Thursday, June 4th, 2009


Burn Notice – Jeffrey Donovan and Gabrielle Anwar star in the hit series.
New Season.  New Time.  Premieres Tonight at 9/8c – PREVIEW

Royal Pains – Mark Feuerstein stars as Hank Lawson, the Hamptons’ newest concierge doctor.
New Original Series Premieres Tonight at 10/9c

USA Network – Characters Welcome



Good morning. It’s Thursday, June 4, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Premieres:
NBC: The Listener at 9p
USA Network: Burn Notice at 9p; Royal Pains at 10p
Comedy Central: Tosh.0 at 10p


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WE tv continues to promote all things bridal, as a new season of wedding-themed shows opens June 7 and its Sunday night programming block has been renamed to WE tv’s Wedding Sunday. Highlights of the block consist of the sixth season premiere of Bridezillas at 9p and a sophomore season debut of Amazing Wedding Cakes at 10p, with both preceded by an original special Top 10 Bridezilla Moments at 8p. To spur interest in the programming block, WE tv launched its “Grand Central Terminal Domination” promotion where the upper levels of Metro-North Commuter Railroad train bays at Grand Central Terminal are wrapped with 200 outdoor ads all this month in a campaign titled “Simply Weddings.” The campaign will also extend to taxi cabs in New York City and specific venues in Chicago. Furthermore, WE tv is teaming with Conde Nast’s Brides magazine with an advertising partnership and the show Bridezillas will be featured in a viral campaign and promo spots using the classic Nat King Cole song “Unforgettable.”   

Telemundo experienced a merry month in May, delivering primetime audience increases among A18-49 over May 2008. In Monday through Sunday prime, Telemundo’s A18-49 audience grew by +25% versus last year (646,000 vs. 516,000). In Monday through Friday prime, Telemundo delivered on average +34% more A18-49 over last year (700,000 vs. 523,000). Telemundo ratings delivery information based on NTI live + same day, 4/28/08-5/25/08 vs. 4/27/09-5/31/09.

VERSUS, the exclusive cable home of the NHL scored a big win Tuesday night with its Game 3 coverage of the 2009 Stanley Cup Final as the Pittsburgh Penguins went against the Detroit Red Wings. The game posted a 2.6 national HH rating and averaged 2.95 million total viewers.


Comcast Corporation extended its relationship with NHL Network, adding the network to its Digital Classic tier at the same time the 2009-2010 NHL season opens. Following this addition, the NHL Network will reach almost two-thirds of Comcast’s total digital subscribers. The NHL Network provides live NHL games in addition to special events on-location at NHL Winter Classic, NHL All-Star, NHL Entry Draft and Stanley Cup Final among other programming. In addition, NHL On Demand offers programming such as condensed games, player profiles, archived games and more.

Independent studio E1 Entertainment continues to make headway in Latin America, finalizing several deals at this year’s LA Screenings. The procedural cop drama The Bridge (13 eps, 60m) was picked up by AXN for paid television rights in Latin America and the feature film The Courageous Heart of Irena Sendler (90m) was sold to Leda Films for all television rights in Latin America. E1 also finalized agreements with Leda Films involving The Deadliest Sea and the Lifetime original movie, Murder On Her Mind.


NBC added Super Bowl coach Tony Dungy and All-Pro and Super Bowl winning player Rodney Harrison as Analysts for its studio show Football Night in America. Tony and Rodney are not new to NBC as both participated in NBC’s Super Bowl XLIII pre-game coverage.

Canada’s Temple Street Productions and CBC Television began production earlier this week on a second season of Being Erica with twelve new episodes. Being Erica airs on SOAPnet in the US and is distributed internationally by BBC Worldwide.

Correction: We inadvertently noted the premiere of the series Man Land on the wrong network. It debuted last Saturday on HGTV.


