Cynopsis: Kids!

10/15/09

Good morning. It’s Thursday, October 15, 2009, and this is your first early morning Kids briefing. 

DHX Media‘s Halifax Film is commissioned by CBC (Canada) to produce two seasons of a new kid-targeted CG animated series with the coring title Pirates! (26×11).  Produced in cooperation with Kids’ CBC, the first season will include of 16×11 episodes, with the second season will consist of an additional 20×11 episodes.  The series will be distributed by Decode Enterprises, also a unit of DHX Media.

A CYNOPSIS MESSAGE FROM CYNOPSIS MEDIA EVENTS

MORE KIDS STUFF

Nickelodeon will cap off its 10th anniversary celebration of SpongeBob SquarePants with the premiere of the hour-long show Truth or Square on Friday, November 6 at 8p.  Narrated by Ricky Gervais and featuring Cee-Lo Green (Gnarles Barkley) performing a cover of the series theme song in a new stop-motion show open, the special is chock-full of more celebrity guests, appearing as themselves in live-action sequences, such as Rosario Dawson, Craig Ferguson, Will Ferrell, Tina Fey, LeBron James, Pink, Triumph the Insult Comic Dog and Robin Williams, and of course hosted by Patchy the Pirate.  To support the special, a dedicated SpongeBob category will be available on Nickelodeon VOD during October and November that will include a two-minute sneak-peek of Truth or Square in October.  The special will be fully simulcast on Nickelodeon Mobile.

Nickelodeon will also debut Nick News with Linda Ellerbee special Kids in Rehab this Sunday, October 18 at 8p.  The episode explores what it is like for adolescents and teens in rehab, including some currently seeking treatment (residential or outpatient) at rehab facilities.  If you think this might not be an issue … consider that of the nearly 2 million Americans admitted into rehab in 2007 for substance abuse treatment, nearly 25,000 were under the age of 15, per a 2007 Substance Abuse and Mental Health Services study.

Boomerang welcomes Cartoon Network’s original animated series, Courage the Cowardly Dog, to its Monday-Saturday nightly programming lineup beginning Monday, October 19 at 9p.  Additionally, as a Halloween treat Boomerang will feature a four-hour mini-marathon of Courage the Cowardly Dog on October 31, 7-11p.

The new family-aimed TV movie, The Dog Who Saved Christmas, will premiere Sunday, November 29, 8-10p, on ABC Family as part of its annual Countdown to 25 Days of Christmas programming event.  A Starz Media presentation, the movie is about a family that adopts a dog (Zeus) to protect its house after a series of local burglaries only to discovery that Zeus isn’t much of a guard dog  at least until thieves show up and he outsmarts them all.  The Dog Who Saved Christmas stars Dean Cain, Gary Valentine, Mario Lopez (as the voice of Zeus), Elisa Donovan, Sierra McCormick, Charlie Stewart, Mindy Sterling and Adrienne Barbeau.  Anchor Bay Entertainment will release the movie on DVD on Tuesday, December 8.

Adult Swim premieres the season three of Metalocalypse on Sunday, November 8 at 12:30a on Cartoon Network.  Like all Adult Swim series, Metalocalypse is not targeted to kids.  The animated series revolves around Dethklok, the most amazing metal band ever created dude.  Last month marked the release of the new album Dethklok: The Dethalbum II.

Fanlala.com ( www.fanlala.com ), a new tween/teen-targeted interactive social networking site focusing on celebrity fans launches.  In addition to celebrity news and photos, the site offers personal profiles, blogs and photo albums and of course lets users connect to one another, upload photos and videos, via Fanlala TV, and other content and follow their favorite celebrities.  Users can also contribute to fan pages, which currently include Jonas Brothers and Miley Cyrus pages among others.  The family-friendly self-monitored site also features contests, games, polls and discussions.  Additionally, users can log-into the site via their Facebook accounts.

Correction:  Author/composer Mary Rodgers name was inadvertently misspelled in yesterday’s edition.

