Thursday, July 9th, 2009



Good morning. It’s Thursday, July 9, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Premieres:
mun2: The Chicas Project at 7p
CBS: Big Brother at 8p
TLC: LA Ink at 10p


Michael Jackson Memorial Coverage US Results:

  • Nielsen reports 31.1 million US viewers watched coverage of Michael Jackson’s public memorial service on Tuesday. The event was carried live from approximately 1p to 4p ET on 18 broadcast and cable networks with a combined household rating of 20.6. The participating networks were ABC, NBC, CBS, FOX, Telefutura, Telemundo, Univision, CNN, Fox News Channel, MSNBC, HLN, BET, E!, MTV, VH1, VH1 Classic, TV Guide Network and TV One. Michael Jackson’s memorial coverage in the US trails that of Princess Diana’s 1997 funeral which totaled 33.2 million and Ronald Reagan’s funeral in 2004 with 35 million viewers.

Worldwide Michael Jackson Coverage also achieved stellar results:

  • In the UK, approximately 6.3 million viewers on average watched Michael Jackson’s memorial on Tuesday over five channels with BBC2’s coverage garnering the highest share with an average of 4 million viewers. The overall viewer number did not come close though, to the 11 million UK viewers who watched Michael Jackson tribute shows over six channels on June 26.

And per Variety:

  • In Germany, an estimated 20 million viewers watched over numerous channels with ProSiebenSat. 1’s N24 drawing the most viewers with its all-day coverage.
  • Mediaset’s Italia 1 channel in Italy posted a 15.7% audience share or 15 million viewers.
  • Spanish channel Cuatro delivered an 11.7% share and 1.1 million viewers with its special on Michael Jackson.
  • In France, the memorial aired live on TF1, France 2 and M6 totaling a 51.2% audience share.

Additionally, Nielsen cites Michael Jackson’s memorial created a big stir online Tuesday, ranking as the third most-discussed topic ever at 3% of conversations. The synergy between television and the web also created buzz as almost 15% of all online conversations about Michael Jackson also referenced a broadcast or social network.

TLC trots out the tots with a second season of Toddlers and Tiaras beginning July 22 at 10p. During 13 new episodes from Authentic Entertainment, the series follows eager moms and dads and their little beauties on the American child beauty pageant circuit including several pageants produced by Gold Coast Pageants, the system which inspired the feature film Little Miss Sunshine.

Bravo serves up a sixth season of Top Chef this time in Sin City as Top Chef: Las Vegas premieres August 26 at 9p. Seventeen “chef’testants” vie for the title of Top Chef, $100,000 in cash and other top prizes. This new season also features top celebrities in the areas of food, films and entertainment making appearances such as Wolfgang Puck, Natalie Portman, Nigella Lawson among others. Padma Lakshmi returns as well as head judge Tom Colicchio and judges Gail Simmons and Toby Young. Magical Elves produces Top Chef: Las Vegas.

Food Network premieres a new primetime series Chefs vs. City August 7 at 10p. In each weekly episode, the chef team of Chris Cosentino and Aaron Sanchez journey to a different US city and challenge two well-known local foodies to a culinary battle. Throughout the season, the duo will travel to New York, Los Angeles, San Francisco, Las Vegas, Chicago, Boston and New Orleans.

Fans of FOX’s Dollhouse will have to wait an extra week as the network slated season two to open September 25 at 9p. Previously, FOX scheduled the drama to debut on September 18. Series creator and executive producer Joss Whedon will write and direct the first episode which launches the plotline for the sophomore season. Dollhouse is produced by 20th Century Fox Television.

New series premiere results for last Tuesday night:

  • ABC Family’s new original comedy 10 Things I Hate About You debuted at 8p with 509,000 A18-34, 734,000 A18-49 and 1.6 million total viewers.
  • Along with its rebranding effort, Syfy premiered new original scripted series Warehouse 13 at 9p. The two-hour episode drew in 1.3 million A18-49, 1.7 million A25-54 and 3.5 million total viewers, making Syfy the most-watched ad-supported cable network in primetime.
  • HISTORY’S new six-episode series That’s Impossible opened at 10p, attracting 830,000 A18-49, 861,000 A25-54 and 1.6 million total viewers.


Comedy Central announced it made a multi-year agreement with NBC Universal Domestic Television Distribution to license the comedy series 30 Rock. The network picked up five seasons to air starting fall 2011.