CYNOPSIS DIGITAL – TODAY’S TOP STORY:   Rupert Murdoch wanted his number 2 back and what Rupert wants, Rupert usually gets. News Corp. announced that DirecTV CEO (and former News Corp. executive) Chase Carey will return to the company as President and COO assuming Peter Chernin’s role, effective July 1. (Carey took over at DirecTV when it was part of News Corp. in 2003.)  He will also assume the title of Deputy Chairman and will oversee the News Corp. empire from New York instead of LA. Mr. Carey’s previous roles include co-COO of News Corp., co-COO of Fox Entertainment and CEO of Fox Television. His tenure with News Corp. dates back to 1988.  Full edition: CYN DIGITAL

CYNOPSIS KIDS – TODAY’S TOP STORY:  CBeebies orders up a new in-house music-themed preschool series ZingZillas (52×22).  Featuring the Zillas, a group of musical primates that create the ZingZilla sound, the series showcases all sorts of music genres from rock to opera to help get toddlers moving.  Simultaneously BBC Worldwide acquires the global distribution rights for TV, merchandise, DVD and publishing for ZingZillas.  Set to launch on CBeebies in spring 2010, ZingZillas grooves into production this month through December 2009 at Pinewood Studios.  Full edition: CYN KIDS


Top 10 M-F Syndicated Strip Series for the week of 5/18-5/24/09 ranked by HH Rtg
Wheel of Fortune (CTD)                                   5.9 AA
Jeopardy (CTD)                                               5.0 AA
Oprah Winfrey Show (CTD)                              4.6 AA / 4.8 GAA
Two and a Half Men (WB)                                 4.3 AA / 5.6 GAA
Entertainment Tonight (CTD)                            3.9 AA / 4.0 GAA
Judge Judy (CTD)                                            3.9 AA / 6.1 GAA
Family Guy (2/T)                                             3.5 AA / 4.1 GAA
Seinfeld (SPT)                                                 3.2 AA / 3.6 GAA
Dr. Phil Show (CTD)                                         2.8 AA / 2.9 GAA
Everybody Loves Raymond (CTD)                      2.8 AA / 3.7 GAA
Inside Edition (CTD)                                         2.8 AA / 2.8 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 5/18-5/24/09 ranked by A18-49 Rtg
Family Guy (2/T)                                            2.4 AA / 2.7 GAA
Two and a Half Men (WB)                                2.2 AA / 2.7 GAA
Seinfeld (SPT)                                                2.0 AA / 2.2 GA
Everybody Loves Raymond (CTD)                    1.6 AA / 2.1 GAA
Oprah Winfrey Show (CTD)                             1.5 AA / 1.5 GAA
King of the Hill (2/T)                                       1.5 AA / 1.7 GAA
King of Queens (SPT)                                      1.5 AA / 1.8 GAA
Wheel of Fortune (CTD)                                   1.4 AA
Friends (WB)                                                  1.4 AA / 1.6 GAA
Entertainment Tonight (CTD)                           1.3 AA / 1.3 GAA
TMZ (WB)                                                      1.3 AA / 1.3 GAA
George Lopez (WB)                                         1.3 AA / 1.7 GAA
Judge Judy (CTD)                                           1.3 AA / 2.0 GAA
Source: NSS Galaxy Explorer, Live+SD

Tuesday – A18-49 Analysis: NBC’s eclectic lineup took top honors Tuesday night with A18-49 at 2.8/8 A18-49 according to final national ratings from Nielsen Media Research. At 8p, NBC’s new reality series I’m A Celebrity . . . delivered a 2.2/7 which was one tenth of a rating point ahead of CBS’ NCIS encore at 2.1/7. The special Inside the Obama White House won the 9p hour for NBC at 2.6/7 while CBS’ The Mentalist rerun placed second at 2.3/7. Then at 10p, NBC completed its clean sweep with the season finale of Law & Order: SVU at 3.5/10 ahead of CBS’ 48 Hours Mystery repeat at 2.0/5.

