Thursday, August 27th, 2009


Cynopsis: Kids!


Good morning. It’s Thursday, August 27, 2009, and this is your first early morning Kids briefing.

This week marks the debut of Barbie‘s first music video, Do The Barbie, on YouTube, which supports the upcoming launch of Mattel‘s new Barbie Fashionistas doll line.  Designed to showcase the Barbie Fashionistas doll’s 12-point movement (bending elbows, twist wrists, move at the waist and roll her head), the new music video features The Barbie dance choreographed by JaQuel Knight (he did Beyonce’s Single Ladies) and three dolls from the line (Sassy, Cutie and Artsy) as well as a cameo by Ken. The Barbie Fashionistas dolls will be available at retail beginning in October.


Nickelodeon commissions two new live-action comedy series featuring original music that will be co-produced with Sony Music, per Variety.  Nick has picked up a new series entitled Victorious (20 episodes) from Dan Schneider (Zoey 101, iCarly, among others), and an untitled series (20 episodes) from the great Scott Fellows (Ned’s Declassified School Survival Guide).  The shows are part of multi-year deal between Nick and Sony to develop projects with a strong music component.

  • The new Fellows show revolves around a boy band that wins and American Idol type competition show.  The series stars newcomers Kendall Schmidt, Carlos Pena, James Maslow and Logan Henderson.
  • Victorious stars Victoria Justice (Zoey 101, Spectacular!) as a new girl at a high school for performing arts. The series is slated to bow in early 2010.


Sesame Workshop‘s new version of The Electric Company will air weekdays on PBS Kids Go! beginning September 7 (check local listings).

The preschool channel JimJam expands in Asia to be available for the first time in Indonesia via the DTH pay-TV platform, AORA.  A joint venture between Hit Entertainment and Chello Zone, JimJam recently also launched on Air New Zealand, making the channel available in 50+ territories and in ten languages.

Nickelodeon Australia is prepping for the 7th annual Australian Nickelodeon Kids’ Choice Awards, which will air on Friday, November 13 at the Hisense Arena in Melbourne.  No word on who will host the show just yet.  Kids will be invited to vote for their favorites in multiple categories from September 20 through November 1 at as well as via the Foxtel and Austar interactive Red Button application.  Additionally, tickets for the show will be available from October 1 through Ticketek.

As part of the 10th anniversary of Lego Star Wars, Lego Systems is inviting fans to help search for R2-D2 in online animated comics, at, and will culminate in a 5-minute CGI animated mini movie, Lego Star Wars: The Quest for R2-D2, which premieres on Cartoon Network on Friday, August 28 at 9p.  The Quest for R2-D2 was produced by M2 Films.  Lego Star Wars was Lego’s first licensed property.


Listen.  Learn.  Network.  Pitch.  Triumph.
WESTDOC: The West Coast Documentary and Reality Conference
September 14th – 16th , 2009   Doubletree Suites Hotel – Santa Monica, Ca.

Meet Program Buyers, Network with Producers, Attend Pitchfest.
Speakers from: A&E, ABC, Animal Planet, Discovery, E!, MTV, Nat Geo,  PBS, Spike, Sundance Channel,  TLC, Tru Tv, and more

For Registration, Schedule and Speaker Information visit:
Save $100.00 until this Saturday, 8/29/09 – Use code CYN100


Chorion inks new apparel deals in the US for its properties Olivia and Mr. Men and Little Miss:

  • With product set to rollout from spring 2010, new licensing partners for Olivia include: H.I.S. International Group, in conjunction with Bentex Group will serve as the lead apparel licensee (girls sets and dresses); Berkshire Fashion (kid umbrellas, rain slickers, headwear and cold weather accessories); Accessory Innovations (totes, bags, backpacks and rolling luggage).  This group will join Spin Master’s upcoming new toy line and Junk Food’s new girls’ t-shirt line both for back-to-school.
  • For the Mr. Men and Little Miss property: MAG Brands (sportswear for adults, juniors, boys and girls); building on its earlier products, H.I.S. International Group, in conjunction with Bentex Group, Inc, will add girls sets and dresses to their line; Additionally Silver Goose adds new products (backpacks, totes, luggage, lunch kits, apparel and gift sets) to its range.

