Thursday, July 3rd, 2008


TMZ  Recruiting Adults in NY and LA
Gaining Over Lead-in This May

New York WNYW 6:30pm             Los Angeles KTTV 6:30pm
A18-34: +400% shr. vs. Lead-in     A18-34: +17% shr. vs. Lead-in
A18-49: +100% shr. vs. Lead-in    A18-49: +20% shr. vs. Lead-in
A25-54: +100% shr. vs. Lead-in    A25-54: +25% shr. vs. Lead-in

From Warner Bros. Domestic Television Distribution
Source: NSI, WRAP Sweeps, May 08,1/4 Hr LI, NY LI: News, LA LI: Simpsons



Good morning. It’s Thursday, July 3, 2008, and this is your first early morning briefing.

Cablevision Systems Corp. will launch 15 networks in hi-def starting July 28, including hi-def versions of Nickelodeon, Discovery Channel, AMC, FX , Weather Channel, WE tv, Fox News, Animal Planet, Hallmark Movie Channel, The Travel Channel and more. The networks will filter in over a five-day period and all of Cablevision’s 1.1 million hi-def subscribers will have the new line-up as of August 1. These additions take Cablevision’s free enhanced lineup to 60 total channels.

Tonight’s Premieres:
Outdoor Channel: Elk Chronicles at 830p; Monster Bucks at 9p; Pheasants Forever at 11p

Friday’s Premieres:
Outdoor Channel: Fly Fishing the World at 830p; The Catch: Costa Rica at 10p
CMT: Mabe in America at 1030p

Saturday’s Premieres:
Outdoor Channel: LL Bean Guide to the Outdoors at 7p

Sunday’s Premieres:
Food Network: Grill It! With Bobby Flay at 9a
VH1: I Love Money at 9p


ABC Family’s debut of The Secret Life of the American Teenager Tuesday night (8p) delivered the best-ever original series telecast in the network’s history with W18-34 (620,000); W18-49 (891,000) and F12-34 (1.4 million).

Following an 18-month pay TV run on HBO, five 20th Century Fox films will then go to FX for their cable run, reports Variety.  The titles in the deal are Dr. Suess’ Horton Hears a Who, 27 Dresses, Jumper, What Happens in Vegas and Meet the Spartans.  Total fees are reportedly in the $47 million range for the four year deal, with the first films arriving in 2nd qtr 2010.  This news comes just days after FX’s pick up of the new Sony Pictures TV film, Hancock which opened in theatres nationwide yesterday.

An application has been filed with the FCC for the sale of KVNV-TV of Ely, NV from Valley Broadcasting Company a subsidiary of Sunbelt Communications Company to Concord, NH-based PMCM TV, LLC.


Shannen Doherty may join her former castmates of Beverly Hills, 90210 and reprise her role as Brenda Walsh on The CW’s new spinoff series 90210, reports Variety. Shannen would be reuniting with Tori Spelling and Jennie Garth who are in place reprising their former characters.

Michael Imperioli was tapped to co-star on ABC’s new drama series Life on Mars where he will play Detective Ray Carling, a character from the 1970s. The time-travel drama is about Sam Tyler, played by Jason O’Mara, a modern-day detective who goes back to 1972 after experiencing a car crash and still functions as a detective. The series is produced by 20th Century Fox TV, ABC Studios and Kudos.


