Thursday, March 1st, 2007


Available barter once per week beginning Fall 2007.
New markets just added:  San Francisco, Boston, Detroit, Denver,
San Francisco, and New Orleans!

FIRST LOOK II: Available barter/cash Fall 2007:
Feature package with 20 blockbuster films and big stars!!!
Already cleared on ABC, Sinclair, Hearst, Cox, and
Media General station groups!

International Buyers:  First Look Television will be at Filmart and MIPTV.



Good Morning, it’s Thursday, March 1, 2007 and this is your first early morning briefing.

Fox has reached an agreement with its affiliate body for the local station websites to carry streaming video and downloads of select Fox primetime shows. Visitors can purchase at a per episode rate or $1.99, or a full season ranging from $19.99 to $39.99. Fox affiliates and the network will share the revenue split, tho how that split works has not been announced.

Tonight’s Finale:
USA:  Nashville Star at 10p


Just a week after announcing the celebrity line-up for ABC’s Dancing with the Stars, The Soprano’s tough guy actor Vincent Pastore, 60, has decided to pull out of the competition series after the first week of training, citing that the physical demands of the ten-week season would be too difficult for him to endure.

MTV Networks announced its new presentation model for the Upfront season, built around a series of interactive ad sales events that will roll out in four phases throughout the year.

  • Brand Roadshows for MTV, VH1, CMT and TV Land and Client Meetings for Comedy Central, Spike TV and CMT will preview upcoming marketing and programming initiatives across all platforms. (Nickelodeon already launched its roadshow presentation and will hold its own upfront March 8, as will TV Land on March 23.)
  • MTVN Digi-Tours will be held in the spring, weeklong series of events offering clients total immersion in multiplatform experiences across the company’s brands.
  • Demo-specific research summits will be held in the fall to dive into current behaviors and attitudes of Young Adults, Kids and Family and Men/Adults. MTVN will share proprietary research for each as they pertain to the appropriate property.
  • A chief marketing officer summit will be held in the fall to bring top clients together to discuss strategic models for collaboration, major trends and future opportunities.

ABC Family has ordered up a nine episodes of a new series called Greek about a geeky college freshman who decides to shed his high school persona and join a fraternity.  Greek is looking at a summer premiere along with the returning Kyle XY. Also at ABC Family, the network has renewed its drama series Lincoln Heights from Balance Prods. for a second season of 10 episodes.

ABC will reversion UK Channel 4‘s new Too Big to Walk? series for the U.S. market for a possible Summer 2007 debut with the help of producer Ricochet and co-exec producers Nick Emerson and Julie Laughlin.   The original had 8 overweight folks walk 500 miles over two weeks in BritainThe U.S. version of the British show will be more American, with more games and reality show challenges integrated into the walks that contestants need to take to win.

Joining the cast of the ABC drama project Dirty Sexy Money from ABC TV Studio are Donald Sutherland and Jill Clayburgh.  The project stars Peter Krause as an attorney who represents an extraordinary wealthy family, headed by Sutherland and Clayburgh.

Casting Call: The next project from Peter Engel and Barry Katz will be The Next Big Thing: Who is the Greatest Celebrity Impersonator set to air this summer on ABC. With production beginning March 5, auditions will be held in four cities: in Los Angeles March 5-6; Las Vegas March 11-12; New York March 20-21; and Orlando March 28-29. Contestants will advance from regional auditions and move on to semi-final rounds, then ten finalists will be voted on by viewers. Interested participants can go to or for more casting information.
Casting Call: If you’re a mother living in the Houston area, grab your daughter for the local casting auditions for The CW Network reality series Crowned: The Mother of All Pageants. The auditions, scheduled by appointment only, will be on March 12 at the CW39 TV Studios (KHCW). Mothers and daughters need not have any pageant competition experience, but they must both be at least 18 years old. To make the audition appointment, call CW39 or contact Amanda Perkins via email at [email protected]. If you can’t make the audition date in person, submit your own video directly to the network and information about how to do that can be found at


Denise Dahldorf has been named as EVP/Content Distribution and Marketing, MTVN and BETN, reporting into MTVN’s acting COO, Rich Eigendorff.  Denise will manage all distribution activities for MTVN and BET Networks. The following promoted execs will all report into Denise.

