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How AI Helped Tatari Double Revenue Without Adding (or Losing) Staff
When Philip Inghelbrecht talks about the power of AI in advertising, he has the numbers to back it up. “Two years ago, we were 280 people. Today, we’re still 280. Yet in revenue, we were half this size,” said the Tatari CEO. “So we doubled our business with the same group of people.” Inghelbrecht credits […]
Cynopsis 09/25/25: Prime Video Goes to “New Heights”

A CYNOPSIS MESSAGE FROM PREMION Thursday September 25, 2025 IN THE NEWS “Jimmy Kimmel Live!” on Tuesday night averaged 6.3 million viewers on traditional television, over three times its recent average of 1.77 million, according to Nielsen. That’s despite Nexstar and Sinclair’s ABC stations – representing over 20% of affiliates – continuing […]
09/24/25: Cynopsis Jobs

Wednesday September 24, 2025 CYNOPSIS SCREENSHIFT Level Up Your Career in Media Cynopsis + C2HR are teaming up at ScreenShift, Oct. 14 in NYC, to connect you directly with top recruiters. Get insider hiring trends, smart job-search strategies, and personal branding tips that open doors. Don’t wait—prices increase 9/26. SAVE MY SPOT […]
Cynopsis 09/24/25: “The Pitt” Gets Big Emmys Boost

A CYNOPSIS MESSAGE FROM OMEDA Wednesday September 24, 2025 IN THE NEWS Fox is heading back to the beach: the network has handed a 12-episode, straight-to-series order to a reimagined “Baywatch,” produced by Fremantle and Fox Entertainment. Set to premiere in the 2026–27 season, the new take revives the iconic lifeguard drama […]
Cynopsis 09/23/25: Jimmy Kimmel Is Back!

Tuesday September 23, 2025 IN THE NEWS Jimmy Kimmel, whose late-night show was suspended “indefinitely” last week, is returning tonight. “Last Wednesday, we made the decision to suspend production on the show to avoid further inflaming a tense situation at an emotional moment for our country,” said a statement from Disney. “It is a […]
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The Pharma Ad Ban and the Future of CTV
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear...Let’s Make a (Bundle) Deal
Companies are getting inventive in the converged TV space, finding new ways to bridge linear...Restoring the Balance Between Platforms and Publishers
The manufactured complexity of CTV Is rigging the game against publishers, contends Scott Ryan, founder...