NBC Universal Domestic Television Distribution also sold 30 Rock to local television stations in top markets for off-net syndication with a fall 2011 debut. Fox Television Stations picking up the sitcom include: WNYW/New York, KTTV/Los Angeles, KDFW-KDFI/Dallas, KRIV-KTXH/Houston, KSAZ-KUTP/Phoenix, WOFL-WRBW/Orlando and KMSP-WFTC/Minneapolis. Tribune Broadcasting stations acquiring the series include: WGN/Chicago, WPHL/Philadelphia, WDCW/Washington, D.C., KCPQ-KMYQ/Seattle, KRCW/Portland, WSFL/Miami, KSWB/San Diego, KTXL/Sacramento, WXMI/Grand Rapids, WPMT/Harrisburg and WNOL-WGNO/New Orleans. 30 Rock is from Broadway Video & Little Stranger, Inc. in association with Universal Media Studios.

E1 Entertainment made additional sales globally for its crime drama The Bridge with 13 one-hour episodes. The series was licensed to Sony’s AXN Channels in Latin America and Italy, Sony Entertainment Television in Africa, Marathon/Double V for Television in France and Germany’s Tele-Munchen Gruppe. The Bridge is already set to air on CBS in the US and CTV in Canada.

National Geographic Channels International (NGCI) and Abu Dhabi Media Company (ADMC) established a partnership to launch the free-to-air National Geographic Channel Abu Dhabi (NGCAD), the first international Nat Geo Channel in Arabic. NGCAD’s lineup will contain factual entertainment programming and be completely dubbed in Arabic.


Following her guest star stint at the end of last season, Maiara Walsh becomes a regular on ABC’s Desperate Housewives for next season. Walsh reprises her role of Ana, Carlos’ beautiful and scheming niece who is a thorn in Gaby’s (Eva Longoria Parker) side. Desperate Housewives is slated to premiere its sixth season September 27.

CBS recruited Terry Kinney for a new recurring spot on its crime drama The Mentalist. Kinney will portray by-the-book Agent Sam Bosco in a minimum of seven episodes for the series’ second season produced by Warner Bros. TV. Agent Bosco heads the California Bureau of Investigation’s Serial Crimes Unit and runs into conflict with CBI consultant Patrick Jane (Simon Baker) who becomes frustrated with Bosco’s rigid approach.


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  After launching a web browser and browser-based productivity software, Google is now taking aim at Microsoft‘s bread and butter. Google announced plans to launch its own open source operating system slated for release to consumers during the second half of 2010. The Google Chrome OS, designed to work with the Chrome web browser, will be optimized for the hot netbook category of laptops that Microsoft hopes to serve with a stripped down version of Windows 7. Speed, simplicity, security and interoperability with other Google products such as its Android mobile operating system will be the Chrome OS’ selling points. (Oh, and did we mention that it will likely be free?)   Full edition: CYN DIGITAL

CYNOPSIS KIDS – TODAY’S TOP STORY:   The Jonas Brothers and Demi Lovato return to camp later this summer when Disney Channel begins production on Camp Rock 2 The Final Jam, the sequel to the network’s original movie Camp Rock (June 20, 2008).  Set to premiere on Disney Channel in 2010, this time around the kids return to camp to find that some of their camp mates and counselors have defected to the new state-of-the-art music/performance camp across the lake and a rivalry with a musical showdown ensues.  Of course there is also a love twist, this time Joe Jonas falls for the daughter of the owner of the rival camp.  Camp Rock 2 The Final Jam will also feature new cast members Matthew “Mdot” Finley (an R&B musician) and Chloe Bridges (a classical pianist), as well as returning cast mates Meaghan Martin, Alyson Stoner and Anna Maria Perez de Tagle among others.  Camp Rock 2 will be directed by Paul Hoen (Jump In!, The Cheetah Girls One World) with choreography by Rosero McCoy (Step Up) and a script by Dan Berendsen (Hannah Montana The Movie, Wizards of Waverly Place The Movie , The Cheetah Girls One World) and the writing team Karin Gist (One Tree Hill, Jump In!) and Regina Hicks (Girlfriends, Jump In!).  The first Camp Rock movie was directed by Matthew Diamond and penned by Julie Brown, Paul Brown along with Gist and Hicks.    Full edition: CYN KIDS


ION Television: Positively Double Digit Growth in 2Q ’09!

With the continued success of NCIS, hit movies and more,
ION Television maintains strong growth in 2Q ’09!
Up 59% in HH (000)
      Up 74% in A25-54(000)

ION Television. Positively Entertaining.
Source: Nielsen Media Research, Live+SD Prime. M-Su 8-11p.2nd qtr 2009 (3/30/09-6/28/09) vs.
second qtr 2008 (3/31/08-6/29/08). HH, A25-54 (000). Subj to quals upon req’t.


Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 6/29-7/5/09
Primetime       (000)         Total Pgm Day        (000)
USA                1109         NAN*                      661
TNT                1035         TNT                        581
TBSC               931          ADSM*                    574
FX                   738          USA                        563
DISC               699          NICK                        515
BET                 608          TBSC                       508
SPK                 601           FX                         447
NAN                 581          DISC                       405
FOOD               571          SPK                        390
CMDY               563          ESPN                      363
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 6/29-7/5/09       
Primetime     (000)         Total Pgm Day               (000)
TNT               2751        NICK                            2217
USA               2432        NAN*                           1652
FOXN             1896        TNT                              1310
NAN               1702        USA                             1296
TBSC             1538        ADSM*                          1172
FX                 1396        FOXN                            1150
CNN              1326        TOON                              936
FOOD            1223        TBSC                               850
DISC             1219        CNN                                820
HALL             1197        FX                                   814
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks
broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 6/29-7/5/09
USA      WWE Entertainment 10p                                  2973
USA      WWE Entertainment 9p                                    2734
TNT       NASCAR Post Race Show                                 2311
DISC     Deadliest Catch                                              2214
TNT      Sprint Cup Racing/Daytona                               1963
BET      Tiny & Toya                                                   1838
FOOD    The Next Food Network Star 5                          1734
TNT      The Closer                                                    1671
LIF       Army Wives                                                   1598
ADSM   Family Guy 7/2 1130p                                      1567
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television
Universe of 114,500,000 homes

Top 10 M-F Syndicated Strip Series for the week of 6/22-6/28/09 ranked by HH Rtg
Wheel of Fortune (CTD)                                    5.6 AA
Jeopardy (CTD)                                               4.8 AA
Entertainment Tonight (CTD)                             4.0 AA / 4.1 GAA
Judge Judy (CTD)                                            3.8 AA / 5.7 GAA
Two and a Half Men (WB)                                 3.7 AA / 4.9 GAA
Oprah Winfrey Show (CTD)                              3.6 AA / 3.7 GAA
Family Guy (2/T)                                             3.4 AA / 4.1 GAA
Dr. Phil Show (CTD)                                         2.7 AA / 2.7 GAA
King of the Hill (2/T)                                        2.7 AA / 3.2 GAA
Inside Edition (CTD)                                         2.7 AA / 2.7 GAA
Seinfeld (SPT)                                                 2.7 AA / 3.1 GAA
George Lopez (WB)                                          2.7 AA / 3.8 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 6/22-6/28/09 ranked by A18-49 Rtg
Family Guy (2/T)                                            2.3 AA / 2.7 GAA
Two and a Half Men (WB)                                1.8 AA / 2.3 GAA
King of the Hill (2/T)                                       1.6 AA / 1.9 GAA
Seinfeld (SPT)                                                1.6 AA / 1.8 GA
Wheel of Fortune (CTD)                                   1.4 AA
Everybody Loves Raymond (CTD)                      1.4 AA / 1.8 GAA
King of Queens (SPT)                                      1.4 AA / 1.6 GAA
Judge Judy (CTD)                                           1.3 AA / 1.8 GAA
Friends (WB)                                                  1.3 AA / 1.5 GAA
Entertainment Tonight (CTD)                           1.3 AA / 1.3 GAA
Source: NSS Galaxy Explorer, Live+SD

Tuesday  A18-49 Analysis: NBC swayed viewers to its side Tuesday night, winning with a 2.2/7 in the A18-49 demo, according to final national ratings from Nielsen Media Research. CBS opened the night at 8p with a favorite hitting the #1 mark as a NCIS repeat delivered 2.0/7 while ABC’s The Superstars and UNIV’s premiere of En Nombre del Amor tied for second at 1.4/5 and NBC’s debut of The Great American Road Trip ranked third at 1.3/5. NBC bowled over the competition during 9p with America’s Got Talent at 3.0/9 followed by UNIV’s Manana para Siempre at 1.9/5. Through 10p, tributes and specials about Michael Jackson abounded as ABC’s Primetime: Family Secrets won at 2.6/7 and Dateline NBC: Michael Jackson Remembered came next at 2.3/7.

