Thursday, October 4th, 2012


10 Straight months of year-over-year gains
Top 20 in Cable for three straight quarters

Best ever Prime and Total Day:P25-54, P18-49, M25-54

Coming in 4Q

*Source: Nielsen, Prime delivery based on P/M25-54 for gains, M25-54 for rank

Good Morning.  It’s Thursday, October 4, 2012, and this is your first early morning briefing.

Tonight’s Premieres:
Syndication Premiere: White Collar
PBS: This Old House Hour (check local listings)
NBC: 30 Rock at 8p
HGTV: Extreme Homes at 9p
HISTORY: Nor’easter Men at 9p
National Geographic Channel: Forecast: Disaster at 9p
MTV: Jersey Shore at 10p

Tonight’s Finales:
TLC: Bling It On at 10p


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ABC will telecast The 2013 Miss America Competition on January 12 at 9p live from Planet Hollywood Resort & Casino in Las Vegas.  The Miss America Organization and ABC tapped Chris Harrison (host of ABC’s The Bachelor and The Bachelorette) and Brooke Burke-Charvet (co-host of ABC’s Dancing with the Stars) to return as hosts for the Miss America Competition.

African American network Bounce TV kicks off its 2012-2013 college football coverage this Saturday with the Elizabeth City State versus Virginia State game live from Rogers Stadium in Ettrick, VA at 1p.  Bounce TV offers college football coverage of the Central Intercollegiate Athletic Association (CIAA).  Bounce TV also made a sports rights renewal deal with Urban Sports Entertainment Group to televise both CIAA football and basketball games.  Bounce TV will air the CIAA Championship football game and select quarter- and semi-final CIAA tournament basketball games as part of the agreement.  Furthermore, Bounce TV is set to premiere its new original series Off The Chain on October 22 at 9p hosted by Rodney Perry.  Bounce TV launched a little more than a year ago and is available in 80% of African American households and 65 million homes nationally.

Today through Sunday, Style Media is offering free rides to fans of the series Big Rich Texas in the New York City area.  The promotion highlights the third season premiere of Big Rich Texas this Sunday at 8p.  The free rides are custom gold wrapped SUVs with bullhorns attached to the roofs and while riding, viewers will watch sneak peeks of the new season.  Fans spotting the bull-themed SUVs are also invited to upload their photos to Twitter and Instagram using the hashtag #MotherDaughterDrama to be entered to win a pair of diamond earrings from Style.  Watch for the SUVs in NYC locations such as Union Square, the Meatpacking District, Herald Square and Grand Central Station.  Note: this promotion began this Wednesday, kicking off at the Penn Station area.

Sherri Shepherd hosts The Newlywed Game on GSN which is set to debut the first of 65 all-new episodes on October 25 at 8p.  The Newlywed Game will air back-to-back episodes each Thursday night produced by Michael Davies and his production company, Embassy Row, which is owned by Sony Pictures Television.

Premium network Cinemax has renewed the action drama Strike Back for a third season slated to return in 2013.  Strike Back is a co-production with partners Left Bank and Sky and the third season will film in South Africa and Hungary.  The series follows a British special forces unit starring Philip Winchester and Sullivan Stapleton.

Adult Swim renewed its live-action comedies Childrens Hospital for a fifth season created by Rob Corddry and NTSF:SD:SUV created by Paul Scheer for its third season.  All new episodes of both series continue to air Thursdays at midnight and 1215a respectively.  Childrens Hospital and NTSF:SD:SUV will premiere their new season in 2013.  Childrens Hospital is produced by Abominable Pictures, The Corddry Company and Warner Bros. Television Group’s Studio 2.0. It is distributed by Warner Bros. Television. NTSF:SD:SUV is produced by Abominable Pictures and 2nd Man on the Moon Productions.