Live + Same Day Household Ratings: Tuesday, June 2, 2009 time period averages. Source: NTI Galaxy, as dated.  Live+SD

CBS: 6.5/11        NCIS [r] 7.4/13, The Mentalist [r] 7.0/11, 48 Hours Mystery [r] 5.2/9

NBC: 5.8/10         I’m A Celebrity . . . Get Me Out of Here! 3.7/7, Inside the Obama White House: Brian Williams Reports 6.0/10, Law & Order: SVU [f] 7.7/13

FOX: 2.9/5           House [r] 2.6/5, Mental 3.2/5

ABC: 2.5/4           According to Jim 2.6/5, According to Jim 2.5/4, ABC News Special: Earth 2100 2.5/4

UNIV: 2.2/4          Cuidado con El Angel 2.3/4, Manana para Siempre 2.7/4, Aqui y Hora 1.6/3

CW: 0.9/2            Hitched or Ditched [r] 0.8/1, Hitched or Ditched 1.0/2

MNT: 0.9/2           Street Patrol [r] 0.8/2, Street Patrol 2 [r] 0.9/1, Jail [r] 0.9/2, Jail 2 [r] 0.9/1

TELE: 0.6/1           Mas Sabe El Diablo 0.5/1, El Rostro de Analia 0.7/1, Sin Senos No Hay Paraiso 0.7/1

ION: 0.3/1            Boston Legal [r] 0.3/1, Boston Legal [r] 0.3/1, Boston Legal [r] 0.3/1

A18-49: NBC 2.8/8, CBS 2.1/6, UNIV 1.7/5, FOX 1.5/4, ABC 1.2/4, CW 0.6/2, TELE 0.6/2, MNT 0.5/1, ION 0.1/0


iCueTV, Inc. tapped Patrick Gates for a senior management role with the company. Patrick joins from Discovery Communications where her served as President/GM of Discovery Commerce.

ABC News added four new digital reporters to its team of seven which was established in 2007 located at various foreign posts. Clayton Sandell, based in Denver, will cover breaking news in the region in addition to news about the environment, climate change and alternative energy; Tahman Bradley, based in Detroit, will cover Michigan and neighboring states as well as target the auto industry; Karen Travers returns to ABC News’ White House Team as a digital reporter covering the Obama administration; and Matthew Jaffe will cover the Treasury Department, financial news and the overall economy.

Distributor Global Telemedia elevated Anne Corsak to VP/Sales and Marketing. Since Anne joined Global Telemedia five years ago, she has spearheaded sales growth both domestically and in international markets and has led many successful marketing campaigns.

This day in History:  1939 – The first shopping cart was introduced by Sylvan Goldman in Oklahoma City, OK. It was actually a folding chair that had been mounted on wheels.

Answer to Yesterday’s Trivia Question:   This TV commercial in the early 1990’s featured a group of five selling Old Milwaukee Beer.  What was the name of this quintet?  (Hint:  Before this campaign was pulled from the air, the quintet made two appearances on Married with Children.)  THE SWEDISH BIKINI TEAM  In 1991 the Center for Science in the Public Interest pronounced the ad “unfair, misleading and irresponsible.”  Apparently expecting this fivesome to swoop in with beer in hand and make life a little better for the Old Milwaukee customers, was an unrealistic expectation, and the campaign was withdrawn. Kudos to: Andy Hilton-WAVY/WVBT/Norfolk; Steve Matela-Eurocinema/Charlotte; Oliver Chan-Fox Cable/New York; Ryan Hedlund-Flatirons Creative Management/New York; Richard Quan-Imaginary Time/San Francisco; Will Givens-KSWB/San Diego; Jake Guswa-Warner Bros./Burbank

Today’s Trivia Question:  A device was created to make sure TV viewers couldn’t change the channel during commercials.  The BlipVert took a 30-second commercial and condensed it down to a 3-second blip.  The blipvert had an unfortunate side effect — for the sedentary viewer the device caused a build up of electrical charges in their nervous systems, and they exploded.  Not good for ratings.  What clever reporter discovered this device and revealed its use to the viewing public?    (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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NOTICE:  On June 9 in NYC, Horizon Media will co-sponsor a workshop with Human Resources International for advertising media professionals who are looking to develop their personal brand to land a job and develop their overall job search strategies. Register at

