Thursday, June 4th, 2009



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Cynopsis: DIGITAL


Good morning, it’s Thursday, June 4, 2009, and this is your first early morning digital briefing. 

Rupert Murdoch wanted his number 2 back and what Rupert wants, Rupert usually gets. News Corp. announced that DirecTV CEO (and former News Corp. executive) Chase Carey will return to the company as President and COO assuming Peter Chernin’s role, effective July 1. (Carey took over at DirecTV when it was part of News Corp. in 2003.)  He will also assume the title of Deputy Chairman and will oversee the News Corp. empire from New York instead of LA. Mr. Carey’s previous roles include co-COO of News Corp., co-COO of Fox Entertainment and CEO of Fox Television. His tenure with News Corp. dates back to 1988.


The proliferation of video friendly smartphones like the iPhone is helping someone. Mobile and online TV content aggregator MobiTV reached a milestone, soaring past 7 million subscribers in the U.S., adding some 2 million in the past 6 months. The subscription-based service is now available on more than 350 handsets across 20 carrier networks, including Sprint, AT&T and Alltel in the U.S.
is relaunching Cricinfo, the online cricket site it acquired 2 years ago as ESPNCricinfo, improving navigation, enhancing the look and feel and increasing its video coverage. ESPN says cricket fandom (and traffic) is on the rise in the U.S.; the site has seen traffic increases of nearly 19% a year since 2006 and a 31% increase over the past year.
Real Content Group
announced the formation of a partnership with, to create AllHipHop Mobile in an mobile content play targeting the urban demographic. AllHipHop Mobile will serve as an outlet for music labels and artists to sell and showcase music, videos, photos, games and applications.


Speaking of milestones, Ashton Kutcher a.k.a. aplusk) who flew past the 1 million Twitter follower mark achieved in April, already surpassed two million followers. Who knows – Ashton may end up laughing all the way to the bank. At the Future of Media forum in New York, Twitter Chairman and co-founder Jack Dorsey claimed that several developers are working with the twitter API to create ways to enable Twitterers to charge for following them.
Live streaming platform Livestation teamed with Iranian news network Press TV to stream the live Presidential debate between incumbent Iranian President Mahmoud Ahmadinejad and his challenger in the forthcoming election, the last Prime Minister of Iran, Mir-Hossein Mousavi. (It was streamed on the Livestation website and is archived for download on
Call for Content: Trawling for the next laughing baby phenomenon, toddler-themed BabyFirstTV is asking parents to upload videos of their diapered dandy dancing for chance to be featured on the network.


AdMob is preparing for the launch of the new iPhone 3.0 OS by releasing a new set of new ad formats incorporating social networking, search and rich media display functionality. Social networking units will integrate with Twitter, Facebook, Digg, MySpace, Flickr and Linkedin. AdMob is also combining search and display in a separate new format that will allow advertisers to add search boxes to banner ads enabling users to type queries directly within the ads. The company is currently working with developers leading up to the release of the new 3.0 OS software development kit (SDK) on June 5.
Facebook has added a new feature to its Facebook Ads solution allowing advertisers to bake interactivity into ads for pages and events without having to leave the page. Users can directly engage with businesses by clicking on the “Become a Fan” link or by RSVPing within the ad. The feature is designed to create a viral effect, as users will be able to see which of their friends are also fans or attendees of the event in question.


A showdown is brewing over who gets to share in the government’s $7 billion in broadband stimulus money and broadband mapping techniques are at the center of the controversy, reports the WSJ. Consumer groups worry that large telecom providers are skewing the results of maps drawn up by mapping firm Connected Nation to help steer stimulus money toward big corporate sponsors.
In the latest chapter of their long running battle, a federal court in Texas ordered Dish Network to pay Tivo an additional $103 million in damages and interest for infringing on a Tivo patent with the release of a DVR intended to workaround the Tivo patent. Dish Networks need not worry just yet about losing their DVRs though – a federal appeals court stayed a ruling late yesterday meaning there will be yet another appeal.
Corporate slogans aside, a pair of consumer groups have called foul on President Obama’s pending appointment of Google‘s top global public policy official to the position of Deputy Chief Technology Officer in the White House. Consumer Watchdog and the Center for Digital Technology are both saying it would violate the intent of President Obama’s ethics rules meant to jam up the “revolving door” between lobbyists and the executive branch.
Move Networks announced it plans to support Intel‘s Linux-based next-generation “Moorestown” mobile internet device platform. The Move Media Player plug-in will allow consumers to access the network television programming on Intel-based devices.
Delve Networks will serve as the exclusive video platform for’s first-annual “Onfronts” digital entertainment showcase for major brands and advertisers to be held in New York on June 9th.


