Thursday, December 10th, 2009


   A18-34      230,000       A18-49       508,000
   M18-34      118,000       M18-49      278,000


truTV. NOT REALITY. ACTUALITY.™                   
Click here for the full effect
Source: Nielsen Media Research, M-S 8-11pm, time-period averages, 1/2/95-11/27/09. HH and P2+ (000), A18-34, M18-34, A18-49, M18-49 (000), live+sd data.



Good morning. It’s Thursday, December 10, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Finales:
FX: It’s Always Sunny in Philadelphia at 10p; The League at 1030p



Invest in your station! Invest in your audience! Invest in your country!
Put a great American hero to work for you in syndication: “AMERICAN DAD
has the same qualities that make “FAMILY GUY” a syndication superstar.

From creator Seth MacFarlane, voted the Smartest Man on TV by Entertainment Weekly
and ranked television’s #6 Most Bankable Star by Television Week.

Available in syndication. Contact your Twentieth Television rep.


Making it official, ABC News’ George Stephanopoulos will become the new co-anchor of ABC’s Good Morning America, replacing Diane Sawyer and working alongside co-anchor Robin Roberts. Stephanopoulos will begin his new morning gig next Monday and for the present time, will continue to anchor the Sunday program This Week. Because production for This Week is based in Washington, D.C. and Good Morning America hails from Times Square in New York City, it is likely a replacement for Stephanopoulos will eventually be found for the Sunday morning program. Two possible contenders for the This Week anchor job are Nightline co-anchor Terry Moran and senior White House correspondent Jake Tapper.

TNT reupped the cop drama Dark Blue for a second season. Starring Dylan McDermott, the series joins other dramas returning to TNT’s schedule in 2010 including The Closer, HawthoRNe, Saving Grace and Leverage. Dark Blue averaged 3.3 million total viewers during its first season.

FX okayed a second season of new comedy The League with a full order of 13 episodes. The new season will be back on FX’s schedule in late summer 2010. The frosh season finale of The League airs tonight at 1030p following the season five conclusion of It’s Always Sunny in Philadelphia at 10p.

OWN: The Oprah Winfrey Network struck a deal with ro*co productions, a division of the documentary film distribution company, ro*co films international to find documentary films to air on the network. The partnership will establish a documentary film club on OWN over multiple platforms including primetime airings, an online community outlet and exclusive footage available on Additionally, the agreement will allow some documentaries to be released nationwide via a theatrical screening event. ro*co films international has distributed eight Academy Award nominated or winning documentaries including Born into Brothels, The Garden, Jesus Camp, No End in Sight, Promises, Regret to Inform, Street Fight and The Weather Underground.

In January, Discovery Channel sets up Wednesdays as adventure night starting with seven new episodes of Man Vs. Wild opening January 6 at 9p. The new episodes travel with Bear Grylls as he survives extreme heat to frigid cold and more in treacherous locales. Man Vs. Wild is produced by Diverse Productions for Discovery Channel. The following week, Discovery Channel introduces viewers to journalist Olly Steeds as he searches for the truth behind some of the world’s most fascinating mysteries in new series Solving History with Olly Steeds. Premiering at 10p on January 13, Solving History with Olly Steeds is produced by JWM Productions, LLC for Discovery Channel.

National Geographic Channel (NGC) debuts new series Border Wars on January 10 at 9p, riding along with officers and agents of the US Customs and Border Protection as they track, catch and deport illegal immigrants. The series takes place on the border between US and Mexico as illegal immigrants attempt to cross the dangerous Sonoran Desert in Arizona. Border Wars, produced by National Geographic Television for NGC will move to its regular time slot of Mondays at 9p on January 11.

Spike TV kicks off its new series Blue Mountain State on January 12 at 10p. The 13-episode series follows three freshmen football players on and off the field as they cope with college life at the football-centric Blue Mountain State University. Ed Marinaro stars as the coach along with Darin Brooks, Chris Romano, Sam Jones III and Alan Ritchson. Blue Mountain State is executive produced by Brian Robbins of Varsity Pictures, Sharla Sumpter-Bridgett and Lionsgate; Chris Romano and Eric Falconer both co-executive produce.

