Thursday, January 11th, 2007



The math mystery and adventure TV series on

Entertaining kids, improving their problem solving skills, and giving them a more positive attitude about math.
Nearly 5 million viewers weekly.

CYBERCHASE online has had over 1.3 billion page views.
Average site visit: 1 hour, 30 minutes.

Cyn opsis: Kids!


Good morning. It’s Thursday, January 11, 2007 and this is your first early morning Kids! briefing.


The Jim Henson Company has acquired the rights to The Skrumps, the unique vinyl characters created by toy designer John Chandler and his company Splashdown Toys and featured as a line of collectible figures and illustrated storybooks.  Henson’s plans for The Skrumps include launching an animated adaptation of the property across multiple platforms, merchandising and publishing.  Henson has developed the characters with puppeteers using the Henson Digital Performance Studio, which CG characters to be performed by puppeteers in real-time.  This week also marks the exclusive launch of The Skrumps on Yahoo! Kids, where for a limited time folks can learn about the characters, send e-cards, download coloring pages and see the world premiere of their rock video, directed by Brian Henson.  The Skrumps project will be executive produced by Brian Henson, Lisa Henson, John Chandler and Craig Bartlett; Bartlett will also serve as a writer on the project.


Nickelodeon’s new live-action comedy series The Naked Brothers Band launches on TEENick with a 90-minute movie, Saturday, January 27 at 8p.  The show comes from creator/executive producer/writer/director Polly Draper and revolves around twin brothers, Draper’s real-life musician/songwriters sons Nat and Alex Wolff, and their successful rock band.  The show takes up residence in its regular time period beginning Saturday, February 3, 8:30-9p.  Also featured on the show, as the twins’ musically-challenged dad, is Nat and Alex’s real-life dad and Draper’s husband jazz musician/composer Michael Wolff, who doubles behind the scenes as the music supervisor/co-executive producer on the show.  Albie Hecht is executive producer in association with Nickelodeon Television.  Naked Brothers Band – The Movie, which features a host of celebrity cameos including Uma Thurman, Tony Shalhoub and the cast of ThirtySomething, will be released on DVD in spring 2007 and will include an exclusive CD sampler with music from the movie.

The lives of twenty 7-12 year-olds are documented in first-person/user-generated digital videos on My Life As A Child, The Learning Channel’s new six-episode series bowing Monday, February 26, at 7p. Each episode offers a look into the world of American kids and the various issues that they face, from the some of the age-old standards such as fighting with parents, teasing/bullying, struggling with school work and playing sports, to the more modern day experiences like living in different types of blended family, growing up with gay parents and families where parents have chosen to educate their kids at home rather than send them to public schools.  The 20 kids in the series were selected from a field of 400 + kids who submitted videos about their lives.  Online at, the kids featured in the TV series will talk about their experiences, and offer tips and insights to kids on how to make their very own videos.  My Life As A Child is produced for TLC by BBC Productions.

This spring Animal Planet will cover the actual arrival of spring in the US with a special six-week event, and watch as an orphaned baby otter is cared for by humans and returned to the wild.

  • Spring Watch USA bows Saturday, April 14, 2007, at 8p. Each 1-hour episode of the six-week series will be filmed just prior to broadcast every week in order to record the spring as it unfolds in near real time.  Hosted by Jeff Corwin and Vanessa Garnick, the series follows the stories of the animals that herald the coming of spring, through cameras in nests, caves and so on, over six weeks.  The also includes reports from correspondents including Philippe Cousteau and David Mizejewski.  The network with its partner The National Wildlife Federation will host an online/digital community and outreach platform that observes and logs data (e.g. interactive map, user generated video blogs tacking spring, a bird watching guide and message board with experts) over the course the program. Spring Watch USA is produced by Painless Productions for Animal Planet.
  • Saving Grace follows Philippa Forrester and wildlife cameraman husband Charlie Hamilton James, who live in Bristol, England, as they care for an abandoned baby otter, Grace, and work to rehabilitate and help her return her family in the wild.  Saving Grace premieres with a 30-minute special on Friday, March 2, 2007.  Beginning Monday, March 5, and debut two 5-minute webisodes following Grace’s story.  Every weekday thereafter in March, will feature additional five-minute webisodes for a total of 20 online segments.  A second 30-minute special, completing Grace’s recovery and return to the wild, will bow on the network Friday, March 30.  Saving Grace is produced by Halcyon Media.

