Thursday, April 23rd, 2009



Nicktoons Network is smashing records and bracing for another smash hit!

  • A record breaking Q1, its highest rated Q1 ever among all key demos (including P2+, K&B 2-11, 6-11 and 9-14)
  • A hit new show, Wolverine and the X-Men earned the BEST K&B 6-11 ratings for a Nicktoons original series premiere
  • Iron Man: Armored Adventures coming 4/24 @ 7p

Source: The Nielsen Company. NKTN, M-SU 6A-6A, Q1 comparison 04 – 09; Live Cvrg. AA%. NKTN’s original series premieres, M-SU 6A-6A, 9/27/04-01/23/09, Live Cvrg.  AA% . Subject to qualifications.

Cynopsis: Kids!


Good morning. It’s Thursday, April 23, 2009, and this is your first early morning Kids briefing.

ESPN and Disney will release X Games 3D the Movie in a special, limited one-week theatrical run starting August 21, 2009.  Directed by Steve Lawrence (Down the Barrel), X Games 3D the Movie, the first sports-themed 3D film, is produced by ESPN Films and distributed nationwide into digital 3D theaters by Walt Disney Studios Motion Pictures.  The movie features action sports stars including Shaun White, Travis Pastrana, Danny Way, Ricky Carmichael and Bob Burnquist.  The full-length feature film is for all ages.


Vanessa Hudgens (High School Musical) will star in CBS Films‘ movie Beastly, which is based on author Alex Flinn’s eponymous young adult novel, according to Variety.  Set NYC, Beastly is a modern retelling of Beauty and the Beast.  Beastly will be directed by Daniel Barnz (Phoebe in Wonderland) from his own screenplay. 

With Summit Entertainment‘s new movie The Twilight Saga: New Moon currently shooting, there is more talk online about who will direct the third Twilight movie, The Twilight Saga: EclipseDeadline Hollywood Daily is reporting that director David Slade (Hard Candy, 30 Days Of Night) is being considered for Eclipse.  But  lest fans get way ahead of themselves  rumors about who might direct Eclipse have come and gone and there is no official word here.  The first movie, Twilight, was directed by Catherine Hardwicke and released in November 21, 2008, with New Moon being helmed by Chris Weitz and set to bow on November 20, 2009, which will be followed by Eclipse with no official director slated for a June 30, 2010 release.


Moonscoop inks a deal with Disney Channel South East Asia for two preschool series.  Under the deal, which is for all Playhouse Disney channels across South East Asia, includes all episodes of the 3D animated series Dive Olly Dive! (52×11) and the new 2D HD animated series Chloe’s Closet (52×11).  Currently in production, Chole’s Closet is a Moonscoop co-production with KI.KA, ARD and European Films Partners B.V.

The Bright Agency, a UK-based publishing agent, reveals that illustrator Kirsten Richards has created a new character, Willow the Fairy who will be featured in Willow in the Woods, a new series of book from Hachette Children’s Books.  The first book in the series (May 2010) will underline an environmental theme, specifically focusing on saving water, with the second title (October 2010) centered on recycling.


Television has the power to enlighten, create awareness and encourage positive change.

Thursday, April 30, 2009

Join Host Dana Delany, and presenters Kenneth Branagh, Tippi Hedren, Joe Mantegna,
Rene Russo, Keyshawn Johnson and Brad Garrett to celebrate this year’s honorees:
A Home for the Holidays — Breaking The Huddle — Brothers & Sisters
Extreme Makeover: Home Edition — God On Trial — Stand Up To Cancer
30 Days Whale Wars



Marvel Entertainment is partnering with Walgreens in a direct-to-retail licensing effort that will see a range of Marvel characters appear on an array of Walgreens items from spring 2010, per Brandweek.  Marvel’s Classic Spider-Man, Iron Man, and the Hulk as well as Marvel Comics Retro, Marvel Heroes, the Iron Man movie and the Hulk movie properties will be featured on toys, novelty candy, holiday decorations, photo department accessories, table/chair sets, posters, tumblers, and accessories for pets, cars and more in 6,000 Walgreens stores.