  • Samantha Cooper, Meg Lowe, and Courtney Menzel have all been upped to SVP for cable and satellite content distribution accounts.
  • Juliette Morris was named as SVP/Content Distribution Marketing, MTVN and BETN, where she will oversee content distribution marketing and local ad sales for MTVN’s and BET Networks’ brands.
  • Greg Clayman, SVP/MTVN Mobile Media, and Jason Witt, SVP/Online Distribution and Partnerships, MTVN Global Digital Media will both continue to be responsible for mobile partnerships and portal agreements, respectively, with both reporting directly to Mika Salmi, President/MTVN Global Digital Media.

Coconut Palm Acquisition Corp., which has an agreement to merge with Equity Broadcasting Corporation, has named Mark Dvornik as EVP of Retro Television Network for EBC. His new position will become effective upon the completion of the merger.
Ryan Donovan has been hired by VERSUS as VP/Marketing to supervise the consumer and trade marketing efforts for the network.
Program Partners has added Ryan Craig as its new Director/Research and Regional Sales Representative. This addition corresponds with a newly expanded local market research and sales department.
CBS Interactive has appointed Patrick Keane as EVP/CMO to establish protocols to market and sell its content on a number of emerging media platforms as well as increase the number of advertisers. Patrick will work with several department heads including Jo Ann Ross, President/CBS Network Sales; George Schweitzer, President/CBS Marketing Group; and David F. Poltrack, Chief Research Officer/CBS and President/CBS VISION.
Dallas-based Belo Corp. announced several key changes in its executive ranks:

  • Dunia Shive has been named President/Chief Operating Officer. Dunia will be responsible for executing Belo’s strategy at the company’s legacy and internet businesses. He will continue to report to Robert Decherd, CEO.
  • Donald “Skip” Cass will become Vice President Internet and Business Activities, also reporting to Decherd.
  • Wes Jackson has been promoted to President/General Manager Belo Interactive Media. He will continue to manage the company’s websites and execute enterprise-wide interactive and internet strategies.

Ana de Castro has been bumped to SVP/Business and Legal Affairs at Warner Bros. Consumer Products (WBCP), where she will report to Brad Globe, President/Warner Bros. Worldwide Consumer Products. Ana will take charge of all global business and legal affairs efforts for WBCP. Her duties will include negotiating license agreements in addition to merchandising rights acquisitions. She will also be involved with overall business and strategic planning for the company.
Spectrum Productions has hired former Discovery Communications, Inc. VP/Development and Production executive, Jim Rapsas for the new position of SVP/Development and Production. Jim will spearhead the company’s development initiatives and upgrade the company’s stable of program offerings, in addition to providing editorial supervision for Spectrum’s current series and specials. He will also work in tandem with Guy Nickerson, President/Executive Producer to create new programming and help expand production into new categories and formats. 


Today in Cynopsis Kids, listen to the audio version here, or subscribe to iTunes CynKids podcast

  • Alan Arkin and Steve Carell – Get Smart
  • Nickelodeon gets its own theme park at Mall of America

Today in Cynopsis International, listen to the audio version here or subscribe to iTunes Cyn Int’l podcast

  • CNBC opening new office in Sydney, Australia
  • ABC to reversion U.K.-based Channel 4’s Too Big to Walk? series for the U.S. market with Ricochet
  • TV5MONDE USA to produce and broadcast weekly coverage of the 2007 French Presidential elections

