Thursday, January 29th, 2009




Q&A & “Coffee With” Michael Steib
Director of TV Ads, Google

Thursday, 8:30 – 9:30 am

Brought to you by Cynopsis Media

Cynopsis: Kids!


Good morning. It’s Thursday, January 29, 2009, and this is your first early morning Kids briefing.

Studio B Productions and Slap Happy Cartoons ink a development deal for the K6-11 targeted 2D animated series B.O.O.M. Boys (52×11).  Created by Slap Happy Cartoons, B.O.O.M. Boys is a comedy about three tween bionic brothers who build wild inventions while escaping the evil military agency that developed them.  Slap Happy founders and B.O.O.M. Boys creators Josh Mepham, Greg Sullivan, and Kathy Rocchio and Vito Viscomi all previously toiled for Studio B as directors, writers, and producers.  Studio B is a production subsidiary of DHX Media Ltd.

Author Neil Gaiman, who awarded the John Newbery Medal by the American Library Association for his new book The Graveyard Book earlier this week, has revealed to the world on the Today Show that the book will be adapted for the big screen by screenwriter/director Neil Jordan.  Meanwhile, if that wasn’t enough for Gaiman, the stop-motion 3D movie version of his book Coraline opens nationwide next week February 6.  Penned by Gaiman, The Graveyard Book is illustrated by Dave McKean and published by HarperCollins Children’s Books.


Coming Home: Military Families Cope With Change (1x3o), a new primetime special produced by Sesame Workshop, in association with David Letterman’s Worldwide Pants Incorporated and Lookalike Productions, will premiere on PBS on April 1, 2009 at 8p (check local listings) in conjunction with April as the Month of the Military Child.  Featuring Queen Latifah, John Mayer and Elmo, the special focuses on stories of service people returning home from war with various injuries (both visible and invisible), and how they and their families struggle to find their way back to a “normal” family life.  Downloadable videos and bilingual (English/Spanish) support materials for the special are available via The Talk, Listen, Connect initiative at, with information also available on

Boomerang welcomes D.C. Comics‘ series Teen Titans to its Boomeraction programming block beginning Monday, February 2 at 10:30p.  Teen Titans joins the Monday-Friday Boomeraction block, which also includes DC Comics’ animated series Justice League Unlimited (11p) and The Batman (11:30p).  Teen Titans originally launched on Cartoon Network in 2003.

Kids coming together to foster change in their neighborhoods, schools and among their friends are celebrated in the Black History Month, 2009, special Nick News with Linda Ellerbee We Shall Not Be Moved, premiering Sunday, February 8 at 9p on Nickelodeon.

The MoonScoop Group’s Taffy Entertainment inks deals for two of its newest animated TV series with broadcasters across Spain.  Cartoon Network Spain picks up all three seasons of Titeuf (250×7), which is based on the comic book series of the same name, while TV Catalunya (65×7) also acquires broadcast rights to the new preschool series Ava Riko Teo, which is based on the works of French author/artist Mila Boutan.

Connection III Entertainment announced at NATPE that its series Made in Hollywood and sister series Made in Hollywood: Teen Edition have both been sold to the CBS Television Stations (CTS) group for the 2009/10 season.  The upcoming fourth season of Made in Hollywood: Teen Edition, an FCC Friendly, Educational/Informational (E/I) series aimed at tweens/teens 13-16, has been acquired by CBS O&O stations including LA, Philadelphia, Dallas, San Francisco, Boston, Atlanta, Detroit, Tampa, Seattle, Miami, Sacramento, Pittsburgh and Norfolk for the series’ 4th season in 2009-10.

Also from NATPE … Indie TV production and broadcast syndication company, Steve Rotfeld Productions signs renewals for three of its weekly FCC-friendly, children’s E/I series for fall 2009. Wild About Animals and Awesome Adventures are both cleared in 90% of the U.S. including the FOX O&O Station Group; Whaddyado is cleared in 85% of the US including the CBS Television Stations group for its CW and MyNetworkTV affiliates.