In another attempt to persuade Hollywood that P2P users aren’t evil, Vuze released a new study with Frank N. Magid Associates illustrating that file sharers happen to be the studios biggest (legitimate) customers. The Vuze/Magid survey shows that the Vuze audiences attend 34% more movies in theaters, purchase 34% more DVDs and rent 24% more movies for a fee than the average internet audience in a given year. And they’re more tech-savvy and just as deep-pocketed (if not more so) than Joe Citizen:

  • 17% of the Vuze audience earns more than $100,000 per year (= national sample)
  • 65% own an HDTV (vs. 60%)
  • 53% have a home theater sound system connected to their TV (vs. 39%)
  • 41% have a smart phone (vs. 28%)
  • Connected to 55% more people on social networks (300 vs 193)
  • More likely to share opinions about new technologies (52% vs. 41%)



LG Electronics
began shipping two new Blu-ray players, the BD370 and BD390, that include Wi-Fi capabilities able to access content from Netflix, YouTube and Roxio CinemaNow.
The BlackBerry App World is beginning to have an impact for app makers. Evernote reports that the version of its popular audio/visual/text note taking app for the BlackBerry is already its single most requested version.


Google North American Director of Agency Relations Erin Clift is leaving to join AOL this month to work under new CEO Tim Armstrong, reports Ad Age. Erin’s new title will be SVP/Global Sales Development.
Caroline Little, CEO of North America for Guardian News & Media, has assumed the role of CEO at ContentNext Media, effective immediately. She is replacing current chief executive Nathan Richardson, who is taking an executive job with the e-commerce fashion company Gilt Groupe.
ABC News hired five new digital reporters to cover the Obama Administration and the economy. Clayton Sandell will be based in Denver, covering breaking news across the region as well as focusing on stories involving the environment, climate change and alternative energy. Tahman Bradley will be based in Detroit, covering Michigan and neighboring states as well as the auto industry. Karen Travers rejoins ABC News’ White House Team as a digital reporter and Matthew Jaffe is covering the Treasury Department, financial issues and the overall economy. The reporters will contribute on-and off-air reporting to all ABC News’ broadcasts and platforms.
Former NetApp publicist Eric Channing Brown has been appointed SVP/Global Communications at Yahoo. He will join the company in early July and report to Yahoo!’s chief marketing officer, Elisa Steele.


The Produced By Conference: Learn. Connect. Be Inspired.

Spend an unprecedented weekend with the greatest producers in the biz at
The Produced By Conference, June 5-7.

James Cameron, Kathleen Kennedy, Mark Gordon, Clint Eastwood, Gale Anne Hurd, Rob Lorenz, Marshall Herskovitz, Roger Corman, Marc Cherry, RJ Cutler, Lauren Shuler Donner, Lucy Fisher & Douglas Wick, Michael Wright, Betsy Beers, Ali Leroi, Gary Lucchesi, the Pixar & Marvel teams.  They’ll all be There.  Will you?



Online television recommendation engine BeeTV has raised $8 million in second round financing led by Italian VC fund Innogest. BeeTV does for TV viewers what Amazon does for readers, ingesting likes and dislikes by tracking viewing habits then curating personally contoured line-ups of programming. BeeTV’s proprietary, contextual matching algorithm not only tracks favorite genres – it also attempts to anticipate moods by calling into account dayparts, context, demographics and behavior. (Founder and CEO Yoram Granit conducts a demo of the interface on the BeeTV site – call it a Tivo with intuition.) Best of all the company is positioning the white label technology (sold to cable, satellite or IPTV providers) to work across multiple platforms, including broadcast TV, subscription TV, VOD, SVOD, PPV, and PVR/Catch-up. The system anticipates what you want to see, when you want to see it and pushes the relevant content to that subscriber via TV, PC or mobile. Such intelligence is one of the missing pieces when it comes to monetizing digital content because it will provide relevance and context to multiplatform content consumption. 

Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

NOTICE:  On June 9 in NYC, Horizon Media will co-sponsor a workshop with Human Resources International for advertising media professionals who are looking to develop their personal brand to land a job and develop their overall job search strategies. Register at

JOB OPENING: SR RSRCH ANALYST, DISTRIBUTION/AETN/NY: Support trad’l & new distrib platforms. Create reports/review synd res studies. 2+ yrs media res exp. Know Nielsen syst & other res sources. Apply: (6/10)

JOB OPENING: LEGAL SECRETARY/IFC-SUN/NY: Admin support to Legal Dept. w/Heavy phone,calendar& contract asst. 4+ yrs admin exp legal dept/law firm pref. Exc comm, organztl & PC skills must. Res: ref #8734BR (6/10)

JOB OPENING: AD SALES ASSISTANT/Gospel Music Channel/NY: fast growing cable net seeking dynamic individual to assist sales team and schedule and maintain commercial units for advertisers. Email [email protected] (6/10)

JOB OPENING: SVP LEGAL AFFAIRS/DISNEY ABC CABLE NTWK/LA: Top legal counsel/Sr mgmt advisor; JD 20+ yrs ent legal exp w/expert knwldg of cable ind. child/family prgrmng, media regulatory issues. Req # 196288 (6/10)

JOB OPENING: SALES PLANNER/TV One/NY: prepare post analysis, prepare advertiser’s scheds; create presentations; research; track liability schedules. Exp sales/plnnig preferred. Visit to apply. (6/6)

JOB OPENING: DIGITAL PRODUCTION COORDINATOR/NYC: Seeking FT with strong Excel skills, self-motivated, able to work in a fast-paced, evolving and dynamic environment, ent. industry experience required. Apply: [email protected] (6/6)

JOB OPENING: SR. MGR, RESEARCH/Music Choice: Support sales, mrktng& prgrmng initiatives across multiple platforms w/accurate & actionable research. BA/BS, plus 6-8 yrs relevant media research exp. required [email protected] (6/6)

JOB OPENING: RESEARCH ANALYST/Screenvision Cinema/NYC: 2-4 yrs exp; proficient w/Nielsen & Research systems. Ability to analyze data & execute for sales in fast pace environ. Apply at (6/5)

JOB OPENING: ENT CAREER COUNSELOR (LA temp FT thru Sep 09): Career support to grad students in young, unique Carnegie Mellon mgmt prog. Advise on career paths & job srch, dvlp ntwrks w/in ent industry. Info: (6/5)

JOB OPENING: DIR DVLPMNT/2C MEDIA/LA or NYC: Creative, aggressive idea generator to oversee dev. Net or prod co dev exp a must w/demonstrated series picked up to air & casting exp a +. Res: [email protected] (6/5)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDIT ONLY: Looking for star students to intern for “The Dr. Oz Show” & Zo Co Productions in NYC! Students must be able to receive college credit. Send resumes and cover letters to [email protected] (6/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Multi-talented TELEVISION EXECUTIVE w 20 yrs exp in sales, marketing, programming, finance, research, operations. Cable, satellite, IPTV. VOD, PPV, subscription. Let’s talk! Contact [email protected] (6/11)

SITUATION WANTED: TV/PRINT/RADIO/ONLINE/EVENTS MRKTG/PRODUCTION EXPERT NY: Cost cutting, well rounded,client services expert who can get the job done. Fantastic references. Freelance or FT. [email protected] (6/11)

SITUATION WANTED: FILM/TV/Ent PR/NYC: Seeking F/T or Freelance opps. Write press releases/pitch to targeted print/online & brdcst media, track news clips, editorial calendar opps, build press lists w/Cision [email protected] (6/11)