Decode Entertainment has inked a deal with Canada’s YTV for Gizmo, a new animated series.  Currently in production, Gizmo (26 22-minute eps or 52 11-minute eps) is a sci-fi comedy that follows the adventures of a dysfunctional crew of alien robots that wind up in the backyard of human twins when their ship crashes.  The series was developed by Singapore’s Scrawl Studios and the Media Development Authority of Singapore in co-production with Decode, YTV and Agogo Entertainment Ltd., a Hong Kong-based animation company.  Decode holds the worldwide distribution rights for Gizmo, which is slated for delivery in fall 2007.


Beth Goss has been appointed EVP/Ad Sales, Marketing and Enterprises, Cartoon Network.  She will be based in NY and will report to David Levy, President/Turner Entertainment Ad Sales and President/Turner Sports.  Reporting to Goss under the new structure are John O’Hara, SVP and GSM, Phyllis Ehrlich, SVP/Ad Sales Promotions and Marketing, and John Friend, SVP/Cartoon Network Enterprises.  Goss joins Turner from Universal Pictures where she spent the last seven years in a range of executive marketing and licensing roles, most recently as EVP, Consumer Products Group.  She is also credited with creating the Universal Mobile entertainment unit.  Previously she toiled for Polygram Films, Polygram Filmed Entertainment and DDB Needham.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 1/1-1/7/07 :
Total Day     (000)   Primetime     (000)
NICK°:           1236    DSNY*:           1504
DSNY*:            967    CARTOON:        728
CARTOON:       604    NAN**:             591
NAN**:            328    DISCOVERY:     154
ADSM**:          276    TOON DIS:        150
TOON DIS.:      138    NICKTOONS:      79
NOG/THE N:     106    TLC:                  76
DISCOVERY:       86    MTV:                 67
MTV:                 61    ANIMAL PLANET: 67
NICKTOONS:      58    BET:                  49
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 1/1-1/7/07 :
Total Day      (000) Primetime    (000)
NICK°:             682   DSNY*:          1182
DSNY*:            671   CARTOON:        522
CARTOON:        417   NAN**:            451
NAN**:            260   DISCOVERY:     109
ADSM**:          195   TOON DIS:         83
TOON DIS.:        78   MTV:                  55
DISCOVERY:       63   NICKTOONS:      52
MTV:                  48   TLC:                   45
ANIMAL PLANET: 36   THE N:                34
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 1/1-1/7/07 :
Total Day (000)   Primetime (000)
DSNY*:      568     DSNY*:       1044
NICK°:       471     NAN**:         430
CARTOON:  293    CARTOON:     369
NAN**:      287    DISCOVERY:   151
ADSM**:    200    MTV:              144
MTV:          125    BET:                84
DISCOVERY: 85    COMEDY:          70
BET:            52    THE N:              64
TOON DIS:   47    TLC:                 61
COMEDY:     40    TOON DIS.:       44
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, January 9, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1020; K6-11 462; TWEENS 9-14 357
DISNEY CHANNEL:     K2-11   733; K6-11 442; TWEENS 9-14 380
CARTOON NETWORK: K2-11   459; K6-11 270; TWEENS 9-14 181
TOON DISNEY:          K2-11   126; K6-11   70; TWEENS 9-14   45
Source: MTVN Research from Nielsen Media Research Data