Hallmark Channel reports new daytime talk show Marie attracted 95,000 W25-54 viewers on the show’s first day October 1 (12p-1p) which is +493% vs. the 3Q12 average.  Marie also pulled in 320,000 total viewers.  The network’s new Home & Family program (10a-12p) which also bowed on October 1, delivered 41,000 W25-54 viewers which is +28% vs. 3Q12 average and 160,000 total viewers.

The nomination deadline for Cynopsis’ Most Intriguing People Awards will be here before you know it! Nominate those you feel are making significant (and sometime head-turning) contributions to the business!


Syfy picked up the 13-episode series Primeval: New World, the next installment of the series Primeval from Entertainment One.  Syfy plans on premiering Primeval: New World in 2013 produced by Omnifilm Entertainment.  Niall Matter (Eureka), Sara Canning (The Vampire Diaries) and Danny Rahim (Young James Herriot) star as a team of animal experts and scientists who investigate paranormal events while battling both prehistoric and futuristic creatures. 

Zodiak Rights, the international division of Zodiak Media and New York-based Leftfield Pictures are joining forces on the new format acquisition, While You Were Getting Married created by the Israel-based Gil Productions.  Described as a feel good “ambush” game show, the format has been produced as a one-hour pilot by Gil Productions’ Tel Aviv-based studio.  Leftfield Pictures holds the US format rights while Zodiak Rights as the rest of the world.  The two companies will work together on the development and the pitching of the brand internationally.

Discussions are underway between CBS Television Distribution and Yahoo involving a new name and new look for syndicated news magazine show The Insider.  Reports are saying the show will be renamed to omg! NOW.  If the decision is made, the changes are expected to happen in January.  The Insider is currently in its ninth season and is hosted by Kevin Frazier and Brooke Anderson who are expected to stay with the show in the new format. 



Cynopsis: Kids! Webinar
Digital & Social Media Strategies for Kids TV: How To Attract & Engage Kids and Tweens
Today: 1:30-3:00pm ET

Expert Speakers:
Jamie Gutfreund: Sr Dir of Business Development & Strategy [ The Intelligence Group]
James Lema: Director, Product Development [ Poptropica ]
Jack Daley: VP, Consumer Marketing [ Nickelodeon ]
Scott Thomas: VP, Consumer Marketing [ Cartoon Network]


A one-hour comedy titled The Taming of the Shrew, the same name as William Shakespeare’s famous play was sold to ABC. Producing the project is Julia Roberts’ Red Om Films, Elaine Goldsmith-Thomas of 3 Arts and ABC Studios.  The plot is about a horrible boss and the employees who try to rein her in.  Marc Hyman is penning the script and Roberts and Goldsmith-Thomas are both serving as EPs on the project. 

Season two of TNT’s drama Dallas has begun production.  The 15-episode second season will premiere January 28 at 9p and is produced by Warner Horizon Television.  Dallas averaged 5.3 million total viewers during its first season.

Oxygen has five new docu-series in development.  The first project is Gorgeous & Guilty (wt) from Jersey Shore’s SallyAnn Salsano and her 495 Productions which investigates women who are intertwined in the scandals of the century; the project is considered a possible companion series to Snapped which is in its ninth season.  Fat Girl Revenge follows women who confront their past tormentors for revenge after they have transformed themselves, from 3 Ball Productions with JD Roth, Todd Nelson, Brant Pinvidic and Adam Kaloustian serving as EPs.  Funny Girls (wt) goes inside the world of female comedians produced by Brownstone Entertainment with Drew Brown and Bob Gillan as EPs.  Heart and Soul (wt) is a dating series centered on Natalie Clarice’s Miami-based matchmaking agency for urban professional women.  Endemol is producing with Alex Duda serving as EP. Shotgun Weddings (wt) from BermanBraun follows expectant parents determined to have a dream wedding before their babies arrive; Gail Berman, Lloyd Braun, Gene Stein and Chris Cowan are EPs.

