A CYNOPSIS MESSAGE FROM DISNEY MEDIA ADVERTISING SALES AND MARKETING GROUP

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Cynopsis: Kids!

2/08/07

Good morning. It’s Thursday, February 8, 2007 and this is your first early morning Kids! briefing.

CondeNet, the digital arm of CondeNast, has launched Flip.com a new free online social network targeted to teen girls ( www.flip.com) .  Designed to provide teen girls a place to express themselves creatively and meet-up with one another online, Flip.com features a series of interactive tools including what they call Flipbooks, which are customizable, multimedia scrapbooks that allow users to upload their own photos, music, and videos as well as accessorize with online stickers, wallpaper, animations and the like.  Additionally, Flip users can draw, write, add a sound track, rotate and size elements, add pages and select page transitions.  Aside from user created content, CondeNet has posted four channels that focus on key teen girl topics: My Life; Entertainment; Style; and The World.  At launch the initial advertisers for Flip include Clean & Clear, Nike, Nordstrom, PacSun, and Vera Wang Princess.

NEW PRODUCTION & DEVELOPMENT

Sesame Street’s Bert and Ernie will be rendered in clay for a new series.  Sesame Workshop has teamed with Germany’s NDR and Kika, and UK Five’s preschool block Milkshake, to produce two seasons of a claymation series called The Adventures of Bert and Ernie.  Each season includes 26 x 5-minute episodes during which Bert and Ernie will use their imaginations to travel into situations and stories.  Season one will be available in March 2008, with season two following a year later in March 2009. Italy’s Misseri Studio, will animate the stories, which qualify as European content.  Broadcasters ABC (Australia), Cartoon Network India, DR-TV (Denmark), Disney Asia, Disney Spain, HOP (Israel), NPS/Zeppelin (Netherlands), NRK (Norway), and SVT (Sweden) have already inked pre-sale deals for the series.

Nickelodeon unveiled its first international development slate, which includes five projects the company will co-develop in partnership with international producers and co-creators:

• Oasis – Non-verbal animated series of seven, one-minute shorts that revolves around the antics of five squash and stretch animal characters searching for their dream oasis in the desert.  Created by Korea’s Tuba Entertainment and co-produced by Nickelodeon, France’s TF1 and TeamTo. Also in the works is a long-form series bible and pilot script.
• Hiro – Japanese-inspired series of five, one-minute shorts about a mischievous snowboarder that hurriedly makes his way to the bottom of the hill without getting caught by the Ranger.  Hiro is created by Italy’s Alessandro Ferrari.
• Noodles! – A colorful animated project that features Asian-inspired imagery, about a spirited young girl and her friends a giant panda, potbellied pig, flightless dragon and wannabe ninja monkey.  From Nickelodeon in partnership with TV Loonland, Noodles is co-created by Séverine Gauhtier, Thomas Labourot and Christian Lerolle.
• Bacon and Bunk – What happens when two Billy goats must share a sardine can shaped (and sized) apartment in a flophouse?  Created by Luke Brookshier and Debbie Cone and co-developed with Nickelodeon, YTV and TFI.
• Super Charlie and Super Lauren – Animated project revolves around a brother and sister as they fight with one another and sometimes the rest of the world.  Based on a short animated film by the UK-based Brothers McLeod, who are further developing this project.
• Additionally, work continues on three projects announced last year that are being developed with international partners, DOMO-kun, Akihabara@deep and Fortunatto.

Studio B Productions has entered into a development deal with YTV for the animated series Look What My Sister Dragged In.  Targeted to K6-11, Studio B will produce 52 x 11′ episodes of the series, which follows the adventures of Coop, a nice kid who’s life is thrown off kilter when his sister brings home a little hairless Kat, a weird creature of mysterious origin.  The problem?  Kat is out to destroy Coop.  Rob Boutillier created the series.

MORE KIDS STUFF

The National Academy of Television Arts & Sciences announced the nominees for the Children’s Programming Emmy Awards yesterday at the Kidscreen Summit in NYC.  Leading the way with five nominations is Sesame Street, followed by Reading Rainbow with three nods.  The network earning the most nominations is PBS receiving a total of 18, followed by Discovery Kids with 15 nods.  Joining the kid’s categories this year is outstanding children’s programming via broadband.  The Children’s Emmy Awards will be given out during the televised 34th Annual Daytime Emmy Awards, which will air on CBS live at the Kodak Theatre in Los Angeles on June 15.  The full list of kid’s category nominees can be found at www.emmyonline.tv .

