Thursday, November 12th, 2009


Simply poWErful.

WE tv is a TOP 10 cable network in primetime!

WE tv’s Wedding Sunday was its best night ever in primetime: 
· Bridezillas finale was WE tv’s best telecast ever on the network
· My Fair Wedding had its best series telecast ever

WE tv. Simply Fascinating.
For more information go to or
Source: NMR, L+SD.Su 11/1/09: WE vs ad-supp cable nets 8p-11p & daily 8p-11p WE avgs (12/31/01-11/1/09).BZ 9p vs all WE tcs to-date,W25-54(000).MFW 10p vs all MFW tcs,W18-49/W25-54(000).Subj to quals.



Good morning. It’s Thursday, November 12, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Premiere:
Science Channel: Science of the Movies at 8p

While hosting his show last night, CNN anchor Lou Dobbs announced live on the air to viewers just after 7p ET he is resigning his position at CNN effective immediately. Dobbs’ contract was not set to expire until the end of 2011, though he confirmed Wednesday night CNN was willing to let him out of his contract early. Increasingly, Dobbs and his anti-immigration views have made him a controversial figure on CNN and within the political landscape. Dobbs has been a fixture on CNN since its beginning with the exception of a two-year stint at a website called Dobbs’ career via his CNN show and his radio show, has transformed his persona from a business news anchor to an outspoken commentator whose opinions have drawn much fire and ire. During last night’s show, Dobbs said this about his departure and future: “Some leaders in the media, politics and business have been urging me to go beyond my role here at CNN and engage in constructive problem-solving,” said Dobbs. “I’m considering a number of options and directions.”


FOX decided the Joss Whedon drama Dollhouse is no more. FOX took the series off its schedule during November sweeps though has committed to air all 13 episodes starting up again December 4. FOX’s comedy Brothers was also taken off the air and is waiting to hear its fate. FOX previously gave frosh musical series Glee a full season order and added more scripts to Lie To Me.

ABC followed suit and pulled the frosh comedy Hank off the air. Lately, ABC has pre-empted the show to make way for specials. In Hank’s time slot of 8p on Wednesdays, ABC will air a combo of comedy repeats and holiday specials. To date, ABC has handed full season orders to the other new comedies on Wednesday night: The Middle, Modern Family and Cougar Town.

NBC announced it will premiere and air all episodes of its a cappella singing competition series The Sing-Off over a one-week time frame, cites Variety. The series will debut over four nights starting December 14 with a two-hour show at 8p, with two other two-hour episodes on December 15 and 16, ending with a two-hour conclusion on December 21. The Sing-Off, produced by Tenth Planet Productions, Outlaw Entertainment and Sony Pictures Television, follows eight a cappella groups performing familiar songs and competing for a recording contract from Sony Music’s Epic label.

The CW will keep all original episodes flowing on Monday nights from mid-January through May 2010 with new episodes of Gossip Girl, One Tree Hill and the upcoming drama Life UneXpected. The revolving schedule will begin with Life UneXpected and its premiere on January 18 at 9p following One Tree Hill, back with new episodes at 8p. Starting March 8, Life UneXpected will switch to 8p with new episodes of Gossip Girl returning at 9p. Life UneXpected will air its finale on April 19 and the broadcast season will finish up with One Tree Hill at 8p and Gossip Girl at 9p.

Spike TV introduces audiences early to its college football player character, Thad Castle, star of the new original comedy series Blue Mountain State. The network is launching a multi-platform marketing campaign this month under the banner “Thad Castle For College Player of the Year” even though the series doesn’t debut until January 12. Details about where Thad will be seen include a 40 x 40 billboard in New York’s Times Square with a call-to-action phone number; a three-minute viral promotional video featuring testimonials from current and former college coaches; info at website; a :30 version of the video airing on Spike through various dayparts and also on ESPN’s College Football game coverage; and a college road tour in November where the network will visit 14 campuses to distribute Blue Mountain State promotional items. Blue Mountain State, with thirteen half-hour episodes produced by Varsity Pictures and Lionsgate, is Spike TV’s first original scripted comedy series. The plot focuses on three freshman football players as they navigate and adapt at a college with a prominent football club. Ed Marinaro stars along with Darin Brooks, Sam Jones III, Alan Richtson, Romanski and Gabrielle Dennis.

TV Land committed to a third season of its original reality model competition series She’s Got The Look. The series is moving to Los Angeles with the new episodes premiering in 2010 where beautiful, confident women 35+ compete to win a modeling career. TV Land also reupped its partnerships with SELF Magazine and Wilhelmina Models, Inc. Open casting calls begin December 6 in Los Angeles followed by others in New York on December 12; Memphis on December 13; and Columbus, OH on December 15. For more information on casting for the show’s third season, visit Allison Grodner executive produces together with Rich Meehan under their new production company, Fly On The Wall Entertainment.