Live + Same Day Household Ratings: Tuesday, July 7, 2009 (July Sweep Day 5) time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 5.7/10        NCIS [r] 7.2/13, The Mentalist [r] 6.2/10, 48 Hours Mystery 3.8/7

NBC: 4.4/8           The Great American Road Trip [p] 3.0/5, America’s Got Talent 6.2/10, Dateline NBC: Michael Jackson Remembered 4.1/7

ABC: 4.2/7           The Superstars 2.7/5, 20/20 Special Edition 4.0/7, Primetime: Family Secrets – The Children of Michael Jackson 6.0/10

UNIV: 1.9/3         En Nombre del Amor [p] 1.8/3, Manana para Siempre 2.3/4, Aqui y Ahora 1.7/3

FOX: 1.5/3          FOX Movie: Legally Blonde 2 [r] 1.5/3

TELE: 0.6/1         Mas Sabe el Diablo 0.5/1, El Rostro de Analia 0.7/1, Ninos Ricos 0.8/1, Los Victorinos 0.6/1

CW: 0.5/1           90210 [r] 0.5/1, Hitched or Ditched [r] 0.5/1

MNT: 0.5/1         2009 Hero Awards 0.4/1, Jail 0.5/1, Jail 2 [r] 0.6/1

ION: 0.4/1          Boston Legal [r] 0.3/1, Boston Legal [r] 0.4/1, Boston Legal [r] 0.5/1

A18-49: NBC 2.2/7, ABC 1.9/6, CBS 1.7/5, UNIV 1.5/5, FOX 0.8/2, TELE 0.5/2, CW 0.3/1, MNT 0.3/1, ION 0.1/0



Allison Gollust was named EVP/Corporate Communications with NBC Universal, effective next Monday and reporting to Jeff Zucker, President/CEO. Allison follows Cory Shields in this position who recently moved into the position of EVP/Global Policy Strategies and Alliances. In her capacity, Allison will be in charge of communications policies and strategic positioning of NBCU’s worldwide properties, content and executives. She will also be the chief spokesperson for Jeff Zucker and NBC Universal. Prior to this appointment, Allison was SVP/NBC News Communications since 2005.

Allied Advertising, Public Relations hired Elisabeth Baker as VP/Creative Client Services and Tom Platoni as VP/Creative Director. Elisabeth joins from The Weinstein Company where she served as VP/Marketing and Tom also joins from The Weinstein Company where he previously held the role of VP/Print Creative. For their new positions with Allied, both executives will be based in New York.

Former Disney Interactive Studios technical executive Britt Morris joins Trilogy Studios as Technical Director to head the studio’s technical vision, design and execution of online services.

Sergio Zyman was appointed Chairman of the Board of the Delaware-based company U & Me Marketing Inc. The marketing and distribution company works with leveraging popular brands into the food and beverage industries.

Hollywood Records/Walt Disney Company tapped Aaron Simon as VP/Strategic Marketing and Promotions. Aaron is charged with developing partnerships with companies covering various industries such as food and beverage, automotive, media, fashion, sports and gaming to bring additional value to the company’s roster. Aaron will be located at Hollywood Records’ Burbank headquarters.


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This day in History:    2005 – Danny Way, a daredevil skateboarder, rolled down a large ramp and jumped across the Great Wall of China. He was the first person to clear the wall without motorized aid.

Answer to Yesterday’s Trivia Question:  Who am I?  Known as the “original party animal”, I can skateboard, dance, high dive, play hockey, ride horses. I weigh just 47 pounds and have been the Super Bowl.  Who am I?   SPUDS MacKENZIE  Kudos to:  Bill Timms-Peter Strain & Assoc/NY; Dan Robins-MLB Network/Secaucus; Nicholas Strauss-Deloitte Consulting/Parsippany; Scott Gedney-ESPN/NY; Larry Morton-Promotional Media Exchange/Little Rock; Kathy Yarbrough-Touchpoints Marketing/Gretna, LA; Jay Goslee-WTVF/Nashville; Jenny Beam-Grand Hotel Marriott Resort/Point Clear AL; Mickey McLaughlin-Go4Johnny Entertainment/LA; Jeff Schlesinger-Schlesinger Prods/LA; Suzanne Leichter-eModeration/Sherman Oaks; John Ricci Jr./JRJ Games/North Hollywood

Today’s Trivia Question:  According to the commercial, if you drank this you’d find it “curiously refreshing” because “those remarkable little bubbles last the whole drink through.”  What is the name of this effervescent drink?  (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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JOB OPENING: VP, STRATEGIC MARKETING/Oxygen Media/NBCU/NY: lead a team in long-term strategic multiplatform initiatives to generate ad sales revenue. BA &10 yrs sales marketing exp. job#1062172 (7/16)