Answer to yesterday’s trivia question: In this game show, a group of four panelists all from Nickelodeon programs, are given clues that they can feel, see and taste and are left to try and figure out the talents of different guests.  What kids game show is this?  FIGURE IT OUT Kudos to:  Bob Eisenstaedt-Granite Springs Productions/Tampa; Melissa Picarello/Active International/NY; Ali Farsun-Alcone Marketing Group/Darien CT; Max Goodman-Little Einsteins/NY; Izzy Neis-Star Farm Productions/Chicago; Chris SD; David Brunner-AGB Nielsen Media Research/Lugano, Switzerland

Today’s Trivia Question: What comedian (known for his bird voices) is the actor behind the character “Digit,” a cyber-bird on the cartoon Cyberchase?( click here) with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: SR. NEGOTIATOR/National Broadcast/Pearl River NY(15 miles NYC): Exp in all areas of Nat’l Broadcast placement. Strong analytical & presentation skills req’d. Resume: [email protected] or call 845 732-8943 (1/18)

JOB OPENING: DIR, DEVLPT & ORIG PROG/Sundance Channel/NY: Seek strong devlpt exec w/ prod exp on non-fict series. 3-5 yrs ntwrk exp + knwldge of agent/prod community & doc format. Prod bkgrd a must. Res to [email protected] (1/18)

JOB OPENING: MGR/SR MGR  DIGITAL MEDIA/IN DEMAND/NYC: Develop/launch new prgrmng concepts & mng on-line prgrmng initiatives. Must have BA, 3-5 yrs media exp & digital media platforms exp. Apply at [email protected]. No relo. (1/18)

JOB OPENING: RESEARCH ANALYST/Superstation WGN/NY: Prgrm trends, estimates, sales promotion, pgm maintenance. Exp in TV media with a proficiency in Xcel, Ppt, Word, Nielsen software & MRI a plus. Resume to [email protected] (1/18)

JOB OPENING:  VP, MARKETING/Taffy Ent./LA: 7-10 yrs. Exp in brand mktg & consumer prods in kids biz. Develop & maximize brand potential; Drive mktg strategies on multiple platforms. Apply at [email protected] (1/18)

JOB OPENING:  DIRECTOR, SCHEDULING/VERSUS -Stamford, CT:  Strategically plan sports-related programming and execute scheduling for the network.5+ yrs exper req’d.Apply at   EOE/AA/drug free (1/18)

JOB OPENING: RETAIL MARKETING COORDINATOR/Channel M/LA: Campaign recap reporting and retailer compliance.  BA and 2-3 yrs of exp. req’d. Send resumes to [email protected] (1/18)

JOB OPENING:  SALES ASSISTANT/Channel M/NYC: Support sales staff with a variety of tasks. BA and 1-2 years of exp. req’d. Send resumes to [email protected]     (1/18)

JOB OPENING:  SPOT BUYER/LA: Negotiate & place schedules in major markets for radio & broadcast spots. 4+ yrs buying exp. in a media agency. Apply at [email protected] (1/18)

JOB OPENING:  VP, RESEARCH/iN DEMAND/NYC:  Lead consumer research plans & staff to drive co programs/strategies. BA /Masters, 8+ yrs mrkt research req’d.  Apply:  [email protected]   (1/18)

JOB OPENING: SALES DIRECTORS/Discovery Nets/LA & Charlotte, NC: Mng field sales & dist of all nets in Eastern & Western mrkts, respctly. 6yrs field sales, territory mgmt exp. 80% travel. Apply Req # 4844, #4845  (1/17)

JOB OPENING:  DIRECTOR, DIGITAL MRKTNG/Nickelodeon/NYC: 5+yrs direct/consmr mrktg exp, 4+ exp digital&promotions mrktg, Strng comm&mgmt skills, Moms/Parent mrktng exp A+  EOE/M/F/D/AAP. Apply (1/17)

