Thursday, April 23rd, 2009


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Good morning. It’s Thursday, April 23, 2009, and this is your first early morning briefing. 

Tonight’s Premiere:
UNIV: Mujeres Asesinas (Women Assassins) at 10p

Tonight’s Finale:
A&E Network: The Beast at 10p



  • #1 Cable Telecast of the Day Among A25-54 / A18-49 / P2+
  • Beats CBS Head-to-Head in A18-49 (+12%)
  • Outdelivers Season One Average by Double Digits: +25% A18-49 (2.273MM); +15% A25-54 (2.462MM); and +14% P2+ (5.113MM)

USA Network – Characters Welcome

SOURCE: Nielsen Media Research. Click here for the full source data.


Harking back to its heyday, ABC made a deal to bring back Who Wants to be a Millionaire? for a limited two-week stint this summer, in honor of the show’s 10th anniversary. Regis Philbin will also return as host for the 11-night run beginning August 9. The one-hour show will air Sunday-Thursday at 8p, ending on August 23. ABC saw interest in the game show revive based on the successful feature film Slumdog Millionaire which features the Indian version of the game show. Millionaire last aired in primetime in 2004 though the half-hour syndicated edition still continues with host Meredith Vieira.

NBC exiled drama series Kings off its schedule entirely. Beginning this Saturday, NBC will air repeats of Law & Order: SVU, followed by the new Southland and Law & Order. The network will allow Kings to bow on its schedule again starting June 13 at 8p and finishing its run through July 25.

VH1 reveals several show renewals and other new series announcements:

  • I Want to Work for Diddy is back for a second season where Diddy searches for a new assistant. To be considered for a spot on the show, visit
  • . Season two will tape this summer, ready for a fall 2009 premiere.

  • Celebrity Rehab with Dr. Drew watches as a new group of celebrity patients work through a 21-day detoxification process and treatments at a rehab center in the Los Angeles area. Season three has not been cast though will begin filming late this spring for a fall 2009 open. Irwin Entertainment produces.
  • Brooke Knows Best season two debuts this spring and follows Brooke Hogan and her roommates on their adventures while living in Miami.
  • Gotti’s Way 2 follows the lives of record producer Irv Gotti, his estranged wife Deb and their three kids during season two premiering May 4 at 1030p.
  • Tool Academy, hosted by Jordan Murphy is back for a second season and another 10-week semester where the “tools” are taught how to save their floundering relationships. Series premieres August 2.
  • Previously announced new half-hour series New York Goes to Work has Tiffany “New York” Pollard trying various jobs that America selects for her via mobile phone text voting. Series premieres May 4 at 10p.
  • New series, Sex Rehab with Dr. Drew is an eight-episode one-hour series where Dr. Drew works with a group of people in Los Angeles struggling with this addiction. Series is slated to premiere this fall.

Actors and parents, Tori Spelling and Dean McDermott are back for a fourth season of their reality series Tori & Dean: Home Sweet Hollywood on Oxygen from World of Wonder Productions. With ten new 60m episodes, Tori & Dean: Home Sweet Hollywood premieres May 26 at 10p, coinciding with the launch of Oxygen’s first online companion series Mommywood. The weekly original webisode series, based on Spelling’s new book Mommywood, will run exclusively on and with 10 three to five-minute episodes.

In its new original primetime series Whole Body Health, Retirement Living TV (RLTV) explores alternative, holistic healthcare treatments and ancient healing practices with the help of medical experts. This companion series to RLTV’s Healthline program is hosted by medical journalist Kevin J. Soden, MD and begins April 29 at 9p.

HISTORY’s premiere of its ten-episode series Life After People on Tuesday at 10p attracted 786,000 A18-49, 847,000 A25-54 and 1.7 million total viewers. The debut episode also posted a 1.4 HH rating.

Clarification: The series American Gangsters, picked up by A&E Television Networks to air worldwide on its Crime & Investigation network, is produced by Nelson George, Frank Sinton and Mark Rowland of A. Smith & Co. Productions.


Nicktoons Network is smashing records and bracing for another smash hit!

