Thursday, October 16th, 2008


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Good morning. It’s Thursday, October 16, 2008, and this is your first early morning briefing.  
Tonight’s Premiere:
truTV: Speeders Fight Back at 830p

Tonight’s Finale:
VH1: Glam God with Vivica A. Fox at 10p


A handful of network primetime series pick-ups and series orders:

  • CBS handed out a full season order for frosh drama The Mentalist starring Simon Baker. So far The Mentalist has averaged a 3.8/9 with A18-49 and a 5.3/12 with A25-54 in its Tuesday 9p time slot.
  • NBC okayed three additional scripts for midseason drama Medium, writes THR. NBC may add the series to its schedule before the end of the year instead of waiting until 1st Qtr. Medium is created by Glenn Gordon Carol and produced by Picturemaker Productions, Inc. in association with Grammnet Productions and Paramount Network Television.
  • ABC is moving forward on four more scripts for Eli Stone produced by ABC Studios, says THR.

Major League Baseball said FOX could move the start time of the World Series Game 6 back by 15 minutes on October 29, allowing for a half-hour time buy from Sen. Barack Obama’s presidential campaign. Last week, the Obama campaign bought 30 live minutes on the same night from CBS and NBC, wanting to lock in FOX as well. The potential World Series Game 6 would then begin at 835p.

Racing to truTV tonight at 830p is the new series Speeders Fight Back, a spin-off of the network’s series Speeders. Shot in Broward County, FL, the new series witnesses speeders serving up wacky excuses for their driving infractions to Chief Magistrate Brenda Di Ioia in traffic court. Zoo Productions produces for truTV.

VH1 brings back Best Week Ever, the 30m series parody of pop culture topics, for a new season beginning October 24 at 11p. Paul F. Tompkins joins the ensemble cast as host.

Military Channel premieres the docu-drama series Warriors on November 2 at 10p. Over six episodes shot on location and using CGI to reconstruct battles and strategy, Warriors offers a unique insider look at historic leaders Napoleon, Attila the Hun, Cortes, Spartacus, Richard the Lionheart and shogun Tokugawa Ieyasus. The series is co-produced by BBC, Discovery Communications Inc., ProSieben, ERT.

TLC’s fourth season premiere of Little People, Big World Monday at 8p attracted 1.1 million A25-54; 742,000 W25-54; 713,000 W18-49; as well as 2.3 million total viewers.

MTV is giving rapper mogul 50 Cent his own show, 50 Cent: The Money and the Power, a reality competition series designed to teach aspiring entrepreneurs how to build their own business. The series opens November 6 at 10p and follows 14 contestants as they maneuver through business challenges while living together in a Brooklyn warehouse called Camp Curtis. 50 Cent will be actively involved in working with the contestants and narrowing the field down to one who wins $100,000. Tony Yaho will join 50 Cent as his right-hand guy and special appearances will be made by LL Cool J, Aubrey O’Day, Danity Kane among others. The series is produced by MTV and Ish Entertainment.

MTV Tr3s opens a new season of Pimpeando with eight 60m episodes starting October 20 at 4p and again at 9p. The series offers a Latin look at the world of cars from race cars, car gadgets to lowrider bicycles and what girls really think of cars. Latin hip-hop artist Omar Cruz joins as host for the new season.

This week, Cablevision Systems Corp. adds five new free HD channels to its roster: MTV HD, VH1 HD, CMT HD, Fuse HD and NHL Network HD. With this addition, Cablevision now offers 65 free HD channels for its 1.25+ million subscribers, per Multichannel News.

Nielsen reports 9+ million households are still not prepared for the upcoming all-digital transition happening on February 17, 2009. These households will not receive a television signal if they do not buy a digital TV set, connect to cable, a satellite provider or alternate delivery system or get a converter box by the conversion date. Nielsen further notes that an additional 12.6 million households own at least one TV set that is not digital ready.