JOB OPENING:  DIR, MEDIA PLANNING/BLUE PLATE MEDIA SERVICES/SUMMIT, NJ:  5+ yrs exp. Develop, present and manage media plans across multiple platforms for various National accts. Send res and salary req to [email protected]     (1/17)

JOB OPENING: ACCT SALES MGR/Eclipse Mrktng Services/NJ: 5 yrs exp sales/mktg/acct mngmnt in cable TV or advtsg. Direct Mail exp pref’d. Exc comm & project mngmnt skills. BA req’d. Ability to travel. Resume: [email protected]     (1/17)

JOB OPENING: ACCT EXEC/AETN Digital Media NY: Sell interactive advertising solutions to clients/agencies. Dvlp new business. Client service and acct mgmt. 4 yrs in sales -min 2 yrs internet sales. Apply: (1/17)

JOB OPENING: AD BRAND ENTERTAINMENT MGR/FUEL TV/NY or LA: Dvlp integrated sales efforts, sponsors, promos, mktg initiatives; oversee mktg execution; 5+ yrs mktg in ent/media sales env; strong comm skills; (1/16)

JOB OPENING: AFFILIATE AD SALES MGRS, (NE, SE, West)/TURNER/Atlanta/San Francisco: Build value for Turner networks in partnership with affiliates through sales & promotion activities. Send resume to [email protected] (1/16)

JOB OPENING: MGR, AD SALES MKTG/FINE LIVING/NY: Create, execute & manage turnkey & custom sponsorships & promotions for Scripps Net. Min 5 yrs exp & knowledge of cable req’d. [email protected] Job #5757 in subj. (1/16)

JOB OPENING: SENIOR PUBLICIST/Inside Edition/NY: Resp. tune-in & talent pub, photo & electronic clip sel., interaction w/aff rel. Supervise 1 asst. 5+ yrs exp. Res & sal req: [email protected] (1/16)

JOB OPENING: RECRUITER /NY:  Media & entertainment executive search firm/BA/corporate experience/highly motivated/skilled researcher/excellent communication skills/computer proficiency/self-starter/  [email protected] (1/16)

JOB OPENING: DIR. PRIMARY RESEARCH/Bravo/NY: Candidates should have 7+yrs exp in primary research, & bach degree. Knwlg media& social research methods a must. Knwlg of SPSS/Nielsen a +. Visit Job # 567256 (1/16)

JOB OPENING: ASST, BUS. AFFAIRS/Oxygen/NY: Detail-oriented self-starter w/strg computer & org skills. Admin support to VP, assist dept w/Media Licensing, Contracts, Standards & Practices. Bachelor’s pref. Apply: (1/16)

JOB OPENING: ACCOUNT DIRECTORS/Discovery Networks, Charlotte, NC: Manage affiliate ad sales & cable affiliate accounts in South-Central region. 5+ yrs sales, account mgmt exp. Apply Req#4821, #4872 (1/16)

JOB OPENING: MGR PROG & MKT RSRCH/A&E TV/NY: Compile/analyze data for Prgrmng & Cons. Mktg. Design & direct rsrch. BA/BS & 3-5 yrs TV rsrch @ cable/b’cast/rep/syndic/agency. Knwldg Nielsen & primary rsrch. Res:  [email protected] (1/13)

JOB OPENING: MRKTNG DIR/National Geographic Channel/Washington, DC: Dvlp sponsorships, promos, revenue opps; mktg comm & ad campaigns; upfront mktg; 10+ yrs in mktg/ad in tv/media sales env; strong comm skills; (1/13)

JOB OPENING: MANAGER, MEDIA AD SALES RESEARCH/NY-Warner Bros. TV Dist: (Syndication) strong math and presentation writing skills. Adept w/Nielsen, Galaxy, Npower, Ad views, + MRI. Email: [email protected] RE: UCTC/72721BR  (1/13)