In honor of its annual “Green Week” through its “Green is Universal” initiative, many of NBC’s primetime shows beginning November 15 will spotlight “green” story lines. The participating shows with green themes include 30 Rock, The Biggest Loser, Community, The Office and Heroes.


Advanced Advertising & Interactive Television Research
Available to all Cyn opsis Media

Cyn opsis Media conducted a study to understand the progress being made in
Advanced Advertising and iTV solutions.

In partnership with Ensequence, WE tv, Wedding Central, & Comcast Spotlight, Cyn opsis Media is providing our readers with the understandings & findings of this industry-wide investigation.

Click to download the Research Study Executive Summary.


FOX approved a new game show, Our Little Genius from Mark Burnett in association with ZOO Productions, producers of Are You Smarter Than a 5th Grader?. The game show features real child prodigies, from 6 to 12 years old, answering increasingly difficult questions and trying to win hundreds of thousands of dollars for their families. The caveat at play is how far the little geniuses keep going will depend on the parents who gauge how a panel of leading experts, from Ivy League professors to world-famous doctors and scientists perform with the same questions. If a child is pulled by the parent, the tiny genius can still try to answer the question to prove his/her amazing ability. The host of Our Little Genius will be announced at an upcoming date. Families interested in participating with their little genius can send inquiries to
. Mark Burnett, Barry Poznick and John Stevens are executive producing.

Casting Call:  ABC’s reality series The Bachelorette is currently casting for the next season and is looking for attractive, outgoing singles that have personality-plus between 21 and 40 years old. The show is looking for the 25 guys as well as the bachelorette. Interested candidates should send a brief bio along with a recent photo to
or attend an upcoming open casting call in Chicago, Kansas City, Cleveland or Minneapolis. Other cities are TBA and more information about the open casting calls can be found at .


Call for Entries


Entry forms and detailed information available online at:     


Since 1941 … the World’s Oldest Award for Electronic Media
Deadline for 2009 entries: January 15, 2010


Top 10 M-F Syndicated Strip Series for the week of 10/26-10/30/09 ranked by HH Rtg
Wheel of Fortune (CTD)                                   6.8 AA
Jeopardy (CTD)                                               5.8 AA
Oprah Winfrey Show (CTD)                              5.2 AA / 5.3 GAA
Entertainment Tonight (CTD)                            4.6 AA / 4.7 GAA
Judge Judy (CTD)                                            4.5 AA / 7.1 GAA
Family Guy (2/T)                                             3.3 AA / 3.8 GAA
Inside Edition (CTD)                                         3.1 AA / 3.1 GAA
Dr. Phil Show (CTD)                                         3.0 AA / 3.1 GAA
The Office (NBU)                                              2.9 AA / 3.3 GAA *NEW*
Live with Regis and Kelly (DAD)                        2.7 AA
Dr. Oz Show (SPT)                                           2.7 AA / 2.8 GAA *NEW*
Source: NSS Galaxy Explorer, Live+SD
*Note: Ratings for the M-F Two and a Half Men (WB) were being reprocessed by Nielsen and therefore unavailable.

NEW M-F Syndicated Strip Series for the week of 10/26-10/30/09 ranked by HH Rtg
The Office (NBU)                                               2.9 AA / 3.3 GAA
Dr. Oz Show (SPT)                                            2.7 AA / 2.8 GAA
Everybody Hates Chris (CTD)                             1.8 AA / 2.1 GAA
Are You Smarter Than a 5th Grader? (2/T)           1.6 AA / 2.0 GAA
My Name Is Earl (2/T)                                       1.6 AA / 1.9 GAA
The Wendy Williams Show (2/T)                         1.2 AA / 1.2 GAA
America’s Funniest Home Videos (DAD)               0.7 AA / 0.7 GAA
Street Court (NBL)                                             0.6 AA / 0.8 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 10/26-10/30/09 ranked by A18-49 Rtg
Family Guy (2/T)                                            2.3 AA / 2.7 GAA
The Office (NBU)                                             2.2 AA / 2.5 GAA *NEW*
Oprah Winfrey Show (CTD)                              1.8 AA / 1.8 GAA
Wheel of Fortune (CTD)                                   1.7 AA
Seinfeld (SPT)                                                 1.7 AA / 1.9 GAA
Entertainment Tonight (CTD)                            1.6 AA / 1.6 GAA
Jeopardy (CTD)                                               1.5 AA
Judge Judy (CTD)                                            1.5 AA / 2.2 GAA
Friends (WB)                                                   1.5 AA / 1.9 GAA
Everybody Loves Raymond (CTD)                     1.4 AA / 1.8 GAA
King of the Hill (2/T)                                        1.4 AA / 1.5 GAA
Source: NSS Galaxy Explorer, Live+SD
*Note: Ratings for the M-F Two and a Half Men (WB) were being reprocessed by Nielsen and therefore unavailable.

