Thursday, May 7th, 2009


Cynopsis: Kids!


Good morning. It’s Thursday, May 7, 2009, and this is your first early morning Kids briefing.

Production has begun on the new CBeebies sketch show series, Gigglebiz (25 episodes), featuring Justin Fletcher and his cast of characters.  Scheduled to launch this summer, Gigglebiz is CBeebies’ first ever live-action sketch show.  The series is being shot both on location and in studio at Elstree.  Fletcher is best known to fans as Mr Tumble and the host of CBeebies Something Special.  Gigglebiz is being produced by Michael Towner, and will feature sketches penned by writers from BBC Entertainment’s Comedy School working with some of the network’s squad of writers and Fletcher.

Shaw Communications’ Shaw Video and Corus Entertainment’s Movie Central will roll out a range of ongoing 3D content, including movies, family programming, sports, concerts and specials on TV in Canada.  Set to launch this summer, the initial schedule of 3-D content will include NASCAR: The Imax Experience and film titles such as Journey to the Center of the Earth 3D, and Warner Bros. Deep Sea, the 3-D Imax underwater adventure narrated by Kate Winslet and Johnny Depp. Shaw will provide free  3-D glasses (the red and blue variety) to all its subscribers.


The new buddy comedy series Zeke and Luther is set to premiere on Disney XD and (, Monday, June 15 at 8:30p.  Created by Matt Dearborn and Tom Burkhard (the duo behind Even Stevens) and produced by Turtle Rock Productions, Zeke and Luther followed the adventures of tween best friends and their pursuit to become world famous skateboarders.  Exclusive full episode previews will be available for free on iTunes beginning Monday, June 1 and via Disney Channel on Demand for Verizon subscribers from Monday, June 8.  Leading up to the series debut, will feature the online game Zeke and Luther Challenge, with two additional games, Donut Run and Skate Tricks, launching in the site on May 15 and June 1, respectively.  Additionally, joining the network line-up with encore episodes is The Suite Life on Deck at 9p.

Nicktoons Network picks up a second season (26 episodes) of the new animated series Wolverine and the X-Men from Marvel Entertainment, for a total of 52 episodes.  Wolverine and the X-Men series debuted on the network in January 2008, earning the net its highest-rated April ever among core viewers and total viewers.  New episodes from season one of Wolverine and the X-men will premiere on the network Fridays beginning May 22 at 8p, following Iron Man: Armored Adventures at 7p.

Atari unveiled its release plans for the worldwide launch of its new title, Ghostbusters: The Video Game (, this year, which coincides with the 25th anniversary of the original film’s theatrical release and the launch of the Blu-Ray of the first movie, and the worldwide licensing effort by Sony Pictures Consumer Products.  In North America, Atari is publishing the game for all consoles on June 16.  Sony Computer Entertainment Europe is publishing the game exclusively for Playstation 3 and PlayStation 2 in Europe and PAL regions on June 19. The PSP version of the title will bow worldwide in fall 2009.


Cartoon Network Enterprises (CNE) is named as eh exclusive North American licensing agent for Cake Entertainment and Fresh TV‘s Total Drama franchise.  Under the deal, CNE will develop a licensing and merchandising program across multiple categories including home video for the Total Drama franchise, which includes Total Drama Island and its new season, Total Drama Action.  Total Drama Island debuted on Cartoon Network’s Har Har Tharsdays block in June 2008, and continues to run on the network, with the new series, Total Drama Action, currently in production and set to debut later this year.

Twentieth Century Fox Home Entertainment is set to release the new CGI animated adventure, Garfield’s Pet Force (1×70), direct to DVD on June, 16, 2009.  The title includes the bonus feature DVD-ROM build your own superhero game, Professor Wally’s Moscrambulator.

For the second year running, Roary the Racing Car has become the official ambassador of the UK’s The Children’s Trust.  To kick off this year, the producers, Chapman Entertainment, in conjunction with The Children’s Trust, Petrolhead Nirvana and Club Scuderia will launch an action-packed experience called ‘Dad’s Day Out’ on Saturday 16t May at Dunsfold Aerodrome, Cranleigh – the location of BBC2’s Top Gear.  Dad’s Day Out, which will raise funds for The Children’s Trust, will also offer an opportunity for dad’s to ride in Italian sport scars, including Ferraris, Lamborghinis and Maseratis.  Kids will get the chance to meet Roary the Racing Car and Big Chris, as well as ride in pedal cars and various other activities in the play area.