  • A record breaking Q1, its highest rated Q1 ever among all key demos (including P2+, K&B 2-11, 6-11 and 9-14)
  • A hit new show, Wolverine and the X-Men earned the BEST K&B 6-11 ratings for a Nicktoons original series premiere
  • Iron Man: Armored Adventures coming 4/24 @ 7p

Source: The Nielsen Company. NKTN, M-SU 6A-6A, Q1 comparison 04 – 09; Live Cvrg. AA%. NKTN’s original series premieres, M-SU 6A-6A, 9/27/04-01/23/09, Live Cvrg.  AA% . Subject to qualifications.


OnDemand Group (ODG), the media services unit of SeaChange International, Inc. made a new four-year agreement to provide Content Management Service for Virgin Media’s TV On Demand service. ODG has been offering this service in addition to rights management, editorial service management, promo production and content operations for Virgin Media’s TV On Demand since it originated in February 2007.


ABC is heading north of the border for a new series to add to its primetime lineup, picking up a Canadian cop drama titled Copper, cites THR. The 13-episode series about rookie cops is described as being similar to Grey’s Anatomy. The project is from E1 Television and Canwest Global Communications and production will begin this June in Toronto, though the lead, a female police officer, has not been cast yet.

Casting Call: Fox College Sports seeks a new male co-host for its FCS Tailgate Tour Series starting this fall. The series travels cross-country to college football tailgates, tours campus’s, talks to fans and experiences the local nightlife. The ideal candidate must be passionate and knowledgeable about college football, be outgoing, funny and be able to host in front of fans of all types and backgrounds. The selected candidate must be available the entire college football season. Clips from last season’s show can be found on the FCS Facebook page at Send resume and reel to Fox College Sports  Tailgate Tour Casting, 10201 West Pico Blvd, Building 103, Ste 2192 B, Los Angeles, CA 90035. More information on the paid position can be found by emailing

Casting Call: HGTV is looking for couples, families and expatriates who are currently buying (or recently have purchased) a home outside of North America and their real estate agents to appear on a new season of House Hunters International produced by Leopard Films USA. If interested, send an email to
and include full names of family members and identify their role (i.e. mom, dad, etc.), photos, contact information, where the family lives now (city/state) and where you are relocating to (city/country) and finally why you would be great on the show.


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  New News Corp. CEO of Digital Media Jonathan Miller is wasting no time in shaking things up at MySpace. He has decided to fire CEO and co-founder Chris DeWolfe and has retained the services of a headhunting organization to find a replacement, reports TechCrunch. MySpace President Tom Anderson (everyone’s first “friend” on the platform) and CTO Aber Whitcomb may also be on the way out. News Corp. has been under pressure to return some of the luster to MySpace, which has been overtaken by Facebook as the world’s leading social destination. Money could also have something to do with it: Chris and Tom are making an aggregate $30 million through 2009, according to Julia Angwin’s tell-all book Stealing MySpace published in March. Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY: ESPN and Disney will release X Games 3D the Movie in a special, limited one-week theatrical run starting August 21, 2009.  Directed by Steve Lawrence (Down the Barrel), X Games 3D the Movie, the first sports-themed 3D film, is produced by ESPN Films and distributed nationwide into digital 3D theaters by Walt Disney Studios Motion Pictures.  The movie features action sports stars including Shaun White, Travis Pastrana, Danny Way, Ricky Carmichael and Bob Burnquist.  The full-length feature film is for all ages.  Full edition: CYN KIDS.



There’s a type of consumer that advertisers crave.