NEW M-F Syndicated Strip Series for the week of 10/26-10/30/09 ranked by A18-49 Rtg
The Office (NBU)                                               2.2 AA / 2.5 GAA
My Name Is Earl (2/T)                                       1.1 AA / 1.2 GAA
Dr. Oz Show (SPT)                                            0.9 AA / 1.0 GAA
Are You Smarter Than a 5th Grader? (2/T)           0.7 AA / 0.9 GAA
Everybody Hates Chris (CTD)                             0.7 AA / 0.8 GAA
The Wendy Williams Show (2/T)                         0.7 AA / 0.7 GAA
America’s Funniest Home Videos (DAD)               0.4 AA / 0.4 GAA
Street Court (NBL)                                             0.3 AA / 0.4 GAA
Source: NSS Galaxy Explorer, Live+SD

Tuesday  A18-49 Analysis: CBS captivated the A18-49 audience Tuesday night at 3.6/10, according to final national ratings from Nielsen. CBS won at 8p with NCIS at 4.4/12 while ABC’s new sci-fi thriller V came next at 3.8/10 and in third NBC’s The Biggest Loser at 3.4/9. In contrast, NBC’s The Biggest Loser did the best at 9p with 4.1/10 followed by CBS’ NCIS: Los Angeles at 3.7/9 and ABC’s Dancing with the Stars Results at 3.5/9. CBS was back at #1 during 10p with The Good Wife at 2.8/8 with ABC’s In the Spotlight next at 2.3/6 and NBC’s The Jay Leno Show in third at 1.9/5.

Live + Same Day Household Ratings: Tuesday, November 10, 2009 (November Sweep Day 13) time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 10.5/17      NCIS 12.7/20, NCIS: Los Angeles 9.9/15, The Good Wife 8.8/15

ABC: 7.7/12          V 6.7/10, Dancing with the Stars Results 10.3/16, In the Spotlight 6.1/10

NBC: 5.2/8           The Biggest Loser 5.8/9, The Jay Leno Show 3.8/6

FOX: 3.6/6           So You Think You Can Dance 3.6/6

UNIV: 2.0/3         En Nombre Del Amor 2.1/3, Sortilegio 2.3/3, Aqui y Hora 1.7/3

CW: 1.2/2            90210 1.4/2, Melrose Place 0.9/1

ION: 0.8/1           Ghost Whisperer 0.5/1, Criminal Minds 0.7/1, Criminal Minds 1.1/2

TELE: 0.6/1          Mas Sabe El Diablo 0.8/1, Ninos Ricos 0.5/1, Victorinos 0.5/1

A18-49: CBS 3.6/10, ABC 3.2/9, NBC 3.2/8, FOX 2.3/6, UNIV 1.5/4, CW 0.9/2, TELE 0.5/1, ION 0.4/1


Clear Channel Outdoor Holdings, Inc. added Debbie Reichig to the newly created position as SVP/Business Development and Marketing. Debbie is charged with client development and marketing efforts relating to the company’s brands. She will report to Rocky Sisson, EVP/Sales and Marketing, Clear Channel Outdoor.

Todd Zander advanced to VP/Digital Media Distribution with Discovery Communications where he will develop and implement strategies to spur additional distribution for Discovery’s digital media products via online and mobile platforms. Todd also works directly with the Discovery Education unit to further extend distribution for the company’s education services through new digital partnerships. Todd reports to Rebecca Glashow, SVP/Digital Media Distribution.

MTV Networks’ Entertainment Group hired Ben Hurst as VP/Strategy and Business Development. Ben joins from online video service Joost where he was VP/Business Development and Sales Strategy. In his new post, Ben will be based in New York and reports to Dan Yang, SVP/Strategy and Business Development. MTV Networks’ Entertainment Group consists of Comedy Central, Spike TV and TV Land cable networks and their companion websites in addition to and

This day in History:  1892 – William “Pudge” Heffelfinger became the first professional football player when he was paid a $500 bonus for helping the Allegheny Athletic Association beat the Pittsburgh Athletic Club.

Answer to Yesterday’s Trivia Question:    What is the one word that could send Howling Mad Murdock right off the deep end?   AMMONIA  Kudos to … nobody!  That’s one for me!

