Sunday, December 7th, 2008


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Good Morning.  It’s Friday, December 7, 2007 and this is your first early morning briefing. 

Job cuts within NBC News and MSNBC are expected to begin today, with 15-20 positions getting pink slipped in a wide range of areas within the news division. According to a statement from NBC News, “There’s an ongoing process at NBC News to reallocate, reorganize and right-size the division given the business pressures that every major media organization is facing.”

Tonight’s Finales:
Fuse: Videos That Rocked the World at 10p

Sunday’s Premieres:
WE tv: Hair Trauma at 10p


NBC offers a full schedule for the first quarter 2008 of both scripted and reality programs. Here is the list of mid-season premieres:

Jan 2: Law & Order at 10p
Jan 3: The Celebrity Apprentice (series debut) at 9p
Jan 6: American Gladiators at 9p
Jan 7: Medium at 10p
Feb 7: Lipstick Jungle (series debut) at 10p
Feb 18: The Baby Borrowers (series debut) at 8p

NBC specials in first quarter include:

Jan 13: The 65th Annual Golden Globe Awards at 8p
Jan 27: The Guinness Book of World Records  Live! At 9p
Feb 10: Top 100 Most Outrageous Moments at 9p

renewed two series for second seasons in 2008: Top Design and Shear Genius. Top Design will be retooled for the next season by Magical Elves, the production company behind Bravo’s Top Chef and Project Runway. The hour-long Top Design shows off hot new interior designers, artists and architects each week as they vie for a $100,000 grand prize. Shear Genius, with host Jaclyn Smith and produced by Reveille, has hair stylists competing for another $100,000 top prize.

Late-Night Ratings Snapshot: During November Sweep, late night talkers were in reruns for the bulk of the sweep due to the WGA strike.  At the end of the day, ABC’s Nightline topped CBS’ Late Show with David Letterman with total viewers, while NBC’s Tonight Show with Jay Leno still lead the pack. All three networks tied with ratings among A25-54. Here are the final late-night results:
NBC: 4.03 million total viewers and 1.5 A25-54
ABC: 3.81 million total viewers and 1.5 A25-54
CBS: 3.71 million total viewers and 1.5 A25-54

BET‘s Sunday Best finale Tuesday night (8p) was presented live and drew in more than 1.7 million total viewers.

World Wrestling Entertainment extended its existing contract for another two years with USA Network and WWE Monday Night RAW will remain on USA through 2010. In addition, WWE will continue with the weekend program A.M. RAW, and a Spanish-language version of Monday Night RAW for Telemundo and mun2, as well as provide NBC with two specials per year for Saturday late night.  A 15th anniversary, three-hour special of Monday Night RAW will air on USA next Monday at 8p.  

Scripps Networks’ Great American Country (GAC) added more than 8 million new subscribers in the last year and is now available to more than 52.6 million households. Two million of those new subscribers live in the New York metro area as GAC launched this month on Cablevision Systems. Other recent market additions include Los Angeles, Philadelphia, Dallas and Miami, making GAC available in each of the top 140 U.S. markets.


A new pilot project for ABC Wipeout from Endemol USA is a gamer with 50 players in the world’s largest obstacle course, each with an eye on a $50k cash prize.   Wipeout is described as “Fear Factor with none of the gross,” another Endemol show.

NBC’s Peacock Productions made a deal with adventurer/environmentalist David de Rothschild to host environmental programming for the network’s nonfiction production division. First up, is a pilot for a Sundance Channel series that highlights how the environment impacts items pertaining to everyday life. Based in London, one of David’s most recent projects was leading an expedition to Ecuador’s rainforest region, documenting damage caused by international oil companies.



The sci-fi thriller that just garnered a 2008
‘People’s Choice’ nomination for ‘Favorite Sci-Fi
TV Show,’ is now available in syndication for 2008

Contact your MGM representative today!


ABC Television Network hired Amul Shah as Associate Director/Digital Research to develop digital research projects in support of new business and other initiatives.

The Lippin Group recruited Jim Benson as SVP. Jim will manage the company’s corporate and emerging media clients in the U.S. and abroad while based in Los Angeles. Nicely done Jim!

Tennis Channel elevated David Scott to Executive Director/Acquisitions and Program Planning and Bob Whyley to Coordinating Producer. David will still divide his duties between completing network rights agreements and fine-tuning logistics for the launch of on-air programming. His new promotion adds supervising the Los Angeles programming operations to his responsibilities. David will continue to report to Victoria Quoss, EVP/Programming and Network Strategy. Bob will now head domestic tournament production, managing the technical and editorial details. He will also manage the network’s growing production department and operational functions that include planning, scheduling and other hi-def work. Bob continues to report directly to Larry Meyers, SVP/Production and Executive Producer.