Top 10 M-F Syndicated Strip Series for the week of 4/6-4/12/09 ranked by HH Rtg
Wheel of Fortune (CTD)                                   6.6 AA
Jeopardy (CTD)                                               5.6 AA
Two and a Half Men (WB)                                 4.8 AA / 6.3 GAA
Oprah Winfrey Show (CTD)                              4.6 AA / 4.7 GAA
Judge Judy (CTD)                                            4.2 AA / 6.3 GAA
Family Guy (2/T)                                             4.0 AA / 4.8 GAA
Entertainment Tonight (CTD)                            3.9 AA / 4.0 GAA
Seinfeld (SPT)                                                 3.5 AA / 4.1 GAA
George Lopez (WB)                                          3.1 AA / 4.3 GAA
Dr. Phil Show (CTD)                                         3.0 AA / 3.0 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 4/6-4/12/09 ranked by A18-49 Rtg
Family Guy (2/T)                                            2.9 AA / 3.4 GAA
Two and a Half Men (WB)                                2.5 AA / 3.2 GAA
Seinfeld (SPT)                                                2.3 AA / 2.6 GA
Everybody Loves Raymond (CTD)                    1.7 AA / 2.2 GAA
Wheel of Fortune (CTD)                                  1.6 AA
Oprah Winfrey Show (CTD)                             1.6 AA / 1.6 GAA
King of the Hill (2/T)                                       1.6 AA / 1.8 GAA
King of Queens (SPT)                                      1.6 AA / 1.9 GAA
Friends (WB)                                                  1.6 AA / 1.9 GAA
House of Payne (2/T)                                      1.5 AA / 1.7 GAA
Source: NSS Galaxy Explorer, Live+SD

Tuesday – A18-49 Analysis: FOX dominated A18-49 viewers Tuesday night with a 6.1/16 A18-49 according to final national ratings from Nielsen Media Research. American Idol on FOX soared at 8p with an 8.2/23 followed by NBC’s Biggest Loser at 3.2/9. Then at 9p, the networks traded places as NBC’s Biggest Loser was #1 with a 4.3/11 and FOX became #2 with Fringe at 3.9/9. During 10p, two repeats were neck-and-neck though CBS’ The Mentalist edged into first place with a 2.7/7 over NBC’s Law & Order: SVU at 2.6/7.

Live + Same Day Household Ratings: Tuesday, April 21, 2009 time period averages. Source: NTI Galaxy, as dated.  Live+SD

FOX: 10.0/15       American Idol 13.9/22, Fringe 5.9/9

CBS: 6.8/11           The Big Bang Theory [r] 3.9/6, Two and a Half Men [r] 4.4/7, NCIS [r] 8.0/12, The Mentalist [r] 8.1/14

NBC: 5.5/9            The Biggest Loser 7 5.8/9, Law & Order: SVU [r] 4.9/8

ABC: 5.3/8            According to Jim 2.5/4, According to Jim 2.4/4, Dancing with the Stars Results 9.6/14, The Unusuals 3.8/6

UNIV: 2.2/4          Cuidado con El Angel 2.1/3, Manana para Siempre 2.6/4, Aqui y Ahora 1.9/3

CW: 1.4/2             Reaper 1.4/2, 90210 1.3/2

MNT: 0.9/1            Street Patrol 0.9/1, Street Patrol 2 0.9/1, Jail [r] 0.9/1, Jail 2 [r] 0.8/1

TELE: 0.7/1           Dona Barbara 0.6/1, El Rostro de Analia 0.7/1, Sin Senos No Hay Paraiso 0.7/1, Cartel T 0.7/1

ION: 0.3/1            Boston Legal [r] 0.4/1, Boston Legal [r] 0.3/0, Boston Legal [r] 0.3/1

A18-49: FOX 6.1/16, NBC 3.4/9, CBS 2.4/6, ABC 1.9/5, UNIV 1.8/5, CW 0.9/2, TELE 0.6/2, MNT 0.4/1, ION 0.1/0


Sundance Channel named Sarah Barnett as EVP/GM, effective immediately. Sarah has been with the network since the latter part of 2005 and most recently served as SVP/Marketing.

Telemundo Communications Group tapped Borja Perez as VP/Integrated Solutions and Digital Media, effective immediately. In his new capacity, Borja will work with both Telemundo and mun2’s production studios to create integrated content for clients across all screens, in addition to managing Telemundo’s digital programming. Borja will report to Jacqueline Hernandez, COO, Telemundo and Peter Blacker, EVP/Digital Media and Emerging Businesses.

Priya Bandisode was promoted to VP/Strategic Development and Operations with National Geographic Digital Media (NGDM). In her new role, Priya will direct the strategic development and operations team that is charged with locating and executing business strategies designed to increase revenues for the unit. Priya will also focus on creating new relationships domestically and overseas to help further NGDM’s audience and reach.

Andy Taylor joins Entertainment Studios as EVP/Executive Producer of the company’s new 24-hour HD television network, ES.TV. Andy will manage all facets of production for ES.TV, one of six new HD television networks from Entertainment Studios launching on Verizon FiOS.

