Cynopsis: Kids!
06/28/12

Good morning. It’s Thursday, June 28, 2012, and this your first early morning briefing.

KidsCo, an international kid’s channel, orders a new short form series (currently untitled) from Australian production company Matchbox Pictures, which will debut in early 2013 across territories where KidsCo is available. The short-form series was developed in collaboration with Australian actress/comedian/writer, Julie Eckersley, and the creators of the untitled series, Troy and Zara Swindells-Grose. Additionally, KidsCo has acquired the rights to Matchbox Pictures’ popular series My Place (season one and two, total of 26×22) from the Australian Children’s Television Foundation (ACTF). My Place is set to air in the second half of 2012 on KidsCo across Eastern Europe and Asia. Targeted to K7-11, My Place is a drama that tells the story of kids who live in one place over the course of 130 years. Earlier this year NBCUniversal International announced its acquisition of a controlling stake (51%) in KidsCo and the company also has an equity stake in Matchbox Pictures.

NEW PRODUCTION & DEVELOPMENT

Sony Pictures Animation names Genndy Tartakovsky to direct its CGI 3D feature film adaptation of Popeye, per Variety. Arad Productions‘ Avi and Ari Arad will produce the new Popeye movie with Sony Pictures Animation. Tartakovsky is best known for his work on his own animated series including Dexter’s Laboratory and Samurai Jack, as well as animated series such as Powerpuff Girls and Star Wars: The Clone Wars. Tartakovsky makes his feature film directing debut with Sony’s Hotel Transylvania, which releases September 29, 2012. Popeye was created by E.C. Segar, and made his initial appearance in King Features’ popular Thimble Theater comic strip in 1929. Popeye cartoons were produced by Fleischer Studios and later by Famous Studios. Director Robert Altman then brought Popeye to the big screen in a live-action feature film that starred Robin Williams in 1980.

LICENSING

Activision Publishing and Disney Interactive are teaming up to produce and distribute Wreck-It Ralph, a new video game for Wii, Nintendo 3DS and Nintendo DS. Based on the upcoming Wreck-It Ralph movie from Disney Animation Studios, which opens November 2, 2012, the game is designed as a classic arcade-style side scroller title. The game will debut this fall to coincide with the movie. Directed by Rich Moore (The Simpsons, Futurama) and featuring the voices of John C. Reilly, Sarah Silverman, Jack McBrayer and Jane Lynch, the movie revolves around Ralph, a bad guy in an arcade game who sets out to prove that he can be a hero. However, a clumsy Ralph accidentally “wrecks” everything and unleashes an evil threat on his video game neighbors. The game picks up where the movie leaves off as Ralph partners with Fix-It Felix and sets out to save their friends and home from a huge Cy-Bug invasion.

Warner Bros. Consumer Products EMEA (WBCP EMEA) announces that EMTEC, a European mobile storage solutions and computer peripherals manufacturer, will launch a second collection of Looney Tunes USB keys. The new collection features four new character designs to EMTEC’s Looney Tunes flash drive line, including Daffy Duck, Bugs Bunny, Yosemite Sam and Marvin the Martian. The USB keys have a capacity of 8GB, a high read speed of up to 15MB/s and a write speed of 5MB/s.

A CYNOPSIS MESSAGE

MARKETING

As part of the ongoing Care Bears’ 30th anniversary celebration, American Greetings Corporation’s American Greetings Properties (AGP) is partnering with Chef Jonathon Sawyer’s Cleveland-based restaurant Noodlecat for a special Month of Caring effort. For the month of July, kicking off July 8, Noodlecat will honor Care Bears by rebrands as “Noodlebear” and host three Care Bears events in American Greetings’ hometown to help raise funds and awareness for the Cleveland Food Bank. The restaurant will feature special “Noodlebear” signage and menus, Care Bears products and activities as well as a canned food drive. Information about Care Bear events at the restaurant can be found at www.noodlebearcooks.eventbrite.com. The new Care Bears TV series, Care Bears: Welcome to Care-a-Lot, debuted last month on The Hub.