Top 10 M-F Syndicated Strip Series for the week of 2/12-2/18/07 ranked by HH Rtg
Wheel of Fortune (CTD)                           9.1 AA
Oprah Winfrey Show (CTD)                       7.6 AA / 7.8 GAA
Jeopardy (CTD)                                      7.4 AA
Entertainment Tonight (CTD)                    6.6 AA / 6.7 GAA
Dr. Phil Show (CTD)                                5.7 AA / 5.9 GAA
Everybody Loves Raymond (CTD)              5.7 AA / 7.6 GAA
Judge Judy (CTD)                                   5.3 AA / 8.3 GAA
Seinfeld (Sony)                                      4.9 AA / 5.5 GAA
Inside Edition (CTD)                                4.2 AA / 4.3 GAA
Live with Regis and Kelly (Buena Vista)       3.9 AA
Millionaire (Buena Vista)                           3.9 AA / 4.5 GAA
Source Nielsen Media Research – Live + SD Data
Top 10 M-F Syndicated Strip Series for the week of 2/12-2/18/07 ranked by A18-49
Everybody Loves Raymond (CTD)                3.2 AA / 4.2 GAA
Seinfeld (Sony)                                        3.1 AA / 3.4 GAA
Oprah Winfrey Show (CTD)                         2.9 AA / 3.0 GAA
Entertainment Tonight (CTD)                      2.8 AA / 2.9 GAA
Friends (Warner Bros.)                               2.6 AA / 3.0 GAA
That ’70s Show (Carsey Werner)                 2.5 AA / 3.2 GAA
Wheel of Fortune (CTD)                             2.4 AA
King of Queens (Sony)                               2.4 AA / 3.3 GAA
Jeopardy (CTD)                                        2.1 AA
Dr. Phil Show (CTD)                                   2.1 AA / 2.1 GAA
Source Nielsen Media Research – Live + SD Data

TUESDAY – A18-49 AnalysisFOX was a two-time winner Tuesday night delivering an overall 11.9/29 A18-49, according to fast affiliate ratings from Nielsen Media Research. CBS came in #2 with 3.4/9, and then NBC at 3.0/8, ABC 2.2/6, UNIV 1.8/4, CW 1.5/4 and TELE 0.5/1. FOX’s first #1 was American Idol at 8p with a commanding 11.4/29. Then at 9p, FOX’s final half hour of Idol delivered a 13.5/32, and then the premiere of Are You Smarter Than a 5th Grader? scored a time period winning 11.2/27. NBC had the final win at 10p with Law & Order: SVU at 4.2/11.

Live + Same Day Household Ratings: Tuesday, February 27, 2007 – FEBRUARY SWEEP DAY #27 – time period averages. Source: Nielsen Media Research

FOX        16.6/25       American Idol 17.1/26, Are You Smarter Than a 5th Grader? [p] 14.8/22

CBS        8.4/13           NCIS 10.3/15, The Unit 8.1/12, Criminal Minds [r] 6.9/11

NBC        6.2/10          Dateline: NBC 4.3/6, Law & Order: CI 6.4/10, Law & Order: SVU 7.9/13

ABC        4.7/7           America’s Funniest Videos [r] 3.5/5, Primetime: The Outsiders 3.7/6, To Iraq and Back: Bob Woodruff Reports 6.9/11

CW         2.2/3           Gilmore Girls 2.8/4, Veronica Mars 1.7/3

UNIV       2.2/3           La Fea Más Bella 2.7/4, Mundo de Fieras 2.0/3, Lo que no vio de Premio Lo Nuestro 1.7/3

TELE       0.6/1           Marina 0.6/1, Zorro 0.6/1, Decisiones 0.5/1

A18-49: FOX 11.9/29, CBS 3.4/9, NBC 3.0/8, ABC 2.2/6, UNIV 1.8/4, CW 1.5/4, TELE 0.5/1

This Day in History:  1941– Duffy’s Tavern debuted on CBS Radio — and became a popular hit for 10 years.

