Thursday, July 30th, 2009

Cynopsis: DIGITAL


Good morning, it’s Thursday, July 30, 2009, and this is your first early morning digital briefing.
After years of flirting and false starts, Microsoft hammered out a 10-year search and advertising partnership with Yahoo that will take effect beginning in early 2010, pending regulatory approval. The agreement will utilize Yahoo’s sales force to sell premium search ad space and place Redmond’s well-received Bing search technology at the center of the entire Yahoo network. Microsoft will not shell out a large upfront payment like once discussed, but the company will offer revenue guarantees throughout the term of the deal and return most of the search revenue generated from Yahoo’s sites. Yahoo investors weren’t crazy about the news (shares fell by 8%,) but industry analysts viewed the partnership as the best hope at combating Google’s dominant position in search. The two have their work cut out for them as, combined, they accounted for less than half of Google’s 65% market share in June, according to ComScore.


NBC Local Integrated Media
launched the commercial versions of its 10 “Locals Only” city websites designed to be local news, entertainment and informational portals within NBC’s O&O markets. NBC says traffic to sites such as, which invites you to relieve Mark Buehrle’s perfect game in this slideshow, has climbed from 5 million to 20 million uniques during the beta period. Recent innovations include “mood ratings” and the social “SoMyCity” section. is “embedding” a different correspondent to cover each NFL team this season. Each reporter to file multiple “RapidReports” daily from team facilities and stadiums providing the latest on workouts, injuries, cuts and dramas.
is cooking up a web series to accompany its new series The Naughty Kitchen With Chef Blythe Beck, premiering in the fall. Blythe is the chef of upscale American cuisine restaurant Central 214 in Dallas.
Call for content: Comcast’s G4 starts production for its “American Ninja Warrior,” another Japanese obstacle course series in August and is currently looking for competitors. Submit videos showcasing your “ninja skills” at for a chance to audition in Los Angeles and travel to Japan to try and tackle the famed Sasuke course.


Podcasting ad technology firm VoloMedia Inc. says it received its first patent award for its “method for providing episodic media,” covering podcasting or any other digital distribution of media in episodic form. Podcasting has been around for awhile but VoloMedia CEO Murgesh Navar filed for the patent back in 2003, before iTunes added the format and filed for its own patent application. The company, which hopes to use the patent to spur collaboration with publishers, has already developed an analytics platform integrating episodic media with Google Analytics.
Paris-based interactive music start-up MXP4 has put together a Michael Jackson widget to showcase its layered digital music format. Seeking to advance the ubiquitous MP3 format, MXP4 allows listeners to create their own remixes, view videos, photos, breaking news; and make direct purchases from the artist.
Twitter unveiled a new home page to try and attract non-initiates. Twitter’s bird mascot now flutters around the logo and a big new search bar that promises to discover “what people are saying about _______.”
Digital media producer Deca is celebrating the 100th episode of its confessional motherhood-themed podcast Momservation. Guests on the show have included Dooce blogger Heather Armstrong and Daphne Brogdon of fame.


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Apple reached a 3-year deal with China Unicom to finally launch the iPhone in the Chinese market, reports Shangahi Security News. The telecom provider, which competes with China Mobile in the wireless arena, expects to sell between 1 and 2 million units annually, according to the report.
Swedish gaming firm Global Gaming Factory‘s deal to acquire P2P content sharing site The Pirate Bay is sinking as GGF struggles to come up with $7.8 million in cash for the acquisition, reports TorrentFreak. (The blog’s source of information is former Grokster CEO Wayne Rosso, who has quit his role as negotiator for the deal.) The site, which is still operational despite losing a legal battle against copyright holders in April, is now the target of a new lawsuit filed by 13 studios that seek an injunction to shut down the site.
The race is on to offer full HD-quality online streaming. Sonic Solutions announced that it will use some of the same next generation technology used to encode Blu-ray films to stream movies in 1080p resolution. CineVision Adaptive HD will be deployed to bring HD content to the Roxio CinemaNow service and will be made available as an option in the white label Sonic’s CineVision Master Encoding system. Microsoft’s Xbox platform is one of the platforms leading the HD streaming charge, announcing it will offer 1080p HD streaming on every possible title beginning this fall.


