Thursday, February 5th, 2009

Cynopsis: Kids!



Good morning. It’s Thursday, February 5, 2009, and this is your first early morning Kids briefing.

Sony Pictures Animation (SPA) inks a deal with Platinum Studios, Inc., which controls an international library of 5,600 comic book characters, to develop an animated feature film.  No word yet on what the movie will be or what characters will be featured.  Sony and Platinum previously teamed on Men In Black.  Platinum Studios’ film and TV division is currently developing other properties at film studios, including Atlantis Rising at DreamWorks with Kurtzman/Orci (Transformers) set to produce, Cowboys and Aliens also at DreamWorks with Kurtzman/Orci partnering with Universal and Imagine Entertainment, and Unique at Disney Pictures and Dead of Night with Hyde Park Entertainment with Brandon Routh (Superman Returns) starring and Kevin Munroe (2007’s TMNT) directing. Gale Anne Hurd’s Valhalla Motion Pictures and Platinum Studios are currently co-developing feature films based on the soon-to-be-published action thriller graphic novel Final Orbit and Top Cow’s Magdalena.  SPA’s upcoming projects include, Cloudy With a Chance of Meatballs, Hotel Transylvania and The Smurfs.


Nickelodeon will host the primetime premiere of the preschool-aimed half-hour special The Wonder Pets! Join The Circus! on Monday, March 9 at 8p.  The following week, Nick Jr. will debut five new episodes of The Wonder Pets!, March 16-20 at 10a.  The new episodes feature guest voiceovers including Anne Meara, Jerry Stiller and Ben Vereen.  To support the special, a DVD of the special will be available from February 24 from Nickelodeon Home Entertainment and distributed by Paramount Home Entertainment.  Additionally, Nick Jr. will roll out content from Join The Circus on its various platforms: beginning March 2 on Nick Jr. Video will stream a two-minute sneak peek and song clips along with additional themed episodes of The WonderPets, with the full episodes available following its TV debut; similarly wireless carriers will offer the two-minute peek, song and episode clips from the special from March 2; Join The Circus will be simulcast on Nickelodeon mobile on March 9.

Decode Enterprises signs deals with the Disney Channel in Southeast Asia and Latin America for new puppet series, Mighty Jungle (46×11).  Disney Channel Southeast Asia acquires both seasons for Playhouse Disney, while Disney Channel Latin America picks up the first season.  Produced by Halifax Film, Mighty Jungle is commissioned by CBC in Canada.

Lucasfilm Animation‘s animated series Star Wars: The Clone Wars is set to premiere on 23 different Cartoon Network feeds in 19 languages this month including Asia, Europe, Middle East, Africa and Latin America.  From February 13, Star Wars: The Clone Wars bows across Asia-Pacific including Australia, India, Pakistan, Philippines, South Korea, Southeast Asia (Hong Kong, Malaysia and Singapore) and Taiwan.  The series, which debuted on Cartoon Network US in October 2008, is set to make its debut on TNT on February 14, at 11p.

Alloy Media and Marketing acquires, an online and college recruitment website for high school sports. immediately joins Network, Alloy’s teen-centric distributed media content and advertising network and community.  Alloy also recently acquired the teen girl-targeted community, adding to its other youth-aimed web properties such as and


Warner Bros. Interactive Entertainment and TT Games are teaming up with The LEGO Group to release the video game LEGO Battles for Nintendo DS this summer 2009.  Produced by TT Games, developed by Hellbent Games and published by Warner Bros. Interactive Entertainment, LEGO Battle features play scenarios from LEGO’s Castle, Pirates and Space themes.