LeslieAnne Wade advanced to SVP/Communications with CBS Sports to supervise the corporate and media relations functions for the company’s sports entities that include CBS Sports,, CSTV and She will also work with Showtime Sports and other sports properties under the CBS umbrella. LeslieAnne, who has been VP/Communications with CBS Sports since May 1998, continues to report to Gil Schwartz, EVP/Corporate Communications, CBS Corporation and Sean McManus, President, CBS News and Sports.

Bob Sacco has been upped to VP/Marketing with Travel Ad Network (TAN). Previously, Bob was VP/Sales and is a Co-Founder of the network and has been the company’s top sales executive since its launch in late 2003.


Today in Cynopsis Kids

  • Joan Ganz Cooney Center established by Sesame Workshop
  • Lionsgate furthers its relationship with the Bratz
  • Bunnytown heads north to Canada’s Playhouse Disney

Today in Cynopsis International 

  • Fox’s Don’t Forget the Lyrics to reversioned European-style
  • Entertainment Rights Plc with Latin American distribution rights Transformers Animated
  • HIT Entertainment and 9 Story Entertainment make international sales

Today in Cynopsis Digital, listen to the audio version here or subscribe to the iTunes Cyn Digital podcast 

  • Will Ferrell to embark on nationwide tour for
  • National Geographic Digital Motion licenses exclusive content from China
  • Sundance Short Film Program entries for sale on iTunes, Xbox and Netflix

Wednesday – A18-49 Analysis: ABC was the leader Wednesday night with 3.2/9 A18-49, according to final national ratings from Nielsen Media Research. ABC’s annual holiday special, Santa Claus is Comin’ to Town won the 8p hour with 3.3/9. At 9p, ABC held onto #1 as Private Practice posted a winning 3.8/10. CBS was successful at 10p with the CSI: NY repeat at 2.8/8.

Live + Same Day Household Ratings: Wednesday, December 5, 2007 – time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 6.5/10        Deal or No Deal 7.2/11, Life 5.0/8

ABC: 5.8/9           Santa Claus is Comin’ to Town [r] 5.4/9, Private Practice 7.0/11, Dirty Sexy Money 4.8/8

CBS: 5.7/9          Kid Nation 4.4/7, Criminal Minds [r] 6.0/9, CSI: NY [r] 6.8/12

FOX: 3.4/5          Back to You [r] 3.6/6, ’til Death [r] 3.2/5, Kitchen Nightmares [r] 3.3/5

CW: 2.3/4           America’s Next Top Model 2.9/5, Gossip Girl 1.7/3

UNIV: 1.9/3        Amar sin Limites 1.7/3, Pasion 1.8/3, Don Francisco Presenta 2.3/4

MNT: 0.8/1         Celebrity Expose [r] 0.9/2, Celebrity Expose [r] 0.6/1

TELE: 0.6/1        Madre Luna 0.6/1, Victoria 0.8/1, Pecados Ajenos 0.4/1

A18-49: ABC 3.2/9, NBC 2.7/7, CBS 2.5/7, FOX 2.2/6, CW 1.7/5, UNIV 1.6/4, TELE 0.5/1, MNT 0.4/1



CableU is one year old!

In celebration, we’re featuring one new quiz question in Cynopsis all this week.
Answer correctly & you’ll be entered to win a special-edition CableU fleece*!
(*Sizes are limited.)

Here’s today’s CableU Quiz Question:
Which network will be rebranded “Planet Green” in 2008?
Click Here to answer today’s question, and see yesterday’s answer.
(Need a clue? Head to )

What are U waiting for?
CableU –Know Networks Better. Pitch Smarter.

Friday Fun Fact: 
Armadillos have four babies at a time, always all the same sex. They are perfect quadruplets as the fertilized cell splits into quarters, resulting in four identical armadillos.

This day in History:  1925 – Swimmer Johnny Weissmuller set a world record in the 150-yard freestyle with a time of 1 minute, 25 and 2/5 seconds. He went on to play Tarzan in several movies.