Nominees and categories include:
Children’s Animated Program:
Arthur                                     PBS
Curious George                         PBS
Peep and the Big Wide World       Discovery Kids
Time Warp Trio                         NBC
ToddWorld                               Discovery Kids

Pre-School Children’s Series:
HI-5                                       Discovery Kids
Hip Hop Harry                           Discovery Kids
It’s A Big Big World                    PBS
PAZ                                        Discovery Kids
Sesame Street                          PBS

Children’s Series
Assignment Discovery                     Discovery
Endurance: High Sierras                  Discovery Kids
Reading Rainbow                            PBS
Strange Days At Blake Holsey High    Discovery Kids

Broadband  Children’s
Cyberchase                                     PBS
Grim Adventures of Billy and Mandy     Cartoon Network
Scooby-Doo: Haunts for the Holidays  WarnerBros.com

Disney Channel’s new live-action series, Cory in the House, is set to launch in Canada on the Family Channel on Sunday, March 18 at 9:10a.  Following its debut, the series will air regularly weekends at 9:10a on the channel.  A spin-off of That’s So Raven, Cory in the House revolves around Cory Baxter, who has moved to Washington DC where his dad has taken a new job as the personal chef for the President of the US.  As if adapting to a new school wasn’t hard enough, Cory is also getting used to his new home, which happens to be in the White House. Created and executive produced by Dennis Rinsler and Marc Warren, Cory in the House is based on characters created by Michael Poryes and Susan Sherman.

Season three of Instant Star will bow with a one-hour episode Friday, February 16 at 8:30-9:30p, as part of The N’s Rock and Role Premiere Night, a two-hour block of new episodes during which one viewer will have the opportunity to win a walk-on role.  The evening also includes new episodes of Degrassi (8p) and Beyond the Break (9:30p).  Details for the Instant Star on-air/online contest, which viewers can qualify for from February 16-18, can be found at www.the-n.com .

Wildbrain and The Magic Store has inked an international TV and DVD distribution and licensing deal with RDF Rights for the new live-action preschool series Yo Gabba Gabba!  Under the deal, RDFR will handle free TV rights outside of North America and pay TV sales and home video/DVD rights outside of the US, UK, Ireland and Italy.  As the international licensing and merchandising representative for the property in categories including apparel, home furnishings, music and publishing rights outside North America.  Produced by The Magic Store and Wildbrain, Yo Gabba Gabba! is set to begin production this April, and scheduled to premiere in the US on Nick Jr. fall 2007.

Toon Disney will premiere the Bionicle 2: Legend of Metru Nui and Bionicle 3: Web of Shadows back-to-back on Monday, February 26 at 5-6:30p and 6:30-8p respectively.

EXECUTIVE MOVES

Ann Austen has been appointed SVP/Development and Television/Video Sales, Cookie Jar Entertainment.  Austen will be responsible for developing original properties for TV and video sales in the US.  She will be based in Cookie Jar’s LA office and will report to Toper Taylor, President and COO.  Prior to this Austen served as a development executive on a number of kid series.  Previously, she was Director/Programming, Fox Clubhouse at Fox Kids Network and she has developed, written and produced a number of kids series.

RATINGS

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, February 6, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1332; K6-11 628; TWEENS 9-14 396
DISNEY CHANNEL:     K2-11   773; K6-11 466; TWEENS 9-14 402
CARTOON NETWORK: K2-11   543; K6-11 336; TWEENS 9-14 261
TOON DISNEY:           K2-11   149; K6-11   78; TWEENS 9-14   38
Source: MTVN Research from Nielsen Media Research Data

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Answer to Yesterday’s trivia question: What advertiser used this slogan:  “A great weekend in every box.”? BISQUICK   Kudos to: UH OH!  Nobody, Let’s try an easier one!

