Thursday, October 22nd, 2009


Cynopsis: Kids!


Good morning. It’s Thursday, October 22, 2009, and this is your first early morning Kids briefing. 

Viacom’s Nickelodeon gets turtle power with the acquisition of the worldwide rights to the Teenage Mutant Ninja Turtles (TMNT) from The Mirage Group and 4Kids Entertainment in a deal valued at about $60 million.  Under the deal Nickelodeon takes the global intellectual property rights and merchandising rights to TMNT, and plans to develop a new CG animated TV series based on the franchise, which is currently slated to bow in 2010.  At the same time, Paramount, also a division of Viacom, will release a new TMNT feature film that is also planned for 2012.  The Teenage Mutant Ninja Turtles animated TV series, co-produced by 4Kids Entertainment and Mirage Studios, will continue to air on TheCW4Kids Saturday morning block on The CW through August 31, 2010.


Space is Limited, Click To Reserve
Cynopsis Media CTAM Summit Luncheon 10/26, 12:45-2:30
Advanced Advertising & Interactive TV: A Panel Discussion: What’s Real – What’s Not

Panel:  Jen Soch, VP, Activation Director of Advanced TV, MediaVest USA – Keynote
Lisa Meier,
SVP of Sales, Time Warner Cable
 Kevin Smith, VP, Digital Media, Comcast Spotlight
Jen Robertson,
VP, Digital & Emerging Media, We tv, Wedding Central
Andy Addis,
SVP, Marketing & Business Development, Ensequence

Sponsored by WE tv, Wedding Central, Comcast Spotlight, Ensequence

Prisa, (Promotora de Informaciones), a Spain-based media company, acquires a 12% stake in the US-based V-me Media increasing to a majority position in the next 12 months.  V-me Media owns the Spanish-language digital TV channel V-me, which among other genres, features preschool programming.  Part of Prisa’s North American expansion initiative, the deal underlines the company’s belief in the value of the US Spanish-speaking market and provides it with an established distribution set up.  The terms of the deal were not released.

“The promise of acting jobs is no longer for sale,” said Ken Howard, Screen Actors Guild (SAG) National President yesterday as SAG, Assemblyman Paul Krekorian (D-Burbank) and Deputy LA City Attorney Mark Lambert announced the passage of legislation in California aimed at protecting kid actors and their families from acting and modeling scams.  With ever increasing complaints about such scams Howard continued explaining the new legislation (AB 1319, authored by Krekorian, is designed to “protect innocent, well-intentioned people from paying for goods that no person or entity can promise or deliver,” furthering SAG’s longtime commitment to helping create laws that protect kid actors including their income, education and safety and well being.


Boomerang will feature some of the best musical moments from The Flintstones first primetime series (1960-66) during its programming marathon Bedrock ‘N’ Roll on Sunday, October 25 from 8a-11p.  The series frequently featured humorous and culturally relevant musical production numbers and guest stars during the show’s initial six-year run including Hoagy Carmichael, and Ann Margret as Ann-Margrock and Jimmy Darren as Jimmy Darrock among others.

Family Channel (Canada) hosts the Canadian premiere of Disney‘s animated movie Tinker Bell this Saturday, October 24 at 7p.  Produced by John Lasseter, the movie features the voices of America Ferrera, Raven-Symone, Kristin Chenoweth, Mae Whitman, Lucy Liu and Anjelica Huston, and is narrated by Canadian music artist Loreena McKennitt.

Beyond Distribution completes additional sales for the animated series Milly, Molly.  Canal+ (France) and YLE (Finland) pick up the 15-minute version of the second season.  Canal+, which launched the series in May 2008, plans to debut the second season in early 2010, where the series is known as Mili, Melo, on its Piwi channel.  Also taking season two are Discovery Kids Latin America, Discovery Familia USA and TV Ontario (Canada).  Milly, Molly (52×15, 26×30) is produced by Pacific & Beyond and Scrawl Studios.