CYNOPSIS DIGITAL – TODAY’S TOP STORY:   This deal was supposed to be kaput but the market wants what the market wants. Microsoft has been talking to some major media players this week including Time Warner and News Corp. as it prepares to take another pass at Yahoo, reports the Wall Street Journal. This time Microsoft would be bidding only for its search business and partners would buy the rest, effectively breaking up Yahoo into pieces. Yahoo has also circled back to Time Warner regarding a potential merger with AOL. Meanwhile The Justice Department opened a formal antitrust inquiry into Yahoo‘s search outsourcing deal with Google and all indications are they plan to take a hard look at the deal, per The Washington Post. Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY: This week an Ohio district court set July 7, as in this Monday, as the expiration date for a temporary restraining order obtained by American Greetings to block DIC Entertainment from being acquired by Cookie Jar Entertainment, per Thomson Financial News.  The Cookie Jar and DIC $87.6 million merger was announced on June 20.  The court also set a preliminary hearing for July 24-25 to decide whether to provide American Greetings with another injunction to stop DIC from exploiting the Strawberry Shortcake property while the dispute is resolved.  American Greetings maintains that the sale of DIC would violate its rights as the owner of the Strawberry Shortcake brand, which DIC manages for them.  Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY: Oprah’s Big Give is one of several shows sold as part of recent FremantleMedia Enterprises deals covering over 700 hours of programming.  Modeling competition She’s Got the Look sold 108 hours in 18 territories, including the U.K., France, Italy, Portugal, New Zealand and Thailand.  In the Netherlands, SBS took both tape and format rights. Oprah’s Big Give sold 160+ hours to Kanal 5 in Sweden, Ten in Australia, NBC/Hallmark in Asia (pan regional) and SBS in The Netherlands (tape and format rights).  Eleven territories picked up 66 hours of DEA, including RTL Digital in Germany and BSkyB in the U.K. RTL and Italy’s Raisat were also in a buying spree for the Travel Channel catalog (Anthony Bordain’s No Reservations, Andrew Zimmern’s Bizarre Foods and Sam Brown’s Passport to China) for a total of 120 hours to 6 territories.  Last, but not least, Australian drama Satisfaction got some 180 hours sold in 18 territories such as SIC in Portugal and SBS.  Full edition: CYN INTERNATIONAL.


Top 10 M-F Syndicated Strip Series for the Season to Date ranked by HH Rtg
Wheel of Fortune (CTD)                                   7.6 AA
Jeopardy (CTD)                                               6.3 AA
Oprah Winfrey Show (CTD)                               5.5 AA / 5.6 GAA
Judge Judy (CTD)                                            4.9 AA / 7.6 GAA
Two and a Half Men (WB)                                 4.9 AA / 6.3 GAA
Entertainment Tonight (CTD)                            4.6 AA / 4.7 GAA
Dr. Phil Show (CTD)                                         4.6 AA / 4.7 GAA
Family Guy (2/T)                                             4.3 AA / 5.1 GAA
Seinfeld (SPT)                                                 3.9 AA / 4.5 GAA
Everybody Loves Raymond (CTD)                      3.9 AA / 4.7 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the Season to Date ranked by A18-49 Rtg
Two and a Half Men (WB)                                2.6 AA / 3.3 GAA
Family Guy (2/T)                                            2.6 AA / 3.0 GAA
Seinfeld (SPT)                                                2.1 AA / 2.3 GAA
Friends (WB)                                                 1.8 AA / 2.2 GAA
Everybody Loves Raymond (CTD)                    1.7 AA / 1.9 GAA
King of Queens (SPT)                                     1.6 AA / 2.2 GAA
George Lopez (WB)                                        1.5 AA / 2.0 GAA
Wheel of Fortune (CTD)                                  1.4 AA
Judge Judy (CTD)                                           1.4 AA / 2.0 GAA
Oprah Winfrey Show (CTD)                             1.4 AA / 1.4 GAA
Source: NSS Galaxy Explorer, Live+SD

Tuesday – A18-49 Analysis:  FOX and NBC shared the top spot Tuesday night at 2.8/9 A18-49, according to final national ratings from Nielsen Media Research. ABC’s Wipeout swept past the other nets at 8p with a 3.6/12. FOX was on fire at 9p as Hell’s Kitchen was first with 3.7/11. Then at 10p, NBC and America’s Got Talent held sway with 3.5/10.  

Live + Same Day Household Ratings: Tuesday, July 1, 2008 time period averages. Source: NTI Galaxy, as dated.