Today’s Trivia Question: To whom was Slimy the Worm a wonderful and loyal friend? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!
2.08.07

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here

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JOB OPENING: DIRECT RESPONSE PLANNER/AETN NY: Analysis for projections, pricing & trends.DR inventory  management. Backup AE. Strong analytical skills/advanced excel/2 yrs DR exp. Apply: www.aetn.com/careers.html (2/15)

JOB OPENING: ASSOC. WRITER-PRODUCER/AMC/NY: write, cut spots, support Sr. creatives. Must know movies. Strong writer. Promo exp., reel, avid/final cut skills all a +.  Resumes to: hdnjobs@cablevision.com (2/15)

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JOB OPENING: AD SALES ASSIST/TV ONE/Chicago: Entry level to provide general support to office/maintain client schedules/general stewardship. See description and apply at www.tvoneonline.com (2/13)

JOB OPENING: ENTRY LEVEL, ASST TO CR. SERV. SVP/NYC:  Work w/ TV’s 7 best network on-air promo teams.  Must be sharp, ambitious, personable writer with STRONG work ethic. Resumes to HDNjobs@cablevision.com (2/13)

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JOB OPENING:  PRODUCERS /NY based Nationally Syndicated Television Show: Must have at least 5 years experience RESUMES: talkshowjobs@aol.com. (2/13)

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JOB OPENING:  DIG MEDIA RESEARCH PROJ MGR/Turner: Supports new/existing corp dig media efforts in mobile/online/port DVR/A2M2 4+ yrs new/trad media res exp req’d, Chrissy.Eisert@turner.com – www.turnerjobs.com req #73779BR (2/13)

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JOB OPENING: RSRCH ANALYST/TV ONE Ad Sales/NYC: Compose rsrch reports using Nielsen & syndicated data. Bach deg, 1-2yrs exp and multitasking pro. Visit us at www.tvoneonline.com to apply. (2/10)

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JOB OPENING: MRKTNG DIR/National Geographic Channel/Washington, DC: Dvlp sponsorships, promos, revenue opps; mktg comm & ad campaigns; upfront mktg; 10+ yrs in mktg/ad in tv/media sales env; strong comm skills; www.foxcareers.com (2/9)

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JOB OPENING: SALES ASSISTANT (2)/Hallmark Channel-NY/Chicago: Works with AE’s and Planners to service & maintain agencies/clients on daily basis. See full posting at   www.hallmarkchannel.com . Resumes: resumes@hallmarkchannel.com (2/9)

JOB OPENING: RESEARCH ANALYST/TNT, TBS, Court TV Ad Sales/NY: 1-2 yrs research exp at network/agency, strong analytical/communication skils, proficient with Nielsen systems and MS Office.   Resume to:  chrissy.eisert@turner.com (2/9)

JOB OPENING: DIRECTOR OF MARKETING/Burbank: Creation/execution marketing plans to support revenue generating and consumer marketing goals for children’s TV series. Minimum 10 yrs ent. industry experience. Email:  sdavis@zula.com  (2/9)

JOB OPENING: SALES COORD/GSN/NY: For Direct Response Dept. Daily input of DR orders into Gabriel system & daily coordination w/GSN traffic. Strong comm. & multi tasking skills needed. Send resume to careers@gsn.com  (2/9)

WINTER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com .

WINTER INTERNSHIP CREDITS ONLY: LeadDog Marketing Group/NYC an event mktg and brand promotions agency seeks ACCOUNT MANAGEMENT INTERN to work 3 dys/wk. Strong oral and writing skills. Submit resume and cover to sheka@leaddogmarketing.com (2/9)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED —

SITUATION WANTED: PRODUCTION & OFFICE PA :   Experienced with all aspects of prod pre-post including casting, general reception, logging, and on set work.  Prev exp as AD and Scripty on numerous projects. Contact Jason.foulke@gmail.com (2/15)

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SITUATION WANTED: New Media Specialist, Experienced News Manager, Emmy Award seasoned Journalist & Network Producer seeks management opportunities. Bilingual, fluent in Spanish. Full time or freelance. latinworks@yahoo.com          (2/13)

SITUATION WANTED: ENTRY LEVEL/ASSISTANT/COORDINATOR (NYC): 3+ yrs freelance on independent films. Asst in ent industry. Excellent skills incl. computer, multitasking, communication. Available immediately. Contact neufeld.jacob@gmail.com (2/9)

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