Casting Call: Barbara Barna Abel is casting real people in the New York tri-state area to appear in national TV spots.  The spots are specifically looking for an Italian-American newlywed couple with a large extended family and a children’s author who is also a mom with at least one child under 10 years old.  Participants must be available for one day of shooting between October 15-22.  Please send recent photos and a fun note telling us about yourself as soon as possible to: abelintermedia .

~ MIPCOM 2012 ~

Estrella TV is bringing the Spanish-language series El Shaka with 36 one-hour episodes to MIPCOM.  The drama is set during Mexico’s continuing drug war set in the dangerous world of drug lord, El Shaka.  The series is produced by Liberman Broadcasting for Estrella TV.


Cynopsis’ Most Intriguing People Awards: 1-Month Away!

Deadline: NOV 1
Awards Gala: SPRING 2013
Nominate: NOW

Event/Submission Questions: Jenn Sredzinski
Advertising/Sponsorship information: Mike Farina


Top 10 M-F Syndicated Strip Series for the week of 9/17-9/21/12 ranked in order by HH Rtg
The Big Bang Theory (WB)                               7.0 AA
Judge Judy (CTD)                                            6.7 AA
Wheel of Fortune (CTD)                                   6.3 AA
Jeopardy (CTD)                                               5.6 AA
Two and a Half Men (WB)                                 4.7 AA
Family Feud (2/T)                                            4.0 AA
Family Guy (2/T)                                             3.7 AA
Entertainment Tonight (CTD)                            3.6 AA
Dr. Phil Show (CTD)                                         3.1 AA
Inside Edition (CTD)                                         2.9 AA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 9/17-9/21/12 ranked in order by A18-49 Rtg
The Big Bang Theory (WB)                               4.0 AA
Family Guy (2/T)                                             2.5 AA
Two and a Half Men (WB)                                 2.2 AA
Judge Judy (CTD)                                            2.0 AA
How I Met Your Mother (2/T)                            1.8 AA
Wheel of Fortune (CTD)                                    1.4 AA
Family Feud (2/T)                                            1.4 AA
Jeopardy (CTD)                                               1.3 AA
Maury (NBU)                                                   1.3 AA
Seinfeld (SPT)                                                 1.2 AA
King of the Hill (2/T)                                        1.2 AA
Source: NSS Galaxy Explorer, Live+SD

Tuesday A18-49 Analysis:  CBS chalked up a win Tuesday at 2.9/8 among A18-49, according to final primetime national ratings from Nielsen.  At 8p, CBS’ NCIS led at 3.7/11 followed by NBC’s The Voice at 3.0/9 and tying for third place was the average of FOX’s season premiere of Raising Hope and Ben & Kate as well as Univision’s Por Ella Soy Eva at 1.7/5 each (Raising Hope on FOX posted a 1.7/5 at 8p).  Also this hour, The CW opened a new season of Hart of Dixie at 0.7/2 which ranked sixth.  CBS won the 9p hour with NCIS: Los Angeles at 3.1/8 and the average of FOX’s comedies New Girl and The Mindy Project came next at 2.4/6 with ABC’Fs Dancing with the Stars: All-Stars Results Show in third at 2.1/6.  At 10p, CBS claimed the final win of the night as new series Vegas topped at 2.0/6 and NBC’s Parenthood and Univision’s Amor Bravio tied for second place at 1.6/5 each and ABC’s Private Practice was close behind at 1.6/4.
Live + Same Day Household Ratings: Tuesday, October 2, 2012  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 9.5/15          NCIS 11.6/18, NCIS: Los Angeles 9.2/14, Vegas 7.7/13

ABC: 6.0/9               Dancing with the Stars: All-Stars 5.7/9, Dancing with the Stars: All-Stars Results Show 8.1/12, Private Practice 4.4/7

NBC: 3.9/6               The Voice 5.4/8, Go On 3.6/5, The New Normal 2.9/4, Parenthood 2.9/5

FOX: 2.4/4               Raising Hope [p] 2.4/4, Ben & Kate 2.0/3, New Girl 3.0/5, The Mindy Project 2.3/3

