Thursday, May 21st, 2009


No medium reaches more people than network television.
Only CBS reaches more people than any other network.
Only CBS is up over last year.
Only CBS launched this season’s #1 new show.
CBS, the only choice for smart advertisers.

CBS. America’s Most Watched Network.

Source: Nielsen Media Research. For full source information, click here.
For more information about CBS, visit

Cynopsis: DIGITAL


Good morning, it’s Thursday, May 21, 2009, and this is your first early morning digital briefing. 

Microsoft is planning to introduce a brand new search engine next week at the D: All Things Digital conference as it scrambles to try and regain market share in search advertising from Google, per the WSJ. Code-named “Kumo” (“cloud” or “spider” in Japanese,) the search engine is designed to streamline searches for products or subjects by grouping them into categories. WPP’s JWT agency has been hired to promote the launch. Competitor Yahoo also unveiled some improvements to its search product this week, incorporating a more answers-oriented approach as featured on


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The ambitious, environmentally-themed documentary Home, directed by French photographer and author Yann Arthus-Bertrand, produced by Luc Besson and narrated by Glen Close, is getting a true multiplatform release. The film will be released in theaters, air on NGC HD, hit stores via Twentieth Century Fox DVD and Blu-ray and stream online in over 50 countries on World Environmental Day on Friday, June 5. The telecast begins on NGC at 9 pm ET/PT.
At Comcast’s E! network its all tweets, all the time. The channel started running a scrolling Twitter ticker from popular celebrities across the screen during regular programming. Fans can also download a widget broadcasting the various feeds on E! Online.


As we’ve seen, renegade web video control panel developers aren’t always welcomed. Joost is making an exception for indie developer Paul Yanez, who has put together a new downloadable Joost Media Player app using the Adobe Air platform, noticed NewTeeVee. It’s sort of a return to the original version of Joost, disabling newsfeeds from users that are so central to the new Joost experience. But it does include a Twitter integration.
Social music service, that allows you to build playlists and search for a song then add a short Tweet-style message to it, has added YouTube videos to its music feed, notes GigaOm.
Fans of the William Shatner’s ill-fated singing career may want to check out the latest posting on the AFI‘s YouTube page. He channels Ol’ Blue Eyes in his tribute to George Lucas’ Lifetime Achievement Award (although he doesn’t really sing.)


ESPN will become the first cable network to integrate its own media player onto YouTube and to feature pre-roll advertising on the portal, per AdAge. (Other media brands such as Sony’s Crackle have previously imported their players.) The network plans to launch the branded player on July 15, featuring clips from taped programming.


Craigslist struck back yesterday filing a lawsuit of its own against South Carolina Attorney General Henry McMaster, seeking declaratory relief and a restraining order to prevent further criminal charges from being filed. The prosecutor has demanded that Craigslist remove portions of its site that deal with adult services, even after the listings service took steps to legitimize the category.
Software-based CDN solution Contendo signed deals to provide content delivery services for Conduit and Seeking Alpha.


It appears that the proliferation of video on web sites and mobile phones is still proving to be additive to the television mother ship, according to Nielsen‘s latest Three Screen Report. Americans are watching more TV overall and more timeshifted television, even as their internet video consumption grew by 50% y/y. Meanwhile, mobile video viewing has grown by a significant 52% from the previous year, now consumed by 13.4 million Americans. (Nielsen noted last week that iPhone users in particular are driving increased media consumption; they are more than four times as likely to use the mobile internet, six times as likely to use mobile applications and six times as likely to consume mobile video.) Younger viewers are changing their habits most rapidly; 18-24 year olds spent virtually the same amount of time watching video on their DVR as they did online – timeshifting 5 hrs, 47 minutes/month and watching 5 hrs, 3 min/month online.
Overall Usage Number of Users 2+ (in 000’s) – Monthly Reach
                                            1Q09       4Q08        1Q08     % Diff Yr to Yr
Watching TV in the home        284,574   285,313   281,106       1.2%
Watching Timeshifted TV          79,533    73,934     57,934      37.3%
Using the Internet                 163,110   161,525  158,002        3.2%
Watching Video on Internet     131,102   123,195  115,970      13.0%
Using a Mobile Phone              230,436   228,920  219,619       4.9%
Mobile Subscribers Watching 
Video on a Mobile Phone            13,419   11,198     8,817      52.2%
Source: The Nielsen Company
Monthly Time Spent in Hours: Minutes Per User 2+
                                             1Q09    4Q08   1Q08   % Diff Yr to Yr  Absolute Diff Yr to Yr
                                                                                (1Q09 to 1Q08)   (1Q09 to 1Q08)
Watching TV in the home          153:27  151:03  150:38        1.9%                 2:49
Watching Timeshifted TV              8:13     7:11     5:52       40.1%                 2:21
Using the Internet                     29:15    27:04   27:57        4.6%                 1:17
Watching Video on Internet          3:00      2:53     1:57       53.2%                 1:02
Mobile Subscribers Watching
Video on a Mobile Phone               3:37    3:42      n/a          n/a                    n/a
Source: The Nielsen Company
Video Audience Composition – Age  1Q 2009
                         K2-11 T12-17 A18-24 A25-34 A35-44 A45-54 A55-64 A65+
On TV                 10%     6%       7%     13%     14%     17%    15%   18%
On the Internet     8%      8%       7%     15%     18%     22%   15%     7%
On Mobile Phones  n/a    18%      10%     34%     20%     11%     6%     1%
Source: The Nielsen Company


