Thursday, June 11th, 2009


Think all aspiring models are 20-year-old waifs?
Think again.

She’s Got the Look

The over-35 modeling competition.
Hosted by supermodel Kim Alexis
Starts tonight at 9, 8c
Only on TV Land Prime



Good morning. It’s Thursday, June 11, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Premieres:
TV Land: She’s Got the Look at 9p
MTV: 16 & Pregnant at 10p
WE tv: Raising Sextuplets at 10p


“If you’re keeping track at home, the No. 1 and No. 2 dramas
on all of television currently reside on AMC.”
 San Francisco Chronicle


For Your Emmy® Consideration in All Categories
Only on AMC. Story Matters Here


Nielsen released its final DTV transition update before Friday’s official conversion date. In its report, 2.8 million American households or 2.5% remain completely unready. Population segments that are the most unready for the digital transition are younger African American and Hispanic households while the elderly are the most ready. Nielsen further stated among the 56 metered markets, Albuquerque-Santa Fe is the least prepared market overall with 7.6% of households completely unready while markets in the Eastern US are the most ready.

AMC is on tap to premiere season three of its drama Mad Men August 16 at 10p, with the opening episode presented with limited commercial breaks. To prepare fans for the new season, AMC will air all 13 episodes from season two in a Mad Men marathon on August 10 from 7a to 8p. Furthermore, AMC is now offering season one available On Demand in both hi-def and standard-def while season two will be offered On Demand beginning July 20. Mad Men’s pilot episode is also available now via live streaming at .

A&E Network is showcasing former NFL star Keyshawn Johnson’s new career as an interior designer in the upcoming original series Keyshawn Johnson: Tackling Design. The series will join A&E’s Saturday programming block The Big Fix beginning July 11 at 12p. The eleven-episode 30m series will follow Keyshawn and his assistants as they work with clients and their budgets to design everything from a master bedroom to a gourmet kitchen. Screen Door Entertainment produces the series for A&E.

Discovery Channel opens its 22nd annual Shark Week on August 2 at 9p. The popular programming week begins with a two-hour drama, Blood in the Water relating the first multiple shark attack in American history, the true story that inspired the movie Jaws. Six premieres as well as archived shark programming will air during this summer’s Shark Week and more shark information can be found at the companion website:

Discovery Channel’s finale episode of Out of the Wild: The Alaska Experiment Tuesday night at 10p drew in 1.2 million A18-49, 780,000 M18-49, nearly 1.4 million A25-54 and M25-54 831,000 viewers.

Actor Johnny Palermo was killed Monday in a car accident in North Hollywood, per THR. He was 27. Johnny appeared in more than 30 television shows and was a regular on the Nickelodeon series Just for Kicks. He also appeared in three episodes of The CW’s Everybody Hates Chris.

Members of Screen Actors Guild (SAG) ratified a new two-year TV/theatrical deal yesterday at a margin of 78% to 22%. This new contract went into effect at 12:01a yesterday and expires June 30, 2011. A few of the deal terms include a 3% pay raise followed by a wage spike to 3.5% in the second year and a 0.5% pension and health plan contribution increase. In addition, jurisdiction and compensation for new media work were set into place for the first time, similar to what was negotiated in the DGA, AFTRA and WGA contracts last year.


National Geographic Channel is NOW the #1 media brand in Quality*!!!!!!!!!!!

We tend to get excited about these things.

NGC is also now ranked #1 in Distinctiveness & Trust* among
all measured media brands in the EquiTrend®, 2009 Study.

For integrated media solutions visit us at

*Harris Interactive® EquiTrend®, 2009 Study  tied for #1 in Quality and Trust   


Retirement Living TV (RLTV) made a licensing agreement with NBC for the rebroadcast rights to the Sunday morning political program Meet the Press.  The deal allows RLTV to air the weekly program after it airs on NBC and the deal represents a continuation of the relationship between RLTV and NBC that began in the last two years. RLTV will air Meet the Press on Mondays at 7p and 10p starting July 13. 

