Maker Studios signed lifestyle expert Kate Albrecht, aka Mr. Kate, to its multi-channel network. Maker and Mr. K will work together on original content initiatives across platforms. Albrecht is known for content such as Kate’s Take and OMG We Bought a House series; a lifestyle blog covering home, fashion and beauty; a Mr. Kate e-commerce […]
Americans are more likely to subscribe to Amazon Prime for free two-day shipping than for the tech giant’s Prime Instant Video, according to a new study from Strategy Analytics. The research showed that 63 percent of U.S. Prime subscribers use Netflix compared to 59 percent who used Amazon’s SVOD service. “Amazon is needlessly ‘losing’ users […]
NBC Sports Group locked in its lineup of game and studio commentators for the upcoming 2015 NHL Stanley Cup Playoffs, slating a crew of over 20 play-by-play broadcasters, game analysts, studio hosts and studio analysts to handle microphone duties. With coverage set to begin on April 15, Mike ‘Doc’ Emrick, Eddie Olczyk, and Pierre McGuire […]
ESPN saw its 2015 Major League Baseball season-opening viewership rise 48% versus 2014, according to the company. Through five games, which included MLB Opening Night and a MLB Opening Day quadruple-header, ESPN averaged 1,370,000 viewers versus year-ago Nielsen numbers, and is up 50% in rating with a 0.9. Monday’s lineup grew 21% in viewership, to […]
ABC’s World News Tonight With David Muir broke the 288-week total viewer winning streak of NBC Nightly News, with 7.99 million viewers versus NBC’s 7.91 million. ABC also won in the A18-49 and A25-54 demos, its first trifecta in over seven years. NBC was quick to voice support for its anchor, who took over when […]
Vampire Diaries fan favorite Nina Dobrev is leaving the CW drama. “I always knew I wanted Elena’s story to be a six season adventure,” the actress announced via Instagram. Said Vampire exec producer Julie Plec, “Nina is excited to spread her wings, get some rest, travel the world and also take it by storm, and […]
Arrested Development Executive Producer Brian Grazer made fans happy yesterday. Grazer told The B.S. Report (in an interview with ESPN’s Bill Simmons at SXSW) that the series has been given a 17-episode order for a fifth season on Netflix. In August, AD star Will Arnett confirmed that it would be back, after Netflix’s Ted […]
Stat Social exclusively tracked Twitter Audience Ratings from the March Madness Championship Game Duke vs. Wisconsin on April 6 for Cynopsis. Key findings: Demographics: Age: 64% millennials (between the ages 18-34) Gender: 81% men Location: 6% lived in Wisconsin Income: 53% earn less than $50K Most Popular Sponsors: Along with tracking who was talking about […]
The Duke/Wisconsin National Championship was a high-scoring affair, at least from an audience perspective. The matchup averaged 28.3 million total viewers, for a markup of 33% from last year to rank as the most-viewed NCAA title game in 18 years. The contest averaged a fast national household rating/share of 16.0/26, up 28% from last year’s […]
Tecate made it official, and will enter the ring with Floyd Mayweather Jr. and Manny Pacquiao as the official presenting sponsor and exclusive beer sponsor of the mega-fight. The May 2 event will see the beverage brand featured prominently in the center ring, around the mat and throughout the arena, complemented by an extensive marketing […]
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