JOB OPENING: FRELNCE/TECH RSRCH/FORMAT PROD/AETN, Int’l/NY: Screen/prep shows to format int’l versions in edit. Research new intl tech options and sys.BA in Tech/Media, plus 2yrs tech, vendor or TV prod exp. Apply: (1/13)

JOB OPENING: MGR, AFF AD SALES & DIST MKTG/Lifetime/LA: 3+yrs cable exp. Knwldg of sales/resrch/local ad sales.  Mng aff prgrms: local ad sales & aff mktg/website/comm/sales materials. Apply to: [email protected]         (1/13)

JOB OPENING: DIRECTOR, AD SALES/MUSIC CHOICE/CHICAGO & LA:  Responsible for Video/TV ad sales including strategy.  Must have 5-7 years exp with solid rolodex! [email protected] (1/13)

JOB OPENING: INVENTORY/SCHEDULING MGR, AD SALES/MUSIC CHOICE/NYC: Mng VOD inventory for ad sales. Flighting, scheduling, tracking all ad schedules on multiple platforms. Liaison w/ Operations dept. 5 yrs exp. [email protected] (1/13)

JOB OPENING: ACCT MGR/LA: Entertainment research company seeking candidate with experience designing qualitative and quantitative research projects and presenting results. TV Background A PLUS!  Resume to:  [email protected] (1/13)

JOB OPENING: MEDIA BUYER/THE MARTIN AGENCY/NY: Nat’l Broadcast Buyer with 2+ yrs exp at Buyer level needed to negotiate, present and manage assistants across multiple dayparts/accounts. [email protected] (1/13)

JOB OPENING: DIR. INT’L TV SALES/VIZ Media Europe, SARL/Paris: 7-10 years exp./bilingual English & French/program sales exp. to TV &Home Video & DVD in EU/knwldg of anime & manga/NO VISA SUPPORT/resume: [email protected] NO ATTACHMENT (1/13)

JOB OPENING: SALES PLANNER/Hallmark Channel/NY: Works with AE’s to service clients on daily basis.  See full posting at . Resumes: [email protected] (1/13)

JOB OPENING: RESEARCH ANALYST/TOON/Adult Swim/NY: 1 + yrs media exp, Nielsen software exp req; strong analytical skills, interpret/position data; exc. comm skills; info 71238br; resume [email protected] (1/13)

JOB OPENING: AFFILIATE DISTRIBUTION ASSISTANT/Hallmark Channel LA:  Support SVP and other NDS execs.  2 yrs. min exp. See full posting & apply at (1/13)

JOB OPENING: DIR MED MEAS. & ANLYS/AD COUNCIL/NY: 8-10 yrs exp., Manage monitoring, meas.& anlys. of PSA cmpgns. in all media. Plnner or rsrcher w/exc. Xcel, analytical, wrtng & mgmt. skills. Res: [email protected]  (1/13)

JOB OPENING: ASST. MGR. DATA & ANLYS/AD COUNCIL/NY: 1-2 yrs exp., Oversee data admin & anlys. of donated media from various media sources. Database & Xcel exp. req. SQL exp. pref. Res: [email protected] (1/13)

JOB OPENING: SALES RESEARCH ANALYST/CBS NETWORK SALES/NYC: Min 2+ yrs agency planning &/or network research exp. Strong comp. skills/media research dbase exp req. Apply:   job #1853. Indicate salary & source. (1/13)

JOB OPENING: MANAGER, PROGRAM SCHEDULING/HGTV/Knoxville: Analyze program slots & ratings for workable insights. Degree preferred. 2-3 yrs exp in TV scheduling req’d. Resume: [email protected]; reference job# 5431-U. (1/13)

JOB OPENING: ACCOUNT SERVICE SUPERVISOR/Turner Ent/NY:  2-4 yrs media exp, 1 yr supervisory exp pref, BA/BS req; multi-tasking/communication/decision-making/coaching skills req. Apply online Req#70649. EOE (1/13)