Answer to Yesterday’s Trivia Question: In the film Sling Blade, written by and starring Billy Bob Thornton, who played the violent and cruel Doyle Hargraves? DWIGHT  Kudos to:  Julie Riley-Strata Marketing/Atlanta; Gerry Bixenspan-TV Marketing/NY; Deanna George-HSN/St. Petersburg, FL; Lori Howard-RPA/Atlanta; Michele Sifuentes-Equity Media/Springdale, AR; Karen Parmelee-Freelance Writer/ Producer/Nashville; Heather Floore-CW33 Dallas; Becky Paschal-KDAF/Dallas; Todd Schliewen-KMSB/Tucson; Alicia Lewis-Boston Legal/LA; Ed Horowitz-LMNO Productions/Encino, CA; Beth Leverett-MediaFLO USA/San Diego; Eve Henderson-Global Edmonton/Edmonton

Today’s Trivia Question:  In this 1982 horror/sci-fi movie, a group of men are trapped in a small research station on the vast Antarctic ice – one of them potentially having been transformed into a hideous space alien. What movie is this? (
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

Cynopsis Ad Sales: 
Mark Bohn- 203- 583-1224 /

Classifieds – Trish Pihonak- 203-926-9878 /

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: DIR, OPS/ LIFETIME/LA: Oversee tech, creative, client srvc, & admin ops for Post Prod facility. Post prod exp w/ mgmnt/proj plan’g skills. Asst client proj, & liaison to NY & Eng Dept.Apply:

JOB OPENING: RESEARCH ANALYST/MTV Tr3s/NYC: BS/BA. 1+ yrs exp resrch/data analy cable/brdcast. Exp w/ Nielsen (Explorer, NPower, MarketBreaks, etc). Str analytic sk. Bi-ling Spanish a +. EOE/M/F/D/AAP. Apply (12/14)

JOB OPENING: ACCT REP/RSRCH ANALYST/LA:  Role uses Return Path Data (RPD) for TV audience ratings for interactive svcs. RPD is the cutting edge of audience analysis allowing second-by-second reporting. Apply at (12/14)

JOB OPENING: ASST, RSRCH/Comcast Networks/NY: Media ind exp pref; Asst in creating reports, maintain Nielsen prog names, retrieve audience data, maintain rsrch library, maintain dept calendars/sched. Contact

JOB OPENING: PRODUCER, SHOWS/VH1.Com/NYC: 4+yrs prod online media exp, Strg multi task/time mgment skills, Strg Microsoft Word, Visio, Adobe skills. Knwldge of brand/digital prgrming. EOE/M/F/D/AAP. Apply (12/14)

JOB OPENING: MANAGER OF DEVELOPMENT for TV host and his prod co/LA: Must identify commercial ideas & talent. Strong contacts. Previous development exp a must. Hands-on production exp preferred. Email:

JOB OPENING: BRAND MGR/CNN (NY): 5-7+ yrs exp in brand mgmt; MBA preferred. Will research market/consumer trends, analyze client brand strategies, develop strategic positioning. Apply online via , Req# 91872. EOE (12/14)

JOB OPENING: RESEARCH DIR/FOX/NY: Mng daily aspects of Ad Sales Rsrch (tracks/trends & analysis) for channel. Formulate innovative concepts w/regard to sales objectives/goals.6-8 yrs exp media ind rsrch pref’d; (12/12)

JOB OPENING: COORD PROGRAMMING/Comedy Central-NYC: 1 – 2 yrs exp working in television; working knwldg TV programming/scheduling. Detail oriented; good comm sk. Proficient in MS Excel. EOE/M/F/D/AAP. Apply (12/12)

JOB OPENING: COORD PROGRAMMING MOBILE TV/Comedy Central-NYC: 1-2 yrs exp working in TV; working knwlge TV prog/promo sched; knwldg digital/mobile landscape a plus. Proficient in MS Excel. EOE/M/F/D/AAP. Apply (12/12)

JOB OPENING: MEDIA PLAN’G COORD/SOAPnet/Burbank: PLAN’G/SCHED’G ON-AIR PROMO. 2+ yrs exp mktg/adv/progrmng. Detail-oriented a must; strategic thinker. Encoda, Grip-it! Filemaker Pro a +. Apply: , Req #127799. (12/12)

JOB OPENING: MEDIA MGR/NY : Work w/ all aspects of TV/radio/outdoor media campaigns. Asst dvlpmnt of media strategies/promos. BA deg mktg. 2-3 yrs agency or at ntwrk within ad sales and/or mktg Res to:

JOB OPENING:  2 SALES PLANNERS/Galavision/NY: Generate upfront/scatter plans. Handle all aspects of ongoing deal maintenance/stewardship. Dealmaker/VCI/media experience & Spanish a plus. Apply:
. EOE  (12/12)

JOB OPENING: FREELANCE & POSS FT DESIGNER/3d/Animator/Viewpoint Creative/LA: Strong design & comm skills, EXP pref’d in Cinema 4d (or Maya), After Effects, Photoshop, Illustrator.Send reel/res/URL to

JOB OPENING: ART DIRECTOR/Word World, LLC/NYC: 5+ yrs exp.  Branding, digital design, direct mail, print design, video packaging and special projects. Experience in children’s market a plus. Email:

