Thursday, February 19th, 2009


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Good morning. It’s Thursday, February 19, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premieres:
SOAPnet: Being Erica at 10p
SPEED: Bullrun at 10p


MTV brings back a second edition of Spoilers, hosted by MTV News, this Saturday at 8p. The 30-minute Spoilers anchored by MTV News correspondents Tim Kash and Kim Stolz will offer a sneak peak and a screening party of the upcoming movie Watchman. Other future films such as Transformers 2: Revenge of the Fallen, Star Trek, Land of the Lost and Harry Potter & the Half Blood Prince will also be spotlighted.

SVOD network, here! showcases a new reality series called The Afterlife featuring a psychic and premiering March 6. The nine-episode series will roll out two new episodes every two weeks with the last opening on May 1.

Bravo’s season finale of The Real Housewives of Orange County Tuesday night at 10p attracted 1.4 million A18-49 viewers and 1.97 million total viewers. Skipping to the opposite coast and following at 11p, the second season opener of The Real Housewives of New York City delivered 1.23 million A18-49 viewers and 1.64 million total viewers. 

Regional sports network FSN opens a second season of Sport Science on March 22 at 9p local (airing Sundays at 9p in each of the 19 markets where FSN is carried). The weekly series, hosted by creator/executive producer John Brenkus of BASE Productions, witnesses as top athletes enter the Sport Science lab and go through a series of tests challenging their abilities. Brenkus also produces the 13-week series along with creator/producer Mickey Stern of BASE Productions.

GSN’s original series Catch 21, hosted by Alfonso Ribeiro, is back for a sophomore season beginning April 6 airing weekdays at 630p following The Newlywed Game. Sporting a new look and features, GSN ordered 65 episodes of the game show produced by Scott Sternberg Productions. Encore episodes of Catch 21: Season Two also airs weekdays at 1030p and weekends at 430p.

Spike TV opens a new original historical narrative series called Deadliest Warrior April 7 at 10p. During each weekly episode, formidable warriors from history  Vikings, Roman gladiators, Japanese Samurais, Aztec fighters and more – will battle each other to see who is the most terrifying.

Last Saturday’s season two premiere of Battle of the Bods on Fox Reality Channel at 10p drew in 119,000 A18-49 viewers and posted a 0.21 rating with the demo.  That marks an 89% increase over the season one premiere, and making Battle of the Bods FRC’s highest rated original series premiere.

Following 421 television stations making the analog-to-digital switch this week, Nielsen reports more than 5 million U.S. households, or 4.4%, are still completely unready for the digital transition. This number has improved by more than 800,000 homes since earlier this month. Reports from these more than 400 stations that made the switch as of midnight Tuesday indicate things went fairly well overall as viewers had questions about how to hook up a converter box versus not knowing the digital transition had taken place. The FCC confirmed yesterday it had received 6,750 calls during the first few hours of the DTV transition, between midnight Tuesday and 11a. This equated only to a +5% increase over the average to its 1-888-CALLFCC call center.

MIP TV Program Call: If your company will be attending and showcasing programming at MIP TV 2009 in Cannes, France, at the end of next month, Cynopsis will send out a special MIP TV Shopping Guide edition the Wednesday before the conference. To have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre, your terms (barter, cash, etc.) and names and contact info of those attending from your company. If your company is interested in being included in this free guide, please send the details to
by Friday, March 20, 2009.


The Multicultural Event of the Season
March 10 – Hilton New York

Market research firm Horowitz Associates hosts the
9th Annual Multicultural Media for Multicultural America Forum

This Research-and-Strategy driven event will focus on:
Cross-Platform Programming, Branding, & Advertising for
Multicultural Audiences.

Get the newest data on consumers & the market for broadband/mobile video! Register Now!



Warner Bros. Domestic Television Distribution (WBDTD) confirmed a two-year renewal for syndicated entertainment news program TMZ in 97% of the U.S. From Telepictures Productions, TMZ is now set for the 2009-2010 and 2010-2011 seasons with station groups Sinclair Broadcast Group, Tribune Broadcasting, Barrington Broadcasting, ComCorp, ACME Television, Grant Communications, Gray Television, Raycom, Hoak Media, LIN TV, Lambert Broadcasting, Newport Television, Max Media, Media General, Meredith, New Age Media, New Vision Television, Newport Television, Nexstar Broadcasting Group, Northwest Broadcasting, Pappas Telecasting and Smith Media, among others. Last November, WBDTD announced TMZ was renewed for two seasons on the Fox Television Stations.