SITUATION WANTED: WRITER/DIRECTOR/PRODUCER  Exceptional and fast writer, client friendly, EPK’s and DVD bonus features, webpods, video games for Disney, Universal, New Line etc. In LA, will travel or relocate. [email protected] (6/11)

SITUATION WANTED: Experienced MARKETING/EVENTS COORDINATOR with experience in the music and entertainment industry seeks freelance and/or full-time opportunity in NYC. Please contact via [email protected] (6/10)

SITUATION WANTED: ASST PRODUCER/COORD/MGR/PA (NY) Experience: ABC, NBC, CBS, BBC, MTV, Food Network, History Channel, Sesame Street, NY1. Seeks FT, PT, freelance. Resume: Email: [email protected] (6/10)

SITUATION WANTED: CELEBRITY TALENT BOOKER/RESEARCHER LA Looking for long-term freelance or staff position. Solid PR contacts, incredible research skills, great problem-solver. References on request. [email protected] (6/9)

SITUATION WANTED: EVENTS/PRODUCTION/TALENT BOOKING, COORD’N & MGMT NY – Produce high-profile int’l events/productions; corporate/non-profit; nat’l TV credits, superb contacts. Freelance or FT. Contact Jodi: [email protected] (6/9)

SITUATION WANTED: 3+ yrs as a dynamic, exp & results oriented sales professional w/ an extensive track record of creating new buz opportunities in North/Central America, Europe/Caribbean. MA graduate, email [email protected] (6/9)

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA) Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: (6/9)

SITUATION WANTED: PRODUCER/WRITER/DIR. All things non-fiction. Vh1, NBC, TLC, CMT, CNN, E!.; field and post; reality treatments and sales tapes.
3 Emmy noms. [email protected] LA based, can travel. (6/9)

SITUATION WANTED: RESEARCH DIRECTOR 20+ yrs media, Nielsen, Hispanic, research & sales experience. Save money over a FT director. Let’s talk.Email: [email protected] (6/9)

SITUATION WANTED: SCRIPT DOCTOR/PROD w 16 yrs as Brdcst exec can consult/edit/polish your TV/film/web pitch/bible/screenplay. Credits inc. DeGrassi, DaVinci, Dragon Boys. Exp w/ convergence models No freebies. Contact: [email protected] (6/6)

SITUATION WANTED: PROD/DIR/DEV: strong work ethic, able to communicate & utilize creative outside the box thinking.Live action& animation exp. in Film/TV/Web w/credits.LA based, will relocate. [email protected] (6/6)

SITUATION WANTED: Highly experienced HR/Talent Acquisition Specialist with 10+ years of experience within the creative, finance and IT spaces seeks a contract and/or full-time opportunity. Please contact via [email protected]. (6/6)

SITUATION WANTED: Recent Hofstra Grad with strong ad sales/media buying background looking for SALES ASSISTANT position, contact [email protected] for more information. (6/6)

SITUATION WANTED: Director of RESEARCH in LA at TV network shifting to synd looking for Freelance or Perm opps. 10 yrs exp. Vast knowledge of nat’l & local utilities (Nielsen/WRAP/Simmons/Scarborough/TNS-MI/comScore). [email protected] (6/5)

SITUATION WANTED: SALES PRO with 15+ years broadcast sales, broadcast management, and cable sales experience is looking for a Senior Sales Position. I am willing to relocate.  Email: [email protected] (6/5)

SITUATION WANTED: 20 + yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT, PT or Temporary position: immediate start. Please contact [email protected] (6/5)

SITUATION WANTED: WRITER/ PRODUCER -TV producer w/ 15 yrs exp producing long& short form prgrmng. Directed studio shoots & field pieces. Enjoys ‘telling a good story!’ Available FT or freelance. Contact: [email protected] (6/5)

SITUATION WANTED: AWARD-WINNING REALITY PRODUCER/DIRECTOR/WRITER/TALENT. Versatile, Dependable and Indefatigable! References and Samples available. Contact email: [email protected] (6/5)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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