Tuesday night’s premiere of Teen Mom on MTV delivered a 2.2 rating among P12-34 and 2.1 million total viewers.

Programming Note: TLC will air the hour-long documentary Brace for Impact on January 10. Narrated by Harrison Ford, the documentary reunites the crew and recreates the series of events that led Capt. Chesley “Sully” Sullenberger to land his US Airways jet on the Hudson River on January 15, 2009.

Program Call:   Cynopsis Media is producing our annual NATPE Shopping Guide sent to all Cynopsis subscribers on Thursday, January 21, the week before NATPE 2010.  If your company is exhibiting and you’d like to have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.). and location (hotel suite or booth number). To be included in this free and highly-viewed special edition, please send details to [email protected] no later than Friday, January 15, 2010. A confirmation email will be sent following each submission.



TLC’s new series, BBQ Pitmasters fired up Thursdays along with American Chopper, rating #1 for Men 25-54 on cable in prime, outside of sports.  The premiere averaged over 1 million viewers in its debut.

Let the flames begin!
Tonight at 10/9c only on TLC

 Source: The Nielsen Company. 12/03/08 among ad-supported cable, Live+SD, (000). Time-period based: 8-11pm, M25-54; Program-based: 10pm telecast, P2+. Subject to qualifications.


Broadway star of “Wicked” Idina Menzel is in talks to join FOX’s Glee as the coach of Vocal Adrenaline, the McKinley High glee club’s nemesis. Menzel would appear in the remaining nine episodes of the season.

FOX picked a comedy project from writer/editor Alan Yang (Parks and Recreation) titled Jackpot, cites THR. The plot centers around high school friends who win the lottery. Michael Aguilar is producing the project. FOX also gave a nod to Matt Goldman (Seinfeld, Ellen) who wrote a spec script for an untitled multi-camera workplace comedy produced by Sony TV and studio-based Tannenbaum Co. This plot centers on a man who wants to make a comeback in his personal and professional life while working at a chaotic company for a woman he rejected five years previously. 


Recognizing programs that educate, motivate, inspire and change lives … 

Will your program be honored in 2010?

1st Deadline for Entry: Dec. 14 (for programs airing Jan. 1 – Oct. 3, 2009)
2nd Deadline for Entry: Jan. 12 (for programs airing Nov.1 – Dec. 31, 2009)

For complete details, go to
Or, call John Leverence@818-754-2871 ([email protected])


Top 10 M-F Syndicated Strip Series for the week of 11/23-11/27/09 ranked by HH Rtg
Wheel of Fortune (CTD)                                   6.2 AA
Jeopardy (CTD)                                               5.1 AA
Two and a Half Men (WB)                                 4.6 AA / 6.1 GAA
Judge Judy (CTD)                                            4.5 AA / 7.1 GAA
Entertainment Tonight (CTD)                            4.2 AA / 4.3 GAA
Oprah Winfrey Show (CTD)                               4.1 AA / 4.2 GAA
Inside Edition (CTD)                                         3.3 AA / 3.3 GAA
Dr. Phil Show (CTD)                                         3.2 AA / 3.3 GAA
Family Guy (2/T)                                             3.2 AA / 3.7 GAA
The Office (NBU)                                             2.8 AA / 3.3 GAA *NEW*
Source: NSS Galaxy Explorer, Live+SD

NEW M-F Syndicated Strip Series for the week of 11/23-11/27/09 ranked by HH Rtg
The Office (NBU)                                               2.8 AA / 3.3 GAA
Dr. Oz Show (SPT)                                            2.7 AA / 2.7 GAA
My Name Is Earl (2/T)                                       1.8 AA / 2.1 GAA
Are You Smarter Than a 5th Grader? (2/T)           1.5 AA / 2.0 GAA
Everybody Hates Chris (CTD)                             1.5 AA / 1.7 GAA
The Wendy Williams Show (2/T)                         1.2 AA / 1.2 GAA
America’s Funniest Home Videos (DAD)               0.8 AA / 0.8 GAA
Street Court (NBL)                                             0.6 AA / 0.9 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 11/23-11/27/09 ranked by A18-49 Rtg
Two and a Half Men (WB)                                2.3 AA / 3.0 GAA
Family Guy (2/T)                                            2.3 AA / 2.6 GAA
The Office (NBU)                                             2.1 AA / 2.4 GAA *NEW*
Seinfeld (SPT)                                                1.7 AA / 2.0 GAA
Wheel of Fortune (CTD)                                   1.6 AA
Judge Judy (CTD)                                            1.5 AA / 2.4 GAA
Entertainment Tonight (CTD)                            1.5 AA / 1.5 GAA
Friends (WB)                                                   1.4 AA / 1.7 GAA
King of the Hill (2/T)                                        1.4 AA / 1.5 GAA
Jeopardy (CTD)                                               1.3 AA
Everybody Loves Raymond (CTD)                     1.3 AA / 1.7 GAA
Oprah Winfrey Show (CTD)                              1.3 AA / 1.3 GAA
Source: NSS Galaxy Explorer, Live+SD