A&E Network is adding new original series Hammertime about the life of rapper/dancer Stanley Burrell (aka MC Hammer). The series takes an inside look at Hammer’s family life with wife Stephanie of 23 years and their seven children from 3 to 21 years old. The 11-episode 30m series, produced by 3 Ball Productions Inc., is currently in production and will open this year.

Comedy Central handed a new comedy series to best friends, collaborators and enemies Michael Ian Black and Michael Showalter. The network approved seven episodes of Michael and Michael Have Issues where the two Michaels are hosts of their own fictitious comedy sketch show. The show is slated to debut this July.

NBC tapped James Tupper for its medical dramedy Mercy, reports THR. Mercy, from Universal Media Studios is about three nurses who are friends working at Mercy Hospital. Tupper will play Dr. Chris Sands, a new doctor who had an affair with one of the nurses during a tour of duty in Iraq. Tupper most recently starred in ABC’s Men in Trees, independent feature film Me and Orson Wells and a four-episode run on ABC’s Samantha Who?

ESPN will start broadcasting the West Coast version of SportsCenter on April 6 from the network’s new production base in the L.A. Live entertainment complex, near Staples Center in downtown Los Angeles, cites Variety. Airing at 10p PT/1a ET, SportsCenter will featuring anchors Neil Everett and Stan Verrett who are moving to L.A. from ESPN’s headquarters in Bristol, Conn. ESPN personality Stuart Scott will also move to L.A. in April to be involved in several specials.

Investigation Discovery (ID) signed an exclusive two-part talent agreement with author/journalist Aphrodite Jones for nonfiction hosting and content in addition to the development of a new series Aphrodite Jones Files (wt) this year. Jones would also provide content and commentary via

Production company 44 Blue Productions, specializing in reality, lifestyle and action-adventure projects, established two new companies, Presidio Post and Picture Perfect. Presidio Post is a post-production company, set up to work with the local production community and all of 44 Blue’s pilots and series post-production. Picture Perfect is an equipment rental and stock footage company, supplying producers with visuals and production equipment. Both entities are located near 44 Blue Productions headquarters in Studio City, CA.


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  If there’s one thing smartphones have taught us it’s that you can never have enough speed in your network. Despite the severe economic downturn Verizon Wireless announced it is pushing full steam ahead with plans to launch a 4G network in 2010 with vendor partners LM Ericsson and Alcatel-Lucent. Verizon announced it is currently in Long Term Evolution (LTE) field trials in the U.S., demonstrating download rates of 50-60 MB/second by utilizing the bandwidth acquired in the FCC 700 MHz spectrum auction. European trials are also underway in a joint venture with Vodafone. Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY:  Radio Disney hosts the world premiere of the soundtrack from Disney’s feature film Jonas Brothers: The 3D Concert Experience on Saturday, February 21 from 7p, during the net’s Planet Premiere feature.  The broadcast will feature an interview with the brothers.  Hollywood Records will release the soundtrack to the movie on February 24.  Additionally, Jonas Brothers new comedy series is set to premiere in May on Disney Channel.  Full edition: CYN KIDS.


Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 2/9-2/15/09
Primetime    (000)        Total Pgm Day      (000)
TNT                1597         TNT                         725
USA                1478         USA                         690
TBSC              1055         NAN*                       629
FX                    793         ADSM*                     598
ESPN                682         TBSC                        590
AEN                  659         NICK                        563
DISC                 651         FX                           423
FAM                  645         ESPN                        418
CMDY                616         AEN                         390
SPK                   615         DISC                        386
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 2/9-2/15/09       
Primetime    (000)      Total Pgm Day            (000)
USA                3224        NICK                           2230
TNT                3036        USA                            1514
FOXN              2459        TNT                             1399
TBSC              1809        NAN*                           1375
TOON             1646         FOXN                          1255
NAN               1576         TOON                          1085
FX                  1431         ADSM*                        1075
ESPN              1375         TBSC                            955
AEN                1365         AEN                              783
FAM                1345         HIST                             773
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks
broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 2/9-2/15/09
TNT       East vs. West                                                  4426
TNT       NBA All-Star Saturday Night                             4069
TNT       2009 NBA All-Star Post Game                           3549
USA       WWE Entertainment 10p                                  2723
TNT       NBA Tip-Off All-Star 2/15                                 2706
USA       WWE Entertainment 9p                                    2489
BRAV     Top Chef                                                         2386
TNT       NBA Tip-Off All-Star 2/14                                 2375
USA       Burn Notice                                                     2351
TNT       NBA Greatest Slam Dunk                                  2058
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television
Universe of 114,500,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 2/9-2/15/09
FOX    American Idol WED                                     9.5/23     12,520
FOX    American Idol TUES                                    9.2/24     12,180
ABC    Grey’s Anatomy THU 9PM                            5.9/15      7,840
ABC    Private Practice                                           5.7/15      7,560
ABC    Desperate Housewives                                 4.9/12      6,510
CBS    CSI                                                            4.9/12      6,500
CBS    Two and a Half Men                                     4.8/11      6,350
NBC    The Office                                                   4.6/12      6,120
CBS    The Big Bang Theory                                    4.5/10      5,880
ABC    Lost                                                            4.4/10      5,820
CBS    Survivor: Tocantins                                      4.4/13      5,840
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Saturday – A18-49 Analysis:  FOX had a sweet time Saturday night winning with 1.8/6 A18-49, according to final national ratings from Nielsen Media Research. FOX led at 8p with double Cops episodes averaging a 1.9/7 while the repeat of Charlie Brown’s Valentine special on ABC came next at 1.1/4. FOX stayed at #1 during 9p with AMW at 1.7/5 with UNIV’s Sabado Gigante in second with 1.2/4. CBS won the 10p hour with 48 Hours Mystery at 1.4/4 followed by NBC’s Law & Order encore at 1.2/4.

