Thursday, January 8th, 2009



Good morning. It’s Thursday, January 8, 2009, and this is your first early morning briefing.   And as always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premieres:
Oxygen: Snapped at 10p
PBS: Soundstage at 10p (check local listings)
SOAPnet: Greg Behrendt’s Wake Up Call at 10p
truTV: The Principal’s Office at 10p


Starting February 1, ABC News will utilize the BBC for reporting, correspondents and support staff involving breaking news coming out of Iraq. ABC News will continue to have a news bureau in Iraq but will no longer have a full-time correspondent based there. ABC News reporter Martha Raddatz will remain embedded with U.S. forces and is at this time traveling to Afghanistan and Pakistan to report from these hot-bed areas. ABC News and the BBC have worked together in the past, most recently on the coverage of the U.S. election and the Congo.

ABC Family’s second season premiere of The Secret Life of the American Teenager on Monday at 8p attracted 1.2 million A18-34 viewers, 1.9 million A18-49 viewers, 2.8 million P12-34 viewers and 4.4 million total viewers.

Digital movie network ReelzChannel is moving the majority of its corporate operations to Albuquerque, NM from Los Angeles and Minneapolis-St. Paul. Owned by Hubbard Media Group, ReelzChannel will make this move immediately with the expectation of having everything in place by May. Hubbard Media also owns the NBC affiliate in Albuquerque, KOB-TV, however this is the first major network to headquarter in the state of New Mexico. With this move, ReelzChannel will consolidate its programming, production, web development, creative services, marketing and communications units in one location, while advertising sales will continue in New York City, Chicago and Los Angeles. The network will also have a bureau in L.A. to cover entertainment news and stories related to movies. Currently, ReelzChannel is available in more than 43 million homes through cable and satellite systems.

Program Call: If your company will be attending NATPE ’09 with programming, we will send out a special NATPE Shopping Guide edition the Thursday before the conference.To have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.). If your company is interested in being included, please send the details to
by Friday, January 16, 2009.


Join Cynopsis and NATPE for “Coffee With” Q&A Sessions
Dana Walden & Gary Newman
Twentieth Century Fox Television Co-Chairmen
Wednesday, January 28, 8:00 – 9:00 am


Michael Steib
Director of TV Ads, Google
Thursday, January 29, 8:30am – 9:30 am
Register for NATPE, Promo Code ZERSN09, and save $500


ABC ordered six episodes of the sports-themed franchise Superstars from Juma Entertainment and Blue Equity’s Blue Entertainment. The revamped format has eight celebrities paired with eight professional athletes competing in various sports categories such as swimming, biking, running and kayaking. Teams will be eliminated each week until one remains. Originally developed by Barry Frank and Dick Button during ABC’s Wide World of Sports, Superstars has resurfaced in several forms over the years since 1973 and was most recently seen here in the States in 2002.

Kelsey Grammer will headline a new 30m comedy, this time a pilot ordered by ABC produced by Good Humor TV and Warner Bros. Television, reports Variety. This multi-camera comedy has Grammer playing a corporate tycoon who after losing his job tries to reconnect with his family. Tucker Cawley (Everybody Loves Raymond) is writing the pilot while Grammer, Cawley and Good Humor’s Tom Werner and Mike Clements will all executive produce.

PBS announced at the Television Critics Association Winter press tour in Los Angeles it has three new series on the docket:

  • The Tenth Inning – new documentary film from Ken Burns and Lynn Novick produced as a follow up to the nine-part Baseball series which aired in 1994. PBS will re-broadcast Baseball and The Tenth Inning in the spring of 2010. The Tenth Inning is produced by Florentine Films and WETA Washington, D.C.
  • Circus – series from Show of Force, the team behind the PBS series Carrier, goes behind the scenes of the people and spectacle of the modern-day circus. Scheduled to debut fall 2010.
  • Dinosaur Train – new preschool CGI-animated series based on an agreement with the Jim Henson Company and PBS KIDS combining dinosaurs with trains to teach kids about natural science, history and paleontology. Singapore animation company, BIG Communications co-produces with assistance from the Singapore Media Development Authority along with U.K. production and financial support from Ingenious Media. 40 30m episodes are in production to debut fall 2009. 

TNT approved the pilots Time Heals and The Line ordering both to series. The network gave both 10-episode orders with premiere dates set for later in 2009. Time Heals is a medical drama starring Jada Pinkett Smith and The Line is a cop drama from Jerry Bruckheimer.


