Thursday, August 27th, 2009


MIXX 2009–September 21 & 22
Fueling the Creative Revolution in Interactive Advertising

Learn from the innovators who are leading the charge.
* Ashton Kutcher, Katalyst Media * Tim Armstrong, AOL * Nikesh Arora, Google *
George Bodenheimer, ESPN, ABC Sports, Disney Media Networks * Colleen DeCourcy, TBWA Worldwide *
Yusuf Mehdi, Microsoft * Elisa Steele, Yahoo! * Bob Greenberg, R/GA

* Lucas Watson, Procter & Gamble * AND MANY MORE

Shouldn’t you be there too?
Cynopsis readers save $100 with code MX9CYND

Cynopsis: DIGITAL


Good morning, it’s Thursday, August 27, 2009, and this is your first early morning digital briefing.
After battling for years with Dish Network over the same issue, Tivo announced it has filed new lawsuits against AT&T and Verizon over DVR patent infringement, including one covering the ability to pause and rewind live TV. The company also reported a smaller-than-expected Q2 loss yesterday as revenue fell by 12% to $57.4 million on fewer subscriptions, down to 3.05 million from 3.62 million a year earlier. Meanwhile, The U.S. Patent and Trademark Office dismissed TiVo’s petition to cease a re-examination of its patents, Dish and Echostar said in a statement.


Let’s Get the Conversation Started!

Join us on October 28 at The Hyatt Regency Denver at Colorado Convention Center for The Walter Kaitz Foundation Annual Fundraising Dinner, part of Cable Connection  Fall. You’ll socialize with industry leaders while supporting organizations that make diversity their central mission: The Emma L. Bowen Foundation, The National Association for Multi-Ethnicity in Communications, and Women in Cable Telecommunications.

Visit us here for details about tables, tickets and sponsorships. And make your plans now to join us in Denver, Colorado on October 28!




In the wake of the closure of Menzies Digital’s ‘magazines on demand’ service in the UK, digital publishing firm Yudu Media will launch an online store for magazine e-editions next Tuesday. The Yudu Store will sell subscription packages and individual digital editions of titles to users, as well as offering access to digitized back catalogues of select titles.
Meredith Women’s Network relaunched its kitchen and bath design destination featuring new sideshows, articles and how-to videos.
Call for Content: The recession has encouraged to take a look at how the crisis has affected Americans via user-generated video. Faces of the Recession, part of the site’s ongoing Boom, Bust & Blame section, is soliciting UGC video tales about how the recession has impacted individual citizens. Submit your video through Sept. 30 on, YouTube or CNBC’s Facebook fan page.


Online video from, and other Conde Nast properties is now available through the Boxee media center software platform. Boxee, which has been downloaded over 600,000 times by early adopters and tech geeks, integrates media and enables one-click sharing of content via iPhone, PC, or broadband connected home theater set up with social networking sites such as Facebook and Twitter. and have also joined the platform, adding videos of lectures and public addresses within the Boxee App Box.
Rooftop Media is taking to the skies as a featured channel on digEcor‘s portable in-flight entertainment units found on Alaska Airlines, Hawaiian Airlines, KLM and others.
Interactive video platform KlickableTV unveiled the latest version of its web-based publishing software including a new API, several player plug-ins compatible with Brightcove, JW Player, FlowPlayer, YouTube, and ThePlatform, and an integrated ad network. The KlickableTV ad network serves contextually relevant ads based on hotspot information provided by the publisher. 


Listen.  Learn.  Network.  Pitch.  Triumph.
WESTDOC: The West Coast Documentary and Reality Conference
September 14th – 16th , 2009   Doubletree Suites Hotel – Santa Monica, Ca.

Meet Program Buyers, Network with Producers, Attend Pitchfest.
Speakers from: A&E, ABC, Animal Planet, Discovery, E!, MTV, Nat Geo,  PBS, Spike, Sundance Channel,  TLC, Tru Tv, and more

For Registration, Schedule and Speaker Information visit:
Save $100.00 until this Saturday, 8/29/09 – Use code CYN100


WPP Group, parent of GroupM, 24/7 Real Media, Mindshare and Mediaedge:cia, released its declining interim results for 2009, reporting that like-for-like revenues fell by 8.3%. WPP said to expect “even Steven” growth for 2010, despite next year’s crowded calendar including the Winter Olympics, World Expo, Asian Games and FIFA World Cup. However, the group said that digital and direct-marketing revenues garnered $1.7 billion in revenues during the first half of the year. Digital now comprises one quarter of WPP’s overall business.