JOB OPENING: Seeking top notch SR AE for Channel One News-NYC: Must have min. 7+ yrs consultative sales, proven Biz Dev exp; ideally in Broadcast/TV, and/or non-traditional space. see full desc and apply: (12/12)

JOB OPENING: MTV Tr3s Research/NYC:  /BA. 1+ yrs exp resrch/data analy for cable/brdcast. Exp w/ Nielsen (Explorer, NPower, MarketBreaks, StarTrak). Str analytic sk. Bi-ling Spanish a +. EOE/M/F/D/AAP. Apply (12/12)

JOB OPENING: INVENTORY ANALYST /BET, NY: 1-2years experience in sales or traffic; strong analytical skills;Dealmaker,VCI, Excel experience preferred. Email resume to:

JOB OPENING: PROJECT MGR/ Manage planning and execution of online projects/scope, budget & time tracking, and stakeholder mgt/3 yrs interactive exp as PM. Apply: , Req: 86605. (12/11)

JOB OPENING: AFFIL MKTG MANAGER/qubo/NYC: Manage/execute mktg efforts for affiliate launches, campaigns and trade shows. Prefer 3+ yrs exp, some travel. Send resumes to

JOB OPENING: ON AIR MKTG COORD TEMP/USA NETWORK/NY: PLAN’G/SCHED’G SECONDARY EVENTS, NBCU BARTER COORDINATION. 1+ yrs exp mktg, adv, or related field. Strong database skills for content mngmnt/sched’g. Res:

JOB OPENING: NAT’L TV REP – PROG DEPT NYC: High visibility. Deal w/TV nets & syndicators. Good analytical, problem solving & comm. skills. Multi-tasker w/strong writing & math. 1 Yr related exp or recent media grad.

JOB OPENING: RESEARCH SALES MGR/NY (tivo651): 5 yrs research sales exp /Aggressively pursue & close bus. to meet/exceed quarterly revenue goals. Visit for job desc (12/8)

JOB OPENING: DIR AD SALES RESEARCH/Vh1/NY: Detail-oriented, proactive; provide sales research, materials, create estimates, analyze rtg data. Expert w/Nielsen,  MRI, etc. 8+  yrs Na tl’ TV Rsch. EOE/M/F/D/AAP. Apply (12/8)

JOB OPENING: NETWORK BUYER/ NATIONAL TV & SYNDICATION/Initiative/NY: 2-3 yrs. Network TV buying experience. Supervise 3 assts. Knowledge of Donovan (DDS) or similar. Resume to
, subject “Network Buyer” (12/8)

JOB OPENING: SALES ASST/CABLEVISION/Woodbury, NY:  2+ yrs exp in mrkt, adv or bus related field.  Assist VP and Sales team. Strong Excel and Powerpoint skills. See full posting and apply to req 4906BR (12/8)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at 

WINTER INTERNSHIP CREDITS ONLY: TV PROD. INTERN/PICTURE THIS, NY: New season of Emmy winning Reality Show. Rsch, logging, assist post, phones, runs. Exp w/ Word & Excel. Min 2-3 days/week. Local Trvl Stipend avail.

WINTER INTERNSHIP CREDITS ONLY:  ART DESIGN 8 MKTG INTERN/Big Tent Ent, NY: exp with digital photo editing, mkt research, MS Office, Adobe Photoshop, In Design, and Illustrator; good computer skills. Email:

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Interested in posting your Video Resume?  Contact
for more information ….


SITUATION WANTED: VIRTUAL PROJECT MANAGER:TV production, admin and personal assistant support. Let me make your life easier.  E-mail –

SITUATION WANTED: Dread networking? Not sure what to say? Hate going alone? You’re missing career opportunities!  For professional networking help –

SITUATION WANTED:  RENT $$$: Experienced reality producer w/tons of show ideas & NO time to develop them as I’m always working, needs a housing deal & time to develop/sell them. Your company wants ’em:

for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact
for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.

WHAT’S ON TONIGHT – Friday, December 7, 2007

ABC: Men in Trees, Women’s Murder Club, 20/20
CBS: Frosty the Snowman [r], Frosty Returns [r], Movies Rock!
CW: Friday Night Smackdown!
FOX: Don’t Forget the Lyrics! [r],The Next Great American Band
ION: Movie: The Night They Saved Christmas [7p], Movie: Glory Days
MNT: Movie: Agent Cody Banks
NBC: Deal or No Deal, Friday Night Lights, Las Vegas
PBS: Washington Week, Now, Bill Moyer’s Journal
TELE: Madre Luna, Victoria, Pecados Ajenos
UNIV: Amar sin Limites, Pasion, La Familia P. Luche

All outgoing e-mails are scanned and sent out virus free.  Copyright Cynopsis 2007

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