Cartoon Network Enterprises (CNE) enters into a deal with Disguise for Halloween costumes based on Bakugan.  Launching at retail this fall, the line will include classic style costumes based on popular characters from the series in a range of kids sizes.  CNE is the exclusive US licensing agent for Bakugan.  Bakugan is a co-production from Sega Toys, Spin Master, Nelvana Enterprises, TMS Entertainment, Japan Vistec Inc. and Sega Corporation, with animation by Japan Vistec and TMS Entertainment.  The animated TV series airs on Cartoon Network Monday through Friday from 8a

The 21st birthday celebration for Where’s Waldo? continues as Entertainment Rights inks a further consumer products partners to join the search.  This spring, industry leaders Briefly Stated and Giant Merchandising will roll-out Waldo-themed apparel for young men and juniors, while Waldo expands into new categories including from Patch Products (family games), SmileMakers (health-specific stationery), Sellers Publishing (calendars), and Multipet International (pet products).  These companies join other partners such as Local Celebrity (knit tops), BioWorld (accessories), Elope (adult and kids costumes), and USAOPOLY (puzzles).


THQ Inc. appoints Paul J. Pucino as EVP and CFO.  Pucino replaces Colin Slade who remains on an indefinite medical leave of absence.  Most recently, Pucino was EVP and CFO, Classmates Media Corporation, a subsidiary of United Online.  Previously he was CFO, Digital Insight (which merged with Intuit in 2007), and prior to that Pucino served as EVP and CFO of Tekelec.


Nickelodeon‘s premiere of Ni Hao, Kai-Lan Chinese New Year Special, Ladybug Festival, on Monday, February 2 at 8p was watched by 2.2 million total viewers P2+.  The primetime special was and was the most watched show of the night with K2-5 551,000 and K2-11 1.2 million. On the online side,’s Ladybug Festival video content generated upwards of 2.1 million streams since launching on January 28, per Omniture SiteCatalyst V. 13.5.  The Ni Hao Chinese New Year game, HoHo’s Chinese New Year Coin Catch, generated 2.5 million game plays since its launch on January 1.

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, February 3, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1101; K6-11 560; TWEENS 9-14 403
DISNEY CHANNEL:     K2-11   705; K6-11 393; TWEENS 9-14 343
CARTOON NETWORK: K2-11   498; K6-11 293; TWEENS 9-14 211
TOON DISNEY:           K2-11   141; K6-11   75; TWEENS 9-14   53
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:  On what animated children’s series would you find a Sheepdog named Bitzer?  SHAUN THE SHEEP (Disney Channel) Kudos to: Kelly Stocks-HIT Entertainment/NY; Erica Reijmerink- KidsPlant/France; Andrew Makarewicz-CineGroupe Corporation/Montreal

Today’s Trivia Question:  In the Disney movie Pocahontas, what is the name of Pocahontas’ Hummingbird friend? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Kids Ad Sales:
Chuck Bolkcom – 646-468-6180 / [email protected]
Mark Bohn- 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: CUST SVC REP/LA, CA/Baseline Inc: Filtering & monitoring client requests in multiple databases. 2+ yrs exp. Exp using or creating internal tracking databases. Deep understanding of ind. Send res to: [email protected] (2/12)

JOB OPENING: UNIT PUBLICIST/DKC/NYC: to work on location during prod of nationally synd TV show to ensure proper execution of all publicity efforts. 5+yrs exp w/ TV a must & health/wellness a plus. Resume: [email protected] (2/11)

JOB OPENING: SR. DIR, CLIENT DEVELOPMENT/NY/Ent-Media research co: Develop new/expand existing biz for research prod/custom services. Min 3 yrs market research sales exp. (2/11)

JOB OPENING: ACCOUNT EXECUTIVE (Universal Sports/NYC): 5-7 yrs exp @ sports network/website co., 3 yrs. Sports or digital sales exp req’d. Knwlg effective/creative pckgng strat a must. Res: [email protected] (2/17)

JOB OPENING: ACCOUNT EXECUTIVE, ROILIFE- GAMING/ONLINE MEDIA SALES: Minimum 5 years Ad Sales Experience. Strong On-line or Casual Gaming Sales experience for Fortune 1000 Companies Rez: (2/6)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP/CREDITS ONLY: Exposure to business side of television. Work on program decisions, marketing & sales opportunities for client TV stations. COX REPs-NY-Strong comm..& math skills required, Contact [email protected] #(212)372-0443 (2/10)