MARKETING/LICENSING

Screenvision and Hit Entertainment are partnering to offer a selection of Hit’s preschool-targeted programming featuring Barney, Thomas & Friends and Bob the Builder, in 100+ movie theaters nationwide beginning this fall and running throughout 2010.  The program launched last weekend with Barney: Jungle Friends and will be followed by Thomas & Friends: Splish Splash, Splosh on November 7 at select theaters.  The Screenvision Programming Services launched in 2007 as a way to bring audiences into movie theaters for various programming events during off-peak hours.

Chorion inks a tie-in publishing deal with Simon & Schuster UK for its new preschool HD CGI animated series, The Octonauts (52×11 and 1×22).  Under the deal Simon & Schuster Children’s Books picks up the UK and Commonwealth publishing rights for a line of TV tie-in books including picture books, novelties, activity and ebooks.  CBeebies (UK), TF1 (France) and ABC Australia have all pre-bought the action/adventure series, which is planned to launch in 2010.  Simon & Schuster book line is set to bow following the debut of the series on CBeebies. The Octonauts is being produced by Brown Bag Films.

EXECUTIVE MOVES

Hasbro names two more to its newly formed LA-based Hasbro Studios, both of who will work closely with Studio President Stephen J. Davis.

• Linda Steiner is named Head of Girls and Preschool Programming.  Most recently, Steiner was SVP/Creative Affairs, Warner Bros. Animation.  Previously she toiled in senior roles at ABC Entertainment, in its Children’s Entertainment division, and Cartoon Network.
• Lisa Licht is upped to GM/Hasbro Studios.  Prior to her promotion, Licht served as GM/Entertainment and Licensing, Hasbro.  She has been part of the executive team working to integrate efforts for the new Hasbro/Discovery joint venture.  Previously, Licht held several senior positions at Twentieth Century Fox, including as EVP/Global Marketing, and had also served as SVP/Marketing, Mattel where she managed the Barbie brand.

At the Frankfurt Book Fair Atlantyca Entertainment unveiled plans to expand its publishing efforts in China by opening an office in Beijing.  Atlantyca names Shaohua Wang to oversee the new office as Regional Manager.  Wang, who will relocate from Atlantyca’s Milan office to Beijing, will focus on publishing and translation rights.

RATINGS

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, October 13, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1027; K6-11 444; TWEENS 9-14 293
DISNEY CHANNEL:     K2-11   788; K6-11 514; TWEENS 9-14 406
CARTOON NETWORK: K2-11   485; K6-11 289; TWEENS 9-14 228
DISNEY XD:               K2-11   139; K6-11   94; TWEENS 9-14   51
Source: MTVN Research from Nielsen Media Research Data

A CYNOPSIS MESSAGE FROM CTAM SUMMIT

Answer to Yesterday’s Trivia Question:  One of the funniest bits in this show included this speech: 

“Ahchoo!!. Thank you. I usually look so much better than this. Please believe me, I have a much cuter dress at the cleaners, and my hair…it’s just that I’ve had this cold, but I shouldn’t be talking about something as silly as this. And when you gave me this award…I’m just [coughs}…sorry…I’m just sorry. Thank you very much.”

What was the show and who made this speech?  MARY RICHARDS on THE MARY TYLER MOORE SHOW   Kudos to: Joanne Milano-RJ Palmer/NY; Lauren Maclise-Cookie Jar Entertainment/NY; Joe Swaney-Cartoon Network Adult Swim/Atlanta; Andrea Puszcykowski-National Geographic Entertainment/NY; Andrea Blain-Andrea Blain Public Relations/Skokie; Glenn Dangerio-Walt Disney Records/Bentonville AR; Alice Candiotti/Burbank; Pat Brady-CESD/LA; Michael Decsi-Nelvana/Toronto; Stephen S. Kelley-SSK Comm/Toronto

Today’s Trivia Question:  Who went to sleep every night clutching a flower – and as a bonus, what kind of flower was it?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!
10.15.09

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