While in NYC on Tuesday, May 5, First Lady Michelle Obama visited the set of Sesame Street where she joined with Elmo in taping a Public Service Announcement (PSA) as part of Sesame Workshop’s Healthy Habits For Life effort.  The PSA, which will be offered to all outlets, features Mrs. Obama and Elmo talking about eating right, exercising regularly and asking adults to serve as healthy and positive role models for kids.


US motion picture exhibitor Regal Entertainment unveiled its succession plan yesterday.  CEO and Chairman and founder, Mike Campbell, will transfer his CEO responsibilities to Amy Miles, currently Regal’s CFO.  Campbell will take on the role of full-time Executive Chairman.  David Ownby, currently SVP/Finance and Chief Accounting Officer will become the company’s new CFO. The new executive appointments will be effective June 30, 2009.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 4/27-5/3/09:
Total Day      (000)   Primetime       (000)
NICK~:            1155    DSNY*:             1247
DSNY*:             795    TOON:                677
TOON:               475    NAN**:              431
NOGGIN:           319    NOGGIN:            406
NAN**:             234    NICKTOONS:       133
ADSM**:           176    DXD:                  113
DXD:                 100    DISCOVERY:         90
NICKTOONS:          81    BET:                    62
DISCOVERY:        47    ANIMAL PLANET:   54
ANIMAL PLANET:  36    MTV:                    52
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 4/27-5/3/09:
Total Day        (000) Primetime       (000)
NICK~:              590    DSNY*:             978
DSNY*:             530    TOON:               474
TOON:               291    NAN**:             316
NAN**:             172    NICKTOONS:       66
ADSM**:           122    NOGGIN:            66
DXD:                   60    DXD:                  63
NOGGIN:             56    DISCOVERY:       61
NICKTOONS:        42    THE N:               40
ANIMAL PLANET:  27    BET:                   37
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 4/27-5/3/09:
Total Day  (000)   Primetime      (000)
DSNY*:        458     DSNY*:             882
NICK:           449     NAN**:             419
NAN**:         277     TOON:              316
TOON:          205     DISCOVERY:        94
ADSM**:      171     MTV:                   81
DXD:              44     COMEDY:             66
MTV:              43     BET:                    64
DISCOVERY:   41     THE N:                 58
NICKTOONS:  34     ESPN:                  55
ESPN:            34     NICKTOONS:        46
BET:              34
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, May 1, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1143; K6-11 516; TWEENS 9-14 380
DISNEY CHANNEL:     K2-11 1002; K6-11 660; TWEENS 9-14 555
CARTOON NETWORK: K2-11   470; K6-11 254; TWEENS 9-14 186
DISNEY XD:               K2-11   110; K6-11   62; TWEENS 9-14   48
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, May 2, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1375; K6-11 898; TWEENS 9-14 676
DISNEY CHANNEL:     K2-11 1071; K6-11 718; TWEENS 9-14 603
CARTOON NETWORK: K2-11   511; K6-11 338; TWEENS 9-14 232
DISNEY XD:               K2-11   151; K6-11   96; TWEENS 9-14   53
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, May 3, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1332; K6-11 864; TWEENS 9-14 659
DISNEY CHANNEL:     K2-11 1021; K6-11 717; TWEENS 9-14 639
CARTOON NETWORK: K2-11   648; K6-11 458; TWEENS 9-14 338
DISNEY XD:               K2-11   173; K6-11 110; TWEENS 9-14   71
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:
On the Munsters, what did Niece Marilyn collect?  PORCELAIN BUNNIES  Kudos to … nobody!  wow!

Today’s Trivia Question:  According to their tag line, who “makes morning’s they’ll remember”?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

To subscribe to any Cynopsis edition(s) click here
To unsubscribe, click here or click the button at the end of this email.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here   .

JOB OPENING: MGR ONLINE AD SALES OPS/Lifetime TV: Dvlp, evaluate & approve deals to max profit generated by online inv. Demonstrated exp online media ind. BS req’d. Strong MS Excel & analytical skills. (5/14)

JOB OPENING: NEW MEDIA ASSET COORD/Hallmark Channel/Studio City: Support New Media assets thru online &offline tools. Exp. working w/photo images. Must have Photoshop/CS2/Bridge. See full posting & apply @ (5/14)

JOB OPENING: AE/BBC/LA: Motion Gallery, stock footage & clips. Grow biz w/advrtsng & corp clients who req moving imagery for commercials & corp videos. Biz dev cold calls, acct mngmnt. 2+yrs exp Res: (5/14)

