in design, programming, & development of internet start-up. Ruby on rails experience required. Flexible hours. Contact

FALL INTERNSHIP CREDITS ONLY: produces and distributes comedic mobile video on Sprint, iPhones, MSN, etc. Need interns with video producing, editing or business skills.
Stipend offered. (10/16)

FALL INTERNSHIP CREDITS ONLY: NYC production company seeking a POST PRODUCTION INTERN to start ASAP. We need someone for cloning tapes, digitizing footage, transcribing and working closely with the producers. Email resume to

FALL INTERNSHIP CREDITS ONLY: Entertainment ad agency immed needs an extremely orgnzd INTERN who can multi-task in our busy print division, working w/ Account Team & assisting Creative Dir/Design Team. Res to
(Van Nuys) (10/10)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact
for more information ….

SITUATION WANTED: PRODUCER, LINE PROD, PROD MGR: Extensive experience in animation/VFX. Most recently produced live-action comedy series for Cartoon Netwrk. Looking for staff job with established company in NYC area.

SITUATION WANTED: EXEC. IN CHARGE OF PROD/LINE PRODUCER: 15+ Ntwrk & cable exp ,Exec in Charge, Coord Prod, Line Prod, Prod Mgr seeking work in synd TV shows, sports, kids series, event prod opps, NY/NJ/CT. E-mail:

for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact
for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.

WHAT’S ON TONIGHT –  Thursday, October 9, 2008

ABC: Ugly Betty, Grey’s Anatomy, Life on Mars (P )
AZTECA: Camino a La Fama, Historias Engarzadas, Al Extremo
CBS: Survivor: Gabon – Earth’s Last Eden, CSI, Eleventh Hour (P )
CW: Smallville, Supernatural
FOX: NLCS Game 1: Dodgers at Philadelphia
ION: Boston Legal, Movie: Grumpier Old Men
MNT: My Thursday Night Movie: Wes Craven’s Dracula
NBC: My Name is Earl, Kath & Kim (P ), The Office, SNL Weekend Update Thursday, ER
PBS: This Old House Hour, Antiques Roadshow [r], Small Fortunes: Microcredit and the Future of Poverty [r]
TELE: El Juramento, Dona Barbara, Sin Senos No Hay Paraiso
UNIV: Cuidado con el Angel, Fuego en la Sangre, La Rosa de Guadalupe

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