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Matt Lucas (Little Britain) is joining Sean Maguire (Meet the Spartans) and the already-in-place ensemble cast of Comedy Central’s new comedy-fantasy series Krod Mandoon and The Flaming Sword of Fire. Co-produced by Comedy Central, Media Rights Capital, Hat Trick Productions and BBC Television, the series is currently in production in Budapest, Hungary and will debut next spring.

MTV announced it will serve up bonus episodes of its Making The Band series early next year. The series, executive produced by Sean “Diddy” Combs, Ted Iredell and Perry Dance, will pick up where the most recent season ended, answering viewers questions about what happens to Danity Kane, Day26 and Donnie Klang. Bad Boy Entertainment produces.

CBS and Tribeca Productions are partnering to develop three pilots, with one of the three guaranteed to be produced as a series pilot, cites Variety. The pact involves Tribeca’s partners Robert De Niro and Jane Rosenthal as executive producers on a 60m drama pilot set in New York produced in association with Media Rights Capital and written by William Monahan (The Departed) for a potential fall 2009 roll-out.

NBC approved a series commitment for a new one-hour legal drama from David E. Kelley. This project, the first for Kelley at Warner Bros. Television, is about a father and daughter who are both lawyers.

NBC also snagged a script surrounding the Greek myth Jason and the Argonauts from Josh and Jonas Pate (Moonlight, Surface), reports THR. If this project goes to series, NBC might shoot it entirely on a green screen, similar to how SCI FI Channel produces its new series Sanctuary.

Caroline Williams’ (Miss/Guided) first TV pitch for her single camera comedy Made Over was picked up as a put pilot commitment by ABC, per THR. Made Over is reminiscent of the film Jerry Maguire about a shallow cosmetics executive in Los Angeles who decides to quit her career to join a younger woman in a consulting business. Warner Bros. Television is producing via a blind script agreement.


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  The Google Content Network has another entrant jockeying for views and dollars on the new platform. Poptub is a video series meant to keep users up to date with what’s cool on YouTube, described by THR as an Entertainment Tonight for the portal. (It’s actually Embassy Row’s resurrection of their show The 9 also hosted by Maria Sansone, which appeared exclusively on Yahoo until it was cancelled in April.) Like Seth McFarland’s long-titled Cartoon Cavalcade of Comedy, Poptub will generate revenue by delivering demo-based impressions for sponsor Pepsi as the videos are syndicated via Google AdSense across the web. Full edition: CYN DIGITAL.

Nearly 8 Million Viewers Watched STAR WARS: THE CLONE WARS!   Click for Information.

CYNOPSIS KIDS – TODAY’S TOP STORY: Paramount Pictures plans to reduce the number of movie releases on its schedule to about 20 films per year, beginning in 2009, per  Of those 20 films, Paramount will release 12 titles, which will include those from Nickelodeon Films and MTV Films, and about four more movies from Paramount Vantage, as well as between 2-4 from DreamWorks Animation and Marvel Studios.  Additionally, Adam Goodman will be named President/Production, Paramount, he moves over from DreamWorks, where he will oversee a staff that will in turn manage current DreamWorks projects and creative relationships, as well as new development.  He will report both to John Lesher President/Paramount Film Group and Rob Moore, Vice Chairman/Paramount Pictures. Goodman will work with Brad Weston, who will continue to serve as Production President, Paramount Pictures, which includes oversight of creative staff and new and ongoing development, talent relationships.   Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY:  Digital Rights Group’s C4i sold a few Joe Media shows already this market.  The Canadian production company’s Caught in the Web (1×50-minutes) documentary went to Denmark’s DR TV, Brazil’s Globosat, Italy’s Creative Networks/Fox Italy, ETV in South Africa and Africa, Spain’s TVE, Japan’s NHK, Poland’s Telewizja Polska and Greece’s Skai.  In addition, C4i picked up repping duties for the producer’s next project, the 1×60-minute Battle for the Arctic.  It will be due for delivery in January 2009.  Full edition: CYN INTERNATIONAL.


