Thursday, November 6th, 2008

Cynopsis: Kids!

11/06/08

Good morning. It’s Thursday, November 6, 2008 and this is your first early morning Kids briefing.

While DreamWorks Animation SKG, Inc.‘s animated feature film Madagascar: Escape 2 Africa doesn’t open domestically until this Friday, November 7, the movie has already broken records in Russia and the Ukraine, where it opened last week. Distributed by Paramount, Escape 2 Africa earned $22 million in box office receipts across the region as of this Monday, per Variety.

MORE KIDS STUFF

The first two seasons (36 episodes) of Nickelodeon‘s animated series Avatar: The Last Airbender is now available on internet TV provider Veoh, per Animation Magazine.

BT Vision makes a collection of BabyTV‘s programming available on-demand in the UK. BabyTV on-demand includes content in edited half-hour segments, which are categorized into various themes (e.g. concepts, imagination and creativity, music and art etc), in an ad free environment. BabyTV is also available in the UK via Sky’s Kids Mix and its On-Demand PC offering on Sky Player, as well as on Virgin TV.

MARKETING/LICENSING

D3Publisher and its parent D3, Inc., have entered into a worldwide publishing deal with Imagi Studios for videogames based on the new animated movie Astro Boy. The games are schedule for release for console and handheld systems in Q4 2009 to coincide with the worldwide release of the feature film in October 2009. Distributed worldwide by Summit Entertainment, except in Japan, Hong Kong and China where Imgai will handle the movie, Astro Boy will be released domestically on October 23, 2009.

Spellbound Entertainment inks a series of new licensing deals in Australia for its preschool property The Koala Brothers, and ABC (Australia) has renewed its deal for the series through 2012. Additionally, Spellbound is launching a new Koala Brothers online shop this holiday season in Australia with ABC Retail.

Koala Books is named as the literary partner for The Koala Brothers in Australia, with plans to publish a range of storybooks based on the series
Jasnor is appointed as toy partner for the property in Australia, with a line including new plush toys, plastic toys (e.g. a plane playset), bags, backpacks and umbrellas
Blue Opal picks up the puzzles and games rights for the series
Northern Leisure is producing a Koala Brothers ride-on plane, which is available this fall in Australia.

The Giddy Gander Company enters into an exclusive publishing deal with Mackinac Island Press for The Wumblers book series. The deal will see the release of a line of English and Spanish language board, picture, activity and sound books, which launch this holiday 2009. Under the deal Mackinac Island Press has also be granted the rights to produce calendars, giftware, party supplies and greeting cards based on the property.

Precious Moments Inc, a gift and collectibles brand, and Brooks Fitch Apparel Group, a private label and branded kid’s apparel company, enter into a deal to launch a line of infant and toddler apparel (e.g. layettes, sleep n play, sleep/sports/play-wear etc) based on the Precious Moments brand in North America. Under the pact, brokered by United Media, the first products will be available from February 2009 in mid-tier and mass stores.

EXECUTIVE MOVES

Peace Arch Entertainment Group promotes Julie Sultan to the newly created position of President/International Motion Picture Sales. In turn Sultan has promoted Suzanne Barron to EVP/International Motion Picture Sales; Caroline Dubourg to VP/International Motion Picture Sales and Business Affairs; and Nicole Jelovic to Manager/International Motion Picture Sales.

RATINGS

The premiere of Nickelodeon‘s TV movie, Dora Saves the Snow Princess, on Monday, November 3 (8p) was the top telecast across broadcast and ad-supported cable TV for the night among K2-11 (2.0 million) and K2-5 (1.2 million), up by +37% and +76% respectively in the time period versus a year ago. The Dora the Explorer special was also watched by viewed Adults 18-49 (1.0 million), an increase of +60% over last year.

Hannah Montana‘s season 3 debut Sunday, November 2 (8p) on Disney Channel was the series’ best premiere, and was the top show for the week among K6-11 (2.6 million) and Tweens 9-14 (2.4 million). The season 3 opener earned the network its best ratings ever in the time period with K6-11. The episode was the series’ most -watched telecast in more than a year with Total Viewers (5.5 million), K6-11 and Tweens 9-14.

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, November 4, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1241; K6-11 649; TWEENS 9-14 450
DISNEY CHANNEL:     K2-11   776; K6-11 490; TWEENS 9-14 370
CARTOON NETWORK: K2-11   601; K6-11 413; TWEENS 9-14 271
TOON DISNEY:           K2-11   126; K6-11   58; TWEENS 9-14   43
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: What was the school teacher’s name on Leave it to Beaver for the majority of the series’ run? MISS LANDERS (played by Sue Randall) Kudos to: Jane Pook/NY; Joe Swaney-Cartoon Network/GA; Kimberly Keeley-Safety4Kids/ Stamford, CT; Barry Solomon-Menudo Entertainment LLC/NY; Richard Quan-Imaginary Time/San Francisco; Kelly Muller-Wieden & Kennedy/Portland, OR; Margaret King/Las Vegas; Jason Koyama-Conill/Torrance, CA

Today’s Trivia Question: What was the name of the professor that helped Tennessee Tuxedo and his pal Chumley out of many predicaments? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!
11.06.08

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Chuck Bolkcom – 646-468-6180 / [email protected]
Mark Bohn- 203-583-1224 / [email protected]
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JOB OPENING: SR. MGR-HARDLINES/Cookie Jar Ent/Burbank Min.35 yrs Dom. License exp in Consumer Products industry with developed relationships. http://www.thecookiejarcompany.com (Careers). Send Res/CL: [email protected] (11/13)

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