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  Cisco Systems unveiled its vision of a “connected life” at CES yesterday with a series of home networking products designed to help consumers get their various devices to speak to each another. The Cisco Media Hub will act as a digital archive for storage of photos, music and videos, distributing content to any PC or TV in the home. Cisco also wants to build the software to make this happen. Eos is a hosted, white-label software platform that allows media & entertainment companies to build online communities around their content. Eos integrates social networking, content management and site administration features into a single operating environment, theoretically providing the tools to allow content owners to deliver a more immersive consumer experience. Warner Music Group has signed on to deploy Eos to a group of sites devoted to specific artists.   Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY:  In a regular review of its financial condition, combined end of the year review and looking forward into 2009, American Greetings Corp. revealed that its agreement to sell the Strawberry Shortcake and Care Bears properties and its rights to the Sushi Pack property to Cookie Jar Entertainment Inc., is in jeopardy.  Initially announced in July 2008, the pact with Cookie Jar, a $195 million cash deal, was to have closed by September 30, 2008, but says that didn’t happen due to the unstable economy.  Therefore, American Greetings is exercising its right to solicit offers from third parties to acquire the properties until March 31, 2009.  During this period, Cookie Jar has the right to match any new offer “up to a pre-established threshold.”  A spokesperson for the company said, “Cookie Jar has nothing new to report at this time and has no additional comments.”  Cookie Jar’s original agreement with American Greetings came on the heels of Cookie Jar’s acquisition of DIC Entertainment.  Full edition: CYN KIDS.


Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 12/29/08-1/4/09
NBC    NBC NFL Playoff Game 2                           10.0/27    13,191
FOX    FOX NFC Wildcard Post-Game                     6.2/16      8,142
ABC    Desperate Housewives                               5.2/12      6,897
FOX    Allstate Sugar Bowl                                    4.3/12     5,634
ABC    Extreme Makeover: Home Edition                  3.7/9       4,940
CBS    Two and a Half Men                                    3.6/10     4,690
ABC    Brothers & Sisters                                       3.2/8      4,188
NBC    Superstars of Dance                                    3.1/8      4,145
FOX    Fedex Orange Bowl                                      3.0/8      4,018
CBS    CSI: Miami                                                  2.9/8      3,849
ABC    Rose Bowl Post-Game                                  2.9/8       3,883
CBS    How I Met Your Mother                                 2.9/8      3,777
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Saturday – A18-49 Analysis:  NBC overwhelmingly won Saturday night with 9.9/27 A18-49, according to final national ratings from Nielsen Media Research. NBC’s NFL Playoff Game stomped the competition each hour: at 8p NBC delivered an 8.8/26 while the new half-hour Game Show In My Head debuted on CBS in third place with a 1.0/3 at 8p and a 1.1/3 for the second episode at 830p. During 9p, NBC’s football ratings steadily rose to 9.4/26 followed by FOX’s AMW at 1.8/5. NBC posted its best rating of the night at 10p with a 10.4/27 while ABC’s movie and CBS’ 48 Hours Mystery tied for second at 1.2/3 each.

Live + Same Day Household Ratings: Saturday, January 3, 2009  time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 16.0/27      NBC NFL Playoff Game 2: Indianapolis at San Diego 16.1/27

FOX: 3.2/5           Cops [r] 2.7/5, Cops 2 [r] 3.2/5, AMW: America Fights Back 3.5/6

CBS: 2.8/5           Game Show In My Head [p] 2.2/4, Game Show In My Head 2.2/4, Crimetime Saturday [r] 2.6/4, 48 Hours Mystery 3.7/6

ABC: 2.4/4          Happy New Year, Charlie Brown [r] 1.8/3, ABC Saturday Movie of the Week: Sleepless in Seattle 2.6/4

UNIV: 1.6/3         Sabado Gigante 1.6/3

MNT: 0.6/1          My Saturday Night Movie: Wing Commander 0.6/1

TELE: 0.3/0         Cine de Impacto II [7p start] 0.4/1, Cine de Impacto 0.3/0

A18-49: NBC 9.9/27, FOX 1.6/4, CBS 1.1/3, ABC 1.0/3, UNIV 1.0/3, TELE 0.6/2, MNT 0.5/1

Sunday – A18-49 Analysis: ABC claimed #1 Sunday night with 3.5/9 A18-49, according to final national ratings from Nielsen Media Research. In the 7p hour, ABC’s America’s Funniest Home Videos and CBS’ 60 Minutes tied for first place at 2.0/5. At 8p, ABC’s Extreme Makeover captured a win with 3.7/9 followed by NBC’s SNL special at 2.8/7. ABC remained in the lead through 9p with Desperate Housewives at 5.2/12 followed by the premiere of Superstars of Dance on NBC at 3.4/8. ABC stayed on top at 10p with Brothers & Sisters with 3.2/8 while the second hour of NBC’s Superstars of Dance was next at 3.0/8. 