Top 10 M-F Syndicated Strip Series for the week of 9/29-10/5/08 ranked by HH Rtg
Wheel of Fortune (CTD)                                   6.5 AA
Jeopardy (CTD)                                               5.6 AA
Oprah Winfrey Show (CTD)                              5.0 AA / 5.1 GAA
Two and a Half Men (WB)                                 4.7 AA / 6.2 GAA
Entertainment Tonight (CTD)                            4.2 AA / 4.3 GAA
Judge Judy (CTD)                                            4.1 AA / 6.3 GAA
Family Guy (2/T)                                             3.4 AA / 4.0 GAA
Seinfeld (SPT)                                                 3.2 AA / 3.7 GAA
Dr. Phil Show (CTD)                                         3.1 AA / 3.1 GAA
George Lopez (WB)                                          3.0 AA / 4.2 GAA
Source: NSS Galaxy Explorer, Live+SD

NEW M-F Syndicated Strip Series ratings for HH (9/29-10/5/08):
Deal or No Deal (NBU)                                     1.6 AA / 2.1 GAA
House of Payne (2/T)                                       1.5 AA / 1.9 GAA
Doctors (CTD)                                                 1.3 AA
Bonnie Hunt Show (WB)                                   0.8 AA / 0.8 GAA
Trivial Pursuit (2/T)                                          0.5 AA / 0.6 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 9/29-10/5/08 ranked by A18-49 Rtg
Two and a Half Men (WB)                                2.6 AA / 3.3 GAA
Family Guy (2/T)                                            2.3 AA / 2.6 GAA
Seinfeld (SPT)                                                2.0 AA / 2.2 GAA
Oprah Winfrey Show (CTD)                             1.8 AA / 1.8 GAA
Friends (WB)                                                 1.6 AA / 1.9 GAA
Everybody Loves Raymond (CTD)                    1.6 AA / 2.0 GAA
King of Queens (SPT)                                     1.6 AA / 2.0 GAA
Wheel of Fortune (CTD)                                  1.5 AA
George Lopez (WB)                                        1.5 AA / 2.0 GAA
Jeopardy (CTD)                                              1.4 AA
Entertainment Tonight (CTD)                          1.4 AA / 1.5 GAA
Source: NSS Galaxy Explorer, Live+SD

NEW M-F Syndicated Strip Series ratings for A18-49 (9/29-10/5/08):
House of Payne (2/T)                                       0.9 AA / 1.1 GAA
Deal or No Deal (NBU)                                     0.7 AA / 0.8 GAA
Doctors (CTD)                                                 0.4 AA
Bonnie Hunt Show (WB)                                   0.3 AA / 0.3 GAA
Trivial Pursuit (2/T)                                          0.2 AA / 0.2 GAA
Source: NSS Galaxy Explorer, Live+SD

Tuesday – A18-49 Analysis: FOX was the favorite to win Tuesday night with 4.6/12 A18-49 according to final national ratings from Nielsen Media Research. At 8p, House on FOX jumped ahead of the competition at 5.3/15 with CBS’ NCIS coming next at 3.9/11. FOX secured another win through the 9p hour as Fringe delivered a 4.0/10 in front of CBS’ The Mentalist at 3.4/8 and ABC’s Dancing/Stars Results at 3.3/8. NBC took over at 10p with Law & Order: SVU at 3.7/10; CBS’ Without a Trace came in second at 2.5/7; followed by the season opener of Eli Stone on ABC at 2.2/6.