Approximately 98.9% of U.S. homes are now able to receive digital television signals according to Nielsen, a gain of 229,000 homes in the last two weeks and 1.3 million homes since the week of the June 12 DTV transition. As of July 26, only 1.2 million homes were unable to receive digital signals
It will be interesting to see what effect Yahoo’s new homepage and the Bing integration will have on Yahoo’s engagement results, an important metric when setting ad rates. Efforts by MSN and AOL to improve engagement appear to be working as the number of average page views increased by 15 and 10 views per user from June ’08 to June ’09 respectively, according to web analytics firm Compete. Facebook, which averaged 19 page views/user, was the fastest growing site in terms of unique visitors, growing by 158% to 62 million uniques during the past year.
Publisher Site              Unique Visitors                       Ave. Page Views
                        06/09    %Change vs. 06/08       06/09     =/- PV Change vs. 06/08    
Google           85,555,656       2%                          20                4
Yahoo            67,334,442        1%                         31                6
Facebook       62,036,498     158%                         19                5
MySpace        42,956,636      -16%                        19               (2)
Ebay             40,410,469       -2%                           9                –
MSN             38,728,063        6%                          39                15
YouTube       37,394,056       99%                           9                 2
Mapquest      30,262,091        -6%                          3                 –
Amazon        18,615,377        29%                          4                 1
AOL              17,664,047        26%                         25               10
Source: Compete 


Digital movie set top maker Vudu announced a deal with LG Electronics to integrate its broadband-enabled 1080p movie download service directly within LG HD TVs. The Vudu feature will appear from August on LG’s lineup of “Netcast” TVs, including the 47-inch LCD 47LH50 and 50-inch plasma 50PS80, available now for $1,699 and $1,799, respectively. NetCast system also offers access to Netflix, YouTube and Yahoo’s widget platform.
continues to play defense around the iPhone and reject competing technologies. This time the App Store rejected the Google Voice application, which unifies a user’s cell, landline or VOIP accounts with a single number, eliminating the need for call forwarding and providing a permanent voice address.


Amanda Palmer, head of entertainment for Al Jazeera English, has been named Executive Director of the inaugural Doha Tribeca Film Festival. Amanda will work with work with a team from Tribeca that includes longtime Sundance programmer Geoffrey Gilmore, Chief Creative Officer of Tribeca Enterprises, to shape the program.



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Twitter has proven to be infectious and addictive but one has to agree that it’s tremendously limiting in terms of visual flair. A new technology called “blerping” from the minds at RocketOn exits beta this morning with a colorful alternative. allows users to hold conversations about what they’re seeing online and actually take their “metadiscussions” to third party sites. If you see a video on YouTube, a photo on Flickr or virtually any widgetized piece of content you can leave your two cents in a comic book-like thought bubble that friends in your network can share. (Posts can also come in the from of pictures or videos.) Built on top of RocketOn’s patent pending Hyperlayers Platform, the interface requires no downloads and allows you to browse among current discussions by popularity or topic. Publishers can use Blerp as a tool to generate buzz by cutting and pasting a simple bit of code on their site, providing full Blerp functionality. There are many smart features that improve upon simple tweeting. A sidebar allows you to view and manage extended discussions. One-button integrations with Twitter, Facebook, MySpace and Digg allow you to share your posts and should help Blerp gain traction. Another nice feature is the “Super Note”: most blerps are limited to 250 characters but the Super Note option allows you to extend this when pithy remarks just won’t do.

Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: TRAFFIC & SERVICING MGR: Beverly Hills Int’l TV distribution co. seeks traffic & servicing manager with min. 2 years experience ordering &delivering video elements.  Email resume to [email protected] (8/6)

JOB OPENING: PR MGR/ SR.MGR /Classic Media/NYC: 5-7 yrs exp in PR, esp. ent/media w/consumer focus; Develop publicity strategies, Generate positive brand visibility, Execute PR plans, Liase w/creators; apply to: [email protected] (8/5)

JOB OPENING: SR RESEARCH ANALYST NICK KIDS & FAMILY/NYC: 2 yrs natl resch exp.Strong analytical/detail/organiz sk.Expert w/Nielsen, Npower. Strong written/oral comm. sk.Prof in MS Office. EOE/M/F/D/AAP. Apply (8/5)

JOB OPENING: SR MANAGER, CONTENT PARTNERSHIPS/ PRN (the in-store TV media leader)/LA: 8+ yrs exp in developing content provider relationships, must be well connected to networks, cable, studios, etc. (8/5)

JOB OPENING: ART DIRECTOR/Nicktoons/Freelance/NY:Mng schedule/workflow & art dir. for in-house design grp. Oversee art direction for all onair/offair projects by freelancers/design firms. EOE/M/F/D/AAP apply: [email protected] (8/5)

JOB OPENING: DIRECTOR, MARKETING/MTV/NYC. Min 7yrs exp. in promos or consumer marketing w/in entertainment, media or music industry. Exp. w/ promotions management and online marketing content. EOE/M/F/D/AAP apply (8/4)

JOB OPENING: DIGITAL AE/ABC Family/NYC: Develop, maintain, grow revenue against strategic advertising accounts for 3+ yrs digital sales exp Apply Req # 198753 (8/4)

JOB OPENING: VP, PR/MSG Varsity (New Cablevision network)/LI: 10+ yrs exp creating/managing strategic media relations programs. Exp with sports programming preferred. Apply [email protected] (8/4)

JOB OPENING: IN HOUSE FREELANCE INTERACTION DESIGNER, DIG MEDIA/Sesame Workshop/NY: 3+ yrs dig. media design & user interface dvlpmt exp (multi-client design firm/vendor-side exp) EOE/M/F/D/AAP Apply  [email protected] (8/4)

JOB OPENING: METRO TV AFFILIATE SALES:Resp for dvlpng new affiliations.Mng/grow existing affiliations. Knwlg of TV dist biz as well as Synd & affil sales exp. Resume and salary requirements to: [email protected] (8/4)

JOB OPENING: VP, CREATIVE SRVS/VERSUS NTWRK/COMCAST/PA: Visionary creative/passion for the craft/strong work ethic, dev & mgmt skills? Req’d 8-10+ yrs exp. @ TV Ntwrk, ad agency, or post prod/design firm. Apply: (8/4)

JOB OPENING: DVLPMNT EXEC/NY: Est’d prod. Co. seeks creative, workaholic, self-starter to oversee reality & non-fiction dvlpmnt. Solid ind contacts, exceptional ideas & exp selling to ntwrks a must. Res/Cvr Ltr: [email protected] (8/4)

JOB OPENING: AD SALES RESEARCH SR MGR/ION/NY: Great opp w/ media brand, 6+ yrs ad sales research exp, strong analytic skills & strategic thinking vital, Galaxy/N Power/MRI/TNS req’d. EOE. Apply [email protected] (8/1)

JOB OPENING: AD SALES PLANNER/Kids Ntwrk./NY: 1+yrs Advrtsng Sales exp. pref Kids; support in growing existing buz; recommendations for new buz dvlpmt. Apply: (8/1)

JOB OPENING: CONSUMER MARKETING MANAGER/FOOD NETWORK/ NY– Manage integrated marketing & execution of all consumer advertising. 5-7 yrs entertainment mkting and/or ad agency exp is req’d. Prod exp a plus. (8/1)

JOB OPENING: RESEARCH ANALYST /Fox Latin American Channels/NY: Support busy Res. Dept. Strong analytical/comm/computer/presentation skills, PPT & Excel. Nielsen data & systems. a+ Email: [email protected] (8/1)