UNIV: 2.2/3            Por Ella Soy Eva 2.0/3, Abismo de Pasion 2.5/4, Amor Bravio 2.0/3

ION: 0.8/1              Criminal Minds 8P 0.7/1, Criminal Minds 9P 0.8/1, Criminal Minds 10P 0.9/1

CW: 0.7/1               Hart of Dixie [p] 1.0/2, The Next 0.4/1

TELE: 0.7/1             Rosa Diamante 0.6/1, Corazon Valiente 0.7/1, Pablo Escobar: El Patron del Mal 1.0/2, El Rostro de la Venganza 0.6/1

TF: 0.3/0                Cineplex TUE [r 7p start] 0.2/0, Cineplex 2 Tue 0.3/0


Rita Mullin was tapped as EVP/Programming and Development at OWN: Oprah Winfrey Network where she reports to Sheri Salata and Erik Logan, Presidents of OWN.  Since February 2012, Rita has been the acting Head/Programming at OWN and in her official role will continue to supervise program development and current programming for the network.  Prior to joining OWN, Rita was SVP/Content Strategy at Discovery Fit & Health. 

Lora LeSage advances to SVP/Digital Media with NBC Owned Television Stations.  Lora will now manage editorial and special content responsibilities, audience development and digital marketing efforts for the websites, social platforms and mobile apps on behalf of the ten NBC-owned stations.  Lora will additionally continue to manage product development, advertising operations and business operations for the group’s digital properties.  She will report to Valari Staab, President, NBC Owned Television Stations.

Full-service multi-media marketing, public relations and corporate communications firm Macias Media Group LLC (MMG) focused on connecting its clients with LGBT consumers, hired Mark Umbach as VP/Public Relations and Marketing where he is based at MMG’s Los Angeles headquarters.  Mark is charged with creating and implementing creative and strategic marketing and public relations campaigns for MMG’s clients and to also secure new clients looking to connect with the LGBT audience.  Congratulations, Mark!

Multi-platform media company Veria Living Worldwide named Anthony Kimble to the newly-created position as Head/Sales UK & Europe.  Anthony will join Veria Living Worldwide in time for MIPCOM 2012 (Stand #G3.07) and he will be located at the company’s London offices.  Anthony will head the sales teams, execute strategies and manage new sales initiatives.

NBC News President Steve Capus announced Andrea Canning has become a Dateline Correspondent with NBC News.  Andrea joins Dateline anchor Lester Holt and the team of correspondents including Chris Hansen, Hoda Kotb, Josh Mankiewicz, Keith Morrison and Dennis Murphy.  She will further contribute to all platforms of NBC News including Today, NBC Nightly News and MSNBC. 

Veteran format developer and executive producer Dave Noll joins Shine America’s label Ardaban as CCO.  Dave is based in New York and is behind the global franchise Chopped which includes the series Chopped All-Stars, Chopped Champions and Food Network’s new Chopped Grillmasters.  In his new position, Dave will manage all creative affairs and format development for Ardaban. 


Cynopsis Digital Video Measurement Summit
Monetizing Cross-Platform Video | November 14 | NYC
Tremor Video & Media Sponsor: Ad Club of NY

Content Is King, But Revenue Rules
Beyond Eyeballs: The Best Measures of Online Video
Content, Content Everywhere – Key Solutions to Audience Fragmentation
Building Brand Revenue With Strategic Metrics
Measuring Monetization: New Views on Original Content
Future Predictions and How to Measure Tomorrow’s Viewers

This day in History:  1965 – USSR launches Luna 7; crash lands on moon.