Live + Same Day Household Ratings: Tuesday, October 14, 2008 time period averages. Source: NTI Galaxy, as dated. Live+SD

CBS: 9.3/15           NCIS 11.2/17, The Mentalist 9.4/14, Without a Trace 7.3/12

FOX: 7.0/11             House 8.2/13, Fringe 5.7/9

ABC: 6.2/10              Opportunity Knocks 3.3/5, Dancing with the Stars Results 9.6/14, Eli Stone [p] 5.5/9

NBC: 5.3/8              The Biggest Loser 4.8/7, Law & Order: SVU 6.4/11

UNIV: 2.2/3            Cuidado con El Angel 2.2/3, Fuego en la Sangre 2.4/4, Aqui y Ahora 1.8/3

CW: 1.1/2               90210 [r] 1.3/2, Privileged [r] 0.9/1

MNT: 1.0/2             Street Patrol [r] 1.0/2, Street Patrol 2 [r] 1.0/1, Jail [r] 1.1/2, Jail 2 [r] 1.0/2

TELE: 0.7/1             El Juramento 0.4/1, Dona Barbara 0.7/1, Sin Senos No Hay Paraiso 1.0/2

A18-49: FOX 4.6/12, CBS 3.3/9, NBC 3.3/9, ABC 2.3/6, UNIV 1.7/4, CW 0.7/2, MNT 0.6/1, TELE 0.6/1


Univision Communications Inc. and Katz Radio Group tapped Chris Munoz as EVP/GM of Univision Radio National Sales (URNS). Peter Kakoyiannis was also upped to SVP/National Sales of URNS, reporting to Chris Munoz. Both executives begin in their new positions beginning November 1.

Debbie Wogan moves to female-targeted online community, BlogHer as SVP/Advertising Sales, coming from NBC Universal’s iVillage. Debbie will supervise national advertising sales activities for BlogHer including a recently announced collaboration with iVillage.

Twentieth Television elevated both Ken Lawson and Ken Doyle as SVP/National Sales Managers, effective immediately. Ken Lawson and Ken Doyle will divide the sales management supervision functions in the U.S., reporting to Paul Franklin, EVP.

FaceTime Strategy, LLC recruited Jeffrey Ginsberg as EVP/Business Development to spearhead new business efforts. In his new position, Jeffrey is also responsible for assembling a national business development team. Jeffrey joins FaceTime from Milton Samuels Advertising where he served as president.


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This day in History: 
Born on this day: Noah Webster (1758), Oscar Wilde (1854), Eugene O’Neill (1888), Angela Lansbury (1925), Suzanne Somers (1946), Tim Robbins (1958)

Answer to Yesterday’s Trivia Question, Sponsored By Fuse. Ignite Your Brand.:  What country is hip hop sensation Rihanna from originally? BARBADOS  Kudos to: Pete Gautieri-Lifetime/NY; Danielle Calnon-ABC/EST; Jason Bernstein-ESPN/Bristol, CT; Sharoan Harris-Fuse Network/NY; Eddie Hsu-KCTV/Kansas City, MO; Peggy Dalland-KTTC/Rochester, MN; Jenna Brush-KARK/Little Rock, AR; Mary Brannen-Merriam-Webster Inc./Encyclopaedia Britannica Inc./Chicago; Lori Ann Robinson-LAR Consultants/Burbank; Robin Schmelling-BCMI/Palm Desert, CA; Lorrie Shilling-DIRECTV/El Segundo, CA; Terry Hirt-Wieden + Kennedy/Portland, OR; Todd Phillips-Milk Bar Media/Sydney, Australia; Jim Snider-CTV Television/Toronto; Stephanie Watsa-Canwest Broadcasting/Toronto

Today’s Trivia Question:  Seated in the audience, what movie star made a cameo appearance on the first Late Show with David Letterman on CBS?  (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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ReelzChannel Introduces the All New Guaranteed Movie Recommendation.