Fine Living Network (FLN) acquired the seven-episode 30m docu-series Mr. Friday from Beyond Distribution which debuts August 7 at 9p. At the behest of his wealthy, philanthropic mother, “Mr. Friday” aka former model Derek Friday, will switch roles with a hard-working and deserving person who receives his weekly trust fund check. Throughout the series, viewers will see Derek take on various tasks such as cleaning and feeding reptiles to hauling away other people’s junk.


FX approved a dramedy pilot called Terriers from writer Ted Griffin and Shawn Ryan. The plot is set in the world of private eyes about an ex-cop who teams with a younger hot-shot. Griffin and Ryan will also executive produce; Fox 21 will produce.

MTV is moving forward with a 23rd edition of The Real World which begins production this summer in Washington, D.C. and is scheduled to premiere next year. The 22nd season, The Real World: Cancun opens June 24 at 10p with eight new roommates living together in one of Mexico’s best hotels, the ME Cancun. Bunim-Murray Productions created the series and produce it for MTV.

Casting Call: Redbook Magazine is looking for couples to participate in their “Marriage Makeover” section where the couples work out marital problems with the magazine’s best therapist. Couples must agree to have their photographs taken and allow their real first names to be used in the piece. Willing couples who wish to be considered, right away must send their names, ages, a photo, a brief description of marital issues, how long they have been married, how many children and complete contact information to Brenda Della Casa at


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  The French Constitutional Council has overturned the French government’s controversial “three strikes” law that permits ISPs to disconnect repeat internet file sharers from the internet. The council categorized access to online communications as a “human right” that only a judge should have the power to take away from an individual. The law, the strictest measure yet drawn up to try and prevent online piracy, passed the French parliament on its second attempt in May with staunch support from the international music and film industries.   Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY:  Nickelodeon picks up two new animated comedy series, Planet Sheen and T.U.F.F. Puppy and gives the go ahead on three series pilots.    Full edition: CYN KIDS


Think all aspiring models are 20-year-old waifs?
Think again.

She’s Got the Look

The over-35 modeling competition.
Hosted by supermodel Kim Alexis
Starts tonight at 9, 8c
Only on TV Land Prime


Top 10 M-F Syndicated Strip Series for the week of 5/25-5/31/09 ranked by HH Rtg
Wheel of Fortune (CTD)                                   5.9 AA
Jeopardy (CTD)                                               4.9 AA
Two and a Half Men (WB)                                 4.2 AA / 5.6 GAA
Judge Judy (CTD)                                            4.1 AA / 6.2 GAA
Oprah Winfrey Show (CTD)                               4.0 AA / 4.1 GAA
Entertainment Tonight (CTD)                             3.6 AA / 3.6 GAA
Family Guy (2/T)                                             3.5 AA / 4.1 GAA
Seinfeld (SPT)                                                 3.1 AA / 3.5 GAA
Everybody Loves Raymond (CTD)                        2.9 AA / 3.9 GAA
Dr. Phil Show (CTD)                                         2.7 AA / 2.7 GAA
Inside Edition (CTD)                                         2.7 AA / 2.7 GAA
George Lopez (WB)                                          2.7 AA / 3.7 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 5/25-5/31/09 ranked by A18-49 Rtg
Family Guy (2/T)                                             2.6 AA / 3.0 GAA
Two and a Half Men (WB)                                 2.1 AA / 2.7 GAA
Seinfeld (SPT)                                                1.9 AA / 2.2 GA
Everybody Loves Raymond (CTD)                       1.6 AA / 2.2 GAA
King of Queens (SPT)                                      1.6 AA / 2.0 GAA
House of Payne (2/T)                                      1.5 AA / 1.8 GAA
Friends (WB)                                                  1.5 AA / 1.7 GAA
King of the Hill (2/T)                                        1.5 AA / 1.7 GAA
Wheel of Fortune (CTD)                                   1.4 AA
Judge Judy (CTD)                                           1.4 AA / 2.0 GAA
Source: NSS Galaxy Explorer, Live+SD