E1 Entertainment (f/k/a Contender Merchandising) lays out plans for the first phase of licensing for its new preschool animated series Ben & Holly’s Little Kingdom ( ), which launched earlier this month of Nick Jr. UK.  The initial product based on the property will launch at a small number of retailers in March 2010, with a bigger retail debut to follow in June.  Ben & Holly’s Little Kingdom licensees include: Golden Bear (master toy licensee); E1 (DVDs); Penguin (series of books); Cooneen and Misirli (nightwear, underwear and socks); Cohen and Wilkes (outerwear); Character World (bedding); and Jumbo (puzzles and games).  Created and produced by animation company Astley Baker Davies (Peppa Pig), Ben and Holly’s Little Kingdom will air across Nickelodeon networks around the world.

Wolverine (Hugh Jackman) joins the Body By Milk ( ) campaign and is appearing in Milk Mustache ads, wallpapers, downloads and movie trailers.  Additionally, fans can go to the site and enter a contest to attend the premiere of Fox‘s new X-Men Origins: Wolverine movie, which opens wide May 1, 2009.  The Body By Milk campaign is designed to encourage teens to drink lowfat or fat free milk daily, eat right and be active and healthy.

CandyRific, a novelty candy manufacturer, heads to the All Candy Expo in Chicago (May 19-21), where it will launch a line of four M&M Transformer products, which will be available in conjunction with Paramount’s release of DreamWorks’ movie Transformers: Revenge of the Fallen (June 24, 2009, MPAA rating TBD).  The new M&M Transformer-themed products (all of which come with M&Ms) include: M&M and movie-themed fans; Transformers tins  the themed tins; coin bank; and an M&M Transformer dispenser.


Scholastic Media celebrates National Volunteer Week 2009 (this week) with the Be Big In Your Community Contest as part of its ongoing Clifford The Big Red Dog Be Big campaign ( ) to support civic engagement. The contest invites kids of, teachers, parents and community leaders to submit an idea that demonstrates Clifford’s Big Ideas (share, help others, be kind, responsible, play fair, be a good friend among others) to enter for a chance to win a community grant to be used towards implementing their proposal.


Sega Entertainment U.S.A. Inc. (SEUI) appoints Cory Haynes as its COO and President, effective immediately.  Haynes will manage SEUI’s operations and drive strategic growth opportunities in North America.  A veteran of the location-based amusement and gaming industry, Haynes was formerly VP/Amusement Midway Operations, Dave and Buster’s Inc.  SEUI is the four-year-old amusement facilities arm of Japan-based Sega Corporation.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, April 21, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1033; K6-11 427; TWEENS 9-14 302
DISNEY CHANNEL:     K2-11   783; K6-11 492; TWEENS 9-14 486
CARTOON NETWORK: K2-11   469; K6-11 265; TWEENS 9-14 183
DISNEY XD:               K2-11     79; K6-11   50; TWEENS 9-14   39
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:
  All grown up, Laura Ingalls Wilder became the Walnut Grove school teacher.  Who was the original teacher?  MISS BEATLE  Kudos to:  Melanie Erlbaum-Rainbow Media/Bethpage; Joe Swaney-Cartoon Network/Adult Swim/Atlanta; Erika Lewis-The Lippin Group/New York; Tyffany Hayes-KABC/Glendale

Today’s Trivia Question:  What is the name of the PBS how-to show host who painted “happy trees”?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: SVP AD SALES (1) /NY-CGO-LA/ TV Network: 10+ Yrs Sales & Mgmt. Oversee all aspects of new, fast growing TV ntwrk ad sales effort. Emphasis on mgmt, new biz dev, growing existing biz. Med travel. [email protected] (4/30)

JOB OPENING: MGR, INTL MKTG/PROGRAMMING/RCN CORP./Herndon, VA: Mng/execute Int’l mktg strategy initiatives; negotiate Int’l mktg plans; 5+yrs exp /Int’l mktg exp. Pref’d. Apply & send resume to: [email protected] (4/30)

JOB OPENING: INTERNET SALES DIR: Mng fast growing websites, mobile platforms. Train AE’s aspects of int. & dvlpmnt of results mktg campaigns. Proven track rec of int sales success media, mktg/sales. Ltr/res: [email protected] EOE (4/30)