JOB OPENING: AD SALES PLAN’R/BBC/NY: sell ad space on Biz dev, lead gen, strong org & rsrch skills, dev spprt mat’ls, prep sales mat’l, presentations & team for pitches Res: (5/14)

JOB OPENING: DIR AUD DEV/BBC/NYC: Grow news offering in US. Drive traffic, consumer mktg, prtnrshp mngmnt, 3rd party site outreach. Analyze traffic & usage. Mng all mktg & aud dev strat. Res: (5/14)

JOB OPENING: SALES DIR/BBC/NYC: Mng sls team, media licensing exp pref. 5+ yrs mngng sls team, able to coach & direct sell. Implement sales strat, mng projected sales/rev, grow biz. Res: (5/14)

JOB OPENING: FREELANCER, AUD RSRCH/MTVNETWORKS/LA: TV rsrch analyst/mgr w/strong skills. Media Math & Nielsen/Star Media sftwr sys skills req’d. Proficiency-synd rsrch (esp. MRI) pref’d. 2+ yrs. exp. TV rsrch. [email protected] (5/14)

JOB OPENING: MGR CONSUMER ADV/A&E TV: Mng consumer directed comm in support of tune-in & branding goals for A&E, Bio & CI HD. 5+yrs mktg and/or promotions exp in tv/cable or brdcst. Please apply via (5/13)

JOB OPENING: DIR POST PROD OPS/NYC: 7 yrs exp. Tech savvy w/strong technical writing sk and knwldg graphical/editorial technology. Fluent in current HD/SD broadcast technology. EOE/M/F/D/AAP Apply (5/12)

JOB OPENING: PROD/OPERATIONS MGR/NY: Seeking Mgr with at least 3+ yrs prod exp; detail oriented multi-tasker; exp in studio, remote & post prod; solid budgeting/negotiation skills; strong work ethic; Resume: [email protected] (5/12)

JOB OPENING: VP-BUS AFFAIRS/DISCOVERY/MD: Mng/negot/draft complex TV prog. deals, provide legal advice on prog/prod. issues. JD, 6+yrs transactional & ent. Legal exp. Apply: #8948 (5/9)

JOB OPENING: NATIONAL SALES MANAGER/WTIC/WTXX/Hartford: Seeking NSM with at least 5+ yrs media sales exp; broadcast TV, cable or radio exp. preferred; excellent negotiation skills; strong work ethic; Resume: [email protected] (5/7)


Our daily Publications provide you with job advertising impact:

DIRECT CONNECT: Deliver your message by 5:30 am every morning.
THE RIGHT ENVIRONMENT:  The #1 TV & Entertainment source for classifieds – a major resource for job seekers (and non-seekers!)
REACH: Each classified ad reaches over 100,000 subscribers DAILY!
IMPACT: Job Ads in Cynopsis get responses and results!

To begin your search for the most qualified candidate or employment opportunity,
Contact Trish Pihonak – [email protected], 203.926.9878

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDIT ONLY:  AD TRAFFIC Intern/The Hotel Networks, NY: Commercial data entry, updating show titles, copy/logs. Majors: Media/Comm, Mktg, Adv, Bus/Fin– Analytical, PC, Detailed, Customer Service. Resumes: [email protected] (5/14)

SUMMER INTERNSHIP CREDIT ONLY:  FLYP, a new media magazine, seeks a MARKETING & EDITORIAL intern in New York City to assist editors with all our marketing initiatives and do research for feature stories. Resume: [email protected]  (5/14)

SUMMER INTERNSHIP CREDIT ONLY:  WRITER/DIRECTOR/PRODUCER  Exceptional and fast writer, client friendly, EPK’s and DVD bonus features, internet pods, video games for Disney, Universal, New Line etc. In LA. Contact Lisa at [email protected]  (5/14)

SUMMER INTERNSHIP CREDIT ONLY:  MARKETING & BUSINESS DEVELOPMENT CONSULTANT 10+ years film/TV experience, extensive production/post production contacts. [email protected]  (5/14)

SUMMER INTERNSHIP CREDITS ONLY: GRAPHIC DESIGN INTERN: Assist with designing and creating broadcast design and interactive media. Must know Photoshop, Illustrator and either Flash, A/E or Dreamweaver. [email protected] (5/12)