The Disney Baby collection launches in Canada exclusively at Babies”R”Us. Targeted to parents, the new Disney Baby line features products designed for every day life with baby, in categories including, In the Nursery, Dressing Baby, On-the-Go, Mealtime, and Bathtime. The line features Disney character branded products.

MORE KIDS STUFF

James Franco makes his debut on Nick at Nite‘s new primetime family drama, Hollywood Heights this Friday, June 29, at 9p. Franco appears in a multi-episode arc throughout the season, starring as Osborne “Oz” Silver  an eccentric and ruthless movie mogul. Check out a promo for the episode at http://vimeo.com/44816954. Based on hugely popular Mexican telenovela Alcanzar una Estrella, Hollywood Heights revolves around a 18-year-old Loren Tate (Brittany Underwood – One Life to Live) whose life changes drastically when she becomes a star and gains the love of her rock star idol.

The winter themed episodes of the preschool series Guess How Much I Love You – The adventures of Little Nutbrown Hair arrives on iTunes in Australia, the first region to make region to be able to download the episodes. Based on the classic picture book Guess How Much I Love You, by author Sam McBratney and illustrator Anita Jeram and published by Walker Books, the TV series (52×11) is a co-production of Australia-based SLR Productions, Germany’s KI.KA and Singapore’s Scrawl Studios. While love, curiosity and nature are the main themes of the series, each episode of Guess How Much I Love You  The adventures of Little Nutbrown Hair features an adventure with a particular season as its backdrop.

EXECUTIVE MOVES

Indian entertainment company Viacom18 Media appoints Sudhanshu Vats as its Group CEO. Vats, who joins the company in August 2012, will be responsible for growth of all Viacom18 brands/businesses, including Nickelodeon, Colors, Comedy Central, MTV, Sonic, Vh1 and Viacom18 Motion Pictures. He will report to the Viacom18 board. Vats is a 2+ decade veteran of Hindustan Unilever Limited (HUL), the consumer goods company, having worked in various capacities. He is currently the VP, Laundry, South Asia and Global Brand Radiant (Rin in India). Viacom18 is a Viacom joint venture with India’s Network18.

RATINGS

Sprout, a 24-hour preschool TV channel, marks its best quarter ever in Q2 2012 up +56% in household delivery from the same quarter last year. Sprout also grew in second quarter year-to-year among K2-5 (+68%) and K2-11 (+72%).

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, June 26, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1209; K6-11 840; TWEENS 9-14 678
NICKELODEON:         K2-11   837; K6-11 534; TWEENS 9-14 446
CARTOON NETWORK: K2-11   787; K6-11 568; TWEENS 9-14 428
DISNEY XD:              K2-11   305; K6-11 237; TWEENS 9-14 219
NICKTOONS:            K2-11   101; K6-11   70; TWEENS 9-14   52
Source: MTVN Research from Nielsen Media Research Data

A CYNOPSIS MESSAGE

Answer to Our Last Trivia Question: What cartoon series featured Yakko, Wakko and Dot? Animaniacs. Kudos to: Meredith Wayne-CoxReps/NY; Sharaine Roberts-A+E Networks/NY; Nancy Nally-Local 12 WKRC CBS/Cincinnati; Paula K. Allen-Nickelodeon Global Publishing/NYC; Liz Murray-Turner Broadcasting/Chicago; Tom Boyd-WGN-TV/Chicago; Brett Bruner-HGTV/Knoxville; Jeph Loeb-Marvel Television, INC./Glendale, CA; Richard Quan-BSSP/San Francisco; David Garber-Linzack Productions/Chatsworth, CA; Brett Ashy-The Ashy Agency/LA.

Today’s Trivia Question: What cartoon character is famous for saying, “What wight thwough yonduh window bweaks!” (Email John@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!
06.28.12

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