Answer to Yesterday’s Trivia: What middle name was given to little Richie on the Dick Van Dyke Show to settle the feud between the grandparents?  ROSEBUD, an anagram for Robert, Oscar, Sam, Edward, Benjamin, Ulysses, David, covering all the relatives.  Kudos to: Jessica Miller-The Martin Agency/NY; Buffy Johnson-Charter Media/St. Louis;   Jeniese Williams-Katz Direct/NY; Bobby Rivers-Clear Channel Radio/NY; Ron Yurman-Music Choice/NY; Ann Marie Whyte-Cedar Point/Sandusky, OH; Andrew Spohn-OMD/Chicago; J.Wade-BMP/LA; Len Klatt-Premiere Radio Networks/LA; Coleen Raymann-Buena Vista Television/CA; Dan Matson-20th Television/My Network TV/LA; Eugene “Geno” Scala, Jr.-The Zamzow Group, Inc./CA
Today’s Trivia Question: What did Mearth, Mork and Mindy’s son call his mother? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Cyn

Cynopsis Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: VP DISTRIBUTION EASTERN REGION-LIFETIME/NY: Lead development & implementation of affiliate sales strategies to maximize ad sales & secure programming tune-in. Apply at: (3/8)

JOB OPENING: AFFILIATE DISTRIBUTION ASST/Hallmark Channel/NY: Affiliate (Mid-town): Support RVP and regional NDS Teams. 2 yrs. min exp. See full posting & apply at (3/8)

JOB OPENING: TRAVEL COORDINATOR TV /NY based: Syndicated daytime Talk Show needs an exp’d Travel Coord. Responsible for handling all guest travel needs for the show and supervise the travel department.RESUMES:  [email protected]    (3/8)

JOB OPENING: DOCUMENTARY EDITOR/FREELANCE/Lou Reda Productions/Easton, PA: Needs seasoned long form editor that possesses strong directorial, solid creative thinking in editorial process. Contact: [email protected]  (3/8)

JOB OPENING: VP MARKETING/Channel M/LA: This position will direct and oversee all marketing functions. 10 yrs exp within a medium to large media company or advertising agency req’d.  Fwd resume to [email protected] (3/8)

JOB OPENING: DIR ADV/MKTG ORIG’L PRGMS/TV FILM/NY: Lead devlpmtAdv/Mktg Strategy-exp:Creative Brief, Position’g-Print-TV/radio,direct w/min 7yrs agcy orTVadvexp. Apply: [email protected] (3/8)

JOB OPENING:  MANAGER PROGRAMMING/BRAVO, NBC Universal/NY: Oversee program planning and ad sales responsibilities for Bravo. Bachelor’s Degree w/ 3yrs experience in television programming. keyword job #581108 (3/8)

JOB OPENING: SALES PLANNER/Univision/NY: Generate upfront & scatter plans. Handle all aspects of ongoing deal maintenance & stewardship. Media experience. Spanish a plus. Apply: [email protected]  EOE  (3/7)

JOB OPENING: SR MGR, PROGRAM PLANNING/Disney/BURBANK: Manage program planning for Disney Channel including series & movies launch & sustain. 3-5 yrs programming, kids tv – a plus. Visit   REQ 69211 to apply.  (3/7)

JOB OPENING: PRODUCTION COORDINATOR/NYC: Children’s Educational TV Show seeks college grad w/strong verbal & written comm skills/organiz’l & computer skills/high initiative/exp in TV prod; Fax cover letter/resume to 212-764-7275. (3/7)

JOB OPENING: REGIONAL SALES MGR – WEST/New Media Strategies (NMS): NMS Western client outreach efforts. 5 years sales experience in online advertising or related field.Submit resume to: [email protected] (3/7)

JOB OPENING: EXECUTIVE PRODUCER NY/METRO AREA: Exp’d Sr. Producer to supervise editorial, develop, produce & supervise teams. Create unique content to appeal to core audiences for several top brands. [email protected] (3/7)

JOB OPENING: EVP AD SALES/Kabillion/Cable VOD/Broadband Kids network/NY/LA/tbd: multi-pltform-10yrs+exp. kids, entrepreneurial, great opp. 4 slf-strter w/rolodex. Benef./established co. Confidential inq. to: [email protected] (3/7)

JOB OPENING: INVENTORY/SCHEDULING MGR, AD SALES/MUSIC CHOICE/NYC: Mng VOD inventory for ad sales. Flighting, scheduling, tracking all ad schedules on multiple platforms. Liaison w/ Operations dept. 5 yrs exp. [email protected] (3/7)