JOB OPENING: STRATEGIC  PLANNING ANALYST/Cartoon Network/NY:  2 yrs exp, pref in media industry;good analytical/communication/organizational skills;exp w/ Excel, Access. BA/BS req.Apply online Req#71240. (1/13)

JOB OPENING: ASSOC. MKTG. RES. MGR/Univision/New York: Develop marketing presentations to support national sales. Knowledge of syndicated research and strong writing skills required. Contact: [email protected] (1/12)

JOB OPENING: AD SALES MKTG/DIGITAL MEDIA/NY: Freelancer to Asst Mktg Mgrs/Directors in implementing & delivering client presentations & recommendations, coordinating on-air constituents for NBCU digital media. Send res: [email protected]            (1/12)

JOB OPENING: WRITER, FREELANCE/Lou Reda Productions/Easton, PA: Should have proven track record writing non-fiction and documentaries. Contact [email protected]   (1/12)

WINTER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

WINTER INTERNSHIP/CREDITS ONLY: INT’L LANGUAGE BIZ/The Kitchen, Miami/LA: Learn Int’l. TV & Film biz from the ground flr up. 20 hrs a week min. Email resume & qualifications to [email protected]  (1/18)

WINTER INTERNSHIP CREDITS ONLY: OFFICE INTERNS/Teale-Edwards Productions/NY: Provide research & production support to ongoing documentary & entertainment projects. 3 days a week, start immediately.  Email resumes: [email protected] (1/17)

WINTER INTERNSHIP CREDITS ONLY: Love indie film? Sundance Channel/NYC seeks semester interns in our PRGRMG, PRODCTN & PR DEPTS. Must be current student & available a min of 2 days/wk. Submit cover letter & resume to [email protected]. (1/17)

WINTER INTERNSHIP CREDITS ONLY: OFFICE INTERN/Mighty Pictures, NYC: Looking for smart articulate office intern eager to do a wide variety of jobs in a full service production co. Resumes to: [email protected] (1/13)

WINTER INTERNSHIP CREDITS ONLY: INTERNS/Brownstein & Associates/NY: Interns needed immed. Bright, good phone manner and writing skills a must. Interested applicants write [email protected] (1/13)

WINTER INTERNSHIP CREDITS ONLY: Looking for an exciting internship? Join Radio Disney in NYC for an experience of a lifetime. Must be able to drive and work with kids. Please email resume to [email protected] (1/12)

WINTER INTERNSHIP CREDITS ONLY: MARKETING INTERN/PorchLight Entertainment: Research, PBS outreach, website management and filing.  Min.12 hrs. Excellent opportunity.  LA-based. Email resume to: [email protected]  (1/12)


SITUATION WANTED: TV PRODUCER:  Skilled in reality, comedy, & development for TLC, BBC, NBC, and Warner Bros Online.  NY based team leader seeks series and pilots to direct.  Great refs avail.  Contact Boaz@ [email protected] (1/18)

SITUATION WANTED: REALITY TV PRODUCER & EXEC IN CHARGE: Seeks employment in same or related field. Extensive Production & business experience with Network, Cable & syndicated reality entertainment. [email protected] (1/18)

SITUATION WANTED:  VP DEVELOPMENT WANTS NEW CHALLENGE.  15 years experience with network/cable reality & internet content.  Awards & accolades; novel not humble [email protected]  (1/12)

SITUATION WANTED:  TV PRODUCER: Exp’d TV Producer (25 plus years in news/sports/entertainment)…multiple Emmy Award winner…seeking challenging new opportunity…circumstances require relocation to NYC. Contact Henry @ [email protected] (1/12)

SITUATION WANTED: MEDIA PLANNING/Los Angeles: Full Time/Freelance; 10+ yrs exp. Experience – General Market and Hispanic. Works independently or manages staff. Large and small agency exp. [email protected]   (1/12)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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