Tuesday – A18-49 Analysis: ABC made a winning pass for the A18-49 demo Tuesday night with a 3.8/11 A18-49 according to final national ratings from Nielsen Media Research. At 8p, NHL on NBC won the hour with a 2.0/7 followed by CBS’ NCIS repeat at 1.9/6. For the rest of the night, the NBA Finals on ABC scored and at 9p delivered a 4.6/14 with NBC’s NHL Stanley Cup next at 2.4/7. Then at 10p, ABC’s NBA action posted a top-rated 5.6/16 while NBC’s Stanley Cup coverage came in second once again at 3.4/10.

Live + Same Day Household Ratings: Tuesday, June 9, 2009 time period averages. Source: NTI Galaxy, as dated.  Live+SD

CBS: 7.0/12        NCIS [r] 7.2/13, The Mentalist [r] 7.6/12, 48 Hours Mystery [r] 6.1/11

ABC: 5.9/10         Jimmy Kimmel Live: Game Night 2.2/4, GMC NBA Countdown 3.1/6, NBA Finals on ABC Game 3: LA Lakers at Orlando 8.6/15

NBC: 3.3/6         NHL Stanley Cup Finals #6: Detroit at Pittsburgh 3.4/6

FOX: 2.9/5           House [r] 2.6/5, Mental 3.1/5

UNIV: 2.1/4          Cuidado con El Angel 2.0/3, Manana para Siempre 2.5/4, Aqui y Hora 1.7/3

CW: 0.9/2            90210 [r] 0.8/1, Hitched or Ditched 1.1/2

MNT: 0.8/1           Street Patrol [r] 0.9/2, Street Patrol 2 [r] 0.8/1, Jail [r] 0.8/1, Jail 2 [r] 0.8/1

TELE: 0.6/1           Mas Sabe El Diablo 0.5/1, El Rostro de Analia 0.7/1, Sin Senos No Hay Paraiso 0.7/1

ION: 0.4/1            Boston Legal [r] 0.3/1, Boston Legal [r] 0.4/1, Boston Legal [r] 0.4/1

A18-49: ABC 3.8/11, NBC 2.4/7, CBS 2.0/6, UNIV 1.6/5, FOX 1.4/4, TELE 0.5/2, CW 0.5/1, MNT 0.4/1, ION 0.1/0


The Hotel Networks, a unit of LodgeNet Interactive Corporation, appointed Jeff Stettin as SVP/Business Development. Prior to joining The Hotel Networks, Jeff worked with TiVo Interactive Advertising where he served as VP/Interactive Ad Sales, Eastern Region.


This is Not the Year to Skip Promax|BDA
June 16-18, New York City

Promax|BDA 2009 is the only three-day professional event where you’ll
discover emerging business trends, strategies and ideas for success in
this new entertainment economy. Click here for more information on
The Conference, June 16-18.

Register & Save before onsite pricing kicks in June 12 @ Noon PT.

Promax|BDA members save on registration!

This day in History:  1919 – Sir Barton became the first horse to capture the Triple Crown when he won the Belmont Stakes in New York City.

Answer to Yesterday’s Trivia Question: What do all of these people have in common: Molly (wife of Bert), Mundane (partner of Funt), Zelda the Nudge and Mrs. Wanda Wiggins?   ALL CAROL BURNETT CHARACTERS  Kudos to: Monica Caraffa-RDR Promotions/Media, PA; Bob Brewer-Opus 3 Artists/NYC; Marge Pistulka-Empower MediaMarketing/Coral Springs; Greg West-WATC TV/Atlanta; Don Tapani-KDFI/Dallas; Dory Melman Petsrillo-PMC/Dallas; Brian Nyenhuis-SpotPlus/Dallas; Kathy Alexander-SpotPlus/Dallas; Marrissa O’Leary-Wackiland Productions/Santa Monica; Alan Perris-The Television Academy/North Hollywood; Gary Moglovkin-NBC Studios/Studio City; Yvette Turner-KPIX-TV/San Francisco; Jim Van Dusen-Astral Media Radio/Winnipeg