Viacom’s Paramount studio has reached a temporary revenue sharing agreement with DVD rental kiosk business Redbox in which the start-up will share an unspecified percentage of its $1/night rental fee with the studio, per the LA Times. If the arrangement works out for Paramount, it has the option to extend the deal to 5 years – a deal valued at approximately $575 million, 25% more than a similar deal recently struck with Sony.
Live broadband video management firm The FeedRoom has partnered with video analytics and syndication provider TubeMogul to offer a new automated distribution service that will upload and track usage to dozens of video portals. Utilizing TubeMogul’s advanced analytics services, The FeedRoom hopes to increase the reach and impact of brand sponsored video campaigns. 
Arqiva announced the completion of its acquisition of the platform assets of Project Kangaroo, the video-on-demand (VOD) platform developed by UKVOD LLP, a joint venture set up by BBC Worldwide, ITV and Channel 4. The hardware and software technology, and related intellectual property, provide the technical basis of a VOD platform designed for a content aggregation service.  Arqiva plans to use the assets to launch a new VOD service to UK consumers in the coming months.


As a new mobile ad campaign notices, Twitter continues to be mostly an adult phenomenon but social networking in general is growing across all demos, according to new research on Social Technologies from Forrester. In 2009, more than four out of five online Americans are active in either creating, participating in, or reading some form of social content at least once a month. More detailed trends include:

  • In the US, social technology “Creators” and “Collectors” grew slowly, while “Critics” didn’t grow at all; some lead the conversations, others consume silently
  • The explosion in “Joiners” from 35% to 51% of online Americans reflects the hype and appeal of Facebook. Meanwhile, “Spectators” – those consuming social content – grew as a category to include 73% of online Americans

Social Technology Profiles – 2007-2009
Classification     2007  2008  2009
Creators            18%   21%  24%
Critics              25%  37%    37%
Collectors        12%   19%    21%
Joiners            25%   35%    51%
Spectators       48%   69%    73%
Inactives         44%   25%    18%
Source: Forrester Research Inc., Base: U.S. Online Adults


If you can’t beat ’em, join ’em. Sirius XM Satellite Radio is rolling out a $120 docking system that transforms the iPhone into a satellite-connected radio device. The XM SkyDock, planned for release in the fall, will act as a car dock and charging station and pick up the actual signals from Sirius’ $13/month service.
Movie research and ratings site Flixster launched an upgrade to its free comprehensive iPhone app offering movie trailers, showtimes, DVD info and the ability to input personal ratings directly from the device then share them via Facebook. Flixter is trying to combine the functionality of many well-established apps to create a one-stop shop for movie fans. The biggest additions are integrations with your Netflix queue, Yelp, the iTunes Movie Store.
Nickelodeon’s AddictingGames casual game portal launched a selection of its most popular games on the iPhone.  Available at the Apple iTunes store for .99 cents/ game are iPark It!, World Wars, and 50 States – the first of several games to be released as part of the ad supported AddictingGames iNetwork. Developers who sign up for the platform will gain access to community services such as high scores, level builders, Facebook Connect integration, player matching, and more in exchange for a revenue share of their titles.


New York-based Travel Ad Network CEO and Founder Cree Lawson has been kicked upstairs to become Chairman of the Board and Brian Silver has been promoted from President and COO to President and Chief Executive Officer.


The lawyers at RealNetworks must be scratching their heads over this deal. Warner Bros., Sony Pictures, Paramount and Lionsgate have endorsed a new site called that allows you to download new release movies (day-in-date of their DVD release) then save them onto a USB drive or burn them to keep on a DVD using the DivX format. There’s only 500 titles being offered initially but we’re talking huge releases here like Iron Man, Spider Man and the Harry Potter series. By virtue of its longevity in the marketplace, DivX has become fairly ubiquitous in the world of Consumer Electronics; dozens of DVD and Blu-ray players, HDTV’s, the PS3 and even some mobile devices are DivX compatible. Pricing is pretty dear considering the studio has no shipping, pressing or packaging costs to shoulder (ranging from $10-$16 for most movies.) But the fact that the studios took the leap with a true digital distribution method is encouraging. The official sanctioning of DVD burning-to-own (CinemaNow has been experimenting with the technology) comes down to trust in the DRM-protections of the format and DivX’s proprietary obviously passed muster. 



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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: INTERACTIVE TV CLIENT SERVICES MGR/DISH Network/NYC4+yrs acct/project mgmt exp. in Adv/Online,Highly organized & detailed,advanced media interest, Design bckgrnd a+. Resumes to [email protected] (9/3)

JOB OPENING: COORDINATOR, WEBSITE MARKETING SERVICES/Burbank: Support with user approvals, upload written, art, video assets to the website. 1-2yrs exp. Intermediate Flash and HTML required.Go To: [email protected] (9/3)

JOB OPENING: SHOWRUNNER /Nancy Glass Productions/Phila/NY: immediate opening for experienced docusoap/reality series showrunner-pre to post production. Resumes to: [email protected] (9/1)

JOB OPENING: DIR/MEDIA/ DISC/SS: Strat dev of all media activities w/ pd & internal assets. BA, 8+ yrs exp. Demo dev/imp of successful media campaigns. Exp. in TV ind. & Nielsen proficiency perf. Apply: Req#9115 (9/1)

JOB OPENING: CONTRACT ASSISTANT/CBS Television Distribution: Contract Assistant for NYC office. Must have Ad Sales/TV Business experience. Apply at: . Reference Cynopsis (9/1)

