Thursday, August 24th, 2006


Cynopsis: Kids!


Good morning. It’s Thursday, August 24, 2006 and this is your first early morning Kids! briefing.  

Several months back NBC Universal, Scholastic, Corus Entertainment and Classic Media/Big Idea along with TV distribution systems Ion Media Networks (f/k/a Paxson Communications), NBC and Telemundo, unfurled their plan to launch a new kid entertainment network focusing on literacy, positive values and problem solving and would feature bilingual programming.  The multi-platform network now has a name, Qubo, with the TV programming block segment of the plan set to bow this September.  Designed for Kids 4-8, the Qubo programming block will air in both English and Spanish, launching on multi-platform services including a new 24/7 digital kids TV channel that will run on ION’s TV station group, as well as through VOD service and a branded website.  Programming line-up further below

FUNimation Entertainment has sealed an exclusive national sales rep agreement with Petry Media Corporation.  Under the deal Petry International, a unit of Petry Media, will be responsible for FUNimation Channel ad sales and will also represent, on a non-exclusive basis, FUNimation’s online ad sales.  Targeted to males 16-24, FUNimation Channel offers anime programming 24/7.  Petry Media’s ad strategy will also include direct grassroots efforts and extended entertainment advertising.

Electronic Arts Inc. has acquired Germany’s Phenomic Game Development, game developer of strategy game franchises The Settlers and SpellForce.  Financial terms of the acquisition were not disclosed.  Renamed EA Phenomic, the group will remain based in Germany and will continue to focus on developing real time strategy games for console systems, PC and online.  Phenomic’s management team will continue in their current roles, including its Managing Director, Boris Kunkel, as well as Dirk Ringe and Volker Wertich, creator of the Settlers series and Creative Director of the studio respectively.


Fox Animation has optioned the rights to develop The Leaf Men and the Brave Good Bugs, based on the kid’s book of the same name written and illustrated by William Joyce (Rolie Polie Olie, Bently and egg), according to Hollywood ReporterChris Wedge (Ice Age, Roots) will direct the movie from a screenplay by Joyce & Jim V. Hart, the two are also serving as executive producers on the project.  Disney is adapting Joyce’s A Day with Wilbur Robinson for a CGI animated feature.

The Gotham Group, an animation talent agency, has inked deals with Lionsgate and IDT Entertainment, under which they will provide co-financing for 19 direct-to-DVD animated titles, per Variety.  The deal valued at upwards of $50 million, will see Gotham producing 10 of the 19 titles for Lionsgate and nine for IDT that are to be produced over the next three years.  The DVD’s will feature a combination of 2D and CGI animation, much of which will be produced in Korea by the animation studio Digital Tetra Inc.  Gotham will provide half the production costs for each DVD title, from monies raised in a deal with Korea’s Sovic Venture Capital.  Gotham will cull its roster animation talent for story ideas, as well as tapping into the libraries it reps, including Simon & Schuster’s young adult and children’s library, Dark Horse Comics and the William Steig and Maurice Sendak libraries.


The Qubo fall 2006 programming block schedule is as follows:

NBC Saturday (10a-1p) – premieres September 9, 2006
10a     VeggieTales
10:30a Dragon
11a     VeggieTales Presents: 3-2-1 Penguins! and LarryBoy Adventures (alternating stories)
11:30a Babar
12p      Jane and the Dragon
12:30p Jacob Two-Two

i Network Friday Afternoon (3-6p) – premieres September 15, 2006
3p     VeggieTales
3:30p Dragon
4p     VeggieTales Presents: 3-2-1 Penguins! and LarryBoy Adventures (alternating stories)
4:30p Babar
5p      Jane and the Dragon
5:30p Jacob Two-Two

Telemundo Saturday (8-9:30a) premieres September 9, 2006
8a     VeggieTales
8:30a Dragon
9a     VeggieTales Presents: 3-2-1 Penguins! and LarryBoy Adventures (alternating stories)

Telemundo Sunday (8-9:30a) – starts September 10, 2006
8a      Babar
8:30a Jane and the Dragon
9a     Jacob Two-Two

Joining ABC Kids’ new Saturday morning line-up when it premieres Saturday, September 9, (9a-12:30p) are the live action series Hannah Montana and the animated show The Replacements from Disney Channel and Disney TV Animation respectively.  The Replacements will debut Friday, September 8 on Disney Channel.  The ABC Kids block will also feature an hour each of Power Rangers: Mystic Force, the 14th chapter in the series, and That’s So Raven, which will include episodes new to the block.