JOB OPENING: PUBLICIST /Telepictures Prods/LA: Publicist for TV project. News bkgd & exp on assign desk a must. Pitch/secure stories/content. Write/distrib releases. Fast paced enviro. 5-8yrs exp Res:

JOB OPENING: SR MANAGER, INTEGRATED MARKETING/Nickelodeon/NYC: 5+yrs mrktg/sales exp. in mrkting/ad agency in Ent/Media, Strng Acct Mgmt exp, Stng Project Mgmt skills Digital A+ EOE/M/F/D/AAP. Apply (7/16)

JOB OPENING: DIRECTOR, INTEGRATED MARKETING/Nickelodeon/NYC: 8+yrs mrktg/sales exp. in mrkting/ad agency in Ent/Media, Strng Ideation/Acct Mgmt exp, Stng Projct Mgmt skills, Heavy travel EOE/M/F/D/AAP. Apply (7/16)

JOB OPENING: PROMO WRITER/PRODUCER/EDITOR/2C Media/Miami Beach: Develop promo campaigns for major nat’l networks. Strong writing, conceptual, and promo exp a must, edit a plus! Co info @ Contact:

JOB OPENING: VP PROGRAM EXEC/NY: Heavy scheduling & promotions exp with kids/teens audience a must. Online exp a plus. Send resume:

JOB OPENING: DIR. PROGRAMMING/DIY/KNOXVILLE: Manage all aspects of commissioned shows. Strong writing/story editing, field producing skills req’d, reality TV exp a+. 3 yrs TV prod exp for cable nets req’d. (7/15)

JOB OPENING: DEVELOPMENT EXEC/SAN FRAN: Head of doc & reality development at established prod co. Previous writing/sales/sizzle reel production exp. a must. Apply to:

JOB OPENING: RESEARCH PROJ. MANAGER-FREELANCE/Disney ABC TV Group Supp. ABC research -surveys, focus grps, etc. Track/Analyze ratings. Min 3 yrs in TV res. req. Nielsen Galaxy Explorer req. Apply:

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: immediate start. Please contact

SITUATION WANTED: Talented ENTERTAINMENT MARKETING PRO/LA: Ready to hit the ground running! Email for resume

SITUATION WANTED: PROVEN BRDCST EXEC: 28 yrs exp in the Cable Broadcasting industry –all aspects of Sales Operations, Traffic, Scheduling, Log Management. Seeks opportunity to contribute experience. Email:

SITUATION WANTED: Freelance celebrity MAKEUP ARTIST based in NYC/TRI STATE AREA: Television. Print. Film. Beauty. Bridal. Contact: (7/16)

SITUATION WANTED: College graduate with Bachelor’s Degree in Electronic Media and Film. Efficient in audio and video productions.
; 908-268-2078 (7/16)

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA) Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: (7/15)

SITUATION WANTED: SCRIPT DOCTOR/PROD w 16 yrs as Brdcst exec can consult/edit/polish your TV/film/web pitch/bible/screenplay. Credits inc. DeGrassi, DaVinci, Dragon Boys. Exp w/ convergence models No freebies. Contact:

SITUATION WANTED: POST-HOUSE GM: With 15 years experience in Film, TV and Radio. Excellent management skills with Heavy client base in NYC. All inquires must be confidential. 

SITUATION WANTED: ASSOCIATE PRODUCER/LA BASED: /Reality/Ent/Docs. NBC; CBS; Spike; Dis; TLC; E!; VH1; MTV Travel Channel; runs on Batteries.

SITUATION WANTED:  WEB PRODUCER/WRITER/LA:  with 10+ years experience. I can make your site shine! Former gigs include, CBS 2, Comedy Central, AOL and more. Contact
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or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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ABC:  Samantha Who?, Samantha Who?, Grey’s Anatomy [r], Private Practice [r]
AZTECA: Laura de Todos, Lo Que Callamos Las Mujeres Edicion Especial, Al Extremo
CBS: Big Brother [p ], CSI [r], The Mentalist [r]
CW: Smallville [r], Supernatural [r]
FOX: Bones [r], So You Think You Can Dance
ION:  Movie: True Crime
MNT: My Thursday Movie: Passenger 57
NBC:  30 Rock [r], The Office [r], The Office [r], 30 Rock [r], The Listener
PBS:  This Old House, Antiques Roadshow, Soundstage
TELE: Mas Sabe el Diablo, El Rostro de Analia, Ninos Ricos Padres Pobres, Victorinos
UNIV: En Nombre del Amor, Manana es para Siempre, Futbol: Mexico vs. Panama

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