JOB OPENING: DIR DIGITAL MEDIA OPS/Ovation/Santa Monica: Knwlg/exp mngng operations of a growing digital media biz.5 yrs digital operations exp. Strong analytical/ rsrch skills. Cvr letter/salary req: [email protected] (8/1)

JOB OPENING: EXEC DIRECTOR/Drexel University/Phila: Top TV, news or film producer or exec to run an institute related to our academic programs. Visit: (8/1)

JOB OPENING: SR DIRECTOR, PRODUCT DEVELOPMENT/MTV/NYC: 7+ yrs exp. in building & developing interactive digital products; Creation of digital product documents; B.A. EOE/M/F/D/AAP apply (8/1)

JOB OPENING: LINE PROD-Freelance/ABC/ENT. MKTG/Burbank: Mng creation of brdcst quality spots/clips for air various outlets. 3yrs+ exp Post Prod., pref. w/ promos.Final Cut Pro & flex sched a must. Apply: [email protected] (8/1)

JOB OPENING: DIRECTOR OF PROGRAMMING/GSN Santa Monica: 5-7 yrs exp in pre & post production, digital programming initiatives, budgeting, casting and development. Please send resume to [email protected]  (8/1)

JOB OPENING: DIGITAL MEDIA TECH/NEW YORK: Digital Media tech for post prod, encoding & prod of graphics. Visit (7/31)


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To begin your search for the most qualified candidate or employment opportunity,
Contact Trish Pihonak – [email protected] , 203.926.9878

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: TV One has internship opportunities for undergraduate school credit only- locations in NY, MD, LA and IL. Visit us at for details (8/4)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Recent Harvard grad with experience in production, editing (FCP), and development looking for entry-level job in NY area in television/video/media. Strong writer, creative, people person. [email protected] (8/6)

SITUATION WANTED: LICENSING PRO with 15 yrs of industry experience and an expertise in music /footage + all IP permissions. Clients include studios, networks & advert’g agencies. [email protected] (8/5)

SITUATION WANTED: PRODUCER/DIRECTOR/NYC BASED: 10yrs. EXP in films and reality TV. Available immediately. Contact: [email protected]. … LINKS: (8/4)

SITUATION WANTED: PRODUCER/EIC/PROD MGR (LA): 10+ Yrs Industry Experience. TV/Web/Industrial. Seeks long term full time position. Camera and FCP savvy. Package deal. On schedule and under budget! Contact – [email protected] (8/4)

SITUATION WANTED:ASST PRODUCER/COORDINATOR/MGR/PA(NY) Experience: ABC, NBC, CBS, BBC, MTV, Food Network, History Channel, Sesame Street, NY1. Resume: Email: [email protected] (8/1)

SITUATION WANTED: MARKETING/PROMOTIONS/Boston: Marketing/promotions professional seeks television, web marketing, social networking focused position. Experienced in international markets. Creative + will travel. [email protected] (8/1)

SITUATION WANTED: Seasoned MARKETING RSRCH PROFESSIONAL seeks freelance or PT/FT opportunities. Specialized in syndicated and primary research. Experience in working with multicultural and kids’ markets. [email protected] (8/1)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (8/1)

SITUATION WANTED:  PUBLIC/MEDIA RELATIONS, WEB CONTENT MNGMNT POSITION. English/French fluent w/ 7+ yrs communications experience. Last worked in financial industry, but flexible with other industries. Contact: [email protected] (8/1)

SITUATION WANTED:  OFFICE OR SET PA/PERSONAL ASSNT/LA: 5 yrs. exp, well organized, pays attention, fast learner. Will relocate + can start asap.  [email protected] (8/1)

SITUATION WANTED: WRITING or PROD ASTNT/WRITER/ALL PROD WORK in NY: TV, Film, Web or Commercial. Graduate of Northwestern U’s TV/Film + Business Programs. Strengths in writing, all levels of prod + finance Contact: [email protected] (7/31)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: immediate start. Please contact: [email protected] (7/31)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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