NBC: 6.6/11           Celebrity Family Feud 4.7/9, America’s Got Talent 7.5/13

CBS: 5.3/9                NCIS [r] 5.5/10, 48 Hours Mystery 5.5/9, Without a Trace [r] 4.8/8

ABC: 4.2/7            Wipeout 5.3/10, I Survived a Japanese Game Show 3.5/6, Primetime: The Outsiders 3.7/6

FOX: 4.0/7               The Moment of Truth 3.2/6, Hell’s Kitchen 4.9/8

UNIV: 2.1/4           Al Diablo con los Guapos 2.3/4, Fuego en la Sangre 2.2/4, Aqui y Ahora 1.8/3

CW: 0.8/1              Beauty and the Geek [r] 0.6/1, Reaper [r] 0.9/1

MNT: 0.8/1             Street Patrol [r] 0.9/2, Street Patrol 2 [r] 0.8/1, Jail [r] 0.8/1, Jail 2 [r] 0.7/1

TELE: 0.6/1           Juramento 0.4/1, Victoria 0.7/1, Sin Senos No Hay Paraiso 0.7/1

A18-49: FOX 2.8/9, NBC 2.8/9, ABC 2.7/8, UNIV 1.8/5, CBS 1.5/5, MNT 0.5/2, CW 0.4/1, TELE 0.4/1



Horizon Media in its New York office promoted Mike Lozito to AE in the brand strategy group and the company’s Los Angeles office hired Barrie Citron-Dubin as Senior Buyer; and Michelle Dorian and Liza Tecson as AEs in the brand strategy group.

Lyle Schulze was upped to VP/GM of KMIR-KPSE/Palm Desert, the NBC and MNT affiliates respectively that are owned by Journal Broadcast Group. Lyle moves from Journal Broadcast’s FOX affiliate in Lansing.  Way to go Lyle!

OTX elevated Aaron Pacquette to SVP/Media and Entertainment Insights in its Los Angeles office.

Jennifer Turner joins Bravo Media and Oxygen Media in the new position as VP/Licensing and Strategic Partnerships. Jennifer will initiate revenue increasing efforts involving merchandising and licensing partners that tie in with Bravo and Oxygen’s programming, production, marketing and digital areas which will enhance partnership and branding opportunities for both networks. She will report to Lauren Zalaznick, President/NBC Universal Women and Lifestyle Entertainment Networks.

Brian Sexton will become the Sports Director for WTEV (CBS) and WAWS (FOX)/Jacksonville. Brian, who has been the play-by-play announcer for the Jacksonville Jaguars through the Jaguars Radio Network for 15 seasons, will continue in this role in addition to his new TV sports duties.

NPR recruited Joyce Slocum as VP/Legal Affairs and General Counsel where she will be in charge of all legal and business activities and staff relating to the Office of the General Counsel. In addition, Joyce will be Secretary to the NPR Board of Directors and Chief Ethics Officer. She will report to the CEO.

This day in History:
  1819– The first U.S. bank opened in New York City. Total deposits for the day were $2,807.

Answer to Yesterday’s Trivia Question: On the series Pushing Daisies, what is the name of the pie shop that Ned owns?  THE PIE HOLE Kudos to: Karen Spahn-WTLV/WJXX/Jacksonville, FL; Linda Kitchens-PTCUMC/Peachtree City, GA; Joseph Oglesby-Fox Business Network/NY; Douglas Hochstadt-ABC Television Network/NY; Andy Hartman-FirstBank & Trust/CTZ; Erin Forfa-BET/Chicago; Kelly Tecklenburg-Charter Media/St. Louis; Meagan Vaughn-Ivie & Associates, Inc/Flower Mound, TX; Wendell Foster-ABC Entertainment/Burbank; Suzanne Robertson/Burbank; Gail Moore-Kalt Productions/LA; Dennis Aimino-KABC/LA; Nancy Dixon Welch-Eclipse Television & Sports Marketing, LLC/Tortola,British Virgin Islands

Today’s Trivia QuestionThis member of The A Team was raised in an orphanage and learned most of his cons by watching TV. Who was this? (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Enjoy the loooooooong weekend – don’t forget to barbecue – it’s the law.
Later — Cyn

Cynopsis Ad Sales:
Mark Bohn- 203-583-1224 /

Classifieds – Trish Pihonak- 203-926-9878 /

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here


What would a year be without something new from Cyn opsis? Introducing …

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Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

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if you’re looking to make an executive change, or are looking for a change of scenery yourself. .