JOB OPENING: SR RSRCH ANALYST, DISTRIBUTION/AETN/NY: Support trad’l & new distrib platforms. Create reports/review synd res studies. 2+ yrs media res exp. Know Nielsen syst & other res sources. Apply: (6/10)

JOB OPENING: LEGAL SECRETARY/IFC-SUN/NY: Admin support to Legal Dept. w/Heavy phone,calendar& contract asst. 4+ yrs admin exp legal dept/law firm pref. Exc comm, organztl & PC skills must. Res: ref #8734BR (6/10)

JOB OPENING: AD SALES ASSISTANT/Gospel Music Channel/NY: fast growing cable net seeking dynamic individual to assist sales team and schedule and maintain commercial units for advertisers. Email

JOB OPENING: SVP LEGAL AFFAIRS/DISNEY ABC CABLE NTWK/LA: Top legal counsel/Sr mgmt advisor; JD 20+ yrs ent legal exp w/expert knwldg of cable ind. child/family prgrmng, media regulatory issues. Req # 196288 (6/10)

JOB OPENING: SALES PLANNER/TV One/NY: prepare post analysis, prepare advertiser’s scheds; create presentations; research; track liability schedules. Exp sales/plnnig preferred. Visit to apply. (6/6)

JOB OPENING: DIGITAL PRODUCTION COORDINATOR/NYC: Seeking FT with strong Excel skills, self-motivated, able to work in a fast-paced, evolving and dynamic environment, ent. industry experience required. Apply:

JOB OPENING: SR. MGR, RESEARCH/Music Choice: Support sales, mrktng& prgrmng initiatives across multiple platforms w/accurate & actionable research. BA/BS, plus 6-8 yrs relevant media research exp. required

JOB OPENING: RESEARCH ANALYST/Screenvision Cinema/NYC: 2-4 yrs exp; proficient w/Nielsen & Research systems. Ability to analyze data & execute for sales in fast pace environ. Apply at (6/5)

JOB OPENING: ENT CAREER COUNSELOR (LA temp FT thru Sep 09): Career support to grad students in young, unique Carnegie Mellon mgmt prog. Advise on career paths & job srch, dvlp ntwrks w/in ent industry. Info: (6/5)

JOB OPENING: DIR DVLPMNT/2C MEDIA/LA or NYC: Creative, aggressive idea generator to oversee dev. Net or prod co dev exp a must w/demonstrated series picked up to air & casting exp a +. Res: (6/5)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDIT ONLY: Looking for star students to intern for “The Dr. Oz Show” & Zo Co Productions in NYC! Students must be able to receive college credit. Send resumes and cover letters to

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: Multi-talented TELEVISION EXECUTIVE w 20 yrs exp in sales, marketing, programming, finance, research, operations. Cable, satellite, IPTV. VOD, PPV, subscription. Let’s talk! Contact

SITUATION WANTED: TV/PRINT/RADIO/ONLINE/EVENTS MRKTG/PRODUCTION EXPERT NY: Cost cutting, well rounded,client services expert who can get the job done. Fantastic references. Freelance or FT.

SITUATION WANTED: FILM/TV/Ent PR/NYC: Seeking F/T or Freelance opps. Write press releases/pitch to targeted print/online & brdcst media, track news clips, editorial calendar opps, build press lists w/Cision

SITUATION WANTED: WRITER/DIRECTOR/PRODUCER  Exceptional and fast writer, client friendly, EPK’s and DVD bonus features, webpods, video games for Disney, Universal, New Line etc. In LA, will travel or relocate.

SITUATION WANTED: Experienced MARKETING/EVENTS COORDINATOR with experience in the music and entertainment industry seeks freelance and/or full-time opportunity in NYC. Please contact via

SITUATION WANTED: ASST PRODUCER/COORD/MGR/PA (NY) Experience: ABC, NBC, CBS, BBC, MTV, Food Network, History Channel, Sesame Street, NY1. Seeks FT, PT, freelance. Resume: Email:

SITUATION WANTED: CELEBRITY TALENT BOOKER/RESEARCHER LA Looking for long-term freelance or staff position. Solid PR contacts, incredible research skills, great problem-solver. References on request.

