Thursday, October 15th, 2009


Simply WEddings.

WE tv had its best year ever for bridal programming
driven by shows like Bridezillas, Amazing Wedding Cakes, and
My Fair Wedding with David Tutera.

Don’t miss all new episodes of My Fair Wedding with David Tutera Sun 10PM/9C.

WE tv. Simply Fascinating.
For more information go to or
Source: Nielsen Media Research, Live SD, WE tv Sunday 8pm-11pm by year (’04-’09); W18-49, W25-54, W18-34, P2+000s. Subj. to quals upon request.



Good morning. It’s Thursday, October 15, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Premiere:
NBC: 30 Rock at 930p

Tonight’s Finales:
MTV: Bully Beatdown at 930p; Nitro Circus at 10p; Pranked at 1030p


Comcast Spotlight-Make a Big Impression

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Comcast Spotlight offers easy-to-buy, easy-to-execute solutions customized around your goals and designed to meet your objectives.

To learn more, visit or e-mail


FOX gave a second season back nine order to its new Family Guy spinoff, The Cleveland Show. The animated series is currently in production as FOX previously approved a full first season of The Cleveland Show and the second season’s first 13 episodes. Since its September 27 premiere, The Cleveland Show has averaged a 4.5/11 with A18-49 viewers and 9 million total viewers. 20th Century Fox Television produces the show with Seth MacFarlane, Mike Henry and Rich Appel as executive producers.

Oxygen Media wants more Tori & Dean: Home Sweet Hollywood as the network okayed a fifth season of the reality series for spring 2010. The new season will witness more scenes from Tori Spelling and Dean McDermott’s personal life as well as a first-time cross-country family road trip. This last season of Tori & Dean: Home Sweet Hollywood was Oxygen’s most watched season among A18-49, W18-49 and total viewers and the season finale brought in more than 1 million A18-49 viewers. Tori and Dean created the show and also serve as executive producers with Fenton Bailey and Randy Barbato; World of Wonder Productions produces the series.

Action sports lifestyle channel, FUEL TV is bringing back a sixth season of The Standard Snowboard Show beginning November 17 at 8p as part of the network’s Snow Pack programming block. The new season highlights footage from Standard Films and top snowboard filmmaker Mack Dawg, as he catches the best snowboarders in action around the world.

Bravo’s third season debut of Million Dollar Listing on Monday at 11p drew in 552,000 A18-49 viewers as well as 819,000 total viewers. Furthermore, the second season finale of The Rachel Zoe Project attracted 593,000 A18-49 and 837,000 total viewers.

Note from Cyn:  We’ve been hearing the buzz for years on Advanced Advertising & iTV, and we’re wondering if it’s really beginning to happen, and where that will take us in the future.  We’re trying to get to the center of the conversation and hear all sides, and would like your help to do that.  It doesn’t matter if you’re a brand, an agency, television distributor or programmer – if you have a free moment, or need a distraction, we would appreciate your thoughts on this newest ad trend, by going here and anonymously answering the questions on a short survey on the topic.  We’ll share the info with you at our CTAM Luncheon in Denver later on this month.  Thanks for your participation!

Correction : The EPIX movie channel is set to launch on Oct. 30 – not this weekend. Sources say the broadband and VOD service should be ready to roll by that time as well.


Nationally syndicated TV magazine series Made In Hollywood from Connection III Entertainment Corp. was renewed for a fifth season. Made In Hollywood is available in 57 of the top 60 markets in the US and airs on CBS O&Os such as WCBS/New York, KCBS-KCAL/Los Angeles, KYW-WPSG/Philadelphia, KTVT-KTXA/Dallas and KPIX-KBCW/San Francisco. The show is cleared in more than 80% of US households. Additionally, Made In Hollywood: Teen Edition was picked up for a fourth season, and both weekend series were sold to the CBS Television Stations group in 21 markets for the 2009-2010 season.


Bravo will again feature Jackie Warner in a new docu-series after Warner headlined the network’s successful series Work Out for three seasons. The new series, titled Thintervention is in development and it will follow Warner as she works with people struggling with weight loss issues. Warner will coach these clients to help them fulfill their fitness goals and will even pay surprise visits to their homes to raid their kitchens.  The one-hour series is produced by Shed Media U.S. for Bravo with Warner executive producing along with Jennifer O’Connell and Nick Emmerson.

As a follow up to a story from Wednesday, ABC picked up the new Matthew Perry untitled single-camera comedy project after intense bidding from other networks, cites THR. The deal, with likely penalties attached, is one of the most lucrative to date this development season. Sony TV will produce and Perry will pen the script with Sony’s Alex Barnow and Mark Firek. The plot centers on a self-absorbed manager of a second-rate sports arena who examines his life following his 40th birthday. Perry, Barnow, Firek and Thomas Schlamme, who will also direct, will all executive produce. ABC has another Friends alum on its air currently as Courteney Cox stars in the new comedy Cougar Town.