Live + Same Day Household Ratings: Sunday, January 4, 2009  time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 7.2/11           60 Minutes 8.1/13, Million Dollar Password 6.7/10, Cold Case 7.9/12, The Unit 6.0/10

ABC: 6.4/10           America’s Funniest Home Videos 4.2/7, Extreme Makeover: Home Edition 6.4/10, Desperate Housewives 8.8/13, Brothers & Sisters 5.9/10

NBC: 4.7/7            SNL: Sports Extra 3.2/5, Superstars of Dance [p] 6.3/10

FOX: 4.3/6            24: Redemption Prequel [r] 3.6/5

UNIV: 1.2/2           Hora Pico 1.4/2, Lucero de Mexico 0.9/1

CW: 0.8/1              Jericho 0.5/1, The CW Sunday Movie: The Trail of the Pink Panther 0.9/1

TELE: 0.6/1           Cine en Casa 0.4/1, Cine Millonario 0.7/1

A18-49: ABC 3.5/9, NBC 2.7/7, FOX 2.5/6, CBS 2.3/6, UNIV 0.9/2, TELE 0.6/1, CW 0.3/1

Monday – A18-49 Analysis:  FOX kicked in a win Monday night with 5.9/15 A18-49, according to final national ratings from Nielsen Media Research. With the holidays past, FOX led primetime with a another bowl game: at 8p FOX was first with the Tostitos Fiesta Bowl Pre-Game and game start at 4.4/12 and coming in second was ABC’s new season of The Bachelor at 3.0/7. Through 9p, FOX peaked with the bowl game at 6.2/15 followed again by ABC’s The Bachelor at 3.3/8. Then at 10p, FOX slid back slightly to a still on top 5.8/15 while ABC’s new reality series True Beauty placed second at 3.2/8. Also debuting this night were two programs on MNT: Twilight Zone at 8p posted a 0.5/1; Twilight Zone 2 at 830p did a 0.4/1 followed by the new Masters of Illusion at 9p with a 0.5/1.

Live + Same Day Household Ratings: Monday, January 5, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 10.3/17      Tostitos Fiesta Bowl Pre-Game [730p start] 4.0/7, Tostitos Fiesta Bowl: Texas vs. Ohio State 10.4/17

CBS: 5.9/9          The Big Bang Theory [r] 5.2/8, How I Met Your Mother [r] 4.6/7, Two and a Half Men [r] 7.2/11, Worst Week [r] 4.6/7, CSI: Miami [r] 6.8/11

ABC: 5.5/8         The Bachelor [p] 5.8/9, True Beauty [p] 5.0/8

NBC: 4.9/7           Superstars of Dance 5.6/8, Momma’s Boys 3.4/6

UNIV: 2.1/3         Cuidado con El Angel 2.3/3, Fuego en la Sangre 2.4/4, Cristina 1.6/3

CW: 1.9/3           Gossip Girl 2.1/3, One Tree Hill 1.8/3

MNT: 0.8/1          Twilight Zone [p] 0.9/1, Twilight Zone 2 0.8/1, Masters of Illusion [p] 0.9/1

TELE: 0.8/1          Dona Barbara 0.7/1, El Rostro de Analia 0.7/1, Sin Senos No Hay Paraiso 0.9/1, Cartel M 0.8/1

A18-49: FOX 5.9/15, ABC 3.1/8, CBS 2.7/7, NBC 2.5/6, UNIV 1.7/4, CW 1.3/3, TELE 0.6/2, MNT 0.5/1

Tuesday – A18-49 Analysis: NBC was the biggest winner Tuesday night at 4.3/11 A18-49 according to final national ratings from Nielsen Media Research. Opening a new seventh edition, NBC won at 8p with The Biggest Loser at 4.0/11 followed by a new episode of NCIS on CBS at 3.8/10 and in third place ABC’s debut of Homeland Security USA at 2.3/6. NBC’s second hour of The Biggest Loser premiere remained in #1 during 9p with 5.1/12 with CBS’ The Mentalist next at 4.0/10 and the return of Scrubs now on ABC averaging a 3.2/8 with two 30m episodes. Also this hour, MNT premiered Vice Squad with a 0.4/1 at 9p and again at 930p. NBC maintained its winning streak through 10p with Law & Order: SVU at 3.9/10 with ABC’s new Primetime at #2 with 2.7/7 followed closely by CBS’ Without a Trace at 2.6/7.