FremantleMedia Enterprises (FME) inks a deal with Bang on the Door Limited to acquire the licensing and interactive rights for the UK design brand Bang on the Door for Eastern Europe, Germany, Austria and Switzerland.  FME plans to extend to grow the brand in these regions through various categories such as apparel, accessories, home decor, stationery, beauty, and gifts among others.  Targeted to both boys and girls, Bang on the Door is home to a range of different characters, including Groovy Chick, Football Crazy, Fairy Girl and Guitar Star as well the new FABri Animals line based on its classic animals.  Many of Bang on the Door’s 750+ characters have been featured on gifts, greeting cards, apparel and stationery among other products.

Hasbro is set to release a new line of Jurassic Park (1993) toys this fall.  Under a deal with Universal Partnerships & Licensing, the new Hasbro line features action figures (in various sizes) are based on the Universal film’s prehistoric characters and will be available exclusively at Toys “R” Us stores.

Precious Moments and Kideo, a creator of personalized video products, partner to create the first Precious Moments personalized DVD, Previous Moments: Our Angel Saves the Day (1×22), a story about a kid that helps bring together villages of Pilgrims and Native Americans.  So if you want your kid to be featured in the new Precious Moments: Our Angel Saves the Day DVD, get their photo ready, Kideo ( ) will begin accepting orders September 1.  Kideo is brand of PixFusion.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, August 25, 2009, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 980; K6-11 721; TWEENS 9-14 638
NICKELODEON:          K2-11 946; K6-11 481; TWEENS 9-14 342
CARTOON NETWORK: K2-11 574; K6-11 382; TWEENS 9-14 272
DISNEY XD:               K2-11 180; K6-11 121; TWEENS 9-14   93
Source: MTVN Research from Nielsen Media Research Data


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Answer to Yesterday’s Trivia Question:  Edna’s Edibles was the gourmet food line in what primetime series?   FACTS OF LIFE  Kudos to: Molly Boyle-Front Porch Media Group, Inc./Washington, DC; Len Appel-Screenvision/NY; Amie Lozanski-Hasbro/Rumford RI; Enid Chaban-Random House Children’s Books/New York; Kevin Schmidt-NCC/Chicago; Tom Boyd-WGN/Chicago; Squirrel Ripley-Dark Horse Media/Tucson; Amanda Zolper-TOKYOPOP Media/LA; Kevin Uriarte-Disney Interactive Media Group/San Francisco; Brook Chalmers-Cartoon Network/Burbank; Emily Little-Game Show Network/Santa Monica; Cherie Oldenburg-E1 Entertainment/Toronto; Paola D’Agnolo-GALAFILM INC./Montreal

Today’s Trivia Question:  Larry Dallas lived above whom?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: INTERACTIVE TV CLIENT SERVICES MGR/DISH Network/NYC4+yrs acct/project mgmt exp. in Adv/Online,Highly organized & detailed,advanced media interest, Design bckgrnd a+. Resumes to [email protected] (9/3)

JOB OPENING: COORDINATOR, WEBSITE MARKETING SERVICES/Burbank: Support with user approvals, upload written, art, video assets to the website. 1-2yrs exp. Intermediate Flash and HTML required.Go To: [email protected] (9/3)

JOB OPENING: SHOWRUNNER /Nancy Glass Productions/Phila/NY: immediate opening for experienced docusoap/reality series showrunner-pre to post production. Resumes to: [email protected] (9/1)

JOB OPENING: DIR/MEDIA/ DISC/SS: Strat dev of all media activities w/ pd & internal assets. BA, 8+ yrs exp. Demo dev/imp of successful media campaigns. Exp. in TV ind. & Nielsen proficiency perf. Apply: Req#9115 (9/1)

JOB OPENING: CONTRACT ASSISTANT/CBS Television Distribution: Contract Assistant for NYC office. Must have Ad Sales/TV Business experience. Apply at: . Reference Cynopsis (9/1)

JOB OPENING: DVLPMNT EXEC/TWO CATS TV/NY: Notable prod. Co. seeks creative, , self-starter to oversee reality & non-fiction dvlpmnt. Solid contacts, exceptional ideas & ntwrk selling exp a must. Res/Cvr Ltr: [email protected] (8/29)

JOB OPENING:  OFFICE MANAGER/Cinetic Media & Sloss Eckhouse Brennan Law Co/NYC: Responsible for all admin & financial functs of both cos. 3-5 yrs exp in ent industry and/or legal exp a +.  Cover letter & Resumes to [email protected] (8/29)