Everyone recommends movies, but only ReelzChannel is putting its money where its mouth is.  Watch this week when we announce a specially selected movie to enjoy at home on Video on Demand or Pay-Per-View.  We’re so confident you’ll like the movie, that if you don’t we’ll pay for it.  ReelzChannel the only place to get a Guaranteed Movie Recommendation.  Go to for official rules.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: STORY PRODUCER (thru March)/N. Hollywood: Extensive clip show exp needed.Locate/bring in clearable clips. Great self motivation a must. Bring new story ideas for wkly pitch meetings. Resume:

JOB OPENING: ASST MGR BRAND & NEW MEDIA MKTG/Hachette Book Group (Little, Brown Books, Young Readers div) NY: Req’s both creative mktg & new media/web exp.Apply: (10/22)

JOB OPENING: ASSOC PROD, FASHION & BEAUTY/Lifetime/NY: Research celebrity photos, prod Web pages, update content. Spot celeb fashion trends to create celebrity content. Industry Cont a +. (10/22)

JOB OPENING: DIGITAL AD PRODUCT MGR/AETN/NY:Execute day-to-day objectives of Digital Ad Ops specializing in ad product mgmt. Exp online w/ ad products, tagging & mapping.Apply: (10/22)

JOB OPENING: HR GENERALIST/LA: Hndle HR functns w/ emphsis on recruitmnt, emp relations, perfrmnce mgmt, HR procss & procedres. Recruiter and/or Generalist exp. Computer prof & HRIS sys. Res to

JOB OPENING: DIR, BUS STRAT & DEV/LA: Updte/dev fin & biz mods fr affl negt/frecast/bdget/tacts; sup VOD. Exp: mgmt consltng/prduct/strtgy/wrk in media/cble ntwrk/anlytc skls. BS in Fin/Mgmt/Acct. Res to

JOB OPENING: VP, FIELD SALES/LA: Exc strtgy&prdc demnd to max dist & subscrbr/rev goals/dev relatns w/MSO’s/ovrsee contrct compl & bdgts/5+ yrs lead in sales team/Strg strtgic & anlytl skls. Res to

JOB OPENING: SPECIAL PROJ F/L POS/LA: Wrk w/ Mrktng on full lfe cyc cncpt/campgns to Pre/Pro/Pst Prd. Exp in prd mgmt & shts (EPK-lrge commrcl campgns). Bsic Pst Prd shoots, vfx comp & grphc pkgs. Apply:

JOB OPENING: SERIES PRODUCER, WRITER-PRODUCERS, AP’s, COORDINATORS, LINE PRODUCERS/Atlas Media/NY: Seeking all levels for new shows. Strong skills, ability to manage tight deadlines. APPLY:

JOB OPENING: VP PRODUCTION/Sony Pictures Worldwide Acquisitions Group/CA: Oversee development & production of SPWAG productions. Identify potential DVD Premiere projects. 5+ yrs exp required. Req # 700816 (10/18)

JOB OPENING: DIGITAL ACCT EXEC/Discovery/NY: Sell national interactive advertising across Discovery’s assets – online/broadband, vod, mobile. 2+ yrs digital sales exp required. Apply: , Req # 8089 (10/18)

JOB OPENING: CREATIVE DIRECTOR/LA: Lead creative for on/off air promos, dev thru execution for ent adv firm. Strong writing, concept & comm. skills. Generate new biz. 8+yrs exp. Incl salary req. Email

JOB OPENING: SR WRITER/PRODUCER/LA: Conceive/write/produce compelling on/off air promos for top ent mktg agency. 7 yrs exp in ntwrk/agency req’d. Self-starter w/knowl of prod proc. Incl salry req. Email

JOB OPENING: SR. SCHEDULER/Discovery/MD: Responsible for sched. daytime/manage acquisitions process. Min 3yrs exp in scheduling, programming, research. Apply: #8386 (10/18)

JOB OPENING: AE-AS/ NYC PR agency: 3-8 yrs bkgrd kids’ entertainment/products, team mgmt exp, excellent writing, ntl print/TV clips, top organizational skills. Online mktg exp a plus. Resume/cover/salary to

JOB OPENING: CNBC/ FREELANCE RESEARCH ANALYST: Report & strategic insights for digital media & TV properties. Report & analyze Nielsen ratings.BS.1-2 yrs media rsrch, web analytics, mgmt consulting. Nielsen exp req’d.