MTV Networks Latin America (MTVNLA) elevated CFO Juan Carlos “JC” Acosta to SVP where his position will now include Executive In Charge/Production. Juan will provide oversight for the networks co-productions across the brands MTV, VH1, Nickelodeon and Nick Jr., working with studios, producers and corporate clients. In his role as SVP/CFO, Juan will continue to supervise the company’s financials in the areas of planning, reporting, accounting and compliance, treasury, billing and collections and tax for MTV, VH1 and Nickelodeon Latin America.


More Original Programming than USA, TNT, TBS, FX!

Real Life Series and Original Drama.
A&E is TV you can’t turn away from.

Source:  Nielsen Media Research/Star Trak,
P25-54 (000) Live, 12/29/08-3/29/09, M-Sun 8-11pm, ALL ad-supported cable.
 Prime M-Sun 8-11pm, 4Q ’08  1Q ’09. Analysis excludes sports, except WWE on USA.

This day in History:     1951 – The Associated Press began use of the new service of teletype setting.

Answer to Yesterday’s Trivia Question:    What is the connection between the cast of Benson and the cast of Growing Pains?  MISSY GOLD WAS THE DAUGHTER ON BENSON; HER SISTER TRACEY GOLD WAS THE DAUGHTER ON GROWING PAINS  Kudos to: Cindy O’Connor-HRP/NY; Tom Winiarski-Turner Entertainment Sales/NY; Bowa Kim-Univision/New York; Anne Kissel Elliot-The Nielsen Company/Florida; Bart Greenberger-WBUI/Decatur; John McInerney-MeTV/Chicago; Joelle Brower-Sklar & Assoc/Chicago; Julie Houston-Donahoe Pace & Partners Ltd./Boise; Dominica Myers/LA; Sharon Silverman-Tribune Television NW/Seattle; Sandra Mueller-KTLA/LA; Yvette Turner-KPIX/LA; Sheldon; Barry Sher-The Pacific West Group/Toronto

Today’s Trivia Question:  Everyone probably remembers when John Stossel was interviewing the professional wrestler and got both of his ear drums popped, but do you remember who the wrestler was?  (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Hollywood Just Got Bigger!
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For an upfront discussion contact
Richy Glassberg or your AE: 212.626.2500

Later — Cyn

Cynopsis Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 /

Classifieds – Trish Pihonak- 203-926-9878 /

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: SVP AD SALES (1) /NY-CGO-LA/ TV Network: 10+ Yrs Sales & Mgmt. Oversee all aspects of new, fast growing TV ntwrk ad sales effort. Emphasis on mgmt, new biz dev, growing existing biz. Med travel.

JOB OPENING: MGR, INTL MKTG/PROGRAMMING/RCN CORP./Herndon, VA: Mng/execute Int’l mktg strategy initiatives; negotiate Int’l mktg plans; 5+yrs exp /Int’l mktg exp. Pref’d. Apply & send resume to:

JOB OPENING: INTERNET SALES DIR: Mng fast growing websites, mobile platforms. Train AE’s aspects of int. & dvlpmnt of results mktg campaigns. Proven track rec of int sales success media, mktg/sales. Ltr/res:
EOE (4/30)

JOB OPENING: DIRECTOR, OUT OF HOME DEVELOPMENT/mtvU/NYC: 5+yrs exp w/Digital Out of Home Sales, Strg OOH contacts w/agencies and clients, Successful track record in building partnerships EOE/M/F/D/AAP. Apply (4/29)

JOB OPENING: REV ANALYST/Univision Ad Sales/NY: Strong analytical/comm/Excel skills.Asst dir w/collection of info & dissemination of sales forecasts & other reports.Work w/all levels Sales/Sales Mngmnt. EOE Res:

JOB OPENING: DIRECTOR, DIST MKTG/LA: Dvlp-exec mktg strats/campaigns/promo/materials. Work w/ nat’l accts, aff sales/ad sales/proj mgmt/Exp aff mktg. (4/28)

JOB OPENING: DIRECTOR, STANDRD PRACTICES/DISNEY/BURBANK: Manage Kids S&P team. Revw orgnl and acquired program, ovrsee edit, revw online content, update policy. Knwldg kids prog & S&P needed. REQ 193526  (4/25)