Casting Call: CBS Eye Too Productions is seeking top young female soccer players in the under 12 and under 13 age categories for a new documentary series focusing on soccer stars and their families. The production company is specifically looking for female players and their families in the Dallas, NY/NJ, Los Angeles and Chicago areas. Production will begin next spring. Interested players should send an email to
or call 310-264-3665 for more information.


CYNOPSIS DIGITAL – TODAY’S TOP STORY: Skype founders Niklas Zennstrom and Janus Friis have filed an injunction to block eBay’s sale of the company to a group of venture capitalists. The two are claiming that Index Ventures‘ Mike Volpi, one of Skype’s prospective buyers, is illegally using information gained while running their online video hub Joost to engineer the sale, per the WSJ. The suit claims that Vopli had enough insider knowledge to know that litigation pending over the copyright of software owned by co-plaintiff Joltid would not impede the future of Skype.   Full edition: CYN DIGITAL.    

CYNOPSIS KIDS – TODAY’S TOP STORY: DHX Media‘s Halifax Film is commissioned by CBC (Canada) to produce two seasons of a new kid-targeted CG animated series with the coring title Pirates! (26×11).  Produced in cooperation with Kids’ CBC, the first season will include of 16×11 episodes, with the second season will consist of an additional 20×11 episodes.  The series will be distributed by Decode Enterprises, also a unit of DHX Media. Full edition: CYN KIDS.    


Cynopsis Media CTAM Summit 2009 Luncheon – October 26, 12:45-2:30pm
Advanced Advertising and Interactive TV: A Panel Discussion: What’s Real – What’s Not!

Jen Soch,
VP, Activation Director of Advanced TV, MediaVest USA – Keynote
Lisa Meier,
SVP of Sales, Time Warner Cable
 Kevin Smith, VP, Digital Media, Comcast Spotlight
Jen Robertson,
VP, Digital & Emerging Media, We tv, Wedding Central
Andy Addis,
SVP, Marketing & Business Development, Ensequence

CLICK TO REGISTER.   Sponsored by WE tv, Wedding Central, Comcast Spotlight, Ensequence


Top 10 M-F Syndicated Strip Series for the week of 9/28-10/2/09 ranked by HH Rtg
Wheel of Fortune (CTD)                                   6.6 AA
Jeopardy (CTD)                                               5.4 AA
Oprah Winfrey Show (CTD)                              5.0 AA / 5.1 GAA
Two and a Half Men (WB)                                 4.7 AA / 6.2 GAA
Entertainment Tonight (CTD)                            4.3 AA / 4.4 GAA
Judge Judy (CTD)                                            4.1 AA / 6.2 GAA
Family Guy (2/T)                                             3.4 AA / 3.9 GAA
Inside Edition (CTD)                                         3.0 AA / 3.1 GAA
The Office (NBU)                                              2.8 AA / 3.3 GAA *NEW*
Dr. Phil Show (CTD)                                         2.6 AA / 2.6 GAA
Source: NSS Galaxy Explorer, Live+SD

NEW M-F Syndicated Strip Series for the week of 9/28-10/2/09 ranked by HH Rtg
The Office (NBU)                                               2.8 AA / 3.3 GAA
Dr. Oz Show (SPT)                                            2.5 AA / 2.5 GAA
My Name Is Earl (2/T)                                       1.7 AA / 1.9 GAA
Are You Smarter Than a 5th Grader? (2/T)           1.6 AA / 2.1 GAA
Everybody Hates Chris (CTD)                             1.4 AA / 1.5 GAA
The Wendy Williams Show (2/T)                         1.0 AA / 1.0 GAA
America’s Funniest Home Videos (DAD)               0.6 AA / 0.6 GAA
Street Court (NBL)                                             0.5 AA / 0.8 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 9/28-10/2/09 ranked by A18-49 Rtg
Two and a Half Men (WB)                                2.4 AA / 3.0 GAA
Family Guy (2/T)                                            2.4 AA / 2.8 GAA
The Office (NBU)                                            2.1 AA / 2.4 GAA *NEW*
Seinfeld (SPT)                                                1.8 AA / 2.0 GAA
Wheel of Fortune (CTD)                                   1.6 AA
Oprah Winfrey Show (CTD)                              1.6 AA / 1.7 GAA
Friends (WB)                                                  1.5 AA / 1.8 GAA
Entertainment Tonight (CTD)                           1.5 AA / 1.5 GAA
King of the Hill (2/T)                                       1.4 AA / 1.6 GAA
Jeopardy (CTD)                                              1.3 AA
Judge Judy (CTD)                                           1.3 AA / 1.9 GAA
Source: NSS Galaxy Explorer, Live+SD