Live + Same Day Household Ratings: Saturday, February 14, 2009  time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 3.4/6          Crimetime Saturday [r] 2.3/4, Crimetime Saturday [r] 3.5/6, 48 Hours Mystery 4.3/8

FOX: 3.3/6           Cops 3.1/6, Cops [r] 3.5/7, AMW: America Fights Back 3.2/6

NBC: 3.2/6           Law & Order: CI [r] 2.6/5, Law & Order: SVU [r] 3.2/6, Law & Order [r] 3.8/7

ABC: 1.6/3           Charlie Brown Valentine Special [r] 1.8/3, Grey’s Anatomy [r] 1.3/2, Private Practice [r] 1.6/3

UNIV: 1.4/3         Sabado Gigante 1.4/3

MNT: 0.8/2          My Saturday Night Movie: Pushing Tin 0.8/2

TELE: 0.3/0         12 Corazones ED ESP 0.4/1, Futbol Estelar 0.2/0

A18-49: FOX 1.8/6, CBS 1.0/3, NBC 1.0/3, UNIV 1.0/3, ABC 0.8/3, MNT 0.4/1, TELE 0.2/1

Sunday – A18-49 Analysis: ABC was victorious Sunday night at 3.3/8 A18-49, according to final national ratings from Nielsen Media Research. ABC opened the night a winner at 7p as the America’s Funniest Home Videos rerun posted a 2.4/7, ahead of next nearest competitor CBS’ 60 Minutes at 2.0/6. FOX’s sitcoms The Simpsons and King of the Hill averaged a winning 2.9/7 at 8p followed by the season premiere of The Amazing Race on CBS at 2.6/7. Then it was back to ABC at 9p as Desperate Housewives with 4.9/12 soundly beat out FOX’s next two comedies, Family Guy and American Dad, averaging a 3.4/8 in second place. ABC had the final win of the night during 10p as Brothers & Sister delivered a 3.1/8 followed by CBS’ The Unit at 2.2/6.

Live + Same Day Household Ratings: Sunday, February 15, 2009  time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 6.4/10        60 Minutes 8.3/14, The Amazing Race [p] 5.4/9, Cold Case 6.7/10, The Unit 5.1/9

ABC: 6.0/10        America’s Funniest Home Videos [r] 4.5/8, Extreme Makeover: Home Edition [r] 4.6/7, Desperate Housewives 8.7/13, Brothers & Sisters 6.1/10

NBC: 3.4/6          Dateline 4.3/7, NBC Movie of the Week: XIII (Part 2) 2.6/4

FOX: 3.3/5          American Dad [r] 2.0/3, The Simpsons 3.8/6, King of the Hill 3.0/5, Family Guy 4.1/6, American Dad 3.5/5

UNIV: 1.3/2        Hora Pico 1.2/2, Mujeres Mandan Barrio 1.5/2, Quien Tiene Razon? 1.1/2

CW: 1.0/2          The CW Sunday Movie: Goldeneye 1.1/2

TELE: 0.5/1        Cine en Casa 0.5/1, Cine Millonario 0.5/1

A18-49: ABC 3.3/8, FOX 2.8/7, CBS 2.3/6, NBC 1.3/3, UNIV 1.0/3, CW 0.5/1, TELE 0.4/1

Monday – A18-49 Analysis:  FOX was the champ Monday night winning with 4.4/10 A18-49, according to final national ratings from Nielsen Media Research. FOX brought down the house with House at #1 during 8p with a 5.2/13 with ABC’s The Bachelor pulling in second place with 4.0/10. ABC’s The Bachelor held its own in first at 9p with 4.9/11 followed by NBC’s Heroes at 3.6/8. Then at 10p, ABC’s True Beauty topped with 3.1/8 with NBC’s Medium next at 2.8/7.