ABC Kids’ new fall 2006 schedule*:
9a        The Emperor’s New School
9:30a   The Replacements
10a      That’s So Raven
10:30a  That’s So Raven
11a       Hannah Montana
11:30a  The Suite Life of Zack & Cody
12p       Power Rangers: Mystic Force
12:30p  Power Rangers: Mystic Force
*times may vary market to market

Discovery Kids Channel’s new fall 2006 programming line-up for tweens/teens as well as its preschool block Ready Set Learn! are as follows:

  • Discovery Kids Channel will premiere Growing Up Creepie, a new tween/teen-targeted animated series about a girl raised by bugs, on September 9 at 7:30p. 
  • In addition to several new seasons of returning series, the network will debut two specials Saving A Species: The Great Penguin Rescue, which is hosted by Elijah Wood, and A Year On Earth, which takes a look at how kids can really participate in protecting our environment.
  • The Ready Set Learn block, which airs weekday’s 9a-Noon on Discovery Kids and 6a-9a on TLC, will premiere two new shows:
    • A live-action series, Hip Hop Harry features Hip Hop Harry, a director of an after school community center.  Using Hip Hop culture/style/music Harry leads viewers through narratives while focusing on language development and both mental and physical growth. 
    • Fresh off the circuit, Bigfoot is a semi-retired monster truck, who is settling in back home with his family.  Each episode of Bigfoot welcomes and supports physicality and sportsmanship. 
  • Discovery Kids will launch Hip Hop Harry and Bigfoot on September 25 at 10a, while TLC will debut the shows on October 2 at 6:30a and 8a.

In the first week since its release, the soundtrack to Disney Channel’s original movie, The Cheetah Girls 2, debuts at #5 on the Billboard Top 200 Chart, having scanned 87,000+ units for the week of August 16, according to Nielsen SoundScan.  The release has also landed at #1 on both Billboard’s Kids Chart and Soundtrack Chart.  The soundtrack features songs written and/or produced by Jamie Houston, Robbie Neil, David Lawrence and Matthew Gerrard.  The Cheetah Girls 2 is slated to premiere on August 25 at 8p on Disney Channel.  The new soundtrack follows in the footsteps of the first Cheetah Girls soundtrack in 2004, which went double-platinum and was the second best-selling soundtrack for the year.

Avatar: Secret of the Fire Nation a new 1-hour special, based on the series Avatar: The Last Airbender, will premiere on Nickelodeon Friday, September 15, 8-9p.  In advance of the debut of the special kids can, and have been, log onto the Avatar Secret Scene Creator on where they can create and animate their own Avatar characters and scene.  Then a week prior to the Avatar: Secret of the Fire Nation, ten of the viewer created scenes will be randomly selected and voiced by the series actors, and will then air as interstitials on Nickelodeon.  So far 100,000+ scenes have been created.


LucasArts has entered into an agreement with Free Radical Design to develop a new video game for next-generation console platforms.  But that is all for now, further details about the game, including if it will be for kids, and the release date were not announced.  An indie video game studio, Free Radical Design is the developer of several popular first person shooters for PlayStation 2.

Konami Digital Entertainment, Inc. will release Karaoke Revolution Presents: America Idol for PlayStation 2 consoles for winter 2007.  Based on the American Idol series, the new game will let folks at home perform and compete in a virtual season of the TV show, auditioning, judge’s comments, semi-finals and finals, by using Sony’s EyeToy Camera.  Karaoke Revolution Presents: America Idol includes a selection of 40 songs in multiple song genres (e.g. classics, contemporary, and big songs from the series) including the one and only, William Hung’s version of She Bangs.


Turner Broadcasting Systems UK has been appointed Anthony van Someren as VP/Creative and Production, Cartoon Network, Boomerang, Toonami and Cartoon Network Too, UK.  Reporting to Dee Forbes, SVP/GM, TBS, van Someren will be responsible for developing and supporting the creative vision across all platforms for all four of Turner’s UK kids’ channels.  Van Someren joins the TBS UK family from Flextech Television, where he served as Creative Director for the Trouble, Challenge, Bravo and Player channels.

David Levine has been upped to VP/Worldwide Programming Strategy and Windowing, Disney Channel and Jetix.  In his new post, Levine will oversee the worldwide programming strategy group, including the coordination and roll out of programming strategies on Disney and Jetix channels around the world.  He will report to Scott Garner, SVP/Programming, Toon Disney and Jetix.  Levine had been Executive Director, Programming Strategy, Toon Disney and Jetix programming block.  Prior to joining Disney in 2004, Levine served as VP/Business Affairs and Development, Ragdoll USA Inc.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 8/14-8/20/06:
Total Day          (000)   Primetime     (000)
NICK:               1247   DSNY*:           1513
DSNY*:              954   CARTOON:         979
CARTOON:          819   NAN**:             401
NAN**:              401   TOON DIS:         109
TOON DIS.:        151   ANIMAL PLANET: 106
NOG/THE N:       112   ESPN:                  91
MTV:                   64   DISCOVERY:         81
ANIMAL PLANET:   61   NICKTOONS:        77
NICKTOONS:        61   MTV:                   76
DISCOVERY:        53   COMEDY:              75
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 8/14-8/20/06:
Total Day       (000)  Primetime      (000)
NICK:              751   DSNY*:          1156
DSNY*:            631   CARTOON:       731
CARTOON:        559   NAN**:           305
NAN**:            305   ANIMAL PLANET: 68
TOON DIS.:        85   MTV:                 59
MTV:                 48   TOON DIS:         58
NICKTOONS:      36   ESPN:                55
DISCOVERY:      35   COMEDY:            50
BET:                 31   NICKTOONS:       40
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.