NEW M-F Syndicated Strip Series for the week of 11/23-11/27/09 ranked by A18-49 Rtg
The Office (NBU)                                               2.1 AA / 2.4 GAA
My Name Is Earl (2/T)                                       1.2 AA / 1.4 GAA
Dr. Oz Show (SPT)                                            0.8 AA / 0.8 GAA
Everybody Hates Chris (CTD)                             0.7 AA / 0.8 GAA
The Wendy Williams Show (2/T)                         0.7 AA / 0.7 GAA
Are You Smarter Than a 5th Grader? (2/T)           0.6 AA / 0.8 GAA
America’s Funniest Home Videos (DAD)               0.4 AA / 0.4 GAA
Street Court (NBL)                                             0.3 AA / 0.4 GAA
Source: NSS Galaxy Explorer, Live+SD

Tuesday  A18-49 Analysis: NBC polished off a big win Tuesday night, delivering a 4.3/12 among A18-4, according to final national ratings from Nielsen. At 8p, the season finale of The Biggest Loser on NBC was #1 with 4.4/12 followed by the holiday specials A Charlie Brown Christmas and Disney Prep & Landing averaging a 3.9/11 for ABC. NBC’s The Biggest Loser gained momentum through 9p ending with a 5.5/14 for the second hour while CBS’ NCIS: Los Angeles repeat and FOX’s So You Think You Can Dance tied for second at 2.3/6 each. Also, the season premiere of ABC’s Better Off Ted delivered a 1.5/4 at 830p. NBC had a large tail wind keeping it at #1 during 10p as The Jay Leno Show posted a 2.9/8 and CBS’ encore episode of The Good Wife came next at 1.9/5.

Live + Same Day Household Ratings: Tuesday, December 8, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 7.7/13       NCIS [r] 9.5/15, NCIS: Los Angeles [r] 7.6/12, The Good Wife [r] 6.2/11

NBC: 7.2/12       The Biggest Loser [f] 8.1/13, The Jay Leno Show 5.3/9

ABC: 3.8/6          A Charlie Brown Christmas [r] 5.7/9, Disney Prep & Landing 5.8/9, Scrubs 3.3/5, Better Off Ted [p] 2.5/4, The Forgotten [r] 2.8/5

FOX: 3.8/6           So You Think You Can Dance 3.8/6

UNIV: 2.1/3        En Nombre Del Amor 2.1/3, Sortilegio 2.5/4, Aqui y Hora 1.6/3

CW: 1.1/2           90210 1.3/2, Melrose Place 0.9/1

ION: 0.9/1          Ghost Whisperer 0.5/1, Criminal Minds 1.0/2, Criminal Minds 1.1/2

TELE: 0.6/1        Mas Sabe El Diablo 0.7/1, Ninos Ricos 0.6/1, Victorinos 0.5/1

A18-49: NBC 4.3/12, ABC 2.4/6, FOX 2.4/6, CBS 2.3/6, UNIV 1.5/4, CW 0.8/2, TELE 0.5/1, ION 0.4/1


Carat hired Walt Cheruk as EVP/Head of Digital. Most recently, Walt was SVP/Client Solutions at Discovery Networks as a member of their digital sales team.

Jody Drewer advanced to the position of EVP/CFO at TV One, in charge of all financial administration, reporting, planning, treasury and tax duties. Previously, Jody was SVP/Controller at TV One.