Live + Same Day Household Ratings: Monday, February 16, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 7.5/11         House 8.5/13, 24 6.5/10

ABC: 7.0/11         The Bachelor 8.0/12, True Beauty 4.8/8

CBS: 6.2/9          The Big Bang Theory [r] 5.1/8, How I Met Your Mother [r] 4.4/6, Two and a Half Men [r] 8.1/12, Worst Week 5.4/8, CSI: Miami [r] 7.0/12

NBC: 4.7/7           Chuck 4.0/6, Heroes 4.6/7, Medium 5.6/9

UNIV: 2.4/4          Cuidado con el Angel 2.5/4, Fuego en la Sangre 2.8/4, Cristina 1.9/3

CW: 0.9/1           Gossip Girl [r] 0.9/1, One Tree Hill [r] 0.8/1

TELE: 0.8/1          Dona Barbara 0.8/1, El Rostro de Analia 0.8/1, Sin Senos No Hay Paraiso 0.8/1, Cartel M 0.7/1

MNT: 0.7/1          ISU Grand Prix Skating 0.8/1, Masters of Illusion [r] 0.7/1

A18-49: FOX 4.4/10, ABC 4.0/10, CBS 2.9/7, NBC 2.9/7, UNIV 2.0/5, TELE 0.7/2, CW 0.5/1, MNT 0.4/1



Leslie Glenn Chesloff joined ION Media Networks as EVP/Programming, coming from Lifetime Entertainment Services where she served as SVP/Planning, Scheduling and Acquisitions. In her new role at ION, Leslie will supervise the development of original content in addition to program acquisitions and scheduling for ION Television. Leslie will be based in New York City at ION Media Networks’ office.   Yeah Leslie!  Go get ’em girl!

Rocket Licensing, an independent licensing and branding development firm, hired Rupert Dilnott-Cooper and Helen McAleer as Non-executive Directors of the company.

Transit advertising company, Titan Worldwide upped Rob Marlow to the new position of SVP/Worldwide CIO. Rob will lead the company’s digital inventory expansion as well as the company’s international internal information systems growth, work with business units and be a primary contact with vendors. Rob is based at Titan’s headquarters in New York.

Paul Levine will become President/New Media with cross-platform media company Current. Paul will be located at Current’s headquarters in San Francisco.

Cyndi McClellan was elevated to EVP/Program Strategy and Research with Comcast Entertainment Group where she will head all research and strategic planning for E! Entertainment, The Style Network, G4 and FEARnet. Cyndi will also handle acquisitions and scheduling for E! and Style as well as managing development and production the E! series True Hollywood Story and THS Investigates. Cyndi will continue to report to Ted Harbert, President/CEO, Comcast Entertainment Group.

Multi-platform entertainment company, Shout! Factory named Cliff MacMillan as VP/DVD Production and Acquisitions to oversee the company’s video production division and acquisition efforts. Cliff reports to Garson Foos, President/Founding Partner.

McCann Worldgroup San Francisco elevated Marc Ruxin to EVP/Chief Innovation Officer to integrate innovation into large campaigns, working with the agency’s creative, media, planning and account management. Marc will report to Matt Ross, President, McCann Worldgroup San Francisco, CEO, Global Microsoft Brands. In addition, Alistair Duff, most recently with McCann Worldgroup South Africa, has joined the agency as SVP/Group Planning Director. Alistair will report to Claudine Cheever, EVP/Executive Planning Director.