JOB OPENING: DVLPMNT EXEC/TWO CATS TV/NY: Notable prod. Co. seeks creative, , self-starter to oversee reality & non-fiction dvlpmnt. Solid contacts, exceptional ideas & ntwrk selling exp a must. Res/Cvr Ltr: [email protected] (8/29)

JOB OPENING:  OFFICE MANAGER/Cinetic Media & Sloss Eckhouse Brennan Law Co/NYC: Responsible for all admin & financial functs of both cos. 3-5 yrs exp in ent industry and/or legal exp a +.  Cover letter & Resumes to [email protected] (8/29)

JOB OPENING:  SR DESIGNER OFF CHANNEL CREATIVE/ Nickelodeon/NYC. 3+yrs graphic design exp. in Ent/Adv/CP, Strng Type/Layout/Color & Aesthetic, Strng knwldge NICK brand/style, EOE/M/F/D/AAP. Apply (8/29)

JOB OPENING:  ONAIR PROMOTIONS PRODUCER/Nickelodeon Int’l/NYC: 2+yrs writ/prod exp. OnAir Promos/TV/Adv, Strng concept abilities & aesthetic jdgment, Editing skills, Knwldge of NICK brand EOE/M/F/D/AAP. Apply (8/29)

JOB OPENING:  DIR AD SALES RESEARCH/MTVN/Kids&Family/NY: BA + 7 yrs media/cable exp.  Strong communic sk.  Proven record creating estimates; str analy sk.  Proficient w/Nielsen and related svcs. Apply EOE (8/28)

JOB OPENING:  MANAGER, PRODUCTION MGMT/NICKELODEON/NYC: Min8yrs exp. in prod mgmnt,budgeting,execute prod plans. EOE/M/F/D/AAP  Apply: (8/28)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDIT ONLY: AD TRAFFIC Intern/The Hotel Networks, NY: Updating show titles, quality control/ brdcst logs/data entry. Majors: Media/Comm, Bus/Fin/Acctg– Analytical, PC, Detailed, Customer Srvc. Resumes: [email protected] (9/3)

FALL INTERNSHIP CREDITS ONLY: SOCIAL MEDIA/MARKETING INTERN/NYC: Need hard-working, web-savvy college student for assisting in the execution of online mktg prgrms for Good writing and comm skills a must. Res: [email protected] (9/1)

FALL INTERNSHIP CREDITS ONLY: EDITORIAL INTERN/NYC: Need hard-working, web-savvy college student for assisting in the execution of online editorial initiatives for Good writing & comm skills a must. Res: [email protected] (9/1)

FALL INTERNSHIP CREDITS ONLY: ORIGINAL MEDIA SEEKS INTERN internship is 3-4 days/wk 10AM-6PM. Involves working on prod of our shows & in the office. Duties include: running day-to-day operations in office & aspects of post-prod. [email protected] (9/1)

FALL INTERNSHIP CREDITS ONLY:   Fall Graphic Intern-Los Angeles- Live TV-on air graphics & projects-Intermediate level- Adobe Creative Suite 3 or 4-Illustrator, Photoshop & After Effects-Unpaid/College Credit.  [email protected] (8/28)
FALL INTERNSHIP CREDITS ONLY:   Video news website is looking for interns.  This is great opportunity to be involved in a new start up that is launching in the fall of 2009.  Email Fred: [email protected]  (8/28)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: SCRIPT EDITOR/DEV CONSULTANT for kids programming. US & UK/EU cred, creative and network experienced. Oversee creative for TV & related media plus outreach materials. [email protected] (9/3)

SITUATION WANTED: Seeking a MARKETING MANAGER position in Long Island, NY. Strengths include Marketing collateral creation, development of marketing plans, media relations, trade show management etc. email [email protected] (9/1)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: immediate start. Please contact [email protected] (9/1)

SITUATION WANTED:  DEVELOPMENT ASSISTANT/NY: Idealist looking for home in dvlpmnt as an assistant. Currently seeking opportunities with growth potential. Eager and driven to learn as I work. [email protected]   (8/29)

SITUATION WANTED:  MARKETING MANAGER/DIRECTOR/LA: Marketing Manager/Director in LA with home video, television and film experience. Email: [email protected]   for resume. (8/29)

SITUATION WANTED:  MEDIA/MARKETING MANAGER/LA: 4+ years experience in media planning/buying, account management, online marketing. Familiar with brdcst & interactive media markets. Hardworking, dependable, diligent. [email protected]  (8/28)

SITUATION WANTED:  ONLINE AD SALES/ BOSTON: Results oriented leader with a proven record of surpassing sales quotas and increasing profits looking for an Account Executive position. 7+ years exp. [email protected]    (8/28)

SITUATION WANTED: 9 time Emmy winning CREATIVE PRODUCER-based in Atlanta seeking freelance jobs. Great with clients. 15yrs experience in promotional / creative TV. [email protected] / website:  (8/28)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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