Live + Same Day Household Ratings: Tuesday, January 6, 2009 time period averages. Source: NTI Galaxy, as dated.  Live+SD

CBS: 10.8/17          NCIS 11.6/18, The Mentalist 12.2/18, Without a Trace 8.5/14

NBC: 7.1/11             The Biggest Loser [p] 7.1/11, Law & Order: SVU 7.0/12

ABC: 4.4/7               Homeland Security USA [p] 4.8/7, Scrubs [p] 4.1/6, Scrubs 3.9/6, Primetime: What Would You Do? [p] 4.5/7

FOX: 3.0/5              House [r] 3.5/5, Fringe [r] 2.5/4

UNIV: 2.1/3            Cuidado con El Angel 2.3/4, Fuego en la Sangre 2.4/4, Aqui y Ahora 1.6/3

CW: 1.4/2               90210 1.8/3, Privileged 1.1/2

MNT: 0.7/1             Street Patrol [r] 0.7/1, Street Patrol 2 [r] 0.6/1, Vice Squad [p] 0.8/1, Vice Squad 2 [p] 0.8/1

TELE: 0.7/1             Dona Barbara 0.6/1, El Rostro de Analia 0.7/1, Sin Senos No Hay Paraiso 0.9/1, Cartel T 0.9/1

A18-49: NBC 4.3/11, CBS 3.5/9, ABC 2.7/7, FOX 1.8/5, UNIV 1.7/4, CW 1.1/3, TELE 0.6/2, MNT 0.4/1


Daniela Neumann was named Director/Programmes, Virgin1, Bravo, Bravo 2, Challenge and Trouble with Virgin Media Television (VMtv). During the last year, Daniela has been Acting Director/Programmes and will continue to report to Claudia Rosencrantz, Director/Television, VMtv.

Atlas Media Corp. recruited Glen Freyer as VP/Development starting immediately. Located in New York, Glen will report direct to Kaki Kirby, EVP/Business Development and Special Projects. Previous to this appointment, Glen served as VP/NonFiction Programming at Court TV and following the network’s rebrand to truTV he became VP/Online Content for a year.

Goodman Media International upgraded Carly Jansen and Rebecca Stein to AEs up from Assistant AEs.

Kathryn Collins joined TNS as SVP/Employee Engagement, TNS North America. Based in the company’s Toledo office, Kathryn will be in charge of developing the growing Employee Engagement practice. Before coming to TNS, she was Global Leader of Employee Research at General Motors.

Canadian-based outdoor television media company, Wild TV Inc. is opening an office in the U.S. and has tapped Scott Roskowski to the new position of VP/U.S. Operations. Scott will supervise the operations in America pertaining to Canadian sales and the company’s growth. Based in New Jersey, Scott will report to Ryan Kohler, VP, Wild TV Inc.

Alan Perris, COO of the Academy of Television Arts & Sciences has had his contract renewed with multiple year extensions by the Executive Committee of the organization. Alan began as COO of the organization in April 2006 and will continue to report to John Shaffner, Chairman/CEO and the Executive Committee in addition to Jerry Petry, Chairman and the Foundation Board of Directors on matters pertaining to the Academy Foundation. In his role, Alan oversees the various department managers and staff and supervises the daily operations of the Academy and its Foundation.

Univision Communications Inc. has renamed Univision Online to Univision Interactive Media and has tabbed former AOL EVP Kevin Conroy as President of the unit beginning January 12. Based in New York, Kevin will report to Joe Uva, CEO.

John Verrilli will be the News Director for WBZ-WSBK/Boston beginning February 2, per TV Newsday. John moves to the Boston stations from the CBS O&Os KDKA-WPCW/Pittsburgh where he also served as News Director.