JOB OPENING:  MGR MULTI-PLATFORM PROGRAMMING/Disney/BURBANK: Manage content distribution/prgrm/sched for Broadband/DVD/iTunes/VOD/wireless, etc. 3-5 yrs sched/media plan/digital media. Visit REQ 37452 to apply. (3/6)

JOB OPENING: SALES PLAN’R/Discovery Net/LA: Prep sales plans/pres, mng maint of mult accts, 2yrs cable sales. Int’l exp pref’d, Span a +. Must be detail-orient, orgz’d, multitask, exc comm skills. Res: [email protected]     (3/6)

JOB OPENING: MANAGER, INTERNET/ VERSUS/Stamford, CT: Oversee Field Sports editorial/video & develop new user on-line initiatives and advertiser functionality. 4+ yrs exp req’d. Apply at . EOE/AA/Drug Free. (3/6)

JOB OPENING: ACCT MGR AFFILIATE SALES/Oxygen Media/NY: Strong background in sales/mktng; min 3yrs exp in media sales & multi-media mktng. Travel req’d. Please contact [email protected] (3/6)

JOB OPENING: SALES ASST/LIFETIME/CHICAGO: Assist in all facets of the ad sales process; interface with clients/media & advt agencies. Strong math, writing and Excel skills BA/BS Apply at: (3/6)

JOB OPENING: TRAVEL COORDINATOR TV /NY based Syndicated daytime Talk Show needs an exp’d Travel Coord. Responsible for handling all guest travel needs for the show and supervise the travel department. RESUMES: [email protected] 3/6)

JOB OPENING:  EXECUTIVE ASSISTANT, INTEGRATED MARKETING ( freelance) /MTV/NYC: 2+ yrs Exec. Admin exp, Strong org/comm skills, Strong MS Office skills, Must be flex w/OT EOE/M/F/D/AAP. Send resumes: [email protected] (3/6)

JOB OPENING: SR PROD/NY: Min 5+ yrs of prev exp w/interactive & content-based websites req’d, work w/key content partners to build a rich base of content, tools & interactive features. Apply at , Job # 578535 (3/3)

JOB OPENING: SENIOR PRODUCER/FOOD/NY: Min 5 yrs previous exp w/interactive & content-based websites required, work w/video team to develop original content appropriate to the channel. Apply , Job # 578530 (3/3)

JOB OPENING: HOMEPAGE PROD & COPYWRITER/iVillage/Englewood Cliffs, NJ: Min 5 yrs exp in web publishing, women’s serv content/news or related field, write and produce iVillage homepage. Apply at , Job # 579459 (3/3)

JOB OPENING: DIR BRAVO PROG RES/NY: Min 5 yrs exp in media res w/exp in ntwrk/cable or w/agency or supplier, min 5 yrs exp w/Nielsen data, & NPower, Galaxy Expl, Galaxy Navigator, Mkt Breaks.   job # 580826  (3/3)

JOB OPENING:  MGR, MULTI-PLATFORM PROGRAMMING/Disney/Burbank: Mng content distribution/pgrm/sched for Broadband/DVD/iTunes/VOD/wireless, etc. 3-5 yrs sched/media plan/digital media. Apply: REQ 37452  (3/3)

JOB OPENING:  AD SALES MKTG MGR/WEtv/NYC: Dev & exec multi-platform, integrated partnerships for key clients w/our National Ad Sales team.Creative media mktg & sales savvy prof w/proven record. ref #2749BR (3/3)

JOB OPENING:  LONG TERM TEMP OPS COORD/Sundance Channel/NY: Sought to oversee multi-platform deliverables & live b’cast ops. Must have 2-3 yrs exp in b’cast ops & in-depth tech knowledge. Resumes to [email protected]. (3/2)

JOB OPENING:  MANAGER, PROGRAMMING/iN DEMAND/NYC:  Track trends,  negotiate license agreements &  dev programming initiatives.  Min 4 yrs exp + BA. Send resume & salary req:  [email protected] (3/2)