A start-up named Ethervision launches Skateropolis this morning, a new social iPhone app geared for skateboarders allowing skaters to upload their own boarding videos directly from the app. The company’s sponsor pool is as targeted as its user base. Ethervision is only partnering with companies that have a proven benefit to the skate industry. There’s even a local component; local skate shops will sponsor local skatepark pages in yearly increments.
This is a step in the right direction. Microsoft is adding Netflix streaming capabilities to its Media Center software, one of first popular tools to enable the “last ten feet” viewing experience on your television. Expect it to be bundled with the release of the more expensive versions of Windows 7 later this year.
Sanyo announced a portable widescreen LCD projector featuring the world’s first high-speed 802.11n wireless LAN capability. That means you can network it to your computer and stream videos from Hulu or your favorite site without having to run unwieldy cables. The PLC-WXU700 also features 1280 x 800 WXGA resolution and 3800 lumens of brightness. It has a June release date and a sticker price of $3,000.
announced it will expand its portfolio of embedded 3G mini laptops this summer – and make them available in AT&T stores nationwide. The lineup will include Acer, Dell and Lenovo mini laptops.


Ascent Media Group
announced the appointments of Emily Keeton as SVP/Corporate Development; Adam Poulte as SVP/Global Sales and Account Management; and Staci Miller as VP/Strategic Initiatives. All three are based at the company’s Santa Monica, CA headquarters.
UK-based online lead generation firm Clash-Media appointed former executive Gavin Stirrat as Chief Operating Officer. He is charged with streamlining business procedures and automating digital marketing processes.


Like the iPhone in the mobile space, Facebook suffers from too much of a good thing. More than 50,000 applications have been built for the leading social networking platform and it’s getting increasingly difficult to figure out what’s worth taking a flier on. The platform addressed this problem yesterday with the launch of an Application Directory, encouraging the cream to rise to the top by directing users to popular apps, apps your friends are using and apps that Facebook thinks you may like based on past preferences. ( Here‘s a little video primer of the feature that sounds just like those Apple iPhone ads.) Those that sport a green checkmark have been “verified” by Facebook staffers (developers must pony up $375 to submit their app for approval.) And like iTunes, Facebook will choose some to recommend to users, apps like Zimride’s Carpool app, which helps you find friends to share rides with, and the popular Flixter app, which allows you to share with your friends what movies you’ve recently seen. 

Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: ADMIN FOR THE DIST DEPT/GSN/CHICAGO: Report to Exec Dir. 2 yrs exp in telecommunications and/or cable TV. Research, presentations, event coordination. Word, Excel, Powerpt. Send resume and C/L to [email protected] (5/29)

JOB OPENING: SUPERVISOR/Univision NAT’L TV Sales /NY: Prior Brdcst exp req’d, Exe Asst exp pref’d. Detail-oriented, strong comm & orgnztnal skills, fluency in MS Office. 4 yr BA degree pref’d. Email: [email protected] EOE (5/29)

JOB OPENING: SVP CORP RSRCH/Discovery/MD: Proven leadership & rsrch exp, creative problem solver & strat thinker. Masters deg pref’d & 15 yrs exp Strong background new media/emerging tech. Apply: Job 8977 (5/28)

JOB OPENING: PRODUCERS/AP’S : LA based syndicated medical talk show. Experience in talk and/or medical required. Apply to: [email protected] (5/28)

JOB OPENING: MGR COMMUNICATIONS/LOGO/NYC: 5+ yrs PR exp. in TV programming media relations; media relations, executive and talent preparation, story placement B.A. related field. EOE/M/F/D/AAP (5/28)

JOB OPENING: RESEARCH ANALYST/Screenvision Cinema/NYC: 2-4 yrs exp; proficient w/Nielsen & Research systems. Ability to analyze data & execute for sales in fast pace environ. Send resumes to: [email protected] (5/27)

JOB OPENING: MANAGER/DIRECTOR – AUDIENCE RESEARCH/Latitude/BOS: Lead innovative research team – design/analyze/report audience rsrch, 3-10 yrs research & 4 yr degree. See: Apply: [email protected] (5/23)

JOB OPENING: SR RSRCH ANALYST, AD SALES/ AETN/NYC: Strong analytical, strategic thinking/sales positioning/2+ yrs nat’l TV research exp, network/ad agency. Prof in Nielsen systems/MRI pref. Apply: (5/23)

JOB OPENING: SR RSRCH ANALYST, DISTRIBUTION/AETN/NY: Support trad’l & new distrib platforms. Create reports/review synd res studies. 2+ yrs media res exp. Know Nielsen syst & other res sources. Apply: (5/23)

JOB OPENING: WRITER/PROD ON-AIR MKTG/TLC/SS: Conceive/write/prod. high profile TV/radio campaigns that maint brand/msg. BA in Video/Film, 4+ yrs exp. writing/prod mktg. projs, exp mngng editors a must. Apply: Req#8958 (5/22)


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SUMMER/FALL INTERNSHIP CREDIT ONLY: PROD ASST/Aces Deuce Productions/NYC: Asst in promoting& publicizing TV pilot along w/ rsrch, updates, coord world premiere. Resume: [email protected] include “LWG Intern” in subject (5/22)

SUMMER INTERNSHIP CREDIT ONLY: MKTG INTERN/MTVN/NY: Provide support for intl format sales & mktg of localized productions of MTVN programs; be TV/media savvy w/ strong writing & research skills. Please send resume to: [email protected] (5/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: AWARD-WINNING FREELANCE CD/ WRITER/ PRODUCER Former Creative Director for international cable network ready for freelance project work. Visit for samples and contact info. (5/29)

SITUATION WANTED: Dynamic, experienced and results oriented sales professional with an extensive track record of creating new business opportunities. Email [email protected] for more details (5/29)

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA) Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: (5/29)

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA) Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: (5/28)

SITUATION WANTED: ACE PRODUCER/DIR/WRITER: all things non-fiction: news, ent, talk, and docs; NBC, TLC, Discovery, E!, CMT, CNN, Disney, etc.  LA based, will travel. [email protected] (5/27)

SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (5/23)

SITUATION WANTED: WRITER’S ASSISTANT/STORY CO-ORDINATOR/TORONTO: Dedicated, creative, willing to learn, has experience in writer’s room. Willing to move. Contact: [email protected] (5/23)

SITUATION WANTED: A WRITER’S WRITER! The economy’s not as bad as CHEMO! Just survived cancer! Grateful to be alive, grateful for crumbs! MTV, NY Post writer will write (copy, scripts, etc) until you’re happy! [email protected] (5/22)

SITUATION WANTED: EVENTS/PRODUCTION/TALENT BOOKING, COORD’N & MGMT NY – Produce high-profile int’l events/productions; corporate/non-profit; nat’l TV credits, superb contacts. Freelance or FT. Contact Jodi: [email protected] (5/22)

SITUATION WANTED: MULTI-PLATFORM BRANDING & STRATEGIC BUSINESS DVLPMNT CONSULTANT, 15+ yrs of ent exp as producer, program supplier, extensive corp alliances, orgnztn’l mngmnt, & funding capabilities & resources. Email [email protected] (5/22)

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