Universal Pictures International Entertainment inks a home entertainment rights pact in select markets for the new animated series Geronimo Stilton (26×22), which is co-produced by Atlantyca Entertainment and Moonscoop.  Under the deal, all 26 episodes will be released on DVD in Italy, France, Spain and Portugal, and Benelux beginning next month with an Italian release.  The Geronimo Stilton animated TV series is based on the eponymous kids books by Edizioni Piemme.


Discovery Communications signs a licensing deal with California Costume Collections to develop a line of Animal Planet branded Halloween costumes and accessories for kids and dogs in North America.  The deal, put together by the Joester Loria Group for Animal Planet, features costumes and accessories for infants/toddlers 12-24 months including exotic animals (e.g. meerkats, chimps, peacocks).  The dog line of costumes will also feature a range of animal costumes (e.g. Crocodiles, dinosaurs etc) and will be available at pet stores for Halloween 2010.  A portion of the proceeds from the products will benefit the principal partners of R.O.A.R (Reach Out. Act. Respond), Animal Planet’s campaign that supports animal.

Sesame Workshop teams with Australia’s Qantas Airlines to offer Sesame Street as part of its in-flight programming.  Qantas will feature six special Sesame Street videos (in rotation), for free, to its transpacific passengers beginning December 1, 2009 through November 20, 2010.  The six Muppet-filled videos features on Qantas Airlines include: Being Green; Bedtime with Elmo; Elmo & Friends: Tale of Adventure; Abby in Wonderland; Dinosaurs; and Elmo and the Bookaneers (featuring Tina Fey).

L.A. Looks, a marketer of hair styling products, teams with Summit Entertainment and Imagi Studios to support the release of their new CG animated feature Film, Astro Boy, which opens this Friday, October 23, 2009.  In addition to promotional support for the movie’s premiere this week and recent advance screenings, L.A. Looks expands its newspaper ad and coupon campaign to NY papers this weekend that will also include an Astro Boy trick-or-treat bag, which will feature step-by-step directions of how to create your own Astro Boy hairstyle using its new Power Spikes Gel.  The cross-promotion between L.A. Looks and the Astro Boy continues in March 2010 when the movie will be released on DVD.

Baby Abuelita Productions, a manufacturer of Spanish-lullaby singing dolls that look like grandparents and animated DVDs focusing on Hispanic heritage, partners with Procter and Gamble (P&G) for a grocery store promotion aimed at Hispanic consumers nationwide.  Shoppers who buy a designated amount of P&G products will be able to mail-in for an Abuelita Rosa and/or Pancho doll.  Retailers in P&G Food Channel can run the promotion any time between November 23, 2009 and June 30, 2010.

Wanna play Skee-Ball? Dimensional Branding Group launches the Skee-Ball iPhone App.  The Skee-Ball app, which also features prizes, was developed by Freeverse and Graveck Interactive.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, October 20, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1058; K6-11 401; TWEENS 9-14 298
DISNEY CHANNEL:     K2-11   818; K6-11 490; TWEENS 9-14 379
CARTOON NETWORK: K2-11   552; K6-11 338; TWEENS 9-14 274
DISNEY XD:               K2-11   111; K6-11   76; TWEENS 9-14   61
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:  Who is Maya, according to the theme song?  THE BEE … “Maya! Maya the Bee”  Kudos to:  Sara Zeglin-National Geographic Digital Media-Kids/Washington; Jonathan Foss-Nick Jr./NY; Brian E. S. Jones-Cartoon Network/Burbank; Haley Menig-Gorilla National Media/LA

Today’s Trivia Question:   According to their theme song, what animated group was “zany to the max”?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: ACCOUNT EXECUTIVE/West Nyack, NY: Seeks AE for local ad sales.1-3 yrs ad sales exp. pref cable tv, radio, e-media adv. Valid NY DL. See full posting and apply to req 9887BR (10/29)