This day in History:  1985 – The Coca-Cola Company introduced Cherry Coke

Answer to Yesterday’s Trivia Question:   In 1950, the residents of Hot Springs, New Mexico voted to rename their community after what game show?  TRUTH OR CONSEQUENCES Kudos to: Bob Brewer-Opus 3 Artists/NY; Dave Lucas-NewsChannel 8/Arlington, VA; Anthony Salerno-MAXUS/NY; Marc Goldstein-GroupM/NY; Frances Ryan-Harris Corporation/ Memphis; David Shellhorse-Time Warner Cable Media/Austin, TX; Nancy Harmon-KDAF/Dallas; Dan Loving-KOCB/KOKH/Oklahoma City; Kathy Dunne-Well Dunne! Talent/Scottsdale, AZ; Adam Zuvich-Zuvich Entertainment/LA; Allan Schwegmann-Next Entertainment/LA; Phil Olsman-Namslo Productions, Inc./LA

Today’s Trivia Question:  What movie star introduced the first TV episode of Gunsmoke? (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: DIGITAL AD SALES ASST/NY: Entry level position, prefer industry internships, enthusiastic multi-tasked & detail oriented individual. Full details & select req 272 (2/21)

JOB OPENING: COMMERCIAL OPS SPECIALIST (CMT)/NY: Schedule daily commercial logs and advertiser commercial copy. Must have exp in traffic/comm ops and traffic systems. Gabriel a +. Res:

JOB OPENING:  EDITORIAL MGR/ HBO Broadband/NYC:  Establish/maintain editorial, conceptual and writing standards. 7 yrs exp req. Entertainment writing exp desired. New media/online background required. Send to:

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED:  COMMERCIAL OPS/TRAFFIC EXPERT: 12+ years experience, knowledge of multiple traffic systems and much more. Recently returned to NYC and ready to start work immediately. Please contact me at

SITUATION WANTED: I’ve delivered proposals dressed as Sparky the dragon, and had my life threatened by an 11 year old while dressed up as Santa. Looking for MARKETING work. Resume available. Contact:

SITUATION WANTED: NEW MEDIA/GAMING EXECUTIVE Cross-Functional Skills in Marketing and Product Development. Experience from Start-ups to Microsoft and Yahoo!

SITUATION WANTED: GOT RESEARCH? Ph.D. AND ex-Professor seeking P/T research work from my home. I can find and report on almost anything! Contact me @

SITUATION WANTED: Experienced LOGGER seeking transcription work. Can transcribe interview, B-Roll, and show footage. Will come to you to pick up media. Email

SITUATION WANTED: EXECUTIVE/ADMINISTRATIVE ASSISTANT for 30 plus years. Worked in Production for Executive Producers, Writers, Directors and high level executives. Excellent skills … email:

SITUATION WANTED: FREELANCE DP/SHOOTER (NE Corridor, NY based): HD, Betacam or DV. Full Production Services. 20+ year pro. From sports, magazines, and docs to testimonials, no job is more important than yours.

SITUATION WANTED: FREELANCE DEVELOPMENT PRODUCER (LA): creative exec in reality/doc seeks development gig for creating, developing, or expanding series proposals, formats, and materials. all genres.

SITUATION WANTED: CAREER COACHING for media professionals seeking to make a job change or to reposition their career. 15+ years exp in industry working with execs. contact:

SITUATION WANTED: LA Based, AWARD WINNING “PREDITOR” From cutting edge promos to breakthrough reality, I do it all. Specializing in Story Producing/Editing, I can make the AVID sing! Freelance or Permanent gig.

SITUATION WANTED: DEVELOPMENT EXECUTIVE Currently working Los Angeles based television development executive seeks new platform. I created/sold twelve series in the past four years and currently have six on the air. Email:

SITUATION WANTED: CELEBRITY TALENT PROD with exp on both coasts.Will connect your synd, ntwrk or cable prgrm w/ quality & approp celebrity guests. Staff or freelance – visit ……….

SITUATION WANTED: NON-FICTION PRODUCER/WRITER/DIRECTOR. Reality/Ent/Docs. 3 Emmy Noms.; Field and Post; NBC; Dis; TLC; CMT; VH1; E!; Runs on Batteries. LA based. 

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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ABC: Ugly Betty, Grey’s Anatomy, Private Practice
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, La Liga Futbol Mexicano: Indios vs. Monarcas
CBS: Survivor 18, CSI, Eleventh Hour
CW: Smallville [r], Supernatural [r]
FOX: Bones, Hell’s Kitchen
ION: Movie: National Lampoon’s European Vacation [7p], Movie: National Lampoon’s European Vacation
MNT: My Thursday Night Movie: River’s Edge
NBC: My Name is Earl, Kath & Kim, The Office [r], 30 Rock [r], ER
PBS: This Old House Hour, Antiques Roadshow, Soundstage: Stevie Nicks [r]
TELE: Dona Barbara, El Rostro de Analia, Sin Senos No Hay Paraiso
UNIV: Cuidado con el Angel, Fuego en la Sangre, La Rosa de Guadalupe

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