JOB OPENING:  SR DESIGNER OFF CHANNEL CREATIVE/ Nickelodeon/NYC. 3+yrs graphic design exp. in Ent/Adv/CP, Strng Type/Layout/Color & Aesthetic, Strng knwldge NICK brand/style, EOE/M/F/D/AAP. Apply (8/29)

JOB OPENING:  ONAIR PROMOTIONS PRODUCER/Nickelodeon Int’l/NYC: 2+yrs writ/prod exp. OnAir Promos/TV/Adv, Strng concept abilities & aesthetic jdgment, Editing skills, Knwldge of NICK brand EOE/M/F/D/AAP. Apply (8/29)

JOB OPENING:  DIR AD SALES RESEARCH/MTVN/Kids&Family/NY: BA + 7 yrs media/cable exp.  Strong communic sk.  Proven record creating estimates; str analy sk.  Proficient w/Nielsen and related svcs. Apply EOE (8/28)

JOB OPENING:  MANAGER, PRODUCTION MGMT/NICKELODEON/NYC: Min8yrs exp. in prod mgmnt,budgeting,execute prod plans. EOE/M/F/D/AAP  Apply: (8/28)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDIT ONLY: AD TRAFFIC Intern/The Hotel Networks, NY: Updating show titles, quality control/ brdcst logs/data entry. Majors: Media/Comm, Bus/Fin/Acctg– Analytical, PC, Detailed, Customer Srvc. Resumes: [email protected] (9/3)

FALL INTERNSHIP CREDITS ONLY: SOCIAL MEDIA/MARKETING INTERN/NYC: Need hard-working, web-savvy college student for assisting in the execution of online mktg prgrms for Good writing and comm skills a must. Res: [email protected] (9/1)

FALL INTERNSHIP CREDITS ONLY: EDITORIAL INTERN/NYC: Need hard-working, web-savvy college student for assisting in the execution of online editorial initiatives for Good writing & comm skills a must. Res: [email protected] (9/1)

FALL INTERNSHIP CREDITS ONLY: ORIGINAL MEDIA SEEKS INTERN internship is 3-4 days/wk 10AM-6PM. Involves working on prod of our shows & in the office. Duties include: running day-to-day operations in office & aspects of post-prod. [email protected] (9/1)

FALL INTERNSHIP CREDITS ONLY:   Fall Graphic Intern-Los Angeles- Live TV-on air graphics & projects-Intermediate level- Adobe Creative Suite 3 or 4-Illustrator, Photoshop & After Effects-Unpaid/College Credit.  [email protected] (8/28)
FALL INTERNSHIP CREDITS ONLY:   Video news website is looking for interns.  This is great opportunity to be involved in a new start up that is launching in the fall of 2009.  Email Fred: [email protected]  (8/28)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: SCRIPT EDITOR/DEV CONSULTANT for kids programming. US & UK/EU cred, creative and network experienced. Oversee creative for TV & related media plus outreach materials. [email protected] (9/3)

SITUATION WANTED: Seeking a MARKETING MANAGER position in Long Island, NY. Strengths include Marketing collateral creation, development of marketing plans, media relations, trade show management etc. email [email protected] (9/1)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: immediate start. Please contact [email protected] (9/1)

SITUATION WANTED:  DEVELOPMENT ASSISTANT/NY: Idealist looking for home in dvlpmnt as an assistant. Currently seeking opportunities with growth potential. Eager and driven to learn as I work. [email protected]   (8/29)

SITUATION WANTED:  MARKETING MANAGER/DIRECTOR/LA: Marketing Manager/Director in LA with home video, television and film experience. Email: [email protected]   for resume. (8/29)

SITUATION WANTED:  MEDIA/MARKETING MANAGER/LA: 4+ years experience in media planning/buying, account management, online marketing. Familiar with brdcst & interactive media markets. Hardworking, dependable, diligent. [email protected]  (8/28)

SITUATION WANTED:  ONLINE AD SALES/ BOSTON: Results oriented leader with a proven record of surpassing sales quotas and increasing profits looking for an Account Executive position. 7+ years exp. [email protected]    (8/28)

SITUATION WANTED: 9 time Emmy winning CREATIVE PRODUCER-based in Atlanta seeking freelance jobs. Great with clients. 15yrs experience in promotional / creative TV. [email protected] / website:  (8/28)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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