JOB OPENING: PROGRAM ACQUISITIONS MANAGER/Films Media Group/Princeton, NJ: 3+ yrs exp in acq; strong knwlg of factual prgmng & distrib; solid industry contacts; self-starter & deal-maker. MA a +. Email [email protected] EOE (10/28)

JOB OPENING: PUBLICIST / Cartoon Network & Adult Swim/Atlanta: 3+ yrs PR exp. Ent/TV PR exp. a plus. Must have excellent writing, pitching, comm. skills. Submit resume to: [email protected] (10/27)

JOB OPENING: FIELD PRODUCTION MANAGER/NYC: Must have 5 years exp in field TV production management. Reality show experience required. Please send resume to [email protected] (10/24)

JOB OPENING: ON-LINE MKTG MGR/MSG VARSITY/LI: Develop & execute digital marketing consumer campaign. 4+yrs consumer mktg exp, pref online. Interest in HS sports a +. req 9019BR (10/24)

JOB OPENING: Spin Master is growing! If you are an AWESOME ART DIRECT or COPYWRITER w/ TV experience send your portfolio and resume to [email protected]. Full-time role located in Toronto Canada. Visit (10/24)

JOB OPENING: SR PRODUCER/National Geographic Television/NYC: This is a regular, full-time staff position with benefits, limited to a 12-month contract. To apply: click on job ID 3863. EEO (10/23)

JOB OPENING: DIRECTOR INTEGRATED MARKETING/Nickelodeon/NYC: 8+yrs Integ Mrktg/Sales exp @ a TV Network, Strng Packaged Goods exp, Strng Ideation/ exp, Stng Projct Mgmt skills EOE/M/F/D/AAP. Apply (10/23)

JOB OPENING: VP DVLPMNT/TWO CATS PRODS/NY: Oversee reality/non-fiction dev for small prod-co moving from PBS docs to break into cable. Solid rolodex, ideas, exprnce selling to cable nets a must. Res/Cvr Ltr: [email protected] (10/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Extremely detail oriented PRODUCTION MANAGER with 18+ years experience able to handle several projects simultaneously in a fast paced environment. Possess strong interpersonal skills. Email: [email protected] (10/29)

SITUATION WANTED: FIELD PROD/WRITER/DIR NY/LA Award-winning, TV & digital. 8+ years experience in documentary, infotainment, interstitial & more. Fast, fun, “gets it.” Email: [email protected] (10/29)

SITUATION WANTED: FREELANCE BUDGETS –Very experienced LP/EIC has experience with all formats Feature, Variety, Docu-Soap, Game Show, Scripted, Competition/Elimination-very reasonable rates. [email protected] (10/29)

SITUATION WANTED: MKT RSRCHR (NYC): 5 yrs. rsrch/data analysis/report generation exp, with 2 yr. focus on eye tracking tech. Worked w/ MTV, FOX, NBC and Google. Contact: [email protected]. (10/29)

SITUATION WANTED: TRAFFIC MANAGER with 13 years exp seeks position in Radio/TV/Online or traffic software in NY/NJ. [email protected] (10/28)

SITUATION WANTED: Recent deaf college grad looking to gain experience in MEDIA/ADVERTISING . Former star on a hit prime-time TV show, Amazing Race, past this year that would like to break into the field. Email: [email protected] (10/28)

SITUATION WANTED: WHATCHA GOT?: Hardworking. Smart. Fast. Thorough. Great writer. Media Relations. I do it all. Excellently. Whatever it takes to get the job done. No job too demeaning (except sales). NY/NJ [email protected] (10/28)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales.Familiar with SEO,SEM protocols. [email protected] (10/28)

SITUATION WANTED: ASSOCIATE PRODUCER (L.A.), 10+ years production experience, including reality, scripted, post production, game shows, live shows, location shoots. Valid passport  willing to travel. [email protected] (10/28)