Answer to Our Last Trivia Question:  In the sitcom Family Ties who was Alex P. Keaton’s idol? President Richard Nixon  Kudos to: Susan Nessanbaum-Goldberg-M and S Entertainment, Inc./NYC; Smiti Kumar-U.S. Trust/NYC; John Hallquest-JetBlue Airways; Amy Horowitz-Mediacom/NYC; Linda L. Wooldridge-Rovicorp/Tulsa, OK; Jaime Horowitz-Grant Stations/Huntsville, AL; Eric Litt-WGN-TV/Chicago; Gretchen Brady-KDAF/Dallas; Roz Seibold-EDA/Tucson, AZ; Betsy Samuel-OpenTV/Golden, CO; Steve Rubin-Fast Carrier Pictures/LA; Steven Wishnoff-KLCS-TV PBS/LA; Ian Schorvitz-Ian Schorvitz Entertainment/LA; Tom Moore-Kalt Productions/LA; Felicity Clive-Screen Australia/Sydney, Australia; Adam J. Shully-108 Media/Toronto; Amy Borg-CMJ Productions/Toronto

Today’s Trivia Question: What do Martha Quinn, J.J. Jackson, Mark Goodman, Alan Hunter and Nina Blackwood have in common? (Email [email protected]  with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).


Cynopsis: Kids People Awards

Deadline: October 10
Late Submission Deadline: October 15
Awards Event: December 11 (Scholastic, NYC)

Click here to learn about the Awards program & enter online!

Later —
Lisa Ball

Cynthia Turner: Founder & Editor Emeritus

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: DIGITAL AD OPS COORD/Sony Pictures TV/NY: Traffic & maintain campaigns. DoubleClick. Collect & develop creative. Reporting, testing ad units. Apply: (10/11)

JOB OPENING: MGR, MULTIPLATFORM PROGRAMMING/LOGO/NYC: 3+yrs. exp. prog/promo sched., exp/comprehension of Nielsen ratings; PTS exp. desired, BA req. EOE/M/F/D/AAP apply: (10/11)

JOB OPENING:  DIRECTOR, PRGRM RESEARCH/MTV/NYC. 7-10 yrs TV ratings rsrch/analysis; Expertise in rsarch methodology, competitive TV landscape & industry trends; multiplatform exp. a plus; B.A req. EOE/M/F/D/AAP apply: (10/11)

JOB OPENING: ONLINE ADVERTISING ANALYST/SEATTLE OR NY: Review/approve all advrtsng campaigns, forecasting site traffic, mng ad inventory levels.  3+yrs exp online advrtsng. Exc written/verbal comm skills.  Apply: QGyIrz  (10/11)

JOB OPENING: VP CREATIVE SERVICES/TV ONE/MD: BA degree pref’d & 10+yrs icreative svrcs group & 5 yrs at cable or brdcast network. Lead on-air brand promo strategy. Oversee on-air and off-air creative campaigns. (10/11)

JOB OPENING: VP MTV BUSINESS & LEGAL AFFAIRS/Santa Monica: Mng high vol deopent/prod. agreements for scripted dvlopmnt as well as reality, doc & animation. 7+ yrs exp w/ent law firm or studio/network. Click here. (10/10)

JOB OPENING: DIGITAL AE/My Damn Channel/LA: EXP 2+ yrs digital media sales, Bachelor’s/Entertainment, Auto, Agencies, Brands, Sponsorships, new biz/Great opportunity w/leading online comedy destination. Resume: jobs@   (10/10)

JOB OPENING: SR WRITER/PRODUCER/NBC News/NY: Conceive/write/produce/edit on-air promotional spots & mktg campaigns for NBC News programming and special initiatives. 5+ years experience Apply at job #7103BR (10/10)

JOB OPENING: DIR. CREATIVE SRVCS PROD. & OPS/BBC AMERICA/NYC: Oversee production operations for projects for the promotions and creative srvc dept. BA/BS w/8 yrs exp in TV Promos/ Post Production/ Media resch. resumesus (10/10)

JOB OPENING: RESEARCH ANALYST/Santa Monica/MTV: Provide admin & logistical support for Audience Rsrch Team. 2 + yrs Ad Sales Rsrch exp. w/ cable/brdcst ntwrk or advrtsng agency exp. Nielsen systems & syndicated sales tools. Click here. (10/10)