SITUATION WANTED: EVENTS/PRODUCTION/TALENT BOOKING, COORD’N & MGMT NY – Produce high-profile int’l events/productions; corporate/non-profit; nat’l TV credits, superb contacts. Freelance or FT. Contact Jodi:

SITUATION WANTED: 3+ yrs as a dynamic, exp & results oriented sales professional w/ an extensive track record of creating new buz opportunities in North/Central America, Europe/Caribbean. MA graduate, email

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA) Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: (6/9)

SITUATION WANTED: PRODUCER/WRITER/DIR. All things non-fiction. Vh1, NBC, TLC, CMT, CNN, E!.; field and post; reality treatments and sales tapes.
3 Emmy noms.
LA based, can travel. (6/9)

SITUATION WANTED: RESEARCH DIRECTOR 20+ yrs media, Nielsen, Hispanic, research & sales experience. Save money over a FT director. Let’s talk.Email:

SITUATION WANTED: SCRIPT DOCTOR/PROD w 16 yrs as Brdcst exec can consult/edit/polish your TV/film/web pitch/bible/screenplay. Credits inc. DeGrassi, DaVinci, Dragon Boys. Exp w/ convergence models No freebies. Contact:

SITUATION WANTED: PROD/DIR/DEV: strong work ethic, able to communicate & utilize creative outside the box thinking.Live action& animation exp. in Film/TV/Web w/credits.LA based, will relocate.

SITUATION WANTED: Highly experienced HR/Talent Acquisition Specialist with 10+ years of experience within the creative, finance and IT spaces seeks a contract and/or full-time opportunity. Please contact via
. (6/6)

SITUATION WANTED: Recent Hofstra Grad with strong ad sales/media buying background looking for SALES ASSISTANT position, contact
for more information. (6/6)

SITUATION WANTED: Director of RESEARCH in LA at TV network shifting to synd looking for Freelance or Perm opps. 10 yrs exp. Vast knowledge of nat’l & local utilities (Nielsen/WRAP/Simmons/Scarborough/TNS-MI/comScore).

SITUATION WANTED: SALES PRO with 15+ years broadcast sales, broadcast management, and cable sales experience is looking for a Senior Sales Position. I am willing to relocate.  Email:

SITUATION WANTED: 20 + yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT, PT or Temporary position: immediate start. Please contact

SITUATION WANTED: WRITER/ PRODUCER -TV producer w/ 15 yrs exp producing long& short form prgrmng. Directed studio shoots & field pieces. Enjoys ‘telling a good story!’ Available FT or freelance. Contact:

SITUATION WANTED: AWARD-WINNING REALITY PRODUCER/DIRECTOR/WRITER/TALENT. Versatile, Dependable and Indefatigable! References and Samples available. Contact email:

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


ABC:  Jimmy Kimmel Live: Game Night, NBA Countdown, NBA Finals: Orlando at LA Lakers (Game #1)
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Historias Engarzadas, Al Extremo
CBS: Big Bang Theory [r], New Adv. of Old Christine [r], CSI [r], The Mentalist [r]
CW: Smallville [r], Supernatural [r]
FOX: Bones [r], So You Think You Can Dance
ION:  Movie: Ace Ventura – When Nature Calls (7p), Movie: Ace Ventura – When Nature Calls (9p)
MNT: My Thursday Movie: Original Sin
NBC:  I’m a Celebrity … Get Me Out of Here, The Listener [p ], The Listener
PBS:  This Old House, Antiques Roadshow
TELE: Mas Sabe el Diablo, El Rostro de Analia, Sin Senos No Hay Paraiso
UNIV: Cuidado con el Angel, Manana es para Siempre, Mujeres Asesinas

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