American Greetings Properties (AGP) teams with Tween Brands, Inc., to launch new accessories and novelty items based on the Maryoku Yummy property.  The new line of Maryoku Yummy products (e.g. mini and large plush, buttons, lollipops, journals and scented nail polish etc.) will debut in some 600 Tween Brands stores, including Limited Too and Justice stores, beginning this week through Easter 2009.

4Kids Entertainment International signs a raft of new licensing partners across Europe, as part of the 25th anniversary celebration of the Teenage Mutant Ninja Turtles.  New licensing deals include those with: J.L. Fontes in Portugal (flip flops, slippers, clogs, umbrellas); New York Zero in Italy (apparel); Passion Secret in Spain (boys boxers, underwear and t-shirts); Zorluteks Tekstil in Turkey (bedding); Rubies Masquerade  select European territories including Russia and South Africa (kid’s Halloween costumes); Paxos in Greece, Cyprus and Malta (back to school products); and in Israel, Shoshi Zohar (kid’s Halloween costumes) and Mitos Novelties (apparel, footwear).

BabyFirstTV names Vivendi Entertainment Canada (VEC) as the exclusive Canadian distributor of its DVDs.  Vivendi’s first scheduled release under the deal will be I Can Sign.  In Canada, the full BabyFirstTV channel is available both on Rogers Cable and Bell TV. 

Scholastic Media and Wendy’s are teaming for an I Spy promotion at Wendy’s restaurants running February 16-March 22, 2009.  Wendy’s customers that purchase a Wendy’s Kid’s meals will receive one of five, interactive I Spy premiums, including two CD-ROMs featuring games from I Spy Fantasy and I Spay Treasure Hunt, a two-sided jigsaw puzzle, mini-bingo game, or a search and find game with magnifying glass.  Each meal also features a Wendy’s bag with I Spy games on the front/back, as well as a $5 off coupon for an I Spy CD-ROM or Wii game.


Animax names Corey Torrence as its new CEO.  Torrence will oversee day-to-day operations of the company as well as help drive it into its next phase of growth, along with Animax President, Michael Bellavia.  Most recently, Torrence served as President/Prodigious Worldwide, a Digitas/Publicis Company.  Previously he was CEO and Chairman/Invoke Solutions, and served as President and CEO/Epsilon, now an Alliance Data Services company.

James Nunziati joins Street Surfing, LLC, a sporting goods product/lifestyle company, as VP/Sales and Marketing.  Most recently, Nunziati served as a strategic consultant with Fox Home Entertainment.  Prior to that he was toiled as VP/Sales & Business Development, Americhip Inc, SVP/Sales and Marketing, Nakajima USA, and held VP Marketing positions with Starz Media, DreamWorks SKG among others.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, January 27, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1159; K6-11 521; TWEENS 9-14 337
DISNEY CHANNEL:     K2-11   779; K6-11 439; TWEENS 9-14 337
CARTOON NETWORK: K2-11   485; K6-11 307; TWEENS 9-14 225
TOON DISNEY:           K2-11   138; K6-11   80; TWEENS 9-14   53
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:  “Give A Hoot! Don’t Pollute!” was the message of the U.S. Forest Service’s woodland mascot, popular in advertising throughout the ’70s. What was his name?  WOODSY THE OWL  Kudos to:  Brian Yanish-The Scrap Kins/NY; Robert Eisenstaedt- Granite Springs Productions/Tampa;  Hank Bordowitz-The Bordowitz Media Werx/NJ; Rich Thomas-Disney Publishing/NY; Odette Felix-Dark Horse Media/Tucson AZ; Barb Throm-Enrollment Sciences, Inc/St. Louis; Kathy Smith-Turner Broadcasting/Chicago;  Leigh Ann Schwarzkopf-Lookout Marketing/Minneapolis; Kurt Snibbe/Dana Point, CA; Randy Barrios-CBS/LA; Betsy Bozdech-Common Sense Media/San Francisco