Today’s Trivia Question:  This series uses many interior and exterior shots are based on the Mandalay Bay Hotel in Las Vegas, even tho the set is located in Culver City.  What is the name of the hotel and the series?     (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: EXEC PROD/NYC: Proven track rec to lead prod arm of NYC post shop. Resp for successful completion of projs across all mediums. Bring proven leadership skills to all phases of prod thru post. Res:

JOB OPENINGS:  (2) DIR, SALES & ACCT MGR/The Hotel Networks/Chicago: 3+ yrs Ad Sales Exp, OOH/Dig-Place Based+, Creative, Aggressive, Proven Sales Pro, Exp w/ Sales Promo, Excel Comm Skills, Self-Motivated.

JOB OPENINGS:   MGR, STANDRD PRACTICES/RADIO DISNEY/BURBANK: Revw commercial copy/audio for policy compliance. Revw lyrics, video, sweepstakes, online content. Knwldg kids issues, COPPA, CARU, FCC, radio. 212770 (11/18)

JOB OPENING:  VP BIZ AFFAIRS METRO TV/ATLANTA: 7+ yrs Exp’d Media Exec. Work on Budgets, Acctng, Potential Partnerships/Acquisitions, Extensive Margin Analysis & Back Office Ops. Apply/Details: (11/14)

JOB OPENING:  SVP, INTEGRATED MKTG/MTV/NYC: 15+ yrs in Integrated/Ad Sales Mktg or Advrtsng; Proven success in dvlpng & implementing innovative, revenue generating, campaigns; BA req’d, MBA pref’d. EOE/M/F/D/AAP (11/14)

JOB OPENING:   DIR PRICING/PLANNING/GSN/NY: 10 yrs ad sales exp. Respon. for ad sales rate cards, stewardship, Knowledge of Dealmaker/VCI systems needed. Res + CL to

JOB OPENING: SALES/MKTG COORD/CYNOPSIS MEDIA/ Summit, NJ offices of Cynopsis: Support sales team, manage inventory, create mktg materials, manage partnerships.2-3 yrs exp. Resume:

JOB OPENING: RESEARCH ASSISTANT FOR E! / LA – Assist Research Dept. & EVP. 2 yrs admin experience and an interest in Research/TV required. Please submit resume:

JOB OPENING: SALES ASST CABLEVISION/NORWALK CT: 1-3 yrs exp in mrkt, adv or bus related field. Assist sales team & mgmnt. Strong Excel and Powerpoint skills. See full posting and apply to Req 9615BR (11/13)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SPRING INTERNSHIP CREDITS ONLY:  Trylon SMR (, a NYC PR agency, is seeking a Spring intern that has familiarity with the media industry and tech sector, and strong internet skills.

WINTER/SPRING INTERNSHIP CREDITS ONLY: WEB INTERN/Ramsey, NJ: Comp Sci/IT. Detail oriented, knows FTP, cpanel & CMS.HTML + CSS by hand. Can adjust CSS to match JPG. Pluses: XML, javascript, PHP, slicing PSDs into webpages.

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED:  EIC/Line Prod/Dir.Ops. 10+yrs Versed in: live, synd, news, reality, lg. event sports & Ent. Budgeting Lg & sm. Exc. org. skills, Movie Magic, & union contracts.  At ease in fast paced control room envir.

SITUATION WANTED:  MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales.True Closer!!!!! 

SITUATION WANTED:  EIC/Line Prod/Dir.Ops. 10+yrs Versed in: live, synd, news, reality, lg. event sports & Ent. Budgeting Lg & sm. Exc. org. skills, Movie Magic, & union contracts.  At ease in fast paced control room envir.

SITUATION WANTED:CAMERA OPERATOR/LA Based: MTV, TRUTV, ABC, Watch my reel at: Contact email:

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun!

SITUATION WANTED: DESIGN, ILLUSTRATION & ART DIRECTION (NYC) 20 years experience working concept through completion. Portfolio: Email:

SITUATION WANTED: RESEARCH DIR/STRATEGIST – See what 20+ yrs media, Nielsen, Hisp, research, sales, presentation experience can do for you.Email:

SITUATION WANTED: MEDIA PUBLISHING, EXEC MNGMNT & SALES– 18 yrs in creative online/print client solutions for the most prestigious titles in the legal & fashion ind (ALM and Conde Nast).

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


ABC:  FlashForward, Grey’s Anatomy, Private Practice
AZTECA: Laura de Todos, Lo Que Callamos Las Mujeres Edicion Especial, Al Extremo
CBS:  Survivor: Samoa, CSI, The Mentalist
CW:  Vampire Diaries, Supernatural
FOX:  Bones, Fringe
ION:  Ghost Whisperer, NCIS, NCIS
NBC:  Community, Parks and Recreation, The Office, 30 Rock, Jay Leno Show
PBS:  This Old House Hour, Antiques Roadshow, Story of India
TELE: Mas Sabe el Diablo, Ninos Ricos Padres Pobres, Victorinos
UNIV: En Nombre del Amor, Sortilegio, Rosa de Guadalupe

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