Sony Pictures Television (SPT) elevated Glenn Adilman to EVP/Comedy Development and Sharon Hall to EVP/Drama Development. Both will head the studio’s development of scripted projects for cable and broadcast in their respective areas.

Mark Oppold was appointed News Director for RFD-TV where he will produce daily reports covering, grain/livestock commodity markets and weather among other agriculture industry news areas.





Jan 26-29, Mandalay Bay, Las Vegas

This day in History:  Born on this day: Larry Storch (1923), Soupy Sales (1926), Elvis Presley (1935), Bob Eubanks (1938), Stephen Hawking (1942), David Bowie (1947)

Answer to Yesterday’s Trivia Question:  On the WB show Roswell, what was the aliens’ favorite condiment?  TABASCO SAUCE Kudos to:Kurt Trumbour-FOX/NY; Emily Dillon-Zenithmedia/NY; Nicole Friscia Correnti-TV Guide Network/NY; Kelly Sapp-Scripps Network/NY; Stacey Yates-NCircle Entertainment/Dallas; Judy Margolis-The Ad Place/Dallas; Bryan Graves-Starcom/Chicago; Emily Dugas/Houston; Bill Evashwick-Speed of Dreams/North Hollywood; Steve Clune-Disney Channel Standards & Practices/Burbank; Este Mlynowski-Horizon Media/LA; Yvonne Vega-Fox Mobile Group/Beverly Hills; Stephanie Watsa-Canwest Broadcasting/Toronto; Miriam Bernath-phd network/Toronto; Sheldon

Today’s Trivia Question:  Only airing one time during a primetime show in 1989, but remembered for the controversy surrounding it, Madonna’s song Like a Prayer was used in a commercial for what product? (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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JOB OPENING: SR. FINANCIAL ANALYST/DISCOVERY/NY: Work w/ ad sales on frcstng, reporting, variance analysis, id & comm of risks/oppts, ind & compet analysis, earning calls. 5+ yrs acct/fin. exp. Apply: Req#8650 (1/14)

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JOB OPENING: MGR/SR MGR, AFFILIATE FINANCE/MTVN/NY:oversee 50M of affil expenses/prepare LRP’s/Budgets/Forecast. Prepare mnthly close/variance analysis/Supv exp. rq’d. Apply:
EOE (1/14)

JOB OPENING: CORP FIN’L PLNG ANALYST/Comcast Networks/NY: Resp for the day-to-day financial activities. 3-5 yrs related experience and proficiency with Great Plains financial system a must. Apply @ EEO/AA/Drug Free (1/13)

JOB OPENING: PUBLICIST /Telepictures Prods/LA: Unit pub for synd TV show. News bkgd & exp on assign desk pref’d. Pitch/secure stories/content. Write/distrib releases. Fast paced enviro. 5-8yrs exp Res:

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JOB OPENING: PRODUCER/EDITOR : Univ. of Albany seeks a creative and experienced Producer/Editor to create entertaining and engaging youth-oriented content. Details (1/10)

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WHAT’S ON TONIGHT –  Thursday, January 8, 2009

ABC: Ugly Betty, Grey’s Anatomy, Private Practice
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Historias Engarzadas, Al Extremo
CBS: CSI: NY [r], CSI [r], Eleventh Hour [r]
CW: Smallville [r], Supernatural [r]
FOX: BCS Bowl Pre-game [7:30], BCS Championship Bowl ’09: Oklahoma vs. Florida
ION: Movie: For Your Eyes Only
MNT: My Thursday Night Movie: No Way Out
NBC: My Name is Earl, Kath & Kim, The Office [r], 30 Rock, ER
PBS: This Old House Hour, Antiques Roadshow, Soundstage [p ]
TELE: Dona Barbara, El Rostro de Analia, Sin Senos No Hay Paraiso
UNIV: Cuidado con el Angel, Fuego en la Sangre, La Rosa de Guadalupe

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DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis 04/10/24: NBCUniversal surpasses 2020 numbers, with more than $1.25 billion in Olympics ad rev

Wednesday April 10, 2024 Today’s Premieres Peacock: Hapless ESPN+: Tryouts Hulu: Sandland: The Series Crunchyroll: The Many Sides of Voice Actor Radio, Viral Hit IN THE NEWS CBS has renewed Dick Wolf’s trio of FBI dramas – “FBI,” “FBI: Most Wanted” and “FBI: International.” Flagship show “FBI” received a three- season renewal, encompassing seasons seven […]