JOB OPENING:  DIR, INT SALES & MKTG/Rainbow Media/NYC: Develop & sell integrated VOD progm & advertising assets direct to client & agency. 5+ yrs media solution sales. Agency/media exp. nec. Res to ref #2475BR (3/2)

JOB OPENING:  PUBLICITY MGR/IFC in Theaters/NY: Promote/publicize theatrical releases. Focus major reg’l film fests, agencies, PA tours/events.Exp w/Premiere & Fest coord, good critic/edit contacts. ref#2454BR (3/2)

JOB OPENING:  SALES PLANNER/Fox Cable/New York, NY: day-to-day management of accounts; assist in RFPs & proposal development; 2-3 yrs sales/agency experience; strong communication skills & attention to details; (3/2)

JOB OPENING:  COORD, VOD/iN DEMAND/NYC:  Package file assets for VOD distribution & encode content.  4-yr degree, min 2 yrs exp. Mpeg & xml exp.  Send resume:  [email protected]  (3/2)

JOB OPENING:  DIR, INTEGRATED SALES/MRKTNG/WATV Prod’s/LA: Ad Sales thru Integ’d Mrktng, result in media commits, dvlps branded cont opps & enhanced valu promos, 5+yrs mktg/ad sales in bcast/cbl env.Apply: [email protected]        (3/2)

JOB OPENINGS: HEAD, ON-AIR PROMO; PRO WRITER/PRODUCERS; PRODUCTION COORDINATORS & GRAPHIC DESIGNERS/ReelzChannel: Seeks creative talent. Send reels, resume & salary expectations: [email protected]        (3/2)

SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .


SITUATION WANTED: ASSOCIATE PRODUCER: Seeks an opportunity to learn from a mentoring producer in TV or Production Company. In CT, NYC, CA and Boston. Experienced in all-phases of production. [email protected] (3/6)

SITUATION WANTED: CASTING, PRODUCING OR NETWORK, STUDIO THEATRE MGMT: P/T. Over 35 yrs exp in Ent. industry working with actors, writers, producers, directors from all walks of life. Contact MGC at:  [email protected]  (3/6)

SITUATION WANTED:  EXP. BI-LIN PROG, DIST & BRANDING EXEC: w/15+ yrs senior positions recently re-lo’d to LA looking for FT or consult position with studios, biz dev, prog, integrating media. Contact: [email protected] (3/3)

SITUATION WANTED:  NYC’s PREMIERE ENTERTAINMENT INDUSTRY LIFE COACH. Clients  in primetime, news, PR. Be the writer-producer-director of your own life. Free Consultation: Nancy@  Entertaining Possibilities (3/3)

SITUATION WANTED: EXP TV PROGRAMMING & ACQ EXEC:  w/ 15 yrs of hands on experience in various areas of TV. Exp. in launching, re-branding world  renowned brands (Nick, Disney, NBC). For hire or consult. Contact: mailto:[email protected] (3/2)

SITUATION WANTED:  Talented, versatile PR/MARKETING/COMM WRITER, mgr-level, seeks full-time position in creative environment. 10+ yrs’ experience, MS in Journalism f/Columbia. Great writing samples & refs. [email protected] (3/2)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

WHAT’S ON TONIGHT: Thursday, March 01, 2007

ABC:     Ugly Betty, Grey Anatomy, Men in Trees
CBS:    Survivor, CSI, Shark
CW:     Smallville, Supernatural
FOX:    American Idol (Results Show), Are You Smarter Than a Fifth Grader?
ION:    Mama’s Place, Mama’s Place, Diagnosis Murder, Charlie’s Angels
MNT:    Wicked, Wicked Games, Watch Over Me
NBC:    My Name is Earl, The Office, Scrubs, 30 Rock, The Black Donnelly’s
PBS:    Tony Bennett Duets, Johnny Mathis
TEL:    Marina, Zorro, Decisiones
UNIV:  La Fea Mas Bella, Mundo de Fiera, Aqui y Ahora

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