Today’s Trivia Question:  This ad campaign characterized its product as “The daily diary of the American Dream.”  What is the product? (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 /

Classifieds – Trish Pihonak- 203-926-9878 /

To subscribe to any Cynopsis edition(s) click here
To unsubscribe , click here or click the button at the end of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: SR MGR, MEDIA RELS/Radio Disney/LA: Press liaison for radio netwk; kids/tweens progrmng; pitch/ secure coverage in print/brdcst outlets; top writing skills; 5+ yrs publicity exp. Apply Req #198584 (6/17)

JOB OPENING: MGR, MEDIA RELS/Radio Disney/LA: Press liaison for radio netwk; kids/tweens progrmng; pitch/ secure coverage in print/broadcast outlets; top writing skills; 5+yrs publicity exper . Apply Req #198584 (6/17)

JOB OPENING: EXECUTIVE PRODUCER/ Nickelodeon Creative Adv/NYC: 7+yrs exp. Prod&Shooting in OnAirPromo/Adv, Strng Creat/Concept, Prod Sense/Aesth, Strng Org/Mgmt Skills, A+ EOE/M/F/D/AAP. Apply (6/17)

JOB OPENING: MANAGER PROGRAM SCHEDULING/EPIX Studio 3/NYC: 3-4 years exp; prefer previous movie channel exp.; program planning/sched, strategy, competitive tracking; Email
use manager in subject line. (6/17)

JOB OPENING: RESEARCH ANALYST/ Screenvision Cinema/NYC: 2-4 yrs exp; proficient w/Nielsen & Research systems. Ability to analyze data & execute for sales in fast pace environ. Apply at: (6/16)

JOB OPENING: SUPERVISOR/Univision NAT’L TV Sales /NY: Prior Brdcst exp req’d, Exe Asst exp pref’d. Detail-oriented, strong comm & orgnztnal skills, fluency in MS Office. 4 yr BA degree pref’d. Email:
EOE (6/16)

JOB OPENING: SHOW RUNNER/DOCU-SOAP: Est NY prod co seeks highly exp’d docu-soap whiz to produce, work w/talent, craft storylines, oversee staff, create a hit show. Previous docu-soap series an absolute must. Res:

JOB OPENING: NON-SCRIPTED MGR & VP DVLPMT/PROD Co/LA:Create/dvlp new & current unscripted prgrmng brdcst/cbl ntwrks. Adapt intern’l formats for dom. dist.Exp reality dvlpmnt. Firm relationships cbl ntwrk execs & agents.

JOB OPENING: ACCT EXEC ADVRTSNG SALES/Kids Ntwrk./NY: 3+yrs Advrtsng Sales exp. pref Kids; new buz dvlpmnt & growing existing buz; existing client/agency contacts a must. Apply: (6/13)

JOB OPENING: RESEARCH ASSOCIATE/TLC/SS: Analysis/reporting/interpretation of ratings. 2+ yrs mktg. research exp. with strong analytical & math skills required. Nielsen data & systems desired. Apply: Req# 8998 (6/13)

JOB OPENING: AD SALES PLANNER/Gospel Music Channel/NY: fast growing cable net seeking dynamic individual to build proposals & maintain schedules for advertisers. Industry experience req’d. Email

JOB OPENING: FREELANCE DIGITAL CONTENT COORD/AETN/NYC:Manage digital assets, archiving, reports, w/strong tech skills, client focus, attn to detail, exlnt org & comm skills Apply: (6/12)

JOB OPENING: VP STRATEGY & BUSINESS DEVELOPMENT/MTV Networks/NYC: 7+yrs exp. in Strat/Biz Dev; 3yrs in M&A/Consultng, Strng Analytic Skills, Exp in Entrtainmnt/Digital, MBA A+ EOE/M/F/D/AAP. Apply (6/12)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SUMMER/FALL INTERNSHIP CREDIT ONLY: Cuneo Advertising, Bloomington, MN is looking for an intern for its media department and its account services department. Contact