SUMMER INTERNSHIP CREDITS ONLY: Orchard Films, a documentary film production company/DUMBO, Brooklyn: Looking for summer interns to help with several projects. Email cover letter & resume to Amanda: [email protected]  (5/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: SHOOTER/EDITOR (LA): HDV and ENG cameras. 2 years News Photog experience. Own Final Cut Pro Suite. Also versed in Avid. Self starter, work on own batteries. [email protected] (5/13)

SITUATION WANTED: REALITY PRODUCER/WRITER/DIR: NBC, TLC, CMT, CNN, E!, Discovery, pilots, sales tapes, internet; I’ll write your reality show treatment and develop your ideas. LA Based; travels well; [email protected] (5/13)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (5/13)

SITUATION WANTED: 8+ years experience in TVB-cast & Cable Buying & Supervising (General, DR, and PP). Also, some experience in print, radio, and online.Will move for the right opportunity. [email protected] (5/13)

SITUATION WANTED: TONY NOM. B’WAY PROD/THEATRE CONSULT/ACQUIS. & DEV./NYC 30+ yrs exp. in theatre. Superb theatre/film/TV contacts seeks FT or Consulting Position w/Studio/Prod Co. looking for properties. Contact: [email protected] (5/13)

SITUATION WANTED: Atlanta sales and marketing professional with 10 years experience in cable and telecommunications industry.Expertise in both the content and affiliate distribution. Strategic team player. [email protected] (5/12)

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA) Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: (5/12)

SITUATION WANTED: FIELD PRODUCER/ DIRECTOR/LA: Docusoap, Lifestyle, Infotainment,Feature Doc + more. Resonant leader, keen writer, field/post, strong storyteller + showrunner. 8+ yrs. Will travel. [email protected] 917.716.7277 (5/12)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT, PT or Temporary position: immediate start. Please contact [email protected] (5/9)

SITUATION WANTED: MARKETING/ACCOUNT DIRECTOR in NYC area. Seeking client or agency position. View my web folio for resume, accomplishments and contact info: (5/9)

SITUATION WANTED: College Student. NJ/NY/CT. A summer internship with hands on exp (paid or unpaid). Majoring in Internat’l Business at Sacred Heart University, CT. Diligent; hard working; open to all industries. [email protected] (5/8)

SITUATION WANTED: Eco-consultant experienced in media/entertainment available to help you implement green changes at your company or office. One-on-one or group. NYC-based. Contact [email protected] (5/7)

SITUATION WANTED: International FORMAT CONSULTANT – Willing to travel anywhere in the world to consult, produce, or represent your formats, specializing in Asia,Australia,Europe, Middle East, North and South America and Africa. Mail to: [email protected] (5/7)

SITUATION WANTED: AVAILABLE NOW: 15-year veteran LOS ANGELES Audio Post supervisor/editor/sound-designer/mixer CREATIVE with ProTools and series television, national radio, corporate and feature film credits. [email protected] (5/7)

SITUATION WANTED: COLLEGE STUDENT/NYC/DC: Seeking exciting summer internship (paid or unpaid). Drama & Psyc major at Vassar College, particularly interested in film and TV. Enthusiastic and hardworking. [email protected] (5/7)

SITUATION WANTED: WRITER, PROD. ASST., RSCH, CREATIVE CONSULTANT: (PBS, MTV, GSUSA, Columbia) Script/story dvlpmt TV, theatre; educa & corp dvlpmt. Music, children’s media. Good sense of humor! [email protected] (5/7)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2009

Related Stories

04/22/24: Cynopsis Media Tech Update

Video advertising

A CYNOPSIS MESSAGE FROM PREMION PREMION Premium CTV/OTT Advertising BUILT WITH THE POWER OF LOCAL Local CTV/OTT Expertise in all 210 DMAs TAG BRAND SAFETY CERTIFIED and TAG CERTIFIED AGAINST FRAUD Premium Brand-Safe Streaming TV Advertising 125+ Leading TV & Media Brands, Precision Targeting, Attribution & Measurement LEARN MORE AT PREMION.COM Monday […]

Cynopsis 04/22/24: CBS cancels “So Help Me Todd”

CBS cancels "So Help Me Todd"

Monday April 22, 2024 Today’s Premieres A&E: Intervention at 8p; Quarter Ton Teen at 9p HGTV: Ugliest House in America at 9p History: Proof Is Out There: Military Mysteries at 9p Magnolia: Restoration Road With Clint Harp at 8p Netflix: CoComelon Lane TLC: 90 Day Fiance: Love in Paradise at 8p IN THE NEWS Decent […]

04/21/24: Cynopsis Jobs

Shaking Hands

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]