Weekly, Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 8/14-8/20/06:
Total Day (000) Primetime       (000)
NICK:         566   DSNY*:            992
DSNY*:      500   CARTOON:        480
CARTOON:  375   NAN**:            341
NAN**:      341   MTV:                171
MTV:          131   COMEDY:          119
BET:            70   ESPN:                87
COMEDY:      65   DISCOVERY:       83
DISCOVERY:  52   BET:                 75
ESPN:           48   THE N:              50
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, August 22, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1070; K6-11 608; TWEENS 9-14 447
DISNEY CHANNEL:     K2-11  862; K6-11 572; TWEENS 9-14 506
CARTOON NETWORK: K2-11  740; K6-11 526; TWEENS 9-14 360
TOON DISNEY:          K2-11  141; K6-11   83; TWEENS 9-14   56
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: What did Arthur and DW’s dad do for a job? CHEF/CATERER    Kudos to:   Randy Meredith-Brighter Minds Media/Worthington OH; Diane Morgan-Bakery Crafts/West Chester OH; Jane Pook-Geto  &  deMilly/NY; Kristen Tuinstra-zonderkidz/Grand Rapids MI; Jeff Holder-Fly Over Projects/LA; MICKI BARNETT -4 BUCKS MEDIA, Inc/Bell Canyon CA

Today’s Trivia Question: In what film did Matt Dillon play a bully who scared a classmate so badly, the classmate hired backing?  (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynthia Turner’s Cynopsis Kids!

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JOB OPENING: SR. AE/World Wrestling Entertainment/NYC/LA/Detroit. Proven sales record! 3+yrs Internet Sales/5+yrs Gen. Exp. required. Ability to close deals and lg. rolodex needed. Travel reqd. BA/BS, apply: (8/31)

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FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis. com.

FALL INTERNSHIP CREDITS ONLY: FT / PT INTERNS /Montel Williams Mgmt Firm: Assist in faxing, filing, casting, bookings, scheduling auditions and meetings. Credit available. Resume and cover letter: [email protected] (8/31)

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an interest in working with the most recognized name in family entertainment email: [email protected] or fax 212-615-3268 (8/30)


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SITUATION WANTED: AUDIO ENGINEERING STUDENT: Passionate and organized audio engineering student seeks a challenging and fun entertainment position. Contact:  [email protected]

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Thursday February 22, 2024 Today’s Premieres Bravo: Summer House at 9p Max: Jellystone Netflix: Avatar: The Last Airbender; Death in the Dorms IN THE NEWS Comscore released an enhancement of its cross-platform audience measurement solution, Comscore Campaign Ratings. Comscore Campaign Ratings Local (CCR Local) gives advertisers access to deduplicated audience measurement at the local market […]

Cynopsis Esports 2/22/24: Embracer CEO causes uproar; Team owner sues Call of Duty League; Super Bowl ads shift away from gaming

Thursday February 22, 2024 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Gaming conglomerate Embracer Group’s restructuring is in “the final stretch,” but the company’s messaging could use some major work moving forward after CEO Lars Wingefors said its No. 1 value is to “maximize shareholder value in any […]

02/21/24: Cynopsis Jobs


MANAGER, CONSUMER MARKETING TV One SILVER SPRING, MD – HYBRID REMOTE Contribute strategic thinking and new ideas to the building and development of consumers promotions and marketing campaigns and work on marketing strategies, in partnership with the internal research team and media agency, for programming initiatives to inform our understanding of the target audience. Full […]

Cynopsis Digital Out of Home 02/21/24: Hypermedia does Dubai; AdQuick strikes a deal with Crackle Connex; CTI acquires Vistacom

Wednesday February 21, 2024 Hypermedia inked a 10-year deal with developer Nakheel granting Hypermedia, a subsidiary of W Group Holding, media rights and development privileges for Nakheel’s communities and assets across Dubai. The digital network to be installed across Palm Jumeirah features various formats, from digital unipoles at the entrance to large panels along the […]