JOB OPENING: NON-FICTION DEVEL EXEC/Greenwich CT: 2 yrs prior exp at non-fiction net or prod co. Cover Letter, CV and 2 related writing samples to
. No calls pls. (4/25)

JOB OPENING: RESEARCH ANALYST/BET Ad Sales NY: Support busy Res. Dept. Strong analytical/comm/computer/presentation skills, PPT & Excel. Knwldg Nielsen NPower, Marketbreaks, AdViews, MRI/Simmons a+  Email:


Tune-In, Ratings, & Influentials Advertising Alert!
With 53,000 subscribers, Cynopsis readers are media execs from every corner of the business.

Drive Tune-In –  Cynopsis delivers!
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1st thing each morning, in a fast, fresh format – the media industry will start the day with your message.

Impactful Ad Campaigns, Events, Special Projects
To start reaching decision-makers directly, contact Chuck Bolkcom –
, 646.468.6180

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SUMMER INTERNSHIP CREDIT ONLY: MEDIA RSRCH /NY: Opp to work with media rsrch team. This professional opp will provide you w/ the hands-on exp, entail active assignments, & learn from the colleagues. Strong MS Office Skills req’d. Res:

SUMMER INTERNSHIP CREDIT ONLY: EMMY AWARD WINNING INT’L. LANGUAGE DUBBING/SUBTITLING CO. seeking students interested in languages, int’l. business. Language skills a plus. Contact 

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: PA/COORD (NY) Prod/Admin experience. Team player, highly organized, detail oriented. Natural multi-tasker seeks FT, PT, freelance work in TV/Film prod. Email:

SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email:

SITUATION WANTED: MARKETING EXECUTIVE in NYC area. View my web folio for resume and accomplishments: (4/30)

SITUATION WANTED: MARKETING/PROMOTIONS/Boston: Marketing/promotions professional seeks television, web marketing, social networking focused position. Experienced in international markets. Creative + will travel.

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA) Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: (4/29)

SITUATION WANTED: FLYAWAY PRODUCER – 10 years experience: Available to consult, produce, fix or install your format any where in the world. Able to travel in 24 hours, based in Los Angeles,

SITUATION WANTED: CHILDREN’S WRITER with exp at various prod co’s & Kids’ CBC. Portfolio in educational & comedic works for kids.Exp. in development, creative consulting, editing. Freelance. Contact

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun!

SITUATION WANTED: PA/DIGITAL EDITOR/CONTENT PRODUCER Nonfiction media, project mgmt. BU grad. Fresh ideas. Corporate grooming.
, . Will relocate at own expense (4/28)

SITUATION WANTED: College Student/NJ/NY/CT: Seeking an educational, hands-on summer internship. Business Management major at Sacred Heart University. Dedicated and strong work ethic.

SITUATION WANTED: CONTRACT ADMINISTRATOR: 10 yrs Contract/Sales Admin, reporting, etc., looking to work out of home office, or locally in Rochester, NY. Contact e-mail:

SITUATION WANTED: Recent Harvard grad and FREELANCE WRITER will do pretty much anything involving words and writing them. Currently writing for a Gawker blog. Hard worker, strong writer, great bargain. (NYC) 

SITUATION WANTED: ASSOCIATE PRODUCER (LA) produced over 175 on air interview’s, conducted the look & story. Seeking employment with prod company or network. For resume & more information please contact Melody King:

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


ABC: In the Motherhood, Samantha Who?, Grey’s Anatomy, Private Practice
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Historias Engarzadas, Al Extremo
CBS: Survivor, CSI, Harper’s Island
CW: Smallville, Supernatural
FOX: Bones, Hell’s Kitchen
ION:  M*A*S*H, M*A*S*H, Movie: Deep Blue Sea
MNT: My Thursday Movie: The Transporter
NBC:  My Name is Earl, Parks and Recreation, The Office, 30 Rock, Southland
PBS: This Old House [r], Antiques Roadshow, Appalachia: The History of Mountains and People
TELE: Premios Billboard de la Musica Latina
UNIV: Cuidado con el Angel, Manana es para Siempre, Mujeres Asesinas [p ]

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