Today’s Trivia Question:  The Amazing Chan and the Chan Clan was a Saturday morning cartoon that aired in 1972.  It featured sleuth Charlie Chan and his family who solved crimes with the help of a transforming van. What child actress supplied the voice of daughter Anne Chan? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Kids Ad Sales:
Chuck Bolkcom – 646-468-6180 / [email protected]
Mark Bohn- 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: SALES MANAGER/Discovery Communications/New York: Sell national advertising for Discovery’s Kids to US agencies & clients, 5+ yrs on-air ad sales exp required. To Apply: Req#8752 (2/5)

JOB OPENING: WEB ANALYST MGR/Full svc integ mktg co/S. CT: Analyze traffic, click stream studies, site exp, site density, onsite search, guided nav. Provide new site web analytic tracking specs. Res: [email protected]    (2/5)

JOB OPENING: VP MKTG/KidzBop/NY: Exp in kid’s mrkt & music required. Key team member with est. contacts. Resp for all brand platforms-audio/web/consumer products/live events/licensees. Apply: [email protected] . (2/5)

JOB OPENING: VP, OPS/DISCOVERY/MIAMI: Oversee Broadcast & Network Ops for Lat Amer/US Hisp Nets. 10+ yrs tv/cable ops exp, incl. mgmt/strategy/budget/technology. To apply, visit (req8643) (2/4)

JOB OPENING: VOD COORDINATOR/FEARnet/LA: Schedule movies. Responsible for creating and maintaining monthly Video On Demand program planners. Horror knowledge req. Apply to [email protected] (2/4)

JOB OPENING: REGIONAL/LOCAL SALES/Arena Media Networks/NY/CHI: Sell local advrtsng & sponsorships on our digital ntwrk in sports & ent arenas. 2-5 yrs exp TV/new media sales req, pref in sports. Contact: [email protected] (2/4)

JOB OPENING: DIR INT’L CLIENT SVS/LA: Cord. delivery of all live event channel prgrmng incl. supporting ITL clients WW. Resp. for setting up satellite feeds & del. of prgrmng content. Lead Cust svc team. Apply: [email protected] (2/4)

JOB OPENING:  CNS-COORD, PRICING & PLAN’G/FL/Comcast: Coord intrnl sales process, track commercial inv. Work w/Dir. Pricing/Plan’g to support Ad Sales Plan’g Grp. Req 1 yr exp. Apply: EOE (2/3)

JOB OPENING:  DIGITAL ACCOUNT EXECUTIVE/GSN, Santa Monica: 2 yrs + exp in Digital Space with strong digital agency contacts. Send resume + cover to [email protected]  (2/3)

JOB OPENING:  Dir, Mktg Solutions/G4: Develop brand integrations, added-value solutions, sponsorships for on-air / non-linear platforms; Strong ideation, PPT development, project mgmt skills a must. Apply: [email protected] (2/3)

JOB OPENING:  PROD COORD/Cable Company/NY: Provide admin support to Prog Execs/Mng invoice tracking & payment/Mng non-staff hire process/Assist w/ off-site prod needs for this major NY-based cable co.Resumes to: [email protected] (2/3)

JOB OPENING:   DIRECTOR/AD SALES MKTG/ HGTV/NY:   Manage projects such as sweepstakes/write sponsorship proposals & hospitality events w/in deadlines. Full details, & select req 46 (1/31)

JOB OPENING: TEMP CREATIVE MANAGER/ION/NY: Lead NY based team in creating on air/ adv campaigns for ION TV. Oversee design/writers/production. 5 yrs exp in TV brdcst promotion/cr. service depts. [email protected] (1/30)

