Cynopsis: Kids!

07/09/09

Good morning. It’s Thursday, July 9, 2009, and this is your first early morning Kids briefing.

The Jonas Brothers and Demi Lovato return to camp later this summer when Disney Channel begins production on Camp Rock 2 The Final Jam, the sequel to the network’s original movie Camp Rock (June 20, 2008).  Set to premiere on Disney Channel in 2010, this time around the kids return to camp to find that some of their camp mates and counselors have defected to the new state-of-the-art music/performance camp across the lake and a rivalry with a musical showdown ensues.  Of course there is also a love twist, this time Joe Jonas falls for the daughter of the owner of the rival camp.  Camp Rock 2 The Final Jam will also feature new cast members Matthew “Mdot” Finley (an R&B musician) and Chloe Bridges (a classical pianist), as well as returning cast mates Meaghan Martin, Alyson Stoner and Anna Maria Perez de Tagle among others.  Camp Rock 2 will be directed by Paul Hoen (Jump In!, The Cheetah Girls One World) with choreography by Rosero McCoy (Step Up) and a script by Dan Berendsen (Hannah Montana The Movie, Wizards of Waverly Place The Movie , The Cheetah Girls One World) and the writing team Karin Gist (One Tree Hill, Jump In!) and Regina Hicks (Girlfriends, Jump In!).  The first Camp Rock movie was directed by Matthew Diamond and penned by Julie Brown, Paul Brown along with Gist and Hicks.

NEW PRODUCTION & DEVELOPMENT

Columbia Pictures and Sony Pictures Animation tap Raja Gosnell (Beverly Hills Chihuahua, Scooby-Doo) to direct Smurfs, the mixed live-action/animated film based on those little blue characters created by Peyo (a/k/a Pierre Culliford).  The movie is set for released in 3-D and 2-D on December 17, 2010. Smurfs will be produced by Jordan Kerner (Charlotte’s Web, George of the Jungle) and written by J. David Stem and David N. Weiss (Shrek 2 and 3) and Audrey Wells (George of the Jungle).  Lafig Belgium holds the audio-visual rights to the Smurf universe, while Lafig Belgium and IMPS hold the worldwide merchandising right to the property. Smurf creator/author Culliford’s daughter Veronique Culliford controls the companies.

Gary Ross is rewriting the screenplay for Columbia and Marvel Studios‘ Spider-Man 4, per Variety.  Ross previously directed Spider-Man star Tobey Maguire in both Seabiscuit and Pleasantville.  The movie is slated to go into production next year and scheduled for a May 6, 2011 release.

MORE KIDS STUFF

The Radio-Television News Directors Association (RTNDA) has bestowed Nickelodeon with an Edward R. Murrow Award for Network and News Documentary.  The award, which honors excellence in electronic journalism, was given for the documentary special, Nick News with Linda Ellerbee: Coming Home: When Parents Return from War.  Nick news is the first-ever kids TV program to receive the award.  Nick News is produced by Ellerbee’s Lucky Duck Productions.  The complete list of this year’s Murrow award winners can be found at www.rtnda.org .

YTV (Canada) will launch the second season of its talent series The Next Star on Friday, July 17 at 6p.  Produced by Toronto-based distributor and producer Tricon Films and Television in association with YTV, the 12-episode series begins with a range of kids 15 and under who want to be stars, and from there the pack is whittled down 16 singers and eventually six finalists.  The series finale will air Sunday, September 27 at 7p live from Canada’s Wonderland in Toronto.  Additionally, YTV is offering fans at home a chance to be crowned The Virtual Next Star. Beginning on Friday, July 17 through to Wednesday, August 5, eligible participants can log onto www.ytv.com/programming/nextstar/ for a chance to win.

MARKETING/LICENSING

Chorion picks up the international licensing rights to comic book hero Dan Dare ( www.dandare.co.uk ), star of the 1950s comic The Eagle, from the Dan Dare Corporation.  Created by Frank Hampson, there were hundreds of Dan Dare, Pilot of the Future products available back in the 1950s and 60s and the property is now open for a range of licensing opportunities.  Already on board are Simon Spicer (greeting cards and wrap), Somerbond (apparel), Day 2 Day Trading (figurines), and Russimco will launch a master toy range in early 2010.

Toei Animation signs several new merchandise licensing deals in Latin America for Dragon Ball Z, One Piece and Saint Seiya.  New licensees in Mexico include Panini (Dragonball Z magnets) and Chenson (Dragon Ball Z and Saint Seiya bags and backpacks); partners in Brazil include Cordez (Dragonball Z bags and backpacks) and Cardebras (One Piece notebooks); and in Peru with Corp. Industrias Plasticas (Dragon Ball Z balls and folders); and Argentina with Global Partners (Dragon Ball Z binders and pencil cases), Creative Hats (Dragon Ball Z sunglasses) and Distribuidora Latapy (Dragon Ball Z tricycles and skateboards).

BabyFirstTV, the US-based 24/7 commercial-free channel for babies/toddlers/parents, enters into a licensing deal with Trademarx Wallcoverings.  Under the deal Trademarx will develop and distribute the BabyFirst line of kid’s wall decals and borders featuring characters from the channel, to home centers, department stores and other major retail outlets nationwide.

EXECUTIVE MOVES

Hollywood Records names Aaron Simon as VP/Strategic Marketing & Promotions.  In his new role, Simon will identify and develop deals between the Disney label and partners across various categories (e.g. food and beverage, auto, media, fashion, sports and gaming) for acts including Jonas Brothers, Miley Cyrus, etc.  Most recently, Simon spent the last two years as VP/Strategic marketing and US Partnerships, Roptus, which specializes in Latin entertainment.  He previously toiled for Atlantic/Lava Records, Virgin Records, Hive Records and MTV Networks.

RATINGS

Sunday, July 5th brought Disney Channel series ratings highs with premiere episodes.  Sonny With A Chance (9p) hit all time highs among K6-11 2 and Tweens 9-14 with 2.2 million viewers for each and Total Viewers 5.2 million. Also reaching highs was Jonas (9:30p) among K6-11 1.8 million, Tweens 9-14 1.7 million and Total Viewers 4.0 million.  Additionally, Sunday’s debut of a new one-hour episode of Hannah Montana (8-9p) was the week’s top show of the week on TV with K6-11 2.6 million and Tweens 9-14 2.7 million, as well as cable’s top telecast among Total Viewers with 6.9 million, the series’ most-watched episode in close to two years.

A CYNOPSIS MESSAGE

Answer to Yesterday’s Trivia Question:   Who am I?  I’m a bit of a daredevil – a stuntman by trade.  According to some reports my mother was a parrot and my father, well, he could’ve been a space alien.  My most predominant feature is my nose.  Who am I?  GONZO THE GREAT from The Muppets  Kudos to: Nancy Nally-WKRC/Cincinnati; Dusty Ratledge-Scripps Networks/Knoxville; EJ Offurum-Tru TV/NY; Tom Eaton-goodeaton.com/Brooklyn; Jason Bielski-Jimmy Kimmel Live/LA; Angelle Haney Gullett-McGraw-Hill/LA; Betsy Bozdech-Common Sense Media/San Francisco; Guy Hallifax-Phew!! Ltd/Windsor, Canada

Today’s Trivia Question:  Who is Eugene the Jeep?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!
07.09.09

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