SPRING INTERNSHIP/CREDITS ONLY: Keith Sherman & Associates seeks an intern willing to help with day-to-day activities doing PR for the theater and other events and outlets. Please send your resume and cover letter to [email protected] (2/10)

SPRING/SUMMER INTERNSHIP/CREDITS ONLY: EMI Music Publishing’s Film/TV division is looking for interns. The ability to work 3-5 days per week and an interest in audio digitization is preferred. Send your resume and availability to [email protected] (2/7)

SPRING INTERNSHIP CREDITS ONLY: 2 INTERNS – EDUCATIONAL MEDIA PROD&DIST/UNPAID/LA (VENICE): Working with prod and mktng team on trailers/web data/gen distribution tasks. Must have Word/PPT/Photoshop/HTML/Final Cut /Editing skills. Email [email protected] res & cvr ltr (2/6)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: NASHVILLE BASED FIELD PRODUCER-Network, Cable,EPK, New Media. Ent.,Doc, News, Music, Reality, Docu-Soap, Social Issue/Ent. Video Journalist. Willing to travel and work as a local in NY, Dallas, Atlanta. [email protected] (2/12)

SITUATION WANTED: VIRTUAL CASTING Network, Major Cable, New Media credits.Booking – Casting – Research – Writing. Doc, News, Ent, Music – Celebs – Reality -Real People – Real Stories – [email protected] (2/12)

SITUATION WANTED: TV PROMO WRITER-PRODUCER L.A.- Multiple Emmy and Promax Award winner. 19+ years freelance for studios and networks. Large market station management experience. Freelance or full-time. Contact [email protected] (2/11)

SITUATION WANTED: TV PROGRAM EXECUTIVE/15 + yrs exp, Creative, great work ethic, knwldgbl, sense of humor, can relocate. See Looking for next great opp in cable or brdcst TV. Contact [email protected] (2/11)

SITUATION WANTED: EXECUTIVE PRODUCER/Animator/Editor, LA- Meg Barbour – seeks work in top design studio. 5+ years experience as producer, motion graphic designer, editor, project manager, web 2.0 consultant. [email protected] (2/10)

SITUATION WANTED: BUS AFFAIRS/EXEC PROD/DEVELOPMENT (NYC). Many years expnc in docs/reality ent. Sold progs to all cable nets. Develop/pitch/prod/negotiate. Orig commissions, co-pros, acquisitions. FT/PT/Freelance. [email protected] (2/10)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (2/10)

SITUATION WANTED: SYNDICATION SALES PROFESSIONAL. After six years working for a major radio program syndication company, I’m ready to make the leap to television program syndication sales.I’m a seasoned pro with over 20-yrs sales experience. E-mail: [email protected] (2/10)

SITUATION WANTED: Experienced VP, DEVELOPMENT and PRODUCTION EXECUTIVE looking for new opportunity. Contact [email protected] (2/10)

SITUATION WANTED: MEDIA COORDINATOR with film degree and TV experience currently working for major movie studio seeks coordinating/analytical position with major media company. [email protected] (2/7)

SITUATION WANTED: Experienced TV ASSOCIATE PRODUCER and Superstar ADMIN ASSISTANT looking for next challenge. LA. Hard worker/fast learner/proactive, always willing to go the extra mile. Contact [email protected] (2/7)

SITUATION WANTED: DOCUMENTARY PRODUCER, DIRECTOR, WRITER in L.A. Credits include National Geographic, PBS, Discovery, History Channel, TLC and MSNBC. Contact email: [email protected] (2/6)

SITUATION WANTED: GlobeTrotter TV is a lifestyle travel show that airs in the NYC market. Looking for broader distribution. For more info contact: [email protected] (2/6)

SITUATION WANTED: RESEARCH DIRECTOR: 20+ yrs media, Nielsen, Hispanic , & sales experience. Let me be your “Remote RD” for competitive, one-sheets, breakouts, Nielsen probs, etc. Email: [email protected] (2/6)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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