Stat Social exclusively tracked Twitter Audience Ratings from the March Madness Championship Game Duke vs. Wisconsin on April 6 for Cynopsis. Key findings:
Age: 64% millennials (between the ages 18-34)
Gender: 81% men
Location: 6% lived in Wisconsin
Income: 53% earn less than $50K
Most Popular Sponsors:
Along with tracking who was talking about the championship game, StatSocial also measured the Tweeter’s affinity to each sponsor from most favorite listed first.
1. Bleacher Report
2. Buffalo Wild Wings
12. Kindle Fire
14. Burger King
Source: StatSocial is the leader in Twitter analytics, to segment and target audiences like never before. Through our patented data mining and matching technology, we have identified over 50 million Twitter users and their attributes as defined by 30,000 variables.
So what does it mean? “Brand sponsorships are always a large part of sports tournaments; sponsoring air time, digital, or social campaigns; and of course there are brands that try to capitalize on the social conversation,” Stat Social’s Audrey Hungerman told Cynopsis. “Bleacher Report sponsored Final Four coverage and had the highest affinity, which makes the most sense since they were the only sports brand. They were also the fourth favorite brand overall. Wisconsin fans outnumbered Duke fans on social too, as Wisconsin was the second most popular state and University of Wisconsin was the top college/university based on affinity.” Check out the infographic at www.cynopsis.com.