International reality production and distribution company, GRB Entertainment tapped Emily Mayer as VP/Development to develop and distribute original content for the both the US and international audiences in addition to targeting female-focused programming. Emily reports to Gary R. Benz, Founder, GRB Entertainment. Previously, Emily worked for Alchemy Television Group.

TBA Global, an engagement marketing and communications firm, added Jim McDonald as SVP/Consumer Engagement Strategist. Jim joins from CornerStone Marketing where he served as president for the last four years.



Holiday Rock & Roll Bash 9
A benefit for The Lustgarten Foundation

Thursday, December 10, 2009
B.B. King Blues Club, New York City
For more information call 516-803-2354 or go to

With Cablevision’s support of The Lustgarten Foundation, 100% of every donation goes directly to pancreatic cancer research.  Find out more at .

This day in History:  1964 – In Oslo, Norway, Dr. Martin Luther King Jr. received the Nobel Peace Prize. He was the youngest person to receive the award. He was 35.

Answer to Yesterday’s Trivia Question:   Who am I?  Well, I’m a spy.  Let’s just put that out in front.  Here are a couple of my more notable lines – let’s see if you recognize them:  “My friend has a trick brain. Sometimes when he tries to use it, it falls out on the floor.” … “I’ll have a shower and a shave and once gain I will be your alert, clean-cut, clear-eyed, government-issue Captain Marvel.” … “If the President calls, tell him you don’t speak English … and we defected.”  Who am I?  KELLY ROBINSON of I SPY  Kudos to: David Stern-BARD Ent/NY; Marianne Shanley/NY; Rev Mark Wajda-Annunciation Catholic Church/Altamonte Springs; Kaitlyn Bergfeld-UniWorld Group/Brooklyn; Dan Whitford-Maximum Direct/Chicago; Shana Morgan-Starz Ent/Englewood; Bonny Dore-Bonny Dore Prods/LA; Angelle Haney Gullett-New Line/Studio City; David Scott Jones-Marleigh Ent/LA; Troy Devolld-Original Prods/Burbank

Today’s Trivia Question from Marge Pistulka-Empower MediaMarketing/Coral Springs:  What is the name of the department store where Rhoda Morganstern worked?     (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


*Michael Eisner *Jeff Gaspin *Irwin Gotlieb *Katie Jacobs
*David E. Kelley *Roma Khanna *Hugh Laurie
*Bill Lawrence *Steven Levitan *Elisabeth Murdoch 
*Judge Judy *David Shore *David Zaslav
  And much more to come…
See full list online! Speakers as of 12/7/09.
NATPE 2010
: January 25-27, 2010 * Mandalay Bay Resort, Las Vegas
Cynopsis Readers Use Promo Code NATPECYN
Save $100 on 3-Day Registration

Later — Cyn

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JOB OPENING: CMO/DIR MKTG/ Start-Up Company. F ocus on dig. mktg. 5+ yrs Sr Mktg Mngmnt exp. Emphasis: online, dig. mktg. Apply: (12/17)

JOB OPENINGS: COOR CORP PRTNERSHIPS/NY Jets/Florham Park NJ: Execute client sponsorship, advrtsing, new stadium assets & prgrms. 3-4 yrs exp w/team, league or agency req’d sponsorship srvc capacity. Res: [email protected]   (12/16)

JOB OPENING: CLIENT STRATEGY DIR/Private agency/Cincinnati, OH: 7+yrs acct&project mgmt exp. in media/mkting/online, CPG client exp. Organized, detailed, love solving marketing challenges. Resumes: [email protected] (12/15)

JOB OPENING: OPS & ADMIN ASST/Times Square Jumbotron/NY: Support ops/biz dev team, material traffic/ingestion/scheduling, PoP reports, analysis, liaison w/ sales & clients, detail oriented must. Email: [email protected] (12/15)

JOB OPENING: DIR RESEARCH/MTVN/Nickelodeon: BA, 6+ yrs media/cable Progrmg resch exp. Strong supv/communic/editorial sk. Str analy sk. Proficient w/Nielsen software and related svcs. Apply EOE (12/15)