NEW M-F Syndicated Strip Series for the week of 9/28-10/2/09 ranked by A18-49 Rtg
The Office (NBU)                                               2.1 AA / 2.4 GAA
My Name Is Earl (2/T)                                       1.1 AA / 1.2 GAA
Dr. Oz Show (SPT)                                            0.9 AA / 0.9 GAA
Are You Smarter Than a 5th Grader? (2/T)           0.7 AA / 0.9 GAA
Everybody Hates Chris (CTD)                             0.7 AA / 0.8 GAA
The Wendy Williams Show (2/T)                         0.6 AA / 0.6 GAA
Street Court (NBL)                                             0.3 AA / 0.4 GAA
America’s Funniest Home Videos (DAD)               0.3 AA / 0.3 GAA
Source: NSS Galaxy Explorer, Live+SD

Tuesday  A18-49 Analysis: FOX was on fire Tuesday night, winning the A18-49 audience with a 3.8/10, according to final national ratings from Nielsen Media Research. CBS led at 8p with NCIS at 4.5/13 followed by the season finale of FOX’s Hell’s Kitchen at 3.6/10. FOX scorched the competition at 9p with the second half of the Hell’s Kitchen ender at 4.1/10 and NBC’s The Biggest Loser was second at 3.9/10. CBS gained another victory at 10p with its new drama The Good Wife at 2.8/8 while ABC’s new The Forgotten came next at 2.1/6 with NBC’s The Jay Leno Show in third at 1.8/5.

Live + Same Day Household Ratings: Tuesday, October 13, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 10.4/17       NCIS 12.9/20, NCIS: Los Angeles 9.7/15, The Good Wife 8.7/15

ABC: 5.9/9            Shark Tank 3.5/5, Dancing with the Stars Results 9.1/14, The Forgotten 4.9/9

NBC: 5.0/8            The Biggest Loser 5.5/9, The Jay Leno Show 3.8/7

FOX: 4.4/7            Hell’s Kitchen [f] 4.4/7

UNIV: 2.1/3          En Nombre Del Amor 2.1/3, Sortilegio 2.3/4, Aqui y Hora 1.8/3

CW: 1.3/2            90210 1.5/2, Melrose Place 1.0/2

ION: 0.6/1           Ghost Whisperer 0.5/1, Criminal Minds 0.6/1, Criminal Minds 0.7/1

TELE: 0.6/1         Mas Sabe El Diablo 0.7/1, Ninos Ricos 0.5/1, Victorinos 0.6/1

A18-49: FOX 3.8/10, CBS 3.6/10, NBC 3.0/8, ABC 2.2/6, UNIV 1.6/4, CW 0.9/3, TELE 0.5/1, ION 0.3/1


Jason Mullenix advanced to Director/Sales with WGCL/Atlanta owned by Meredith Corporation. Jason joins the CBS affiliate in Atlanta from Meredith’s duopoly in Kansas City where he currently serves as Director/Sales and GSM. In his new role, Jason will manage all sales efforts for WGCL-TV, and Better, Meredith’s daily 60m lifestyle show.

NBC Local Media appointed Greg Scholl as President/Local Media Platforms, effective November 2. Greg comes from the worldwide digital media services company The Orchard where he served as President/CEO. Greg will report directly to John Wallace, President, NBC Local Media. In addition, NBC Local Media upped Brian Buchwald to EVP/Local Integrated Media and Mark French to SVP/GM of Local Enterprise Solutions. Both positions are effective immediately.

3 Ball Productions, the production company behind NBC’s The Biggest Loser, added Brant Pinvidic as EVP/Development. The company furthermore elevated Dan Snook to VP/Development where he will report to Brant Pinvidic. Brant will report to JD Roth and Todd Nelson, Founders/CEOs.

Judy Kenny will become EVP/Sales with Twentieth Television starting immediately. Judy will be in charge of all sales activities for the company encompassing MyNetworkTV, Debmar and Carsey-Warner. Based in New York, Judy will report to Greg Meidel, President, Twentieth Television. Judy succeeds Bob Cesa in this position who is retiring from Twentieth Television in June 2010.


IAB Professional Development – Fall Classes Open

Leveraging the expertise of our members, the IAB delivers cutting-edge training on the latest tools, techniques and best practices in interactive advertising. Each low-cost, high-output module gives marketers, agencies and publishers the skills they need to succeed in the rapidly changing digital landscape.

Classes are led by industry leaders such as Microsoft, AOL, Yahoo!, Nielsen, comScore, Q Interactive, Audience Science and more. For more info: .

This day in History:  1962 – The Cuban Missile Crisis began. It was on this day that U.S. intelligence personnel analyzing data discovered Soviet medium-range missile sites in Cuba. On October 22 U.S. President John F. Kennedy announced that he had ordered the naval “quarantine” of Cuba. 