JOB OPENING: DIRECTOR, OUT OF HOME DEVELOPMENT/mtvU/NYC: 5+yrs exp w/Digital Out of Home Sales, Strg OOH contacts w/agencies and clients, Successful track record in building partnerships EOE/M/F/D/AAP. Apply (4/29)

JOB OPENING: REV ANALYST/Univision Ad Sales/NY: Strong analytical/comm/Excel skills.Asst dir w/collection of info & dissemination of sales forecasts & other reports.Work w/all levels Sales/Sales Mngmnt. EOE Res: [email protected] (4/29)

JOB OPENING: DIRECTOR, DIST MKTG/LA: Dvlp-exec mktg strats/campaigns/promo/materials. Work w/ nat’l accts, aff sales/ad sales/proj mgmt/Exp aff mktg. (4/28)

JOB OPENING: DIRECTOR, STANDRD PRACTICES/DISNEY/BURBANK: Manage Kids S&P team. Revw orgnl and acquired program, ovrsee edit, revw online content, update policy. Knwldg kids prog & S&P needed. REQ 193526  (4/25)

JOB OPENING: NON-FICTION DEVEL EXEC/Greenwich CT: 2 yrs prior exp at non-fiction net or prod co. Cover Letter, CV and 2 related writing samples to [email protected]. No calls pls. (4/25)

JOB OPENING: RESEARCH ANALYST/BET Ad Sales NY: Support busy Res. Dept. Strong analytical/comm/computer/presentation skills, PPT & Excel. Knwldg Nielsen NPower, Marketbreaks, AdViews, MRI/Simmons a+  Email: [email protected] (4/25)


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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDIT ONLY: MEDIA RSRCH /NY: Opp to work with media rsrch team. This professional opp will provide you w/ the hands-on exp, entail active assignments, & learn from the colleagues. Strong MS Office Skills req’d. Res: [email protected] (4/28)

SUMMER INTERNSHIP CREDIT ONLY: EMMY AWARD WINNING INT’L. LANGUAGE DUBBING/SUBTITLING CO. seeking students interested in languages, int’l. business. Language skills a plus. Contact  [email protected] (4/25)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: PA/COORD (NY) Prod/Admin experience. Team player, highly organized, detail oriented. Natural multi-tasker seeks FT, PT, freelance work in TV/Film prod. Email: [email protected] (4/30)

SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (4/30)

SITUATION WANTED: MARKETING EXECUTIVE in NYC area. View my web folio for resume and accomplishments: (4/30)

SITUATION WANTED: MARKETING/PROMOTIONS/Boston: Marketing/promotions professional seeks television, web marketing, social networking focused position. Experienced in international markets. Creative + will travel. [email protected] (4/29)

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA) Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: (4/29)

SITUATION WANTED: FLYAWAY PRODUCER – 10 years experience: Available to consult, produce, fix or install your format any where in the world. Able to travel in 24 hours, based in Los Angeles, [email protected] (4/29)

SITUATION WANTED: CHILDREN’S WRITER with exp at various prod co’s & Kids’ CBC. Portfolio in educational & comedic works for kids.Exp. in development, creative consulting, editing. Freelance. Contact [email protected] (4/29)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (4/29)

SITUATION WANTED: PA/DIGITAL EDITOR/CONTENT PRODUCER Nonfiction media, project mgmt. BU grad. Fresh ideas. Corporate grooming. [email protected], . Will relocate at own expense (4/28)

SITUATION WANTED: College Student/NJ/NY/CT: Seeking an educational, hands-on summer internship. Business Management major at Sacred Heart University. Dedicated and strong work ethic. [email protected] (4/28)

SITUATION WANTED: CONTRACT ADMINISTRATOR: 10 yrs Contract/Sales Admin, reporting, etc., looking to work out of home office, or locally in Rochester, NY. Contact e-mail: [email protected] (4/25)

SITUATION WANTED: Recent Harvard grad and FREELANCE WRITER will do pretty much anything involving words and writing them. Currently writing for a Gawker blog. Hard worker, strong writer, great bargain. (NYC)  [email protected] (4/25)

SITUATION WANTED: ASSOCIATE PRODUCER (LA) produced over 175 on air interview’s, conducted the look & story. Seeking employment with prod company or network. For resume & more information please contact Melody King: [email protected] (4/24)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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