JOB OPENING: DIRECTOR CONSUMER MARKETING/G4/LA: Develop strategic plans to launch new and returning programming initiatives. Minimum 7 years media marketing required; preferably in TV. Job#7151BR (10/9)

JOB OPENING: MOTION GRAPHICS DESIGNER/NYC: Start ASAP. Exp’d 2D & 3D motion graphic designer. Exp with live, news brdcst style graphic design, quick turn arounds and meeting deadlines. Resume/rate reference:  [email protected] (10/9)

JOB OPENING: DIR RESPONSE ACCT EXEC/ROVI/NYC: Leverage relationships with Direct Response (DR) clients & agencies to create new accts. 3-5 years of Media (TV, Cable, Digital, etc) More info/resume to: click here: (10/9)

JOB OPENING: COUNSEL/ AMC/NYC: Handle mktg, dig & piracy matters for AMC, IFC, Sundance, WEtv. Focus on agreements for events,mktg & merchandising materials, promoting ntwrk shows,consumer goods, etc. (10/6)

JOB OPENING: EXEC ASST/AMC/LA: suppt VP, Business Affairs and dept. TV Netwrk exp pref’d. Strong admin skills. Expert in MS Office. Exp in Bus Affairs or Legal dept a plus. Submit res (10/6)

JOB OPENING: INTEGRATIONS/TRADEOUT PROD/LA: Needed for competition series. Must have exp making individual deals w/non-nat’l retailers as well as mngng ntwrk integrations. Late Nov/early Dec start. Res to: [email protected]    (10/6)

JOB OPENING: SCHEDULING ASST/NYC: Entry Level:Detail/Organiz.Respn incld schedule daily logs, data entry, operate On-Air database, create #s for TV promos, Nielsen, Operational/strategic plan’g. Exp. Req. Resume  [email protected] (10/6)

JOB OPENING: DIR AD SALES MKTG/SoCal/LA: Drive ad sales & strategy through leadership & mngment of sales teams. Focus on digi. proprieties URL to apply: here (10/6)

JOB OPENING: SVP, PROGRAM STRATEGY/MTV/NYC: 12+ yrs exp. in TV prog/sched; Min 3 yrs @ VP level and above; Min 7 yrs exp managing a team. Prog research bckgd desired. B.A req. EOE/M/F/D/AAP apply (10/6)

JOB OPENING: DIG MKTG MGR/truTV/NY: Dvlp interactive & social media strategies for key series & ntwk initiatives 5-7 yrs mktg/interactive exp. Must work autonomously & mng mult projects. Apply to: (10/5)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: Branded Entertainment & digital content development company looking for interns to help with INTERACTIVE MKTG to brands and online distribution partners. Must be proficient in Powerpoint and Adobe suite. Resume/Cover Letter [email protected] (10/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: EXEC ASST: Over 10 yrs exp in Film/TV Prod, from  pre to post, as well as subtitling & dubbing. Fluent in 5 languages & skilled inter-culturalist. Seeking Exec Asst position or similar. Contact:  elidonnellan (10/11)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

WHAT’S ON TONIGHT –  Thursday, October 4, 2012

ABC: Last Resort, Grey’s Anatomy, Scandal
CBS: The Big Bang Theory, Two and a Half Men, Person of Interest, Elementary
CW: The Next [f ]
FOX: The X Factor, Glee
ION: Numb3rs, Numb3rs, Criminal Minds
MyTV: White Collar, White Collar
NBC: 30 Rock [p ], Up All Night, The Office, Parks and Recreation, Rock Center with Brian Williams
PBS: The This Old House Hour [p ], Lords of the Gourd: The Pursuit of Excellence, POV
TeleFutura: Eragon, Zona de Peligro
Telemundo: Rosa Diamante, Corazon, Valiente, Pablo Escobar: El Patron del Mal, El Rostro de la Venganza
Univision: Por Ella Soy Eva, Abismo de Pasion, Amor Bravio

Copyright Cynopsis 2012

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