SITUATION WANTED: VETERAN PRODUCER OF WEB, REALITY AND SCRIPTED TELEVISION seeks an in-house producing career with a marketing, advertising or media-buying agency. Please email: [email protected] Online Resume: (10/28)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. [email protected] (10/27)

SITUATION WANTED: Extremely detail oriented PRODUCTION MANAGER with 18+ years experience able to handle several projects simultaneously in a fast paced environment. Possess strong interpersonal skills. Email: [email protected] (10/27)

SITUATION WANTED: FIELD PRODUCER/DIRECTOR/NYC:8 yrs exp in reality & docs. Local & Int’l prod. Strong story teller. Exp w/ Sony Z-1U & V-1. Bi-lingual (Eng & Span) CREDITS: Bravo, History, Discovery [email protected] (10/27)

SITUATION WANTED: COORDINATOR/RESEARCHER/AP/EDUCATION MEDIA/NYC: 3+ yrs. exp. PBS, CNBC, Oprah, documentaries, kids media, production, research. Highly organized & detail-oriented. Seeking FT/PT or freelance. [email protected] ( (10/27)

SITUATION WANTED: CAMERA OPERATOR/LA Based MTV, TRUTV, ABC, Watch my reel at: . Contact email: [email protected] (10/27)

SITUATION WANTED: WEB/TV PRODUCER: Over 14 years of experience in TV and Web Production, expert writer and editor. Email: [email protected] (10/24)

SITUATION WANTED: Experienced Traffic Coordinator/Assistant Buyer at a growing advertising agency seeking media opportunities in New York City and/or tri-state area. Feel free to call me at 646-732-8620 (10/24)

SITUATION WANTED: DESIGN, ILLUSTRATION & ART DIRECTION (NYC)20 years experience working concept through completion. Portfolio: Email: [email protected] (10/24)

SITUATION WANTED: WRITER/EDITOR/JOURNALIST: (LA) College grad with experience in feature writing, editorial and news. Looking for entry level/asst/temp position. Email: [email protected](10/24)

SITUATION WANTED: MEDIA/MARKETING MANAGER/LA: 5+ years experience in media planning/buying, account management, online marketing. Familiar with brdcst & interactive media markets.  [email protected] (10/23)

SITUATION WANTED: CONTRACT MANAGER/ADMINISTRATOR: 10 yrs Contract/Sales Admin: avails, reporting, etc., looking to work out of home office, or locally in Rochester, NY. Contact e-mail: [email protected] (10/23)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (10/23)

SITUATION WANTED: ASST PROD/COORD/MGR/PA (NY)Exp: ABC, NBC, CBS, BBC, Nickelodeon, MTV, Food Network, CNN, Lifetime, History Channel, Sesame Street, NY1. Resume: Email: [email protected] (10/23)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: [email protected] (10/23)

SITUATION WANTED: NYC. Recent college grad looking for flexible hrs where can contribute to media/entmnt company in entry level capacity. Hardworking, quick learner, and interested in learning fundamentals. [email protected] (10/23)

SITUATION WANTED: RESEARCHER/AP/PA/COORDINATOR ASSISTANT/ASSISTANT (NYC) 2 yrs Experience at Food Network & NBC seeking positions in news/entertainment! Self-starter/team-player/multi-tasker extraordinaire! Contact: [email protected] (10/23)

SITUATION WANTED: VIDEO PRODUCER MULTIMEDIA CREATIVE DIRECTOR: Seeking FT staff or Freelance projects, 10+ yrs exp, Broadcast, Corp, Multimedia, Web. Fast turnaround, save $$$. Email: [email protected] (10/23)

SITUATION WANTED: ASST POSITION WANTED/LA: Veteran with 3+ yrs admin exp at top companies in tv and film depts. 10+ years exp in functional & creative writing in TV & radio broadcast, mrktg, and pr mediums.  [email protected] (10/23)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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