FALL INTERNSHIP CREDIT ONLY: Intern for TV Syndication Co. Learn various aspects of TV Rsrch including ratings positioning, tracking and software. Min 10 hrs per wk in AM. Resume/Covr lttr to:

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: Recent Harvard grad and FREELANCE WRITER will do pretty much anything involving words and writing them. Currently writing for a Gawker blog. Hard worker, strong writer, great bargain. (NYC)

SITUATION WANTED: WEB WRITER/PRODUCER with 10 years experience looking for Web entertainment or journalism work in LA. Previous gigs include: ABC, CBS 2, Comedy Central. Contact:

SITUATION WANTED: Emmy-nominated TV/Film Editor/NY: 10 yrs+ exp. Clients: HBO NBC MTV MGM FOX SONY. Seeks F/T or Freelance opps on scripted/non-scripted projects. Avid & FCP savvy. Demo Reel @ . Contact:

SITUATION WANTED: TRAFFIC MANAGER with 12 years exp seeks position in Radio/TV/Online or Traffic Software. NY Metro Area only. Experienced, Focused & detailed.

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA): Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: (6/17)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT, PT or Temporary position: immediate start. Please contact

SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email:

SITUATION WANTED: WRITER/DIRECTOR: Very fast, flexible and creative writer for movies, TV, rewrites, polishes or script consulting. LA based, will travel. References/reel available upon request. Contact Chris:


SITUATION WANTED: Bilingual Latino PRODUCER/DIRECTOR specializing in documentary & TV of Women, LGBTQ and Urban Youth, including testimonial commercials in English and Spanish, contact

SITUATION WANTED: PR & MARKETING PROFESSIONAL with 13 yrs exp in non-profit fine arts, music, film, TV & finance is seeking FT opportunity in LA or NYC. Exceptional writer & communicator. Contact Marni at:

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


ABC:  Jimmy Kimmel Live: Game Night, NBA Countdown, NBA Finals: Orlando at LA Lakers (Game #1)
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Historias Engarzadas, Al Extremo
CBS: New Adv. of Old Christine [r], New Adv. of Old Christine [r], CSI [r], The Mentalist [r]
CW: Smallville [r], Supernatural [r]
FOX: Bones [r], So You Think You Can Dance
ION:  Movie: Major League II
MNT: My Thursday Movie: Honeydripper
NBC:  I’m a Celebrity … Get Me Out of Here, The Office [r], 30 Rock [r], The Listener
PBS:  This Old House, Antiques Roadshow, Out of the Shadows
TELE: Mas Sabe el Diablo, El Rostro de Analia, Sin Senos No Hay Paraiso
UNIV: Cuidado con el Angel, Manana es para Siempre, Mujeres Asesinas

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2009

Related Stories

04/14/24: Cynopsis Jobs

Jobs Clads

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis 04/12/24: ABC News/NatGeo’s “Eclipse Across America” Outshines Competition

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

FETV: Special Delivery for Viewers and Advertisers

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Thursday April 11, 2024 At Family Entertainment Television (FETV), It’s All in the Family Cathy Applefeld Olson Family-operated with a passion for family-centric programming, Family Entertainment TV (FETV) continues to rise and shine amidst a sea of media conglomerates by overdelivering for viewers and brand partners […]

Cynopsis 04/11/24: Ad Engagement for Women’s Final Four up 97%

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY TNT Sports Scores Big During March Madness With the 2024 NCAA Men’s Basketball Tournament averaging 9.9M viewers across 67 games on TNT, TBS, truTV, CBS + Max, including double-digit growth with younger viewers P18-34 (+14% YoY) And there’s more to come… MLB Regular Season (TBS, Max, Bleacher Report) […]

04/10/24: Cynopsis Jobs

jobs 10

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]