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: DIR, CONTENT DVLPMNT & PROD, SHORT FORM/History/NY: Oversee dvlpmnt/prod of video prgrmng for multi-platform dist.10 yrs Long form & Promo prod exp; Team leadership& editorial skills essential.Apply: (7/11)

JOB OPENING: MGR., AD SALES PARTNERSHIPS/LIFETIME NY: Develop integrated proposals for advertisers interested in partnering with Lifetime across our various properties/ Apply at: h ttp:// (7/11)

JOB OPENING: DIR. BUSINESS DEVELOPMENT/LIFETIME NY: Source, structure & implement deals to grow Lifetime traffic and digital business. Min. 8 yrs of business development exp. Apply at: (7/11)

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JOB OPENING: ASSOC RESEARCHER/WGBH/Boston: Assisting in Gathering and analyzing research. BA in Communications, Business or Marketing. Job Req # 4362 (7/10)

JOB OPENING: SALES/REPRESENTATION/EDITIONAL EFFECTS (EENYC)/ NYC: Production/Post-Production co. seeks representation/sales person. Company offers editorial, design, audio and production. Start ASAP. Resumes to:

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JOB OPENING: ASSOC MNGR, BRAND MARKETING/MUSIC CHOICE-NY: Brand development & mktg promotion for Hispanic genre. Read,write Spanish. Prjct mgmt exp nec. BA/BS 4+ yrs cnsmr mktg exp w/12-24 Hispanic demo.

JOB OPENING: PRODUCTION MGR-DIGITAL MEDIA/Sesame Workshop/NYC: Handle all proj budgets/financials, assist w/ prod plan’g & mng prod trafficking issues. 3+ yrs web content prod exp req’d.

JOB OPENING: VP DIGITAL MEDIA MKTG/NYC/Bdcstg Co: Strong marketer! series websites, ecom, wireless, social networks, iTV, etc branding exp-Film a+ 6 figures +bonus Resume:
om’; document.write( ‘‘ ); document.write( addy_text71757 ); document.write( ‘</a>’ ); //–> (7/8)

JOB OPENING: SCHEDULER/ DISCOVERY/NY: Responsible for scheduling/tracking programs for network. 2-4yrs exp in scheduling, programming. No relo assistance provided. Apply: ID: 8095 (7/8)

JOB OPENING: VP BUS. AFFAIRS-LEGAL/DISCOVERY/LA: Prep offers to talent, handle negotiations, drafting docs for lead/supporting talent (e.g. hosts, experts, narrators, celebrities, etc. Apply: # 8052 (7/8)

JOB OPENING: DIGITAL AD SALES MKTG MGR/A&E TV Nets/NY:Work with Nat’l sales teams to dev & execute sponsorships for AETN digital properties. Min.3yrs exp Online/Media Mktg. TV/Mobile exp a +.Apply: (7/8)

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WHAT’S ON TONIGHT – Thursday, July 3, 2008

ABC: Ugly Betty [r], Grey’s Anatomy [r], Hopkins (Part 2 of 6)
AZTECA: Fugitivos de la Ley, Historias Engarzadas, Bellezas Indomables
CBS: Million Dollar Password [r], CSI [r], Swingtown
CW: Smallville [r], Supernatural [r]
FOX: Are You Smarter Than a 5th Grader, So You Think You Can Dance
ION: Movie: Rocky IV, 48 Hours
MNT: My Thursday Night Movie: Sherry Baby [r]
NBC: Last Comic Standing, Fear Itself
PBS: This Old House Hour [r], Antiques Roadshow [r], Soundstage: REO Speedwagon
TELE: El Juramento, Victoria, Sin Senos No Hay Paraiso
UNIV: Al Diablo con los Guapos, Fuego en la Sangre, La Rosa de Guadalupe

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