JOB OPENING: ACCOUNT EXECUTIVE/WTIC/WTXX/Hartford: Seeking AE 3+ years sales/media experience  multi-media experience preferred; excellent negotiation skills; strong work ethic; desire to win. Resume:

JOB OPENING: FREELANCE, SR MGR, INT’L DIGITAL MEDIA/AETN/NY: Manage intl digital distribution deals for broadband, VOD & mobile. Estab program strategies. Mrktg & digital biz dev req’d. Apply:

JOB OPENING: DIGITAL LIFE EDITOR/Common Sense Media/SF: Assign/edit reviews, expert Internet, mobile & videogames. Strong knwldg of dig. mkt trends, exp/tech background. Interest kids/media issues. Apply:

 JOB OPENING: SVP MEDIA BUYING/Starcom MediaVest Group/ NY: Mng negotiations for GM’s nat. BC & cable sports media investments. 15 yrs ind. exp. incl. at least 5 yrs in mgmt. role at media agency or sales org. (10/17)

JOB OPENING: BUSINESS DEVELOPMENT SPECIALIST/NY-Based Entertainment Ad Agency: Seasoned biz dev person, experience in film and TV advertising a must. Emphasis on print. Send resume and salary requirements to

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDITS ONLY: The Research department at CBS Television Distribution is looking for qualified Interns for Fall 2008. Please send resume to

FALL INTERNSHIP CREDITS ONLY: The Media Relations department at CBS Television Distribution is looking for qualified Interns for Fall 2008. Please send resume to

FALL INTERNSHIP CREDITS ONLY: PROGRAMMING & DESIGN INTERN: Collaborative Public Opinion. Assist in design, programming, & development of internet start-up. Ruby on rails experience required. Flexible hours. Contact

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact
for more information ….

SITUATION WANTED: Exp. PROD/WRITER/DIR. NBC; Discovery, TLC, CMT, E!, CNN, Disney; Celebrities, Ent., Animals, troubled souls. Reality/Non-fiction. LA based, willing to travel.

SITUATION WANTED: 2 Time Emmy-Award Winning Producer (LA): Can direct, script, oversee editing of lifestyle, news, reality, doc or entertainment style projects of any length. Highly exp’d in-studio & with demos.

SITUATION WANTED: Looking for work as a PRODUCTION MANAGER/LINE PRODUCER Contact 818-384-8045 or

SITUATION WANTED: EXEC. IN CHARGE OF PROD/LINE PRODUCER: 15+ Ntwrk & cable exp ,Exec in Charge, Coord Prod, Line Prod, Prod Mgr seeking work in synd TV shows, sports, kids series, event prod opps, NY/NJ/CT. E-mail:

SITUATION WANTED: PRODUCER, LINE PROD, PROD MGR: Extensive experience in animation/VFX. Most recently produced live-action comedy series for Cartoon Netwrk. Looking for staff job with established company in NYC area.

for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact
for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.

WHAT’S ON TONIGHT –  Thursday, October 16, 2008

ABC: Ugly Betty, Grey’s Anatomy, Life on Mars
AZTECA: Camino a La Fama, Historias Engarzadas, Al Extremo
CBS: Survivor: Gabon – Earth’s Last Eden, CSI, Eleventh Hour
CW: Smallville, Supernatural
FOX: Hole in the Wall, Kitchen Nightmares
ION: Movie: Matchstick Men, M*A*S*H
MNT: My Thursday Night Movie: Anti Trust [r]
NBC: My Name is Earl, Kath & Kim, The Office, SNL Weekend Update Thursday, ER
PBS: This Old House Hour, P.O.V., Get Ready for Digital TV [r]
TELE: El Juramento, Dona Barbara, Sin Senos No Hay Paraiso
UNIV: Cuidado con el Angel, Fuego en la Sangre, La Rosa de Guadalupe

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