JOB OPENING: COMMERCIAL OPS SPECIALIST/CMT/NYC: 1+ yr sched commercials exp. Strong multi-tasking, org and communication skill. Exp with Gabriel or similar sys. Prof in MS Office. EOE/M/F/D/AAP. Apply (12/12)

JOB OPENING: DIRECTOR, INTEGRATED MARKETING/Nickelodeon/NYC: 8+yrs Integ Mrktg/Sales exp @ a TV Network, Strng Packged Goods exp, Strng Ideation/Acct Mgmt exp, Stng Projct Mgmt skills EOE/M/F/D/AAP. Apply (12/12)

JOB OPENING: SR RESEARCH ANALYST/ Vh1/NYC: 2 yrs natl resch exp.Str analytic/detail/organiz sk.Prof w/Nielsen, Npower, AudienceWatch, Multitrak. Str written/oral comm. Sk.Prof MS Office. EOE/M/F/D/AAP. Apply (12/12)

JOB OPENING: EDITORIAL DIRECTOR/ParentsConnect-NICK/NYC: 5+yrs Editorial exp, Online Exp. Req, Xtreme Fast-paced/deadline skills, Strng Content Mgmt exp, Knwldg of UGC & Parenting A+ EOE/M/F/D/AAP Apply (12/12)

JOB OPENING: DIR DIGITAL MEDIA/LA: Lead dev/execution of short/long-term creative & production strat for digital initiatives-ABC Daytime, SOAPnet. BA/BS req. Min 8 yrs digital, & managerial exp. Apply at: (12/11)

JOB OPENING: ACCOUNT EXECUTIVE AD SALES/CHICAGO/REELZCHANNEL: 3+ yrs media ad sales exp. Exp cable,network,online,mp biz,strat integ mktg solu. Resp for ad sales & sales activity of MW ofc. Send res: [email protected] (12/11)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: Hallmark Channel/Studio City: Marketing internship avail for Jan. Must take credit/sophomore or above/avail for Jan. pls apply at [email protected] (12/16)

SPRING INTERNSHIP CREDITS ONLY: MEDIA RESEARCH NY: This professional opp will provide you with the hands-on exp, entail active assignments, and learn from the colleagues. Strong MS Office Skills required. Send resume to: [email protected] (12/11)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:   JR EDITOR (NY): 10 yrs experience in TV. Before moving into Post, I was a field producer / director. I prefer working on Avid, but am just as good with FCP. Reel upon request. [email protected] (12/16)

SITUATION WANTED:   CONCEPT, DESIGN & ILLUSTRATION (NYC)20 years experience working concept through completion. Email: [email protected] (12/16)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (12/15)

SITUATION WANTED: EXECUTIVE/PERSONAL ASSISTANT: Excellent organization, PR and computer skills. Background in breaking news media. Reliable transportation, references. Ventura or Los Angeles County. Email: [email protected] (12/15)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (12/11)

SITUATION WANTED: PUBLICIST, PUBLIC/MEDIA RELATIONS EXECUTIVE: 5 + yrs exp in agency, entertainment and non-profit. Seeking work in television or movie studios on east coast. For inquiries, contact [email protected]  (12/11)

SITUATION WANTED: (NYC, Boston) PUBLICITY .  6+ years of major studio & agency experience. Send email for resume. [email protected] (12/11)

SITUATION WANTED:  SEGMENT PRODUCER. Years of network and cable television experience familiar with final cut pro. Contact email: [email protected] (12/11)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC:  FlashForward [r], Grey’s Anatomy [r], Private Practice [r]
AZTECA: Laura de Todos, Lo Que Callamos Las Mujeres Edicion Especial, Al Extremo
CBS:  Survivor: Samoa, CSI, The Mentalist
CW:  Vampire Diaries [r], Supernatural [r]
FOX:  Bones, Fringe
ION:  Ghost Whisperer, NCIS, NCIS
NBC:  Community, Parks and Recreation, The Office, 30 Rock, Jay Leno Show
PBS:  This Old House Hour, Michael McDonald: This Christmas: A Soundstage Special Event, Story of India
TELE: Mas Sabe el Diablo, Ninos Ricos Padres Pobres, Victorinos
UNIV: En Nombre del Amor, Sortilegio, Rosa de Guadalupe

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