JOB OPENING: NEW BIZ ACCT EXEC/American Latino Synd/NY: Sell nat’l ads for 2 Synd TV shows & New Scripted Series, 2-5 yrs sales exp req. Fast growth opp in an entrepreneurial envir. Min. travel req. Info: (1/30)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: Comcast Int’l Media Group is looking for an MBA STUDENT INTERN to create business plan for international editions of E! Online. Resume/cover letter: [email protected] (2/5)

SPRING INTERNSHIP CREDITS ONLY:  Bowery Presents Media is looking for a DIGITAL SAVVY INTERN to help with production, marketing, & business development. Must have knowledge of the music business & social networks. Email: [email protected] (1/31)

SPRING INTERNSHIP CREDITS ONLY Central MA Tech-savvy intern wanted. Duties: research, copy edit, update website, & admin tasks. Work from home with occasional meetings at mutually convenient place. To apply, see info at (1/31)

SPRING INTERNSHIP/CREDITS ONLY: Scribble mats is looking for TWO CREATIVE INTERNS. Must be proficient in Illustrator and Photoshop and/or Flash, web experience is a plus. Contact Arlene at [email protected] to apply. (1/30)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:   FILM/VIDEO PRODUCER/COORDINATOR/NYC. “I help you make your movie” – any length – from start to finish – One-Man-Band or Lead a Team. [email protected] (2/5)

SITUATION WANTED:  NON-FICTION PRODUCER/WRITER/DIRECTOR. Seasoned. NBC; TLC; CMT; VH1; CNN; TLC; Discovery; E!. (Reality; Docs; Entertainment; Talk; Magazine.) Field and Post; Development & Sales tapes.  LA based.   [email protected]  (2/5)

SITUATION WANTED:  NYC-based MBA grad with experience working with top film and publishing companies is seeking FT/freelance opportunity. Excellent analytical, operational, and client service skills. Please contact [email protected] (2/5)

SITUATION WANTED: Experienced HRIS ANALYST (LA based) seeking projects related to data conversions, upgrades, implementations. Exc time mngmnt, organization & analytical skills. PeopleSoft background. Contact [email protected] (2/4)

SITUATION WANTED:   Award winning On-Air / Off-Air CREATIVE DIRECTOR. 20 years network / cable experience. Innovative promotion, design, branding and strategy. Hard working, detail oriented, motivated, avail today. [email protected] (1/31)

SITUATION WANTED: PRINT/INTERACTIVE PROJECT MANAGER in LA. Diligent, efficient, & detail oriented. See Open to FTE, Contract, short/long term gigs. Can work remotely as well. Contact [email protected] (1/31)

SITUATION WANTED: PRODUCTION ASSISTANT. I am experienced, hard-working, no drama, detail oriented, and ready to start immediately.  Please contact me at [email protected] (1/31)

SITUATION WANTED: Recent Harvard grad and FREELANCE WRITER will do pretty much anything involving words and writing them. Currently writing for a Gawker blog. Hard worker, strong writer, great bargain. (NYC) [email protected] (1/31)

SITUATION WANTED:   ADMIN/EXEC ASST (NYC): 22 years experience with top firm supporting VPs and assisting President. Microsoft Office skills. Worked under deadline. Multi-tasker/quick learner. [email protected] (1/31)

SITUATION WANTED: TONY NOM. B’WAY PROD/THEATRE CONSULT/ACQUIS. & DEV./NYC 30+ yrs exp. in theatre. Superb theatre/film/TV contacts seeks FT or Consulting Position w/Studio/Prod Co. looking for properties. Contact: [email protected] (1/30)

SITUATION WANTED: Well networked Sr. RECRUITER (LA base) w/10 yrs exp in online media & entertainment. (Yahoo! Disney, etc) Open to FTE, Contract, short term or long term gigs. Can work remotely as well. Contact [email protected] (1/30)

SITUATION WANTED: Professional SINGER & EXPERIENCED VOCAL TEACHER seeks voice students for expanding private studio in Nassau County, NY. All experience levels & musical styles welcome. For more info email: [email protected] (1/30)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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