Answer to Yesterday’s Trivia Question:  MacMillian & Wife, Columbo, and McCloud were three of the four shows in the NBC Sunday night wheel.  What was the last show to join this threesome to make it a foursome? HEC RAMSEY starring Richard Boone Kudos to: Dennis Maguire-Bright House Networks/Riverview FL; Randy Ingram-WYCW/Spartanburg; Lynn Marzetti-viamedia/Troy; David Rubinsohn-WLIW/NY; Bob Sieber/Birmingham; John Kukla-KDFW/Dallas; Dale Warshaw-KMSB KTTU/Tucson; Alan Perris-The Television Academy/North Hollywood; Aaron Longstein-NBC Studios/Studio City; Marla White-Fedora Entertainment/Burbank

Today’s Trivia Question:  Earl the Angel is featured on what primetime series?   (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Media Facebook Page here – all of our Job Listings and Top Stories reported here first!

Cynopsis Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 /

Classifieds – Trish Pihonak- 203-926-9878 /

Member of Interactive Advertising Bureau (iab)

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

RSRCH ASST/WGBH/BOSTON: Resp. for assisting in variety of rsrch proj’s w/ a focus on Nat’l Corp Sponsorship. BA Deg & 1 to 2 yr of media rsrch background. Cvr ltr/resume: Research Assistant (10/20)

JOB OPENING: LEAD DVLPR/Rainbow/NY: Dev apps, provide tech asst, design & introd new features to support cbl ntwrk sites. 5+yrs in web app dev w/PHP, JSP, JAVA & Servlets. 3-4 yrs in bldng CMS & Dev. res: #9609BR (10/16)

JOB OPENING: FINANCE MGR/Rainbow Media/NY: TEMP (short term)- assist w/reporting of contractual prgrmng rights for Netwrk Acquis dept. Exp nec in contract rights budgeting & finance. Hvy Excel. res: #9682BR (10/16)

JOB OPENING: NAT’L SALES ASST/UNIVISION/NY: Aggressive self starter to asst AEs w/accts. Serve as liaison AEs & stations. Strong Phone, filing, order entry & PC skills. (Eng/Spanish speak) pref’d. Resume:
EOE (10/16)

JOB OPENING: MEDIA SALES SPECIALIST/Jun Group/NYC: Seeking aggressive self-starters who know digital and love working Fortune 500 clients. 1-3 yrs. exp. req’d. Res/cover to:

JOB OPENING: SALES & MKTG REP/Plum TV/Miami Beach: Creative, aggressive, ad sales pro familiar w/local/regional area. 7+ yrs exp in cable TV, or other nat’l media. See full posting (10/16)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: NEED POST AUDIO? 1000+ of hrs of Doc/Reality mixed for NBC, FOX, A&E, History, Discovery, TLC, Science, Travel, HGTV, Food, and many more! Flawless QC Record! Available worldwide via FTP!

SITUATION WANTED: DIRECTOR/MANAGER FINANCIAL ANALYSIS/ NYC (15+ years experience) -Corporate Financial Planning & Analysis – Developing and presenting executive level financial packages. Email:

SITUATION WANTED: RESEARCH DIR/STRATEGIST Make your numbers work for you. 20+ yrs media, Nielsen, Hisp, research, sales, presentation experience. Email:

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR/NY: Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun!


SITUATION WANTED: DESIGN, ILLUSTRATION & ART DIRECTION (NYC) 20 years experience working concept through completion. Portfolio: Email:

SITUATION WANTED: College graduate with Bachelor’s Degree in Electronic Media and Film. Efficient in audio and video productions.
908-268-2078 (10/20)

SITUATION WANTED: SALES TRAINER/EXECUTIVE COACH:  NY, NJ, Boston, Fortune 100 exp., Avail FT or PT consultant, 90 days or less to better personal and professional results guaranteed or 1 month free. Email:

SITUATION WANTED: CAMERA OPERATOR/LA Based … MTV, TRUTV, ABC, Watch my reel at: . Contact email:

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


ABC:  FlashForward, Grey’s Anatomy, Private Practice
AZTECA: Laura de Todos, Lo Que Callamos Las Mujeres Edicion Especial, Al Extremo
CBS:  Survivor: Samoa, CSI, The Mentalist
CW:  Vampire Diaries, Supernatural
FOX: Bones, Fringe
ION:  Ghost Whisperer, NCIS, NCIS
NBC:  Community, Parks and Recreation, The Office, 30 Rock [p ], Jay Leno Show
PBS:  In Performance at the White House, This Old House Hour, Keeping Score
TELE: Mas Sabe el Diablo, Ninos Ricos Padres Pobres, Victorinos
UNIV:  El Nombre del Amor, Sortilegio, Rosa de Guadalupe

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